Selfish Giving
JANUARY 3, 2012
Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! . One site I’m committed to spending more time on in the new year is the virtual pinboard Pinterest. It’s easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. 4,000 percent in six months! That's growth!
Nonprofit Marketing Guide
JANUARY 3, 2012
Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report ! Feel free to repost and otherwise share far and wide. Nearly 1,300 nonprofits participated in the survey for the report. We’ve also made separate graphics for each of the five chunks of data below, if you are interested in only a portion of this full graphic.
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Nonprofit Tech for Good
JANUARY 30, 2012
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. That said, to be alerted of new resources for nonprofits, please subscribe to the Nonprofit Tech 2.0 e-Newsletter.
Fundraising Coach
JANUARY 31, 2012
I’m thrilled to be hosting the Nonprofit Blog Carnival for February! Since Valentines’ Day is this month, the Carnival topic is: As a fundraiser, how do you take care of yourself? I believe fundraising is the best profession in the world! But it can be incredibly stressful, grueling, and thankless. We often focus on letting donors know we love them, but how do you show yourself the love?
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
JANUARY 17, 2012
Twitterland, the nonprofit newswires, and my email lit up early Tuesday morning with news that Blackbaud, the largest provider of fundraising software to nonprofit organizations, had announced its plans to acquire Convio, one of its largest competitors, for $275 million. The deal is expected to close by the end of March. The purchase of Convio is the most recent acquisition Blackbaud has made to expand and solidify its position at the top of the nonprofit software and CRM market.
Nonprofit Marketing Blog
JANUARY 1, 2012
To wrap up 2011, I wanted to share this nifty infographic from Network for Good’s partner, YourCause. To view it in larger size, go here - it’s worth a visit to their site! I also recommend their blog. Thanks to everyone who weighed in on the desired posting frequency for 2012. Nearly all of the many votes and emails were for weekday-only posting.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JANUARY 23, 2012
Sometimes the work you do is newsworthy on its own and it’s worth the time to pitch your story to reporters. But there’s also another way to get your name in the news: Newsjacking. David Meerman Scott has published a fast read all about the process in Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Amazon link).
Nonprofit Tech for Good
JANUARY 22, 2012
The new Facebook Timeline design is now available for upgrade to all Facebook users. The design was meant to be rolled out site wide in December 2011, however a lawsuit with Timelines.com is prolonging the mandatory switch – most likely only temporarily. Whatever your personal feelings are about Facebook Timeline, nonprofits would be wise prepare for it’s launch site wide including a likely timeline design for Facebook Pages.
Fundraising Coach
JANUARY 18, 2012
[Warning: Rant in progress]. In my book Ask Without Fear! , I encourage fundraisers to PYITS–put yourself in their shoes. Thinking like the donor or prospect can save you lots of embarrassment in the process of asking for money. But never forget: you are not your perfect donor. Your major gift donor prospects are not on the same life trajectory as you.
The Agitator
JANUARY 10, 2012
Mark Phillips at UK’s Bluefrog has nailed it with this post, called Why giving to charity can be like buying a Polaris submarine. Boy can I identify with drooling over those comic book offers when I was a kid. I never tried to order the seven foot Polaris sub big enough for 2 kids (after all, who wouldn’t want to take along their best mate?!
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Getting Attention
JANUARY 3, 2012
I have the honor of hosting the first Nonprofit Blog Carnival of 2012. And what better topic, as we enter a new year, than your dreams for your organization, cause or the nonprofit community? The words of Martin Luther King, born on January 15, 1929, tend to set January’s tone for me. I heard my Dad talk about King’s “ I Have a Dream ” speech — his transformative call for racial equality — from the time I was small.
Selfish Giving
JANUARY 25, 2012
I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. I’ve concluded that I’m not being very clear on the difference and need this post as much as the people who ask me to explain it to them. I did what I usually do when I don’t understand something: I talked to someone smarter than I am.
Nonprofit Marketing Guide
JANUARY 11, 2012
My default content strategy for nonprofits is the Three Gs: Be Genuine, Generous and Grateful. Seems the being Generous part is the hardest, so I’m going to try to give you more examples of how nonprofits can be generous to their supporters. It can start with identifying a problem your supporters are having. Take, for example, Facebook’s new Timeline profile layout, including the 850 pixels wide by 315 pixels high cover photo.
Nonprofit Tech for Good
JANUARY 16, 2012
When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. Not relevant to the vast majority of nonprofits and (whew!) not another site I need to pay attention to.” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Mission Minded
JANUARY 26, 2012
Mission Minded has worked with several large, long-established nonprofit organizations worried that their aging donor base is disappearing —and that younger donors are less interested in the missions embraced by the older generation. These clients are prestigious, both because of the gravitas of their mission and the recognizable names who support it.
The Agitator
JANUARY 30, 2012
Unless, of course, your nonprofit can afford to ignore the fastest growing population segment in the US. By 2050, one in three Americans will be Hispanic. Yet the Agitator hardly ever sees any fundraising mention of the Hispanic audience. So we were gratified to see this article regarding a charity that has built a Hispanic donor base of some 226,000 individuals.
