Selfish Giving
DECEMBER 26, 2012
The top ten cause marketing posts on Selfish Giving in 2012! Enjoy and see you next year. 1. Why and How Nonprofits Should Use Pinterest. 2. Making People Cry Isn’t a Good Nonprofit Mobile Strategy. 3. CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing. 4. 4 Steps to Launching a Fundraiser on Pinterest. 5. The Best Local Cause Marketing of 2011 (and 3 that Really Stunk). 6.
Nonprofit Marketing Guide
DECEMBER 18, 2012
Gail Perry. Gail Perry knows how to fire up a board! But first you have to have the right kind of people in place. Gail shares what she looks for in a enlisting board members. If you want to learn more, this Thursday Gail will join us for a Pass Holder webinar called 7 Steps to Enlist and Build Your Dream Team Board. ~Kivi. Guest Post by Gail Perry of Fired-Up Fundraising.
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Nonprofit Tech for Good
DECEMBER 27, 2012
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. That said, to be alerted of new low-cost or free resources and tools available for nonprofits, please subscribe to the Nonprofit Tech 2.0 e-Newsletter.
Fundraising Coach
DECEMBER 4, 2012
Are you looking at the next 3 weeks as time wasted for fundraising? Are excuses like “Everyone is going to a holiday party” and “No one will want to hear from me” filling your mind and mouth? Stop it. A recent seven year analysis of online giving conducted by Network for Good indicates that over 30% of all online giving happens in December.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Agitator
DECEMBER 10, 2012
If nothing else, the author of the iconoclastic Social Media is B t writes great teaser copy. In fact, B.J. Mendelson, marketing veteran (former), humor writer and stand-up comic (current) has not only come up with an attention-grabbing title, he’s written a valuable and iconoclastic guide to understanding the landmine-filled terrain called ‘social media’.
Nonprofit Marketing Blog
DECEMBER 6, 2012
As my favorite economist says, it’s all about incentives. If you want people to change their behavior, you have to give them a good reason to make the painful switch from the status quo. You do that by providing a benefit exchange - a reward for taking action. A strong benefit exchange delivers immediately and reflects people’s values. My colleague Tanya sent me this great example of getting people to take the stairs for their health.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
DECEMBER 4, 2012
The “ Theory of Change ” is a popular strategic planning model in the nonprofit world. It graphically lays out all of the building blocks required to get from where you are now to where you want to be, so that your tactics are clearly connected to your larger goals. As I was writing the first section of my new book on nonprofit content marketing strategies, I decided to sketch out a theory of change for nonprofit marketers.
Mission Minded
DECEMBER 21, 2012
In the midst of the media storm of negativity surrounding the University of California’s new logo, a small voice of opposition to the opposition arose— one that disagreed with the anti-logo sentiment pervading public discourse. Graphic designer Armin Vit of Brand New, wrote: “It really baffles me that, all of a sudden, one day, all [.].
Fundraising Coach
DECEMBER 18, 2012
For most of the thousands of people receiving this email newsletter, there are only 5 or 6 business days left in 2012. This is typically an odd time for fundraisers: we’re stuck between the sense that everyone is celebrating a holiday and the reality that a large percentage of gifts are yet to come in. While I’m a huge proponent of taking time off, this isn’t the time to take entire weeks off.
The Agitator
DECEMBER 11, 2012
It’s not just the American public and the paralyzed politicians who should be worried about plunging or at least sliding into the great abyss. Fundraisers face a similarly long-term financial problem, although there’s no December 31 st deadline. Sadly few recognize the day of reckoning is at hand. Rather than look at the real reasons for the now 6-year decline in acquisition and retention rates, and the generally declining number of donors in the pool supporting nonprofits, too many fundra
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
DECEMBER 10, 2012
There’s been a huge amount of chatter online about Facebook changes that nonprofits and companies say have harmed their engagement efforts on the social network - and an equal amount of information refuting that claim. I have been wanting to write a post clarifying matters, but after spending a month reading countless articles on both sides of the argument, I wasn’t sure what to believe.
Selfish Giving
DECEMBER 12, 2012
Oh, really. What portion of portion of proceeds? What scientific and educational endeavors? I saw this sign in the gift shop at the American Museum of Natural History in New York City last weekend. Someone in the state’s Attorney General’s Office needs to have a conversation with these folks. Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” It’s not the first time this issue has come up.
Nonprofit Marketing Guide
DECEMBER 6, 2012
On Tuesday, I shared a Theory of Change for nonprofit marketing. Today, let’s try to clear up some confusion about the terms that are flying around in our field. For example, what is “content marketing” and why should nonprofits shift toward it? Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants, supporters, and infl
Getting Attention
DECEMBER 12, 2012
Now’s the time to finish outlining the right things for your organization’s marketing in 2013, and to finalize your next 90 days. But make sure you’re working from the latest in practice-based marketing research. I have an annual ritual of digesting annual marketing trends and predictions to translate them to nonprofit relevance and share out with you.
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Nonprofit Tech for Good
DECEMBER 24, 2012
1. 35,449 Views: 70 Low-Cost or Free Web-Based Tools for Nonprofits. 2. 24,971 Views: Social Media for Social Good: A How-To Guide for Nonprofits. 3. 24,887 Views: 11 Inspiring Nonprofit Facebook Timelines. 4. 18,198 Views: 10 Pinterest Best Practices for Nonprofits. 5. 17,670 Views: HOW TO: Customize Your Nonprofit’s Facebook Timeline. 6. 16,444 Views: HOW TO: Get Your Nonprofit Started on Pinterest. 7. 14,134 Views: 11 Must-Follow Nonprofits on Pinterest. 8. 13,175 Views: 11 Nonp
The Agitator
DECEMBER 13, 2012
The problem with most ‘best practices’ is that they lead to stealing. One organization copying another organization’s seemingly successful acquisition package simply leads to the next doing the same. And on and on. Tote bags change logos. Address labels change colors. Greeting cards filled with happiness, snow scenes and balloons proliferate. Problem is that copying is nothing more than a race to the same old/same old.
Nonprofit Marketing Blog
DECEMBER 23, 2012
For my final posts this year, I’m featuring some of my favorite interviews on marketing from my book, Robin Hood Marketing. Today, I quote five laws on branding from my talk with Raphael Bemporad of BBMG. We’ve found that most successful organizations follow five laws of branding. 1. First is the law of the word. Own a word in the mind of your audience that differentiates your organization from all others.
Selfish Giving
DECEMBER 3, 2012
Last week on Razoo’s Inspiring Generosity , I wrote this post on using QR Codes to thank holiday supporters. My point was that you can make a thank you letter a lot more interesting and powerful by including a QR Code at the bottom that links to something visual. There are a couple good reasons to do this. First, for all the talk about people using their mobile devices and scanning QR Codes outside the home, research indicates that both these things are done primarily in the home.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
DECEMBER 24, 2012
Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Nonprofits have always embraced content marketing. We just didn’t call it that. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content.
Getting Attention
DECEMBER 17, 2012
Like you, my heart and head are heavy in the wake of Friday’s tragedy in Newtown, CT. Especially since I feel so helpless. My gut is that’s how many of your supporters and prospects are feeling as well, and what will be top of mind for at least a few more days. So be responsive , even though you’re pressured by the year-end push for support.
Nonprofit Tech for Good
DECEMBER 2, 2012
Date: Wednesday, December 12, 2012. Time: 11:00 am – 12:00 pm (Indian Standard Time). Cost: Free! How to Register: Sign up ! Presented By: Heather Mansfield. The Social Web has dramatically changed how non-governmental organizations communicate with supporters, donors and volunteers. Even though a large percentage of NGOs in Asia Pacific now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly tr
The Agitator
DECEMBER 18, 2012
Because I like stories. Because I like online video as a fundraising ‘closer’ Because I like hearing results, especially recounted by the people helped. For these reasons, I really like the current campaign of the American Red Cross. Actually, this is more than simply a year-end campaign (forgive my misleading title), although it has certainly been rolled out at year’s end.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Marketing Blog
DECEMBER 17, 2012
My friend and colleague Amanda alerted me to this article on the five traits of resilient people. Since that quality is needed by so many of us now, I thought I’d pass on the insights from Jessie Sholl. What occurred to me as I was reading this list is that you probably have every one of these qualities. Working for a good cause is a daily exercise in resilience.
Selfish Giving
DECEMBER 16, 2012
A goal of mine this holiday season is to teach my kids more about generosity. You may think that since I write a cause blog I must have that area covered. But the blog is called Selfish Giving for a reason. The whole idea of true generosity is really kind of alien to me as I constantly focus on win-win partnerships. I live in a tit for tat world. I want to give my kids exposure to an unselfish world so they can see both sides.
Nonprofit Marketing Guide
DECEMBER 11, 2012
How is your job aligned within your organization? Last week, I shared a theory of change for nonprofit marketing , connecting your tactical communications work to your nonprofit’s larger mission. While that’s helpful, you still need to get much more specific about your annual goals. If you are working on your plan for 2013 and aren’t sure where to start, I suggest that you first look at how your job is aligned within your organization.
Fundraising Coach
DECEMBER 27, 2012
I am working with the folks that created the 100 Donors in 90 Days program on a new product that will be released in the first few months of 2013. Labeled “ The Donor Retention Project ,” we’re interviewing a dozen experts to give very practical insider information, designed to put the pieces of the puzzle of donor retention together for small shops.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Getting Attention
DECEMBER 20, 2012
Trends: Part One. The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered on the core must-do for 2013: Know your supporter, and connect with her wants, interests and habits as they intersect with your org’s value or impact. Not brand new but more important than ever, and now we all have the tools to do it better.
The Agitator
DECEMBER 26, 2012
Your donors and volunteers, that is. It doesn’t need to be as slick as this video from Charity:Water. It’s as easy as this simple video by CentroNia in Washington, DC. No frills. Engaging. Shows those benefiting while celebrating the donors & volunteers who make it happen. And provides an appealing glimpse of the CentroNia staff team.
Nonprofit Marketing Blog
DECEMBER 19, 2012
Here’s some great advice from Caryn Stein on the team here at Network for Good. It’s tempting to pull out every design stop in an attempt to make your year-end e-appeal stand out. Resist the urge to resort to visual overload as you design your year-end campaign. Keep these five pointers in mind for best results: 1. Be consistent: Your email appeals should reflect your nonprofit’s branding and style.
Selfish Giving
DECEMBER 20, 2012
Today on CauseTalk Radio , Megan and I have some fun with the season’s Christmas cause marketing promotions. We’ve pinned over 60 campaigns on Pinterest. We look at the good, bad and ugly of these cause marketing efforts, and decide who deserves a visit from Santa … and who deserves a lump of coal! Follow along with us on Pinterest as we sort through Santa’s sack of cause marketing goodies and goofs.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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