Selfish Giving
DECEMBER 4, 2013
'Gosh, I’ve been waiting to use that title since I read about Amazon’s new Prime Air drone service. I’m breathless at the possibilities. Drones can take my kids to soccer and lacrosse practices. A drone can fetch my coffee from Starbucks. Out of sugar for that coffee? How about a drone delivery of a packet of Splenda from my neighbor down the street.
Nonprofit Tech for Good
DECEMBER 4, 2013
'For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content for social media and manage social networks, new media managers need at least two hours weekly to research social media trends and best practices. For those nonprofits that allocate staff time, embracing early adoption is key to social media success.
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Fundraising Coach
DECEMBER 2, 2013
'For the past three years, Fundraising Kick has been helping nonprofit leaders raise more money than they thought possible! Each week, Fundraising Kick subscribers get a short email with an extremely practical strategy for making 5-10 major gift calls that week. Can you imagine what a difference an additional 5-10 major gift calls each week will make for your program?
The Agitator
DECEMBER 23, 2013
'Why does Google have to invent it?! Imagine this as your year-end appeal. Twelve days featuring twelve different aspects of your nonprofit’s program, each with a unique giving opportunity, each explained with its own graphic or video. Try Google’s version. A kind of ‘Advent calendar’ of giving. Roger and I think your donors would find something like this quite engaging in the holiday season.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Getting Attention
DECEMBER 5, 2013
'Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. As a program officer preparing a presentation for our board, I search for one answer: “What is the common thread in the successful video nonprofit storytelling projects this board has funded?
Nonprofit Marketing Blog
DECEMBER 25, 2013
'Image credit: flickr member nateOne After the busy nonprofit year-end giving season comes the often overlooked nonprofit thank you season. Remember to give thanks for donations early and often. Showing constant, authentic appreciation for your donors (new and old) is crucial for retaining supporters. Need to breathe some new life into your donor gratitude plan?
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
DECEMBER 17, 2013
'Launching online fundraising campaigns around cause awareness days is good strategy. Social network communities are highly responsive to giving and promoting your nonprofit’s cause on cause awareness days and provided your nonprofit prepares at least one month in advance, cause awareness days provide ample opportunity to create visual and text-based content that inspires engagement and interaction on your social networks.
Fundraising Coach
DECEMBER 17, 2013
'At this point in the year, you’ve already sent your direct mail fundraising letter. (You have, haven’t you?) So this can be an awful time, marked by nail biting and incessantly looking at database reports to see if anyone has given. It can feel like fundraising is totally out of your control. But fundraising is not totally out of your control. This isn’t a time to coast!
The Agitator
DECEMBER 12, 2013
'Angie Moore, in Tuesday’s FS Online post Predicting Weather is not Like Predicting Donations , notes that a good many fundraisers deny themselves the benefits of predictive modeling simply because, just like the weather forecast, they don’t understand what’s behind it. Given the “increasingly crowded and competitive landscape”, Angie urges fundraisers to drop their current, and generally crude, approach to segmentation and start understanding the benefits of predictive modeling.
Getting Attention
DECEMBER 17, 2013
'Some of you may remember my stories about my wondrous Great Aunt Frances. We grew into close friends over the years I lived a few blocks from her in NYC. Aunt Frances was fantastic—a warm, loving, down-to-earth lady who’d had many life adventures and was a fantastic cook. Her stories of life as a girl in the Bronx—where her mother stored the live fish bought to make gefilte fish each Shabbat (the Jewish sabbath) in the bathtub overnight—were memorable.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Blog
DECEMBER 6, 2013
'In a recent review of U.S. Trust’s Insights on Wealth and Worth report on wealthy donors, The New York Times shared three key reasons why donors don’t give. While the report focused on those who have at least $3 million in investable assets, it’s not hard to imagine that these reasons are similar for donors of all income levels. Here are three reasons donors may opt not to give to your organization this December, and some ways you can address their concerns: Donors are concern
Care2
DECEMBER 6, 2013
'As your nonprofit is gearing up for year-end fundraising and making plans for 2014, there is some interesting data available from the report Women Give 2013 New Research on Charitable Giving by Girls and Boys. You may think it’s odd for children to be a donor audience, but for many children, charitable giving is an important part of their family values and upbringing.
Nonprofit Tech for Good
DECEMBER 31, 2013
'#FundraisingFriday is a campaign meant to inspire individuals to commit to donating at least $10 to one of their favorite nonprofits every Friday. First tweeted in May 2012 from @ NonprofitOrgs , the #FundraisingFriday hashtag has since then been tweeted and retweeted thousands of times. If you are a nonprofit, use the #FundraisingFriday hashtag to ask your followerers and fans to donate.
Fundraising Coach
DECEMBER 3, 2013
'#GivingTuesday is here! Last Thursday was Thanksgiving here in the USA. Last Friday was "Black Friday," the day retailers hope to sell enough to end the year in the black. Yesterday was #CyberMonday, the online retail version of Black Friday. Today is #GivingTuesday ! (Backed by the United Nations Foundation , Giving Tuesday is intended to be a global phenomenon.).