Care2
JANUARY 13, 2012
We’re about to see Pinterest use among nonprofit organizations explode. Pinterest has a lot of potential, especially for organizations whose stories lend themselved to visual storytelling. Pinterest is a new(ish) and growing a image based social network and the newest darling of social media marketers. I’m always intrigued to see how nonprofits find creative ways to use new social media tools, but I didn’t think seriously about Pinterest’s potential for nonprofits until I
Selfish Giving
JANUARY 12, 2012
Wow, choosing the winner of the Pinterest “Causes I Love Contest” was a lot of fun. But it was a tough decision too. Truth be told, I asked my wife to help. We loved so many of the boards I decided to hand out three awards. First place gets the $250 DonorsChoose.org gift card. Second place a $100 gift card. Third place a $50 gift card. First Place.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
JANUARY 5, 2012
Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Looks like I have my marching orders for writing some new blog posts! If you want to see pretty much everything I’ve written so far about content marketing for nonprofits, check out the e-book I published a couple of months ago: The
Nonprofit Tech for Good
JANUARY 23, 2012
As a follow-up to Google+ Best Practices for Nonprofits and 22 Must-Circle Nonprofit Bloggers and Resources on Google+ , below are 22 nonprofits that are regularly using Google+ effectively to engage and inspire the Google+ community. As traffic continues to grow , new tools and functionality are added almost daily. Google+ is definitely a work in progress.
Getting Attention
JANUARY 4, 2012
Guest blogger Kimberlee Roth , one of our team’s valued writers, has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications. She provides writing and editing services to universities, health systems and other nonprofits. Whether told through gestures, symbols or spoken words, carvings on a cave wall or YouTube videos, we humans have used stories as a communications strategy for thousands of years.
The Agitator
JANUARY 4, 2012
We’re seeing lots of predictions for 2012 floating through the blogosphere … I enjoyed these from the Boomer Project , my favorite source of Boomer insight. However, from a specifically fundraising perspective, take a look at these predictions from Vinay Bhagat , Convio’s driving force. His observations are based on more empirical data than most fundraisers see, so they might be more grounded than most.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Care2
JANUARY 17, 2012
Books about online marketing are hit or miss. They’re either just too basic, or else they’re bone dry technical. But the latest contribution to the genre – “ Share, Retweet, Repeat: Get Your Message Read and Spread ” -- from veteran online marketing whiz John Hlinko, is a terrific read. In fact it should be scooped up by any Frogloop reader who aspires to getting their messages to “go viral.” And that’s why we’re going to hold a February 1st
Selfish Giving
JANUARY 9, 2012
This is my featured post in Mediapost: Causes. Subscribe to its weekly newsletter and learn from some of the best thought leaders in the cause world! . One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. When you “Like” the nonprofit’s page or the company’s page – or both, depending on the promotion – the company makes an in-kind or cash donation to the nonprofit.
Nonprofit Marketing Guide
JANUARY 10, 2012
After taking a year off, I’ve done it again: I gave $25 year-end gifts to 20 national nonprofits that I had not previously supported so that I can see what kind of donor communications I get throughout the course of year. I’ve called this the “ What I Got When I Gave ” experiment, but you might remember it as the “Only a third of nonprofits followed up or said thank you after the email receipt” experiment from previous years.
Nonprofit Tech for Good
JANUARY 8, 2012
UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community.
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Fundraising Coach
JANUARY 30, 2012
The first month of the year is gone! Now is a great time to review your goals. (I have blogged about goal setting here.). As you review your goals, you may find your behind on some. Creating a road map will help jump start those goals. To create a goals road map follow this simple 5-step process: Write out your goal. What is it you want to accomplish?
The Agitator
JANUARY 12, 2012
Earlier this week, we posted about the importance of the welcome pack for new donors. But of course the core message — you must re-inspire your donor — doesn’t just apply to new donors … it applies each and every time a donor makes a gift. Most nonprofits have banked their biggest chunk of annual contributions in the last few weeks.
Care2
JANUARY 2, 2012
If you work at a nonprofit, serve on a board of a nonprofit, or have nonprofit clients, you need to hear about this. Next year, the Internet is opening up to allow for thousands of new Internet extensions. Companies, individuals and organizations can register almost anything behind the primary Internet address. (Think.cocacola,party,anything). The one that is most important to the nonprofit community is the.ngo domain, short for non-governmental organization.
Selfish Giving
JANUARY 11, 2012
I have three goals for 2012 (or three words as Chris Brogan has suggested ). Speaking, consulting and writing. I already have several speaking gigs booked. I also have some consulting lined up. I could tell you more on the latter but then I’d have to kill you because of the confidentiality agreements I’ve signed. That leaves writing. Soon I’ll be busy writing QR Codes for Dummies, Portable Edition , for Wiley Publishing.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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