Selfish Giving
JUNE 10, 2011
I just can’t understand what Kentucky Fried Chicken is thinking with its latest cause marketing program. This picture says it all. Buy a HALF-GALLON of soda – with 800 calories from 56 spoonfuls of sugar – for $2.99 and a buck goes to Juvenile Diabetes Research Foundation. I’m actually more astonished that JDRF would sign on for such a pact.
Nonprofit Marketing Guide
JUNE 1, 2011
A few weeks ago, I asked you to describe your nonprofit’s personality in three words and I got some interesting responses. Several of you emailed me privately to say that you really didn’t think your nonprofit had much of a personality at all. If you are in that boat, here are 7 ways to show more personality. 1. Write in the first and second person as much as possible.
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Nonprofit Tech for Good
JUNE 8, 2011
Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just
Fundraising Coach
JUNE 6, 2011
I last posted on Twitter chats back in April in the post 5 Twitter Tips for Fundraisers. Since then, I’ve really stepped up my participation in Twitter chats, particularly. #blogchat : primarily about blogging; occurs most Sunday nights at 9 p.m. Eastern. #speakchat : Monday nights at 9 p.m. Eastern, a moderated chat about some aspect of speaking & conferneces.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Fundraiser Ideas
JUNE 15, 2011
Especially during difficult economic times, charities and nonprofit organizations should consider fundraising strategies that require little or no cash outlay. The revenues generated by free fundraising ideas can be directly used for the work of the organization and require no upfront expenditure of already limited funds. Here are 10 free fundraising ideas that can produce great results.
The Agitator
JUNE 19, 2011
If a donor says — “Do not telemarket to me! — put them on a suppression list. If a donor says — “Do not rent my name!&# — don’t rent their name. If a donor says — “Remove me from your email list — remove them. Above all, don’t ignore them! Don’t treat them the way Newsmax.com treats me.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JUNE 29, 2011
It happened again this week. I received a very business-like form letter, really just slightly better than a receipt, in response to a recent charitable donation. What I should have received instead is a warm, welcoming thank you letter. This is an old soapbox of mine, but it’s time to get back up on it. Sending out really good thank you letters is an incredibly savvy marketing strategy, simply because so many other nonprofits are doing it so badly.
Nonprofit Tech for Good
JUNE 27, 2011
A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism. 99.9% of nonprofits just can not duplicate their success, and such case studies and best practices set up many nonprofits for failure and disappointment.
Fundraising Coach
JUNE 1, 2011
For many of us, June is the end of the fiscal year. There is still time to make sure you finish this year strong. Here are my three suggestions: Revisit your no’s. Last year a friend told me about a campaign she was working on. Since I was familiar with her community, I mentioned some names of people that I thought she should’ve contacted.
Fundraiser Ideas
JUNE 6, 2011
Organizing fundraisers for clubs and activities can be a fun and educational experience for high school students. By selecting club fundraising ideas that relate thematically to the activity or club being supported, club members can often achieve improved results, both in donations and in increased awareness of the club in the greater community. Here are ten club fundraising ideas that go beyond the same old bake sale or car wash routine.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
JUNE 21, 2011
The recent flap over the revision in Giving USA figures for 2008 and 2009 seems a more than a little silly and arcane to us. As reported last week in The Chronicle of Philanthropy , the annual yearbook of charitable giving (revised) is now saying donations fell by higher percentages in 2009 than at any other time in the past five decades—down by 8% from $304 billion to $270 billion—even though last year the report said that donations in those two years had declined only slightly or held steady.
Selfish Giving
JUNE 8, 2011
Everyone wants to be more successful selling their cause marketing programs. But how? Try social media. It’s been a key part of my success, and I bet social media can help you too. I’ll talk about how to use social media to sell cause marketing in another post. But let’s first confirm why you should use social media for cause marketing in the first place.
Nonprofit Marketing Guide
JUNE 16, 2011
On Monday, I asked if you could boil down your annual report to just six words. We are getting some great examples: check them out in the post comments! But of course, I realize six words is probably not enough for most of you. What about a postcard? That’s more room, but still very short and readable, and one of the formats I advocate as the New and Improved Nonprofit Annual Report.
Nonprofit Tech for Good
JUNE 15, 2011
Lately I have been receiving a lot of requests from nonprofits in New Zealand, Australia, and East Asia for recorded versions of my social media webinars. However, I don’t record my webinars and the current schedule is not compatible with nonprofits located in New Zealand, Australia, and East Asia since most nonprofit staff are still sleeping (and dreaming) when they are being presented live to nonprofits in the United States, Canada, Latin America, and Western Europe.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
JUNE 30, 2011
June 30 is the end of the fiscal year for many nonprofits. Tomorrow, the bar gets set higher. But that’s tomorrow. Today, I just wanted to say ‘thank you&# to all of you who raise money for nonprofit, community benefit organizations. Your work is making a difference. Feel free to share this with any fundraisers you know. (c) Marc A. Pitman, FundraisingCoach.com.
