Selfish Giving
JANUARY 21, 2009
A week doesn’t go by that I don’t get a call or email from four or five people looking for work. Most of them come from marketing, advertising and public relations. Some are changing careers. Some just can’t find work in their chosen fields. They all see opportunity in cause marketing, and they’re right. This post is for all of you, because I know I haven’t gotten back to everyone.
Nonprofit Marketing Guide
JANUARY 27, 2009
If you moan to 10 of your nonprofit colleagues about how you don’t have time to get your nonprofit on Facebook and other social media sites, I’d guess seven of them will tell you to get an intern to do it for you. (The other three? Two will just nod sympathetically and the other one will have no idea what you are talking about.). If you are thinking about giving a social media project to an intern or a new employee who is a recent college grad, keep these four tips in mind.
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Fundraising Coach
JANUARY 23, 2009
…you should at least be learning about using Twitter for your nonprofit. Check out the volume of tweets during the Inauguration: The green line is last week at the same time. The blue line is this week. Twitter reports up to 5 times as many tweets per SECOND during the peak time. Yes, they measure tweets per second! All too often, we expect people to come to us to hear our stories.
Care2
JANUARY 6, 2009
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Blog
JANUARY 25, 2009
The funds of the first bailout package—your tax money - went where? To what end? How are you feeling about Bernie Madoff? How is your trust level in any financial institution? How is the trust level in us? As a “good organization&# - aka nonprofit, you may think people trust you. Sadly, plenty of research has suggested otherwise, for a long time.
Getting Attention
JANUARY 27, 2009
Once again, the folks at the Pew Internet & American Life Project have opened our eyes to groundbreaking research: The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now. The fact that mom and dad and maybe grandpa are on social networks, reported out in detail here , has huge implications for your nonprofit communications work tomorrow, and a few for your work today: 75% of online a
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JANUARY 21, 2009
Late yesterday, in celebration of President Obama’s inauguration, I released a new free e-book called “ The First 100 Days of Your New Nonprofit Marketing Job.&#. It’s a list of 100 tasks that you should try to complete within 100 days of starting your new job. The list will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.
Fundraising Coach
JANUARY 13, 2009
2009 looks like it will be a challenging year for fundraising. But people are going to give. It’s just a matter if they’re going to give to your organization. So one of your goals this year should be to make your nonprofit easy to find. Since more and more people are using the internet to research your group, let’s start there. Whether you have a website or not, did you know that you and your organization have a Google profile ?
Care2
JANUARY 6, 2009
In part 1 of this series, we discussed how to correctly install your Google Analytics. Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?).
Nonprofit Marketing Blog
JANUARY 30, 2009
I’m reading Dave Evans new book, Social Media Marketing in an Hour a Day. It’s excellent. Even though I consider myself somewhat knowledgeable in social media, and even do trainings on the topic, there is so much I’m learning. I highly recommend it, for everyone from beginners to intermediate social media folks. I also recommend Allison Fine’s book ("Momentum") if you want more of the background on the social web.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Getting Attention
JANUARY 28, 2009
Web usability guru Nielsen's latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don't provide adequate info for media (traditional or "citizen journalists"). He cautions that poor site usability and missing info in online press areas can turn journalists away from covering your organization or force them to get their information from third-party sources (definitely not your messaging and likely to be incorrect).
Selfish Giving
JANUARY 7, 2009
Yesterday was the first day everyone from the team was back in the office from the holidays so it was a good time to catch up about our cause marketing resolutions for 2009. I’m unsure how much I’ve told you about my team in the past but it’s comprised of a wonderful group of marketing, sales and event professionals who plan and execute multiple cause marketing programs each year. .
Nonprofit Marketing Guide
JANUARY 12, 2009
Write an annual report that. appeals to hearts and minds, all in four pages. “How to Write a. 4-Page Annual Report&#. Webinar on Wednesday, January 14, 2008 at Noon Eastern. (9:00 a.m. Pacific). Get Details and Register Here. Most professional writers will tell you that writing really good short articles and profiles is harder than writing long ones, and the same can be true for short annual reports.
Fundraising Coach
JANUARY 27, 2009
True confessions: ten days ago I freaked out. I’m an optimist by nature. You know that “Is the glass half-full or half-empty&# question? My standard answer is that it’s always full. It’s always got something in it: air, liquid, something. I regularly blog in the economic impact on philanthropy and how Americans remain generous , even in tough times like these.
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Care2
JANUARY 15, 2009
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Nonprofit Marketing Blog
JANUARY 20, 2009
Yesterday, I took my daughters for a cold snowy walk in Rock Creek Park here in Washington DC to pick up trash. We wanted to do something to feel of service, and we didn’t have to walk far to pick up an entire bag of garbage. Apparently there are a lot of beer drinkers in the forest with a prediliction for Budweiser. The best thing about the experience was the many walkers and runners who stopped us to thank us for what we were doing.
