Selfish Giving
DECEMBER 13, 2011
I love Christmastime! There’s classic music like Grandma Got Run Over by a Reindeer , time with friends and family (minus grandma), lots of delicious baked goods from my wife and, yes, presents! I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together.
Nonprofit Marketing Guide
DECEMBER 8, 2011
Kristina Leroux. A few Nonprofit Marketing Guide.com readers have asked about QR codes so I thought it would be a good idea to get my assistant, Kristina, to explain what they are and how you can use them. ~Kivi. Guest Post by Kristina Leroux of Kristina Leroux.com. QR Codes have actually been around for a while. They just took a while to catch on here in the U.S.
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Fundraising Coach
DECEMBER 2, 2011
I love William Goldman’s classic The Princess Bride , and the movie of the same name. And as a dad, I’m proud that my kids can quote portions. (Not as much as me, but I’ve seen the movie a few dozen more times.). But did you know there are nonprofit lessons embedded in the story? Here are three I’ve identified: Praise everyone–even those you’re fighting against.
Nonprofit Tech for Good
DECEMBER 12, 2011
The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Though most nonprofits in the United States, Canada and the U.K. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
DECEMBER 29, 2011
As we noted last week, the superb comments offered by readers of The Agitator are a delight to me and Roger. And we’re gratified that these have grown strongly in number over the past year. So we thought it fitting to give the last word of the year to an Agitator Commentator. We picked this recent comment from Steve MacLaughlin at Blackbaud, who talks about the imperative for nonprofit fundraisers to embrace multi-channel fundraising.
Fundraiser Ideas
DECEMBER 6, 2011
Christmas is a time of giving. It’s the time of year that people are most likely to open their hearts and their wallets. The following Christmas fundraising ideas are designed to not only help your organization raise much-needed funds but also spread holiday cheer in the process. Sell Christmas trees. Partner with a local tree-grower and borrow a section of a parking lot from a neighborhood business to set up your Christmas tree lot.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
DECEMBER 5, 2011
I’ve never liked fundraising thermometers. For me, unless you are fundraising to increase global warming or to pay for a new heating system in your building, temperature rising in a thermometer really doesn’t make much sense as a visual for achieving fundraising goals. Sure, most people understand what you are saying, because fundraising thermometers have become so cliché, but I don’t think that’s a good enough reason to stick with bad artwork.
Fundraising Coach
DECEMBER 13, 2011
Here’s a 5 minute recording of CC Chapman talking with me about using video in nonprofit work. Filmed at BlogWorld Expo in Los Angeles last month, you’ll see there’s a lot going around in the background…including voices from on high and a loud shriek! (c) Marc A. Pitman, FundraisingCoach.com. Know you should be fundraising but just need a little kick?
Mission Minded
DECEMBER 12, 2011
If you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than traditional networks. And you’ve probably noticed that many of the advertisements — particularly for older programs — are from nonprofit organizations. Being the savvy nonprofit marketer you are, you’ve probably asked yourself, “How do I get [.].
The Agitator
DECEMBER 19, 2011
This is the first of two posts on the year now ending. Today, a summary of giving for 2011 and some trends in direct mail. Tomorrow, the 2011 Pulse of Agitator readers. As we head for 2011’s fundraising finish line The Atlas of Giving on Friday reported that overall giving this year will finish 7.4% ahead of last year. Key takeaways from the Atlas of Giving November report: In terms of sectors, ‘Education’ was the biggest gainer (up 9.3%) and ‘Religion’ posted the greate
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraiser Ideas
DECEMBER 27, 2011
Undertaking a mission can be one of the most fulfilling trips in your lifetime; however, many mission trip participants worry about funding their humanitarian and charitable work. The following are 10 mission trip fundraising ideas that can help make your mission dreams a reality: Business sponsorships. Visit local businesses and ask them to sponsor a portion of your mission trip, such as one day’s worth of expenses.
Selfish Giving
DECEMBER 27, 2011
Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. In short, these programs inspired me and made me proud to be a cause marketer. I hope they do the same for you! If you know of other local programs that should be added to my list – good or bad – include them in the comments section of this post.
Nonprofit Marketing Guide
DECEMBER 12, 2011
The new Money for Good II Study by Hope Consulting and GuideStar has a few interesting findings about the kind of information that donors want to hear from nonprofits. While you are probably used to lots of scrutiny from your foundation grantmakers, only a third of individual donors research organizations before giving. People who advise donors on giving, and those foundation funders, research almost every donation they make.
Fundraising Coach
DECEMBER 29, 2011
Did you watch CNN this morning? It reported Paul Allen’s stats that Google+ growth is exceeding expectations. According to him, Google is now over 62 million users and adding about 625,000 new users every day. His prediction? Google+ will have over 400 million users by the end of 2012. 400 million users in a year in a half. Don’t ditch Facebook.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Tech for Good
DECEMBER 26, 2011
Through March 20, 2012, DIOSA Communications is offering all social media and mobile technology webinars at discounted rates (view current webinar schedule ). You can purchase a combination of registrations for webinars already scheduled and/or credits for webinars that are not yet scheduled. Please note that all eight webinars rotate on a regular basis, so if current dates do not fit your schedule you can still take advantage of this special by purchasing webinar credits for future dates.
