Nonprofit Marketing Guide
JUNE 23, 2009
When I started my consulting business 11 years ago, virtually everyone told me to market my services under a company name, rather than to promote myself under my own personal name. No one would hire an individual freelancer, I was told. I needed to appear to be a “organization.&# Organizations were more stable, more trustworthy, and more marketable.
Selfish Giving
JUNE 8, 2009
Assistant Professor Angela Eikenberry has written a thoughtful and provocative article for the Stanford Social Innovation Review entitled The Hidden Costs of Cause Marketing. In it, Professsor Eikenberry makes her case against cause marketing or “consumption philanthropy,&# as she calls it. Consumption philanthropy individualizes solutions to collective social problems, distracting our attention and resources away from the neediest causes, the most effective interventions, and the act of c
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Fundraising Coach
JUNE 1, 2009
Here’s a great piece from Lois Lindauer ’s latest “Development News&# email: AHP Study Demonstrates Value of Fundraisers in Recession. The Association of Healthcare Philanthropy (AHP) just released results from its 2007 benchmarking survey, which examines nonprofit hospital giving during a period encompassing the early months of this recession.
The Agitator
JUNE 11, 2009
C’mon, you really wanted to correct that headline, didn’t ya? And it’s just that schoolmarm tendency in folks that makes for so much bad direct response fundraising copy. That’s the conclusion I draw from a fascinating dissertation by Frank C. Dickersen, Ph.D. as part of his doctoral studies at The Peter Drucker Management Center and Claremont Graduate University.
Speaker: Amanda Adams, Fractional CFO, CPA
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Care2
JUNE 29, 2009
Social media! I seriously think it’s "the" buzz word of 2009. According to Omniture, over 200 million searches are conducted every single day and 78% of people trust recommendations by peers. But how should nonprofits track their social media? What tools should they use? Understand What You Want to Track. Do you want to track how many people are clicking and sharing your links or updates?
Getting Attention
JUNE 22, 2009
Your organization could be one of this year's Getting Attention Nonprofit Tagline Award winners! Enter today. A strong tagline does double-duty -- working to extend your organization's name and mission, while delivering a focused, memorable and repeatable message to your base. It's one of your most effective marketing tools, but the 2008 GettingAttention.org survey showed that 72% of nonprofit organizations don't have a tagline or rate theirs as performing poorly.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
JUNE 30, 2009
In Malcolm Gladwell’s book review of Chris Anderson’s Free: The Future of a Radical Price ( which I learned of from one of my new favorite bloggers and twitterers @danblank ) he shares this study from a MIT economist. He offered a group of subjects a choice between two kinds of chocolate—Hershey’s Kisses, for one cent, and Lindt truffles, for fifteen cents.
Fundraising Coach
JUNE 30, 2009
For many readers of this blog, today is the end of the fiscal year. Congratulations! You’ve made it! What are you doing to celebrate? We live in a fast paced world. And our organization’s financial needs are insatiable. All too often, our year end is merely punctuated by a flurry of direct mail and phone calls. Then we come in the next day with a higher goal to start the new year.
The Agitator
JUNE 3, 2009
Terry Barber, "chief inspirator" at Grizzard Communications, recently offered some critical advice in Forbes.com to business readers. His article was called Your Business Can inspire People the Way Nonprofits Do. It’s not often you see consultants telling businesses to model themselves after nonprofits. In this case, he’s dead right.
Care2
JUNE 13, 2009
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
JUNE 9, 2009
Mike Grenville, Flickr: Today Mark Rovner of SeaChange did a great talk on storytelling for Network for Good. This is an important topic, because we all have amazing stories—but we don’t always tell them. Or tell them well. Why? Mark says nonprofits want to seem smart and on top of things, so we load our stories with facts and data. But too much kills the heart of a story: emotion.
Nonprofit Marketing Guide
JUNE 26, 2009
Here’s a tasty mix of links that I think you’ll find interesting or helpful as you build support for your good cause. Happy Friday! The next edition of the Nonprofit Blog Carnival (founded by yours truly) is coming up and the theme is nonprofit technology. Here’s how to submit your blog post (deadline today!). I’ll send you the link when the Carnival is posted next week.
Selfish Giving
JUNE 24, 2009
Like Jack Skellington my cause marketing team lives in Halloween Town twelve months a year. No sooner is Halloween over and just like in the movie the Mayor of Halloween Town (aka Joanna MacDonald ) is hustling through my door, arms full, with plans for next year’s “big event.&# . This year is no different. But unlike Jack I haven’t grown tired of the same old routine year in and year out.
Fundraising Coach
JUNE 16, 2009
As the recession continues, and our need for funds grows, I continue to believe we’ll need a combination of face-to-face experiences with donors augmented by a robust, but appropriate, use of online tools. In my article Bananas and Websites , I give an overview of Seth Godin’s concept that, when looking at a web page, all of us are organ grinder monkees.
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The Agitator
JUNE 30, 2009
In eMarketing and Commerce , I recently came across a survey conducted for PayPal of reasons consumers give for "abandoning their shopping carts" during online shopping. PayPal found that 45% of their respondents had bailed out of at least one online retail purchase at the "checkout register" in the preceding three weeks. Here are the top reasons: 40% — too high shipping costs. 37% — they wanted to comparison shop. 36% — didn’t have enough money after ship
Care2
JUNE 11, 2009
Facebook is the 5th most trafficked site in the United States. Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook? You may be surprised to see some recent stats that question how successful Facebook is as an engagement tool. According to a recent BusinessWeek article , Cameron A. Marlow, a research scientist at Facebook, conducted a study to find out how close Facebook users are to their friends online.
Nonprofit Marketing Blog
JUNE 26, 2009
I get asked this question a lot. What is the ROI of social media? So I asked some experts. This question will be answered today in a guest post from Bob Cramer, CEO of ThePort Network , a social media solutions provider and great resource for nonprofits. By Bob Cramer. In rolling out an online social networking community, your nonprofit’s objectives should be all about your organization’s constituents.
Nonprofit Marketing Guide
JUNE 19, 2009
Next week on Thursday, June 25, at 4:00 p.m. Eastern (1:00 p.m. Pacific), I’ll be talking all about the “ Seven Steps to Better Email Fundraising and Communications &# on a free conference call hosted by Network for Good. Actually, I’m only blabbing for about 20 minutes and then I’m taking your questions for the rest of the hour.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Selfish Giving
JUNE 19, 2009
Ad Age: Marketers, Nonprofits Grapple With Definition of Cause Marketing Great piece here from Brian Powell (Twitter id: @goodconcepts) that really contributes to the discussion that Professor Eikenberry launched and I continued on my blog with Defending Cause Marketing and Cause Marketing Defended. Now What? Please read Brian’s piece, tell your friends and leave a comment at Adage!
Getting Attention
JUNE 29, 2009
Your nonprofit could be a 2009 Getting Attention Nonprofit Tagline Award winner! Take 3 minutes now to enter today. More information here. Tags: Awards Branding and Messages Nonprofit Communications Nonprofit Marketing News.
The Agitator
JUNE 29, 2009
The UK-based Management Centre recently scored 57 nonprofits on their ability to innovate … a seven step process as conceptualized by the Centre: Ideation — idea generation. Integration — cross-pollination of ideas. Information — external scanning & sourcing. Selection — identifying ideas to take forward. Support — develop ideas into offerings.
Care2
JUNE 3, 2009
The recent feisty discussion on Frogloop about whether direct mail is dying or not raises some vital questions for every nonprofit fundraising professional to consider. Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Marketing Blog
JUNE 23, 2009
A little over a year ago, the Case Foundation , together with partners Network for Good , Causes on Facebook and Global Giving , and corporate partner Parade Magazine, encouraged thousands of individuals to compete online for donors, donations, and matching awards for their favorite charitable causes as part of the Foundation’s first-ever Giving Challenge.
Nonprofit Marketing Guide
JUNE 16, 2009
Our next free webinar will be on Thursday, July 23 at 1:00 p.m. ET (10:00 a.m. ET). But I don’t know the topic yet. That’s for you to decide! Here are the choices: - Hiring and Managing Freelance Writers, Designers and Other Communications Consultants. - Listening to Social Media: Monitoring Who’s Talking About You and Your Cause Online. - Content Creation Strategies: Making the Most of Your Writing, Photos, and More.
Selfish Giving
JUNE 16, 2009
With success comes the void. When I posted Defending Cause Marketing last week, I have to admit that while I knew cause marketing had many friends, I also knew it had its detractors, and I thought the latter just might win the day. They didn’t. The comments were overwhelmingly positive. But Professor Angela Eikenbery’s article did make me think twice about how cause marketing is practiced and how it can at least be improved.
Getting Attention
JUNE 15, 2009
I've continued to ponder the value of tweeting -- even as I do it -- but see clearly its unique value in getting news out of Iran (and organized protest going on the scene) when the more traditional lines (Internet, phone have been shut down). Here's a partial list of folks tweeting out of Iran right now (thanks to Alison Fine ). Iranians appalled at what seems to be a blatantly fraudulent election are angry, and putting Twitter to work when there are few channels available.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
The Agitator
JUNE 25, 2009
Chuck Pruitt of A.B Data thinks the dire predictions of the death of direct mail are groundless. And he’s angry they seem to get such credence (though certainly that’s not the case in the annals of The Agitator … just Search our site using "direct mail’!). Chuck’s been around awhile, and his firm directed the Obama campaign’s direct mail fundraising efforts.
Care2
JUNE 11, 2009
Your nonprofit spends time and money growing your online list. But, does your nonprofit have a solid strategy to engage these new recruits and potential donors? Frogloop interviewed Madeline Stanionis and Jenn Smith of Watershed who discussed their top 5 tips to engaging new recruits. Check them out! 1. Give them love – fast! How quickly you engage a new listmember after he/she has joined your list is critical to turning them into a long-term activist and/or supporter.
Nonprofit Marketing Blog
JUNE 17, 2009
I’m getting ready to move house today and tomorrow. I’ve been feeling a little stressed about it all. Then I got an email from Mark Horvath, a formerly homeless person who now chronicles the lives of the homeless. And I got perspective (I’m lucky to have a home). And I got inspired. THIS is how you tell an amazing story. A few words, a few pictures, a transformative experience.
Nonprofit Marketing Guide
JUNE 10, 2009
Here’s a roundup of nonprofit marketing items you don’t want to miss, which I affectionately called my Mixed Links. First, you’ll find this month’s Nonprofit Blog Carnival at the Nonprofit Congress Blog. The next edition will be hosted by Wild Apricot and they are seeking great blog posts on nonprofit technology. Deadline is June 26.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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