Getting Attention
JANUARY 29, 2009
Since we have a 5-year-old who's a peanut butter devotee, we've been following the peanut salmonella scandal closely. Our first step was to check the labels of all our peanut products against the FDA list of tainted products (all clear). But I was astounded by the Peanut Council's proactive and strategic response to the industry crisis. After all, peanut-based products have already taken a huge hit with the prevalence of childrens' nut allergies.
Sea Change Strategies
JANUARY 8, 2009
My friend and colleague Thaler shares this great exchange between Toby and Sam on Wets Wing: Sam asks Toby, “…I’m saying you have me preaching to the choir… Why?&#. Toby replies, “‘Cause that’s how you get them to sing.&#. We non-profiteers spend a gazillion dollars and a gazillion hours treying to reach the opposition, the disinterested, the indifferent and the distracted.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
JANUARY 6, 2009
“Oh, no! That’s what our. newsletter looks like to a third. of the people on our mailing list?!?&#. Don’t be her. Preview your e-newsletter in. different email programs. Those new to the world of e-newsletter publishing are often surprised to learn that their email newsletters can look quite different to someone who is using Outlook versus someone using Gmail or Thunderbird, not to mention what it looks like on a smartphone.
Fundraising Coach
JANUARY 21, 2009
The Chronicle of Philanthropy pointed to a report by The Economist on research showing that public recognition may motivate donors to give bigger gifts. Dan Ariely of Duke University, Anat Bracha of Tel Aviv University, and Stephan Meier of Columbia University sought, through experiments, to test the importance of image motivation, as well as to gain insights into how different motivating factors interact.
Care2
JANUARY 14, 2009
Let’s face it: People have a love hate relationship with their email. It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date. Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days?
Nonprofit Marketing Blog
JANUARY 27, 2009
Yesterday, dear reader Robin asked me if I had examples of my recommendation, which was: You can’t control the media - or anyone’s brain. If you’re smart, you’ll insert your message where people are already focused. This is especially important if you have a small marketing budget. You need to concentrate your resources where folks are likely paying attention—or where they can take action.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Getting Attention
JANUARY 26, 2009
Audio, like video, is a fantastic way to enliven your content and engage your network. A podcast is audio content that can be downloaded automatically as a one-off or on ongoing, as a series, so listeners can view or listen offline. In most cases, the term “podcast” refers to audio content. Whatever you call it, podcasting is a great communications tool and one that's easy to produce.
Sea Change Strategies
JANUARY 8, 2009
Wonderful must-listen Marketplace segment on how hotels persuade guests to re-use towels. Bottom line, I note that says most guests IN THE ROOM YOU’RE STAYING IN have re-used generates the highest level of cooperation. This has obvious and intriguing implications for our line of work, doesn’t it? Tags: General Interest.
Nonprofit Marketing Guide
JANUARY 14, 2009
Be the One They Call. “How to Position Your Nonprofit. as an Expert Source&#. Webinar on Thursday, January 22 at Noon Eastern. Registration is just $35. Learn more and register. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll want to check out these three new resources.
Fundraising Coach
JANUARY 16, 2009
@Philanthropy pointed me to a humor piece in the New Yorker called Looking Forward to Your Check. The invitation to a fictitious fundraising event starts out with: The Benefit Committee wishes to remind all Subscribers that the thrill for those pledging as much money as they can afford to attend this Gala Charity Event will always be outweighed by the shame felt by those pledging as little as possible.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Care2
JANUARY 28, 2009
When the National Women’s Law Center first applied for a Google Grant ? $10,000 worth of free advertising each month through Google’s AdWords program ? my co-workers and I knew it was at least worth trying. It was free , after all. While we didn’t know what to expect from the program, once we got going we were amused by the idea of the $10,000 limit.
Nonprofit Marketing Blog
JANUARY 26, 2009
I’ve been reading all about the Inaugural events and balls in recent days - like much of you - and I am both absorbed and appalled by the attention paid to the wonderful Michelle Obama’s wardrobe. Absorbed, because I have to confess I do follow fashion and can’t help but be interested in it. Appalled, because she’s so much more important than her garments - and because it’s utter fluff at a time when our country is in such a state.
Getting Attention
JANUARY 22, 2009
I hope you'll join me at NTC (the annual conference of NTEN (the National Technology Network), April 24-26, 2009 in San Francisco. I want to chat in person and talk through what I'm learning. Listen! Don 't stop reading because I said "technology." Please forget the name and let what I'm saying sink in. Here's what you need to know: NTC is a gathering of some of the most thoughtful, imaginative, charged, exciting folks in the nonprofit biz.
Nonprofit Marketing Guide
JANUARY 30, 2009
Claire Meyerhoff and I will be talking about pitching - elevator pitches, pitching your story to the media, etc. - on today’s edition of Magic Keys Radio at 1:00 p.m. Eastern (10:00 a.m. Pacific). The half-hour show is live and you can call in your questions over the phone or send them in via chat. Immediately after the show, you can download it as a podcast.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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