Nonprofit Marketing Guide

NOVEMBER 15, 2017

One of the beautiful things about a short annual report (think 2-4 pager, infographic or video) is that you don’t have to spend nearly as much time creating the thing. But there is a catch. . . You have to spend more time planning it. That’s because it’s a lot harder to create something short, where you have to make strategic decisions about what to leave out, than it is to just throw everything into the document.

Activism 168

Activism Communication Nonprofits 168

Ann Green

NOVEMBER 27, 2017

I’m sure you’ve been to a party and ended up stuck in a conversation with someone who talks too much about himself or brags about all the wonderful things she’s done. It’s exacerbating and you can’t get away fast enough. Imagine your donors having the same reaction when all your communications sound like one big bragfest that have nothing to do with them.

Health 150

Health Communication Fundraising Fundraising 150

Pam Moore

NOVEMBER 12, 2017

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place. If this is you, then you definitely landed on the right blog post and podcast today.

Marketing 166

Marketing Marketing Advertising Foundations 166

Selfish Giving

NOVEMBER 28, 2017

Today on CauseTalk Radio , Megan and I talk to Mike Richardson , Vice President of Marketing, Casey’s General Stores , a 2000-store convenience store chain in 15 states, about their recent charity pinup fundraiser for the Muscular Dystrophy Association. The $1.35 million raised will be used to help send kids with muscular dystrophy to MDA Summer Camp.

Activism 100

Activism Associations Communication Fundraising 100

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

NOVEMBER 22, 2017

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. Sponsored by the Public Interest Registry and researched by Nonprofit Tech for Good, the report summarizes donor data across six continents about how online and mobile technology effects giving.

Public and Social Policy 96

Public and Social Policy Volunteerism Volunteerism Participation and motivation 96

The Agitator

NOVEMBER 28, 2017

Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go. Second, for purposes of improving 2018’s results there are some learnings from this year’s event. As I write, #GivingTuesday claims to have raised online $177 million from 1.6 million donors in 98 countries around the globe.

Disaster Relief 85

Disaster Relief Fundraising Fundraising Nonprofits 85

Ann Green

NOVEMBER 2, 2017

Thanksgiving is coming up and it’s a time of year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? Sometimes it doesn’t seem that way. Nonprofit organizations tend to treat thanking their donors as an afterthought.But you need to spend just as much time thanking your donors as you do on fundraising.

Communication 148

Communication Values Fundraising Fundraising 148

Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your time t

Advertising 166

Advertising Marketing Marketing Foundations 166

Selfish Giving

NOVEMBER 21, 2017

Today on CauseTalk Radio , Megan and I talk to Melanie Zachar Kaloski , Nesquik Marketing Manager at Nestle , about QuikStache , a fun campaign with the Movember Foundation to raise awareness of men's health. The campaign included a pledge from Nesquik to match every $10 donation made to the foundation on Movember's 10th birthday. On the show, Megan, Melanie and I discuss: Melanie Zachar, Nestle/Nesquick.

Health 100

Health Foundations Activism Management 100

Nonprofit Tech for Good

NOVEMBER 9, 2017

Smart speakers are voice-activated digital assistants that enable users to use their voice to command a wide variety of activities, such as play music, listen to news, make calls, watch video clips, shop online, and control smart home devices (thermostats, home alarm systems, lights, smart TVs, etc.). Amazon Alexa is the digital assistant software that empowers Amazon’s smart speaker series, the Amazon Echo.

Volunteerism 87

Volunteerism Volunteerism Food Nonprofits 87

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Bloomerang

NOVEMBER 7, 2017

Branding is vital to your nonprofit’s success. It’s what people think about when they think of your organization. It impacts everything including your ability to recruit board members and raise money. Consider this: When people think about making a charitable gift, they often think of the familiar, more well-known, well-publicized nonprofits. Think of the multi-million bequest left to a local hospital or university by a donor that never made a previous gift.

Disaster Relief 79

Disaster Relief Public and Nonprofit Management Recruitment Nonprofits 79

Nonprofit Marketing Guide

NOVEMBER 16, 2017

In just a couple of weeks, my new book, CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results will be released. What’s equally exciting to me personally is that it will be the first title released by a new publishing company I am launching with my friend and business partner, Antionette Kerr. Bold and Bright Media will release CALM not BUSY as well as Modern Media Relations , a book co-authored by Antionette and Peter Panepento.

Communication 134

Communication Management Nonprofits 134

Ann Green

NOVEMBER 16, 2017

I imagine many of you are beyond busy working on your year-end appeal, but if you think you can take a deep breath and relax once the letters have gone out, you can’t. Your appeal is only the first step. In fact, what comes next is even more important, especially if you want to to keep your donors for a long time. Do a good job of thanking your donors.

Retention 145

Retention Communication Fundraising Fundraising 145

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Unfortunately there are far too many “experts” preaching and teaching how to get rich and famous overnight using Facebook marketing.

Advertising 165

Advertising Marketing Marketing Foundations 165

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Management

Selfish Giving

NOVEMBER 14, 2017

Today on CauseTalk Radio , Megan and I talk to Racquel Russell , Senior Director, Government Relations and Public Affairs of Zillow Group , about a $5 million pledge in cash and in-kind contributions over the next five years to address housing insecurity as part of the company's first social impact program, The Home Project. On the show, Megan, Racquel and I discuss: Racquel Russell, Zillow Group.

Non-Profits 100

Non-Profits Governance Production 100

Nonprofit Tech for Good

NOVEMBER 3, 2017

Your nonprofit’s website and email campaigns are the foundation of your online brand and choosing the right domain for your website and email campaigns is critical to your organization’s online success. The top three domains for the social good sector are.org,ngo, and.ong.org is the most trusted domain on the Internet and open to all while.ngo and.ong are new domains that require legal verification to register and use.

Volunteerism 82

Volunteerism Volunteerism Nonprofits Associations 82

Fundraising Report Card

NOVEMBER 28, 2017

Philanthropy tends to be fairly transactional — I give you some money, you send me a year-end appeal — and less relational — I give you some money, you ask me about my life story and connection to your mission. This could be (and most likely is) a contributing factor to dismal donor retention rates. The post Three Steps to Build Meaningful Relationships in Life (and with Your Donors) appeared first on Fundraising Report Card.

Retention 76

Retention Philanthropy Fundraising Fundraising 76

Nonprofit Marketing Guide

NOVEMBER 27, 2017

Pictured: Me reading these stupid pitches… Whether you are writing a social media update, crafting an appeal letter, or trying to get a journalist to mention your story, you must: Know. Your. Audience. This also goes for asking someone to publish or link to your content. Since I am responsible for our blog, I get hit up daily with requests to publish an author’s work or link to their content.

Law 126

Law Marketing Marketing Communication 126

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Fundraising Coach

NOVEMBER 1, 2017

Over the past twenty years, I have worked with hundreds of non-profit organizations. In my experience, the majority of non-profits (and the vast majority of small and mid-sized organizations) are frustrated with fundraising. Most non-profits feel overwhelmed with fund development. They have high turnover for fundraising staff, are trying to do too many things, and never feel like they are able to raise the money they need to thrive.

Non-Profits 71

Non-Profits Fundraising Fundraising Education 71

Pam Moore

NOVEMBER 23, 2017

Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.

Marketing 165

Marketing Marketing Retail Advertising 165

Selfish Giving

NOVEMBER 7, 2017

Today on CauseTalk Radio , Megan and I talking to Karen Davis , Senior Vice President of Global Philanthropy and Social Impact at Hasbro , about Be Fearless Be Kind, a philanthropic initiative, which is designed to empower kids to have the compassion and courage to stand up for others and make a difference. To help nurture empathy and compassion, parents and adults can access proven tools and resources through the Be Fearless Be Kind online hub.

Philanthropy 100

Philanthropy Activism Nonprofits 100

Nonprofit Tech for Good

NOVEMBER 14, 2017

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. To help your nonprofit prepare and launch a successful cause awareness day and/or giving day online campaign, this webinar was presented on November 14 to more than o

Volunteerism 80

Volunteerism Volunteerism Nonprofits Foundations 80

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

The Agitator

NOVEMBER 21, 2017

Yesterday I raised the question of why did it seem so difficult to get a second gift from a donor. Is it difficult? The stats from The Fundraising Effectiveness Project say the overall retention rate has declined every year since 2013 and looks likely to do so again in 2017. New donor retention is only 17.6%. So we seem to have trouble getting over 80% of first time donors to our nonprofits to make a second gift … to stick around.

Retention 61

Retention Universities Fundraising Fundraising 61

Nonprofit Marketing Guide

NOVEMBER 13, 2017

Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas? As soon as Halloween ends (and sometimes before), you see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it. After all, Christmas time is make-or-break for retailers and, boy, are they ready to get your money.

Retail 124

Retail Law Retention Communication 124

Fundraising Coach

NOVEMBER 14, 2017

I've just getting back from the Nonprofit Storytelling Conference so it’s likely no surprise stories are on my mind. At the conference this year, I noticed talk about 2 types of nonprofit stories. I heard talk about "institutional stories" and "donor stories.". Institutional stories are just that – about the institution. These are necessary and good.

Nonprofits 70

Nonprofits Education Education Values 70

Pam Moore

NOVEMBER 14, 2017

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video.

Marketing 164

Marketing Marketing Advertising Technology 164

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Getting Attention

NOVEMBER 23, 2017

Honestly, That’s a tough one! I know that you want to hear a resounding yes! However, the answer is neither yes nor no but rather ‘it depends’! I can almost guarantee that you can make a decent income online with enough persistence and proper training & guidance. However, I do not know what your definition […].

Marketing 52

Marketing Marketing 52

Nonprofit Tech for Good

NOVEMBER 21, 2017

According to PayPal Holiday Research 2017 , 63% of consumers are more likely to shop from a store that will donate a percentage of their proceeds to a cause. #GiftsforGood is a hashtag campaign meant to help consumers find holiday gifts that benefit good causes: Nonprofits Use #GiftsforGood on social media to promote your holiday gift programs. Consumers Browse #GiftsforGood and purchase gifts for friends and family members.

Nonprofits 59

Nonprofits Fundraising Fundraising 59

The Agitator

NOVEMBER 9, 2017

The Fundraising Effectiveness Project recently released its Quarterly Fundraising Report covering the first half of 2017. It shows a drop in US giving of 6% below 2016’s mid-year level. Should we worry? Perhaps. Although there has been an increase over 2016 in the number of donors giving under $250 ( up 8.9%) and those giving between $250 and $1000 (up 14.2%) it appears that the important $1,000 + giving segment is down 8.9%.

Non-Profits 61

Non-Profits Collaborations Medical Associations 61

Nonprofit Marketing Guide

NOVEMBER 30, 2017

For many nonprofits, media relations isn’t a high priority. This is especially true for smaller nonprofits that have limited resources for communications. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters. If your organization does not have a media relations strategy, the end of the year is a good time to create one.

Health 122

Health Communication Foundations Activism 122

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance