Ann Green

FEBRUARY 15, 2018

Are you thinking about doing an annual report? Perhaps you’ve been putting it off because it takes so much time and most annual reports are long, boring booklets that put your donors to sleep, if they even bother to read it in the first place. You don’t have to do an annual report, but you do have to share accomplishments with your donors.You might want to nix the annual report and send short progress reports a couple of times a year or monthly e-updates instead.

Homelessness 160

Homelessness Activism Nonprofits Communication 160

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them.

Advertising 164

Advertising Marketing Marketing Values 164

Nonprofit Marketing Guide

FEBRUARY 21, 2018

Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?” With an irresistible case for support , you’ll quickly win donor support for your projects, programs, endowments, initiatives, buildings, renovations, or other bright ideas.

Communication 143

Communication Nonprofits 143

Selfish Giving

FEBRUARY 28, 2018

I talk so much about content marketing that people often ask if it's the only thing they need to do to be successful at cause marketing. My answer is a firm NO. And I suggest they revisit point #3 in this article on the three legs of cause marketing : research, content marketing and sales. While content marketing will fill the top of the funnel with potential prospects and guide some prospects through the consideration stage, you still need sales people. 65 percent of people prefer contacting a

Marketing 100

Marketing Marketing Environmental Universities 100

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

FEBRUARY 14, 2018

Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! For the last two weeks the organization has been writing compelling posts that evoke strong emotions, uploaded photos that accentuate the story, added a “Donate” button their posts, and tagged their posts as “asking for donations.” Donors are

Fundraising 105

Fundraising Fundraising Recruitment Technology 105

The Agitator

FEBRUARY 8, 2018

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Even more troubling, trust among the informed public (that would be our donors) in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 countries surveyed— below Russia and South Africa.

Retention 78

Retention Fundraising Fundraising Psychology 78

EveryAction

FEBRUARY 16, 2018

So your nonprofit needs a new vendor or consultant. You know what that means! Time to start the RFP process to make sure you find the best vendor for your organization. While creating a Request for Proposals can be labor-intensive, time consuming, and stressful, we've put together some tips to make the whole process go a little smoother. From developing, distributing, and reviewing RFP’s - here are 8 strategies to help you out along the way.

Culture 77

Culture Technology Nonprofits Philanthropy 77

Nonprofit Marketing Guide

FEBRUARY 22, 2018

Nonprofits are often very good at talking about what they do. But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Instead, they are adept at articulating why they do what they do. They aren’t just about providing meals or medical care or clean water.

Communication 142

Communication Food Medical Donor Motivation 142

Selfish Giving

FEBRUARY 27, 2018

Today on CauseTalk Radio , Megan and I talk to Chris Mann , National Vice President of Corporate Partnerships for City Year , about their corporate partnership program and its growth during Chris' tenure. On the show, Megan, Chris and I discuss: Chris Mann, City Year. Talk about the career path you took that led you to the vice president of corporate partnership's position at City Year?

Communication 100

Communication Marketing Marketing 100

Nonprofit Tech for Good

FEBRUARY 27, 2018

Over the last decade the discussion around nonprofit technology ( #nptech ) has primarily been social media, mobile technology, and online fundraising, however as the internet enters its next phase, nonprofits need to better understand some of the more complicated concepts that will shape the internet and its use in the decades to come. Advancements in internet technology will change how we live, how we serve, how we fundraise, and how we interact with humans, the natural world, and machines. 1.

Technology 93

Technology Public and Nonprofit Management Nonprofit governance and management Nonprofits 93

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

The Agitator

FEBRUARY 6, 2018

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Remember that the goal of a good segmentation – including an identity segmentation – is to minimize difference among group members and to maximize difference among different groups.

Homelessness 76

Homelessness Environmental Philanthropy Culture 76

Ann Green

FEBRUARY 2, 2018

By John Killoran. Donor engagement success is the backbone of so many of your outreach, fundraising, and general strategies so it’s not surprising that it can make or break your mobile fundraising efforts, too. Engaging your donors through mobile avenues can be a tricky feat so it needs to be thoughtfully considered and examined. You’ll need to know your donors and your organization through and through in order to boost your donor engagement.

Values 136

Values Fundraising Fundraising Food 136

Mission Minded

FEBRUARY 21, 2018

Mission Minded works with many outstanding foundations. The 3 featured below have turned foundation support upside down, so if you work for a foundation or seek support from them, this post is for you. Here’s what these foundations do that many others still don’t: Ask communities, people, and/or benefactors what they need and want, rather […].

Foundations 70

Foundations Philanthropy 70

Nonprofit Marketing Guide

FEBRUARY 27, 2018

Angela Crist. Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. Today, former executive director, Angela Crist will give you some tips on how to get them to come around. ~Kristina. Guest Post by Angela Crist. As a nonprofit communications professional, you’ve got so many ideas. You love the mission you serve and your workload can’t handle the opportunities you see to spread your organization’s message far and wide.

Marketing 129

Marketing Marketing Participation and motivation Recruitment 129

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Management

Selfish Giving

FEBRUARY 14, 2018

The Chronicle of Philanthropy recently ran an article on raising more money at the cash register. You can find it here , but you probably won't be able to read it unless you are a subscriber. Let me summarize the major points and give you a few additional resources. 1. Checkout charity fundraisers raise big money. According to Engage for Good's America's Checkout Champions Report , 73 programs in 2016 raised a whopping $441 million.

Marketing 100

Marketing Marketing Nonprofit governance and management Retail 100

Nonprofit Tech for Good

FEBRUARY 11, 2018

Now in its third year, the 2018 Global NGO Technology Report is based upon the survey results of 5,352 NGOs from 164 countries. The report is groundbreaking in that it is the only annual research project dedicated to studying how NGOs worldwide use web and email communications, online fundraising tools, social media, mobile technology, and data management and security software.

Technology 76

Technology Public and Nonprofit Management Philanthropy Management 76

The Agitator

FEBRUARY 11, 2018

Tom just weighed in from summertime New Zealand with the suggestion that we once again take up the important subject of donor service. He accompanied his suggestion with this quote from Seth Godin. “Reactive customer service waits until something is broken. We leave it up to the annoyed customer to go to the trouble of finding us, contacting us, and then, in real time, advocating for themselves until we finally manage to make things good enough (we rarely make them better than the customer

Non-Profits 73

Non-Profits Retention Values Universities 73

Ann Green

FEBRUARY 26, 2018

How would you feel if a nonprofit organization sent you an appeal or thank you letter and never mentions you’ve been a generous donor for over five years? All you get is a boring, generic letter that doesn’t acknowledge who you are. Chances are most of the other donors of that organization are getting the exact same letter. This is a problem. Your donors aren’t the same, so they shouldn’t all get the same letter.

Communication 113

Communication Homelessness Medical Food 113

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

iMarketSmart

FEBRUARY 12, 2018

Your job is not to come up with words and images that will persuade or convince people to give. No! Instead, your job is to come up with words and images that will inspire people to persuade or convince themselves to give. You cannot make people do anything. Inspiring self-talk is the key. . It’s only when people talk to themselves that they make decisions.

Values 68

Values Fundraising Fundraising Psychology 68

Nonprofit Marketing Guide

FEBRUARY 16, 2018

Plonk, Missoula, MT. Good afternoon, friends! It’s time to join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. For those needing some inspiration today, watch these Five TED Talks for Nonprofit Professionals. Need some help staying on track? Try some of these 16 Apps and Tools to Keep You Productive and Sane.

Communication 128

Communication Nonprofits Production Management 128

Selfish Giving

FEBRUARY 13, 2018

Today on CauseTalk Radio , Megan and I talk to Jennifer Lindenauer , Chief Marketing Officer at Good Media Group about the 2017 merger between viral news and video site Upworthy with media and consulting company GOOD Worldwide. We get an update on the merger and their plans for 2018. On the show, Megan, Jennifer and I discuss: Jennifer Lindenauer, Good Media Group.

Marketing 100

Marketing Marketing 100

NonProfit Hub

FEBRUARY 16, 2018

As nonprofits, sometimes we need a little extra inspiration to keep doing what we do. We work in a sector that sets out to change the lives of others, and for that reason we need to understand where others come from first. TED Talks has been around since 1984, but found a resurgence with the rise of the Internet and social media sharing. The company encourages everyone around the world to spread their ideas—whether they’re large-scale and revolutionary, or small ideas that can change how someone

Nonprofits 68

Nonprofits Philanthropy Values Marketing 68

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

The Agitator

FEBRUARY 18, 2018

The other day The Blackbaud Insitute for Philanthropic Impact released its 2017 Charitable Giving Report and the news is good. In brief…. Overall giving grew approximately 4.1% in 2017—fueled by a 5.1% increase in the last three months of the year. Online giving grew 12.1% in 2017 compared to 2016. Online donations made up 7.6% of all fundraising in 2017.

Culture 65

Culture Education Education Technology 65

Fundraising Coach

FEBRUARY 14, 2018

In order to be successful, your nonprofit needs to create a balance between fundraising and developing relationships with existing supporters. Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. However, if you can’t retain these contributors, you’ll have to expend even more money and resources to keep attracting new supporters to your cause.

Nonprofits 61

Nonprofits Technology Management Values 61

iMarketSmart

FEBRUARY 21, 2018

When I get in at 7 am, I see them. And, when I leave at 7 pm, I see them. Working. There’s fire in their eyes and passion in their hearts. I apologize to them. I hate to see them working so hard. Then, I let them know how thankful I am for their passion and diligence. People who work so hard deserve such gratitude. “Gosh,” I think to myself each day, “I hope they know how much they mean to me, to each other and to the people we serve, their organizations, their donors and the beneficiaries of th

Philanthropy 66

Philanthropy Fundraising Fundraising 66

Nonprofit Marketing Guide

FEBRUARY 19, 2018

Debbie Gillum. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Debbie Gillum lives and works in Columbus, Ohio where she enjoys horseback riding, going to coffee shops and listening to audiobooks.

Communication 127

Communication Non-Profits Homelessness Nonprofits 127

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Selfish Giving

FEBRUARY 7, 2018

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. This was a serious wager! I offered to buy the winner a Starbuck's gift card. The winner? Carol Cone herself. Yes, it's true, MOM IS ALWAYS RIGHT. In submitting her prediction she said: "I don’t think this will be the year of lots of ads….my guess is 3.

Social Enterprise 100

Social Enterprise Social Enterprise Children Retail 100

NonProfit Hub

FEBRUARY 12, 2018

Sponsored by Network for Good. From early childhood, we are taught the magic words: thank you. I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors. Most nonprofits know how important it is to send acknowledgment letters after receiving gifts. We dutifully thank our donors for the recorded gift and tell the donor about the many great works we perform because of the gifts we receive.

Culture 64

Culture Education Education Fundraising 64

The Agitator

FEBRUARY 1, 2018

The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction. Now the painful truth: Lack of volume is also not a strategy. Cutting volume, as many organizations have done successfully, is a great tactic as part of a larger strategy.

Retention 61

Retention Psychology Communication Values 61

Concord Leadership

FEBRUARY 26, 2018

A new study by the Hartsook Centre for Sustainable Philanthropy suggests nonprofits are completely unprepared to face looming leadership changes. The report seems to show that most nonprofits aren’t even trying. Researchers estimate that over 67 percent of current nonprofit leaders plan on leaving their position in the next five years and that the nonprofit […].

Leadership 52

Leadership Philanthropy Nonprofits 52

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance