NonProfit PRO
JULY 23, 2021
Every person who works for a nonprofit or is associated with an organization internally is an ambassador of that organization by virtue of association. As an employee of The Salvation Army, I wear, with pride, a shirt with the logo of The Salvation Army. Volunteers also wear clothing that signifies an association with the organization.
Nonprofit Marketing Guide
JULY 13, 2021
Someone recently told me that while they appreciate all the diverse professional development topics that we and others offer on nonprofit communications and marketing, the fact that there is so much of it and so many things to learn also contributes to her sense of imposter syndrome. I get it! There really is so much variation in this work, and things are changing constantly.
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Ann Green
JULY 28, 2021
In my last post, I wrote about the importance of connecting with your donors by sharing stories. Written stories are great, but donors may not have the time or energy to read a story. This is why you also need to use visual stories. Some people respond better to visual stimuli, anyway. Here are a few ways to tell visual stories. Tell a story in an instant with a great photo.
Selfish Giving
JULY 28, 2021
Another article - this one from the Tampa Bay Times - questioning the audacity (No, the GALL!! I'm clutching my pearls) of a retailer asking for a donation at the register! Oh, the misery! ?? Oh, the effrontery! ?? Oh, the embarrassment! ?? Give. Me. A. Break. 1. No one is forcing you. If you don't want to give, don't. It's that simple. Are you really concerned what the person in line behind you will think of you?
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Bloomerang
JULY 26, 2021
This online appeals post is part two in a six-part series. You can read part one here. In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering online appeals, user experience and messaging. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value.
Nonprofit Tech for Good
JULY 4, 2021
By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Those aboard the online fundraising train tend to not look back. That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. So much so that online revenue in the nonprofit sector grew by 32 percent in 2020.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JULY 20, 2021
What are all of the things that nonprofit communications teams need to think about and potentially act on to be successful? Of course, it’s a really, really long list of potential items. To put some structure around it, so that you can start to understand your choices and then make them, we’ve identified ten keys to nonprofit communications success.
Ann Green
JULY 14, 2021
Is your nonprofit database starting to look like a library without a librarian? Use these 5 tips to clean it up and establish better hygiene practices. . By Gabrielle Perham. Your nonprofit’s donor database is like a library. When a librarian is present, the library stays clean and orderly, with everything in the right place so visitors can quickly find what they’re looking for.
Selfish Giving
JULY 21, 2021
Last week I read a wonderfully detailed article on Hubspot called Sales Email vs. Cold Call: When to Use Each According to Data. The article was even written by a Boston guy, which increased my respect for it even more. But then I thought, "I wonder if Dan Cohen (aka 'The King of Cause Sales') would agree with his advice?" Heck, maybe the guy who wrote this article isn't even from Boston??
Bloomerang
JULY 5, 2021
Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Insights by GlobalOwls
JULY 16, 2021
How can your B2B Tech Marketing Strategy Go Green. Are you looking to Improve your CSR by going Green? Check out what you can do as a B2B company to improve your Marketing around it. In these economically and ecologically challenging times, customers are increasingly embracing social causes. They purchase from companies that align with their values. .
NonProfit PRO
JULY 15, 2021
Technology and more people-centric (i.e., donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand. For example, people could open a donor-advised fund (DAF) for very little money and give with the ease of tech platforms. Also, leading organizations, such as St. Jude, are reaching out to new audiences, like gamers, because they know they have to meet people where they are, to support a good cause.
Nonprofit Marketing Guide
JULY 26, 2021
Last week I shared An Exercise to Reduce Burnout (and More): Start a List of Every Single Thing You Do at Work. The goal of that exercise was to see ALL of your tasks in one place so you could prevent burnout, manage expectations, combat imposter syndrome, and realize your worth. This week, I have a similar exercise for you, but this is more for times when your brain is completely overwhelmed with the things you need to do (or cluttered with things you just think you should do).
Ann Green
JULY 21, 2021
After the year we’ve just been through, most people have realized the importance of connection. Your nonprofit organization also needs to make connections with your donors. One of the best ways to do that is to share stories. Donors want to hear your stories. I would guess you’re not using stories as much as you should. That’s a mistake because people respond better to stories than a bunch of facts and statistics.
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Selfish Giving
JULY 7, 2021
The Fourth of July is over, but I'm still thinking about it because it really didn't happen here in Boston. The whole weekend was a disaster. We got five inches of rain and we set a new record low temperature for July 3rd. Don't get me wrong, the gahhden ?????? the rain , but did it have to fall on a holiday weekend??? Of course, events were cancelled due to weather.
Bloomerang
JULY 12, 2021
There’s a hotel in Hollywood where the rooms are dated, the furnishings are sparse, and the walls are bare. Its name is the Magic Castle Hotel, but it’s not a castle. It’s a 1950s converted 2-story apartment complex painted canary yellow. . Next to its small pool is a cherry red phone. When you pick it up, the person on the other line answers, “Hello, popsicle hotline.” Moments later, a waiter wearing white gloves delivers your orange, cherry, or grape popsicle to you on a silver tra
Candid
JULY 6, 2021
How often do you read about the wonders of automation for nonprofits? Chances are, you’ve seen a little bit about this everywhere. As technology continues advancing , we see more articles discussing how automation takes pressure off of staff members and how organizations need to increase their use of software to optimize their communications with supporters. .
NonProfit PRO
JULY 8, 2021
We’re going to review the Facebook Fundraising Benchmarks Report 2020 by GivePanel. Let’s clarify what “Facebook fundraising” refers to. It’s probably exactly what you think it is: when someone on Facebook starts a fundraiser to support your nonprofit. But there’s some fine print here.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
JULY 29, 2021
Your nonprofit acknowledges that you can’t do it all as a comms team of one. Yay! But they don’t want to hire staff right now, and would rather contract out the work. So what should you outsource? Here are the five places I would consider first. 1. Media Relations / PR. Here’s why: If you are serious about getting regular, ongoing media coverage or you want to break into major or even national news markets, it’s a lot of work.
Blue Avocado
JULY 12, 2021
“We nonprofits often put a great deal of time and effort into our annual reports, especially compared with how briefly most recipients will look at them,” begins the Blue Avocado article, The Secret to a High Impact Annual Report. “Rather than slave and anguish over the parts almost no one will read anyway,” the author […]. The post Still Publishing Donor Names?
Get Fully Funded
JULY 13, 2021
Look at your desk right now, and tell me how many sticky notes are on it. How many to-do lists? How many reminder notes to yourself? If you feel like you have too much to do and aren’t getting enough done, you need to increase your nonprofit productivity. The first step may be to change the way you work. That’s right. The definition of insanity is doing the same thing over and over, expecting a different result.
Bloomerang
JULY 7, 2021
Consistently attracting new potential donors is vital for you to expand your mission and, more importantly, to have the funding needed to make it through unexpected times. Unfortunately, if you can’t have in-person events or if you don’t have a big marketing budget, finding new donors can be difficult. . This is why a fundamental shift in your approach to marketing, to fundraising, and even to your mission is needed.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Candid
JULY 22, 2021
Last month, philanthropist MacKenzie Scott announced that she, in partnership with her husband Dan Jewett, donated another $2.74 billion to philanthropic entities. Her third round of grants in less than a year, Scott wrote that grant recipients were “286 high-impact organizations in categories and communities that have been historically underfunded and overlooked.
NonProfit PRO
JULY 15, 2021
You might have mixed feelings about the idea of finding and implementing new peer-to-peer fundraising software. Maybe you’ve seen the signs that it’s time for a new solution, but you dread the process of finding the right technology for your nonprofit. When you’re on the buyer’s side, product demos can be tricky. Time is limited, and it’s important that you see all you need to see to make the right selection for your organization and feel confident in your decision.
Nonprofit Marketing Guide
JULY 21, 2021
Crisis communications is not just about being prepared for a rogue board member or sketchy financials. The pandemic, social unrest, and increasing displays of hate have thrust nonprofits into the position of needing to revamp their communications plans and messaging on a dime. At some point – likely soon – your nonprofit will face another defining moment where it will be essential to provide clear, timely messaging.
Blue Avocado
JULY 2, 2021
In May 2020, when Black Lives Matter protests ignited by the murder of George Floyd erupted across the country, many organizations started becoming more aware of the need to challenge racism and to encourage racial equity in their own spaces. At Race Forward, this increased awareness became evident when inquiries about our racial equity training […].
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Get Fully Funded
JULY 27, 2021
When you hear the word endowment , what do you think of? In simple terms, an endowment is a pool of donor money that is invested in the stock market. Every year, some or all of the investment income is pumped into the organization’s mission, while the principal remains intact. Large institutions like colleges, hospitals, and some private K-12 schools have endowments that provide long-term financial security as well as prestige.
Bloomerang
JULY 22, 2021
A majority of all adults experience imposter syndrome at some point in their careers; 70% by the latest figures. . It affects professionals of all occupations and backgrounds, with the impact on individuals in the nonprofit community being a significant one. . Be you a newly qualified doctor or starting up your own charity, doubts can creep in that you don’t deserve your success or promotion.
Candid
JULY 1, 2021
Based on our analysis, the answer is, it's (currently) impossible to know —but it’s important to get right. . Last summer , the murder of George Floyd and the global racial justice movement brought issues of racial inequity and injustice to the forefront. Candid ha s been tracking racial equity funding for a decad e , but this recent philanthropy response was staggering.
NonProfit PRO
JULY 22, 2021
Do you want to get a clear picture of how your organization compares to others in the sector? Use this free worksheet to identify your nonprofit’s Strengths, Weaknesses, Opportunities, and Threats (SWOT). By doing so, you can plan more strategically, set realistic goals, and uncover new growth opportunities. Download the free worksheet.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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