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Agitator
DECEMBER 15, 2013
'I’m never disappointed with how Charity:Water goes about raising funds to deliver safe, clean water to those who need it. Their year-end fundraising campaign is a great example of doing it right. Here’s a screenshot of the email appeal I received … Since this is a year-end appeal, and the recipient already knows all about Charity:Water and their modus operandi, what more do they need?
Getting Attention
DECEMBER 19, 2013
'So glad to welcome guest blogger Yesenia Sotelo! Yesenia founded Smart Cause Digital where she builds and grows smart websites. A couple of months ago, I finally gave my business website the same love and attention that I bring to nonprofit clients’ sites. During this process, I learned several important lessons that will help you build a site that truly reflects your nonprofit and its goals.
Nonprofit Marketing Blog
DECEMBER 2, 2013
'(Note: This is an updated version of a post I wrote for our friends at Constant Contact.). December is here and it’s prime time for fundraisers. Thirty percent of all online giving happens in December , with 10% of the money annually donated online coming in during the last 3 days of the year. Plus, with tomorrow’s #GivingTuesday initiative, you may see even more new donors supporting your cause.
Care2
DECEMBER 18, 2013
'Yesterday on Care2’s Frogloop, we discussed the value of Facebook’s new Donate button and its potential impact on nonprofits. If you did not get a chance to read it, I encourage you to, as there are some implications you need to be aware of. For example, since Facebook won''t provide donor data to nonprofits this could easily lead to people receiving multiple donation solicitations when they just donated to the organization via Facebook, thus angering supporters, as Rob Manix, one o
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Tech for Good
DECEMBER 3, 2013
'Now through December 31 nonprofits can receive an additional 10% off the Fall Webinar Special. This year-end webinar special ensures that your nonprofit can lock in the lowest price for the webinars that will be offered by Nonprofit Tech for Good in 2014. Your nonprofit can purchase registrations for webinars currently scheduled in 2014 or credits for webinars not yet scheduled – or a combination of both.
Fundraising Coach
DECEMBER 19, 2013
'Did you hear the latest story about an unassuming millionaire? According to Foster''s Daily Democrat , Ron Newell was a quiet truck driver in Dover, NH. He liked kids and animals, especially dogs. Last August, Mr. Newell passed away at the age of 78. Last week, two nonprofits were told that he''d left them $550,000 each. Neither the Dover Children''s Home nor the Cocheco Valley Humane Society were aware that he was doing this.
The Agitator
DECEMBER 3, 2013
'In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control. That’s because when it comes to planning new offerings and new appeals most organizations make the mistake of starting by segmenting their donor bases by demographics (age, gender, education, income) or by past behavior (Recency.
Getting Attention
DECEMBER 12, 2013
'Select that one thing (among the many things) that will make a significant difference and that you want to do better. Then start doing it right now on a regular basis. For most of us (including me), it’s a no-brainer. That one thing has to be be writing. Stronger writing is the one and only path to nonprofit content that motivates people to listen and act.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
DECEMBER 18, 2013
'Last week I shared several ways to get your nonprofit’s website ready for year-end fundraising. Hopefully you’ve been able to put at least a few of these tips into practice. If a website redesign is on your to-do list for 2014, these elements should be top of mind. Of course, there is a lot more to consider when taking on a major website project.
Care2
DECEMBER 16, 2013
'The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. The big question on every nonprofit organizations'' mind is, will this Donate button help their charity raise a decent amount of money?
Mission Minded
DECEMBER 18, 2013
'One of the many benefits of our work is the ongoing opportunity to learn new things from our clients. As the year winds to a close, we’ve taken a few minutes to reflect on what we’ve learned, what inspired us, and what makes us feel grateful.
Fundraising Coach
DECEMBER 23, 2013
'Today I''m glad to be able to introduce you too Victoria Michelson a freelance writer for Wild Apricot. When she''s not writing, but she spends most of her time running races to support local nonprofit organizations in Boise, ID. I''ve asked her to share on how to improve volunteer-staff relations within nonprofits. Her three points would make great resolutions for your new year!
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The Agitator
DECEMBER 29, 2013
'Let me take a wild guess … you are not really doing any heavy lifting today on the fundraising front. At best, you’re weeding out your email folder. Or trying to figure out how to use the latest digital device you received (or, more likely, bought for yourself) for Christmas. So here’s a simple, fun distraction about top trending online videos.
Getting Attention
DECEMBER 11, 2013
'We’re at countdown time for your year-end campaign. Realistically, you can’t do much to strengthen your database (e.g. your ability to segment your list as you want to) or re-brand at this point. But… there is one element you can strengthen NOW to help you hit your fundraising goal this year—your email subject lines. Your subject lines are vital—If your people don’t open your email, you won’t motivate interest OR donations.
Nonprofit Marketing Blog
DECEMBER 20, 2013
'As you send your final emails of the year, your subject lines will be even more crucial to your campaign’s success. Here’s a helpful guest post from our friend, Ryan Pinkham of Constant Contact. As Constant Contact’s Content Developer, Ryan helps small businesses and nonprofits recognize their full potential through marketing and social media.
Care2
DECEMBER 4, 2013
'Nonprofits often question what kind of an impact social media has on donors. Does engaging with people on social media encourage them to donate money? Does it prompt people to make an extra donation in a year, or increase their financial contribution? In short, does having someone follow your nonprofit organization on social media mean that they are committed to your organization?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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