Selfish Giving
MAY 2, 2011
I’m always finding good examples of cause marketing on Twitter. I have a few open searches on Tweetdeck that capture most of them. The great people I follow on Twitter send me the rest. I had these seven cause marketing promotions saved in my “favorites.&# They offer something for everyone. Pay attention! Toys “R&# Us Speaks Up for Autism.
Nonprofit Marketing Guide
MAY 6, 2011
When I ask staff at nonprofits to describe their organization’s public personality, I often get blank stares, or something like “Ummm. we don’t have one, so I guess, well, how about ‘boring?’&#. I admit, it’s a tough question, especially if you’ve never considered that an organization could even have a personality in the first place.
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Nonprofit Tech for Good
MAY 3, 2011
Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield , is a comprehensive 270-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising.
Fundraising Coach
MAY 12, 2011
I was in a service club meeting, hearing an extremely compelling story of a nonprofit outreach. The people were passionate, the results were impressive. And then they ruined it. They said something like: “We’ll be seeking sponsorships because, well, we’re a nonprofit so we have no money.&#. For the record, that type of fundraising appeal sucks.
Speaker: Amanda Adams, Fractional CFO, CPA
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The Agitator
MAY 23, 2011
Interesting new research on causes and social media from Georgetown University’s Center for Social Impact Communication, reported in Philanthropy Today. While four in ten Americans get involved with groups working on social and political causes, 17% of women and 12% of men do so through social media sites, by joining a cause group, posting a logo to a social profile, or contributing to a blog.
Getting Attention
MAY 31, 2011
When I asked nonprofit bloggers—and other members of the Getting Attention community—to share the single book that has most influenced their professional lives, I had no idea what I’d hear back. So many of you shared compelling titles and the stories behind them. Thank you. There’s still time to submit yours – please share the book that most changed your professional life here.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
MAY 2, 2011
It’s a big nonprofit world, and it can get a little overwhelming and intense, especially if you work in a small nonprofit. That’s why I was really intrigued when Darian Rodriguez Heyman, former Executive Director of Craigslist Foundation, told me he was bringing together 50 of the sector’s leading experts to create the newly released guide book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (Amazon).
Nonprofit Tech for Good
MAY 24, 2011
You got to give it to the social good entrepreneurs. Seemingly every week a new fundraising or cause awareness tool hits the Web for nonprofits to experiment with, and though donation processing fees must be applied or ads sold for these social enterprises to be sustainable, it’s clear that their motives are altruistic. That said, here are six new fundraising tools for nonprofits to explore: 1.
Fundraising Coach
MAY 11, 2011
After my post about mobile giving apps , I learned about a new free app called TexTango. The idea isn’t specifically for nonprofits. This app pays you to text. You download it for free and there is no monthly fee. By using this app instead of your phone’s native SMS service, you see an ad when you text and the person you text sees an ad.
The Agitator
MAY 31, 2011
Target Analytics released its 2011 Benchmark Study of Internet and Multi-Channel Giving yesterday. I suspect their findings will be like playing Mozart to a cow … expecting appreciation and receiving only blank stares. But, more on that in a minute. In a nutshell, here’s what Target Analytics found in their benchmarking of the online/offline — and supposedly integrated — world experienced by the largest direct response nonprofits in America, involving 15+ million donors and more than
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
MAY 26, 2011
Eight in ten American women strongly believe in the power of individuals to make a difference by supporting causes, while their male counterparts are more likely to view supporting causes as a fad. This is according to new data from Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication. In addition, American women are more likely than men to believe that supporting causes creates a sense of purpose and meaning in life, makes them feel good about the
Selfish Giving
MAY 16, 2011
I’m curious what you think about this cause marketing program between Urban Outfitters and National Public Radio. As originally reported by Fast Company , Urban Outfitters offers a specially branded NPR tee on the public radio station’s website for $20. Profits support NPR. Nice cause marketing (purchased-triggered donation, by the way).
Nonprofit Marketing Guide
MAY 12, 2011
Is your process for creating and distributing your nonprofit’s content (you know, the stuff you put in your newsletter, on your website, etc.) non-existent or always done on the fly? The ad hoc approach can work, but it only gets you so far. That’s the conclusion that CompassPoint Nonprofit Services reached last year. Nelson Layag, project director at CompassPoint Nonprofit Services, explains how they made the decision to get more organized, and what they are doing now, in our latest
Nonprofit Tech for Good
MAY 9, 2011
Finding your Twitter voice is an accomplishment only earned through a process of trial and error and conscious experimentation. Even the best social media managers often go through an initial period of puzzlement and frustration as they try to figure out how Twitter works and what to tweet. That said, the nonprofits below have discovered a nice balance of tweets, retweets, and mentions.
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Fundraising Coach
MAY 10, 2011
This summer is my class reunion from Milton Academy. (A George Bush was president when I graduated but I won’t tell you which one.). All reunions have class gifts. As a fundraising coach, I figured fundraising from my classmates should be a cinch. It wasn’t! I found myself making all the mistakes I coach people not to make. Here are some things I had to relearn: Don’t delay making the ask.
The Agitator
MAY 22, 2011
What percentage of your donors or members call your nonprofit … for any reason? What’s the overall volume? And what about ‘over-the-transom’ calls from people not yet connected to you? Naturally, the numbers vary hugely from nonprofit to nonprofit, and across types of nonprofits. Do you treat these calls as a cost (i.e., a nuisance) to be managed and minimized?
Nonprofit Marketing Blog
MAY 11, 2011
A reader of this blog sent me an email in reaction to my post on making modules of your mission, and for today’s post, I’m going to reply to it. (In case you missed it, the post is here. I advocated breaking apart a broad mission into understandable pieces that appeal to different donors.). Here’s the question I received concerning an arts organization: Katya, For some nonprofits, one of the major expenses are salaries of employees.
Selfish Giving
MAY 5, 2011
Side by side is the front and back of the Bruins' pinup. The QR code is on the back. Back in January I talked about Quora and how it could be a resource to consumers who had questions about a cause marketing promotions, and an asset to causes that wanted to be more transparent about their programs. This month my fellow Dummies writer Joanna MacDonald and I are putting Quora to the test with a QR code on our latest pinup that will be sold at iParty and Fuddruckers locations throughout New Eng
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
MAY 4, 2011
Cygnus Applied Research is releasing its 2011 Donor Survey this week, and the executive summary alone contains some really interesting statistics and trends. This is a major survey by Penelope Burk’s team of over 17,600 American donors (there’s a separate report on Canadians). I’ll report on the full study once I’ve had a chance to digest it, but here are a few important highlights from the executive summary.
Nonprofit Tech for Good
MAY 19, 2011
While writing Social Media for Social Good: A How-To Guide for Nonprofits , I visited over 500 nonprofit homepages looking primarily for links to their social networking communities. A rough guesstimate would be that less than 30% of those homepages included links or icons to their Facebook Page, Twitter Profile, YouTube Channel, etc., and of those, many placed them along the bottom of the page or on secondary “Connect with Us&# pages that were often not easily to find.
Fundraising Coach
MAY 12, 2011
I took today as a reading day, and committed to reading the copy of Content Rules [amazon affiliate link]. What a great book! Share or Solve; Don’t Shill. My favorite chapter is called “Share or Solve; Don’t Shill.&# Ann Handley & CC Chapman talk about the importance of engaging with prospects and your community rather than always doing the hard sell.
The Agitator
MAY 11, 2011
For years I’ve been quietly steaming about two inventions that I suspect have done great damage to effective direct mail fundraising. Even calling them out will make me seem like a Luddite, a curmudgeon or worse. But truly, I haven’t lost my mind, so bear with me. The first technological culprit is Microsoft’s “Excel”, or for that matter any of the digital spreadsheet programs that preceded Excel going all the way back to Visicalc in 1979.
Speaker: Tim Sarrantonio, Director of Corporate Brand
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Nonprofit Marketing Blog
MAY 17, 2011
I just finished reading Trust-Based Selling , which was recommended by my friend and nonprofit marketing blogger Jocelyn Harmon. I posted on it two days ago, but I want to include one more post on how author Charles Green’s reflections on trust apply to the world of nonprofit marketing. Green lists the six toughest questions customers ask salespeople: 1.
Selfish Giving
MAY 10, 2011
"I have great faith in a seed. Convince me you have a seed there, and I am prepared to expect miracles." - Henry David Thoreau. After nearly seven years at Boston Medical Center , today is my last day. It’s been quite a ride. I could tell you all about my time here, but you can read about it for yourself on this blog, which I started shortly after I arrived at BMC.
Nonprofit Marketing Guide
MAY 16, 2011
I had a great conversation with Susan Gordon, director of nonprofit services for Causes , last week. If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). Causes recently overhauled its integration with Facebook, making it much easier for small nonprofits to use Facebook for fundraising right on your own Facebook Page.
Nonprofit Tech for Good
MAY 16, 2011
Over the last 18 months I have subscribed to over 50 nonprofit text alert campaigns from a wide variety of organizations, but it wasn’t until this past April 28th that I finally received a text alert from a nonprofit that linked to a mobile website: That the text came from the Humane Society of the United States was not surprising. They were also one of the first nonprofits to utilize Myspace back in 2005 and Facebook Groups in 2006.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Fundraising Coach
MAY 24, 2011
Forrest Gump could have said, Momma always said, ‘Fundraising’s like a Waldorf Salad. You gotta mix it up to get the right taste.’ He didn’t, but he could have. A couple weeks ago, I blogged about email fundraising tips learned from my work on my upcoming class reunion. Another thing we’ve relearned this spring is: mix it up.
The Agitator
MAY 5, 2011
I like this story-writing exercise recommended by Leah Eustace at Good Works. After reminding us why storytelling is so important to fundraising, Leah suggests four stories to write: Write the story of the people who founded your organization. Interview your favourite donor about why she gives so often and has given for so long. Interview the Chair of your Board and write a story about why she volunteers so much time and energy to the cause.
Getting Attention
MAY 3, 2011
We’re thrilled to welcome back guest blogger, Kimberlee Roth , one of our tream’s valued writers. Kim also writes for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and is author of Surviving a Borderline Parent. Still not entirely convinced annual reports present opportunity over drudgery ? Many nonprofits are bridging print and digital content in creative ways that make their annual reports interactive, engaging and attention-grabbing.
Selfish Giving
MAY 24, 2011
There’s social media, and social networking and then there’s social gaming. And they’re all growing like crazy and can be used for cause marketing. While my focus is generally on how social media and cause marketing can work together, social gaming is an uncharted area for me. Fortunately, I now have a good guide. Tony Morain of Direct Relief International (DRI) is a graduate of the Six Figure Cause Marketing program Joanna MacDonald and I teach.
Speaker: Igli Laci, Strategic Finance Leader
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