Nonprofit Marketing Guide

MAY 14, 2020

During our Communications Director Mentoring Program group call this week, we discussed ways to get program staff to take and share better photos. Here are several ideas from the group that I thought you could use too! If you do a lot of tabling, instead of having staff take photos of the table (SO. BORING.), create a photo frame with a hashtag or phrase on it that people who walk by can hold and pose with to show support for your organization.

Communication 333

Communication Nonprofits 333

Ann Green

MAY 5, 2020

The nonprofit sector is experiencing an urgent need to conduct business from a remote location. The perks of this arrangement include preventing workers and volunteers from contracting illnesses, spending less money on overhead, having people across the world become involved in your organization, and more. However, it does take work to make your organization function in a digital world.

Technology 237

Technology Nonprofits Activism Communication 237

Selfish Giving

MAY 6, 2020

Two things this week. 1. I'm super-excited to announce the second book we'll be reading in our Social Impact Book Club. It's Fanocracy by David Meerman Scott and Reiko Scott. Yep, we're reading a book on fandom - and with good reason. As the Scotts note, "Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.

Healthcare 191

Healthcare Food Children Values 191

Nonprofit Tech for Good

MAY 31, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. If you had a time machine and could go back to before coronavirus (COVID-19) impacted the world, how would you prepare? What would you do differently? We surveyed over 700 nonprofits to find out what advice they’d give themselves and others about fundraising in the new normal.

Nonprofits 136

Nonprofits Fundraising Fundraising Communication 136

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Fundraising Coach

MAY 19, 2020

The pandemic continues to change the way we've always done things. What if you're a board member who's stuck at home? How can you support your nonprofit's fundraising ? 3 Ways to Help Your Nonprofit Fundraise in a Pandemic. People are still being generous. They are still giving to nonprofits. Even in a pandemic with unprecedented economic disruption.

Fundraising 116

Fundraising Fundraising Values Nonprofits 116

Nonprofit Marketing Insights by GlobalOwls

MAY 14, 2020

How to get on the front page of Reddit [Step by Step Guide]. See how we ended up on the front page of Reddit and how you can too. Follow this step by step guide to build up Reddit karma and get on their front page. We all know that Reddit is a powerful platform with a very high engagement rate. People from all over the world gather to have meaningful discussions on various topics.

Social Enterprise 98

Social Enterprise Social Enterprise Non-Profits Activism 98

Ann Green

MAY 28, 2020

By John Killoran. In the wake of COVID-19, nonprofits everywhere are rapidly adopting virtual fundraising strategies if they hadn’t already shifted to an online platform. In addition to mastering the most effective online fundraising practices , organizations should turn their focus to optimizing their donation forms to break through the clutter. Here at Snowball Fundraising, we know the best campaigns start with a solid foundation of fundraising software.

Public and Nonprofit Management 235

Public and Nonprofit Management Foundations Fundraising Fundraising 235

Selfish Giving

MAY 13, 2020

"It was the best of times, it was the worst of times." - Charles Dickens There are many things that are sinking my spirits this month: the loss of life to the virus, the economic disruption - both nationally and personally - the hassle and anxiety of trying to do anything outside the home. But there are some bright spots too ??. 1. I have a great community of readers to serve.

Retail 130

Retail Children Food Health 130

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. Although the program has been available for over a decade, our research shows that more than half of all nonprofit professionals are not aware of the Go

Nonprofit governance and management 134

Nonprofit governance and management Public and Nonprofit Management Advertising Activism 134

Mission Minded

MAY 12, 2020

How your organization can use digital fundraising campaigns after a canceled fundraising event. The post How to Replace Your Biggest Event with an Online Campaign appeared first on Mission Minded.

Fundraising 98

Fundraising Fundraising Communication Nonprofits 98

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Pam Moore

MAY 18, 2020

Two months of quarantine due to the Corona Virus. It's hard to believe it's been that long. It seems like forever yet at the same time it feels like yesterday that reality sunk in. The reality that I would not be attending my Orange Theory classes bright and early every morning. The reality that many of our agency clients were cancelling events, projects and needing us to help them pivot immediately.

Food 78

Food Communication Sociology Values 78

Nonprofit Marketing Guide

MAY 15, 2020

Kivi’s house. Lexington, NC. Everyone still hanging in there? Let’s at least pretend to get some work done by checking out the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some digital data, email marketing and SEO tips, online team building and more. It’s time for Mixed Links… Update your online communications strategy with recent data and insights from this April version of Hootsuite’s Digital

Communication 222

Communication Collaborations Nonprofits Production 222

Ann Green

MAY 12, 2020

I write about monthly donors a lot because it’s an important part of nonprofit fundraising. Monthly donations are more important than ever now. If you already have monthly donors, or any type of recurring donor, you’ve been receiving a steady stream of revenue as we continue to navigate through this economic downtown. You may have had events planned this spring that won’t bring in the money you had hoped for.

Retention 191

Retention Communication Fundraising Fundraising 191

NonProfit Hub

MAY 22, 2020

While working for various nonprofits throughout the past twenty years, I always had such high aspirations for having our End Of Year (Annual Campaign) strategized by May, planned by August and ready to deliver by October. . It never happened that way. Never. There were always too many other irons in the fire and as a staff member, a campaign launching in six months never took priority.