Get Fully Funded
JUNE 20, 2011
We all procrastinate from time to time, don’t we? There are lots of reasons why we do it – fear, perfectionism, doubt – the list goes on. We really need to just dig in and get the thing done. Here’s a great little video to help you get your stuff done.
Nonprofit Marketing Blog
JUNE 22, 2011
Today, the Case Foundation is holding a virtual summit on millennial donors, which I’m blogging about today. Julien Smith , who along with Chris Brogan wrote Trust Agents , shared these essential truths about social media. 1. If no one is paying attention to you, it’s your fault. You must have amazing content, over and over. What may look like apathy is filtering out your message because it’s not compelling.
Selfish Giving
JUNE 16, 2011
It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. I learned a lot, particularly about Type 1 and Type 2 diabetes. I plan to put my new found education to good use in the coming months. But there are lessons for everyone from this cause marketing promotion.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
JUNE 30, 2011
Guest Post by Lisa Maher, student in Nonprofit Management at NYU. Lisa Maher. Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. Lisa Maher decided to participate by putting together a list of organizations she has always donated to and then tracked the direct mail she received from those organizations.
Nonprofit Tech for Good
JUNE 1, 2011
As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. But I was wrong. So wrong. Blogging has transcended my ROI (return on investment) , primarily from simply featuring my e-newsletter “Subscribe&# option and social networking icons in the upper right column. Sadly, the vast majority of nonprofit blogs do not feature on their blog the three must-haves listed below: 1. e-Newsletter sign-up. 2. “Donate Now&# button. 3.
Fundraising Coach
JUNE 28, 2011
This week, I’m honored to introduce you to Debra Askanase. Debra Askanase is the founder and engagement strategist at Community Organizer 2.0 , which works with nonprofits and businesses to create engagement strategies that move people to action. She has impressed me with her ability to help nonprofits do competitive analyses of their social media usage.
Care2
JUNE 18, 2011
A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks. This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online using social networks. As savvy marketers and nonprofit campaigners know, numbers can be sliced and diced. Unfortunately many of these studies never tell the entire story.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
JUNE 23, 2011
Back in April, we asked Agitator readers a simple question: What percentage of your nonprofit’s 1st time donors make a second gift? The final results of our survey … 32% — less than 30 percent converted. 29% — 30-39 percent converted. 22% — 40-49 percent converted. 17% — 50 percent or more converted. Not impressive.
Selfish Giving
JUNE 21, 2011
I’ve made it my mission of late to find good online cause marketing options for small companies and causes. Thanks to the Cause Marketing Forum Conference two weeks ago , I’ve discovered two more. I’m a little embarrassed that I’m just learning of MissionFish and Benevity. But better late than never, right? MissionFish , which was just acquired by eBay in May, has a tagline that says it all: “The way to fundraise on eBay.&#.
Nonprofit Marketing Guide
JUNE 14, 2011
I've never really understood what thermometers have to do with fundraising anyway, other than the idea of something rising, which is a pretty weak link. I’m not fan of those fundraising thermometers. Yes, they are an easy way to show progress, but they are so overused. And when you think about it, what does a thermometer and temperature rising have to do with 99% of the causes that use that graphic: nothing!
Nonprofit Tech for Good
JUNE 7, 2011
The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Odds are a year from now pitches to subscribe or join “Mobile Action Networks&# will be commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and e-newsletter subject lines. As social media taught us, those nonprofits who act quickly and embrace emerging trends tend to experience the highest success rate, and similar to the rise of e-advocacy and &
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Fundraising Coach
JUNE 8, 2011
The phone is an important tool in the fundraiser’s tool kit. Whether your fiscal year ends this month or not, June should involve a lot of phone calling. But we often forget to do these three things. Video not showing? Watch it on YouTube at [link]. Happy phone calling! Before you make your 5-10 calls, would you take this quick, 30-second poll about when your fiscal year ends?
Getting Attention
JUNE 8, 2011
Thanks to guest blogger Joan Stewart for sharing her timely advice. What a week for learning about crisis communications! Here are five important lessons that Rep. Anthony Weiner taught nonprofit communicators. You’ve heard them all before but Weiner’s massive misstep s clarify how important they really are: Never lie. Weiner thought he could fib his way through the crisis.
Care2
JUNE 27, 2011
Data from Comscore Nonprofit marketers should evaluate Twitter once again. The network suffered a bad year in 2010 which saw it lose a lot of ground , and become relegated to a second tier network behind Facebook, YouTube and LinkedIn in user visits. At the same time, the recent announcement by Apple that it was integrating Twitter into its next generation operating system for iPhones and iPads has reinvigorated the microblogging network's prospects.
Selfish Giving
JUNE 13, 2011
Megan Strand of InCouraged.com joined me in writing this post today! Last Friday, Joe appropriately ranted that Kentucky Fried Chicken’s latest “cause marketing” promotion (we cringe to even call it that) pushing mega-jugs of soda to “support” Juvenile Diabetes Research Foundation was, well, chicken. In this post, we team up and invite all cause marketers to pitch in for a public brainstorm for KFC about what types of cause marketing partnerships might make more sense for the quick serve chain.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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