The Agitator
DECEMBER 12, 2011
The term ‘multi-channel integration’ has garnered more ink, conference bookings and webinar time this year than any other concept in our trade. But … the more attention it gets, the more I keep wondering: If so many are touting the glory of this new fundraising heaven, why are so few organizations actually making it through the pearly gates of multi-channel integration to receive its heavenly rewards?
Fundraiser Ideas
DECEMBER 1, 2011
When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The huge funds generated by these events can be used for a single project or the ongoing operations of your charitable organization. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk.
Selfish Giving
DECEMBER 6, 2011
Radio Shack's "So Right" Foursquare badge for the holidays. Radio Shack reminds me of a lot of the local, scrappy nonprofits I work with. The Shack is big – nearly 4,500 company-operated stores – but it has a local feel to it. Maybe it’s because you’ll find them in local malls, strip malls and downtown business districts.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
DECEMBER 15, 2011
I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it , but what about those really big marketing trends that are going to influence our work for years to come? I’ve identified three of them in this short (10 slide) presentation for you (I sent this to the subscribers of our Weekly Tips e-newsletter last week).
Fundraising Coach
DECEMBER 15, 2011
One of your 2012 New Years resolutions should be to get more media for your nonprofit. No matter how big your marketing budget is, chances are great that you could use more exposure. More postitive exposure! I know for nonprofits, it’s much easier to fundraise when the organization is getting positive press. And it’s great for donors to see people from your organization included among the experts quoted in an article.
Getting Attention
DECEMBER 1, 2011
Guest blogger Holly Ross has spent seven+ years at the Nonprofit Technology Network (NTEN), working with community members to identify technology trends that are reshaping the nonprofit sector. Brett Meyer, NTEN Communications Director, co-authored this post. As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated.
Get Fully Funded
DECEMBER 26, 2011
As we look to a new year, it’s time to start thinking about what 2012 might hold for us. Will the new year hold more of the same or will things be different? I don’t think it really matters what the new year brings. The more important question to ask is ‘what will you do?’ Over the past few years, many nonprofits have faced a withering economy, nervous Boards, and more demand for services.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
DECEMBER 8, 2011
Apropos of our conversation the past two days regarding the downside of expecting or making donors think about their impulse to give, check out this article from NY Times yesterday: Charity Campaigns Try Gentle Approach to Get Shoppers to Spend on Good Deeds. In the campaigns discussed, groups like the American Red Cross and Oxfam America are attempting to leverage the holiday impulse to ‘give’ (i.e., emotion at work) and channel it into donations.
Selfish Giving
DECEMBER 21, 2011
This is a guest post from Ephraim Gopin , a Social Media and Fundraising consultant. Check out his blog here or connect on Twitter. In the business world, many companies engage in Competitive Intelligence (CI) , which means they use numerous tools to find out everything they can about competitors. A growing trend in CI research is following social media outlets.
Nonprofit Marketing Guide
DECEMBER 22, 2011
I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. I’ll talk a lot more about the findings in January, but here are a few highlights for you. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. 59% have a written plan or informal notes for themselves only, not formally approved by leadership.
Fundraising Coach
DECEMBER 27, 2011
Nonprofits, businesses, and geeks alike were thrilled when Google+ finally rolled out business pages back in November 2011. But one of the huge limitations of pages were the limit of only one admin per page. Any time a business or nonprofit wanted to post something, it had to go through the person who first created the page. Talk about a communications bottleneck!
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Care2
DECEMBER 21, 2011
I love to read non-fiction books and try to review them regularly on my blog ! A couple of nonprofit and social media books that I reviewed on my blog include Twitter for Good by Claire Diaz Ortiz and Welcome to the Fifth Estate by Geoff Livingston. There are also a few terrific books that are not specifically targeted to nonprofits, but still worth reading.
Get Fully Funded
DECEMBER 21, 2011
“All you need is 20 seconds of insane courage, and I promise you something great will come of it.” This is a line from a new movie called “We Bought a Zoo.” I saw the preview weeks ago and I can’t get that phrase out of my head. Maybe because I’m wretling with a few fears right now and I keep thinking about what difference 20 seconds of insane courage would make.
The Agitator
DECEMBER 6, 2011
Thanks to the Boston Globe for this excellent overview article examining the research behind giving … Why we give to charity. The bottomline won’t come as a surprise to experienced fundraisers. As the article summarizes: “… giving is driven by emotional motives, rooted in deep impulses, cognitive biases, and even our own selfish needs.
Selfish Giving
DECEMBER 2, 2011
This bumper courtesy of my friends at Cauzoom. Support local causes and here’s why all cause marketing is local! Have a great weekend!
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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