Advertising 88

Advertising Education Education Activism 88

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Management

Nonprofit Tech for Good

MAY 22, 2020

By Christy Noel , Vice President of Digital Fundraising Services at MobileCause. In the new world of social distancing and limited in-person gatherings, nonprofits everywhere are embracing virtual fundraising events and campaigns. Hosting virtual fundraising events is new to many nonprofits and can, therefore, make those in charge feel a bit intimidated, especially if they don’t define themselves as particularly “tech-savvy.

Fundraising 131

Fundraising Fundraising Participation and motivation Associations 131

Mission Minded

MAY 8, 2020

We hope watching our gratitude video makes you feel better. Most of all, we hope you’ll join us in amplifying the good in your own life. The post What Are You Grateful For These Days? appeared first on Mission Minded.

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Pam Moore

MAY 18, 2020

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? Have you ever thought that maybe you have lost your mojo? Maybe, just maybe you have been shot down one too many times?

Marketing 78

Marketing Marketing Production Leadership 78

Nonprofit Marketing Guide

MAY 7, 2020

One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. You don’t want just any old backlink, but you do want high-quality and related sites to link to content on your site. All of these links are what make the Web a web.

Marketing 219

Marketing Marketing Nonprofits 219

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Ann Green

MAY 20, 2020

Over the years I’ve come to find the value of keeping things simple. In a way, the COVID-19 outbreak has forced us to keep things simple since we’re limited in what we can do, especially outside the house. Instead of running back and forth from place to place, we’re staying put, although we’re spending more time online. I realize the pandemic has also complicated our lives and brought with it a lot of stress and uncertainty.

Values 178

Values Food Communication Activism 178

Elevation

MAY 5, 2020

Newly updated information is underlined and bolded. Apart from the significant health concerns we are living with (and the new organizational challenges of full-time living, working and parenting at home), many individuals and NGOs find themselves faced with a constantly-evolving, complicated economic situation. These are unprecedented and unnerving times, to say the least, which is why we've compiled this list of resources to share with our community.

Health 78

Health Nonprofits Fundraising Fundraising 78

Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. She is also the Founder and CEO of Liz Ngonzi Transforms , a boutique international consulting firm that provides consulting, executive coaching, and training services that enable social sector leaders and entrepreneurs to increase their impact and reach their potential.

Universities 121

Universities Collaborations Management Production 121

Mission Minded

MAY 6, 2020

Annual reports are even more powerful amid pandemic response; donors stuck at home have more time than ever to read about your impact and support you. The post 4 Reasons to Publish an Annual Report This Year appeared first on Mission Minded.

Communication 76

Communication Nonprofits Fundraising Fundraising 76

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

NonProfit Hub

MAY 15, 2020

At the beginning of 2020, I doubt any of us imagined our routines would become completely uprooted in a matter of days. Due to the global pandemic, “office life” is now seen as a fond memory, and our daily commute is a total of one minute ? or as long as it takes to walk from your bed to your desk. I was so excited to be able to work from home ? to only have to look professional from my waist-up, to not have to worry about prepping lunches for work, to get those extra minutes of sleep I’d usuall

Nonprofits 83

Nonprofits Production Energy Associations 83

Nonprofit Marketing Guide

MAY 26, 2020

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

Culture 219

Culture Nonprofits 219

iMarketSmart

MAY 12, 2020

Nearly ten years ago I made a new friend. It started out with an error. I wrote a blog post about the link between childlessness and planned giving. But I screwed up my math. Dr. James reached out to ‘help’ me catch the error and we struck up a dialogue via my blog. At that time I was just beginning to pivot my business. We were a marketing agency helping private sector CEOs generate, qualify and prioritize leads for relational sales.

Taxation 59

Taxation Law Marketing Marketing 59

Fundraising Coach

MAY 8, 2020

This week, international crowdfunding expert Anita Gallagher came to The Nonprofit Academy to teach us the latest trends on successful crowdfunding. The shift in messaging may surprise you. Appealing to the Head or Heart? For a long time, nonprofit fundraisers have wrestled with whether we should appeal to people's heads or hearts. The first inclination is to appeal to the head.

Philanthropy 59

Philanthropy Values Communication Fundraising 59

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Nonprofit Tech for Good

MAY 13, 2020

By Rosemary O’Neill , CMO of Social Strata, makers of the Crowdstack community platform. COVID-19 has had some unexpected consequences for our work lives. On one hand, it’s stopped everyone in their tracks physically, hunkered down at home, unable to travel. On the other hand, it’s sped up our virtual lives like a runaway train. Between Zoom video calls, dozens of Slack channels, and the (occasional) TikTok video with the kids, information is speeding past our cerebral cortex at an alarmin

Public and Nonprofit Management 107

Public and Nonprofit Management Collaborations Nonprofits Technology 107

Mission Minded

MAY 28, 2020

With many people staying at home and unable to experience your campus, printed pieces that arrive via mail have greater impact. The post 5 Reasons Your School Should Print a Viewbook This Year appeared first on Mission Minded.

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NonProfit Hub

MAY 29, 2020

Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and potential donations ? all in all, making your nonprofit more successful. In a perfect world, charitable organizations would not have to worry about creating a strong brand image to have a successful organization.

Non-Profits 73

Non-Profits Nonprofits Charitable Organizations Leadership 73

Nonprofit Marketing Guide

MAY 18, 2020

I shared Beth Kanter’s post on making online meetings less exhaustive in this past Friday’s Mixed Links edition, but thought it was worth going into a little more. In that post, Beth shares the online session she did with Lightful in the UK and here are her top tips on handling online meetings. Have an agenda to stay on track. Have more than one facilitator to handle typed in questions or technical issues.

Children 219

Children 219

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance