Ann Green

SEPTEMBER 3, 2014

'Ready or not, it’s September. Where did this summer go? Fall is a busy time, especially if you’re doing a year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue. There’s a lot to do to, so here are some tips to help you get started. How much money do you need to raise? You may have already set a goal in your 2014 fundraising plan (at least I hope you did) and perhaps you need to revise that goal.

Recruitment 238

Recruitment Communication Fundraising Fundraising 238

Nonprofit Marketing Guide

SEPTEMBER 2, 2014

'I’m putting together a list of different kinds of fundraising asks or offers, as a prompt to get you thinking about new ways to talk to your donors about supporting your work. It’s part of a new training I’m putting together (more on that later). Here’s my list so far. I’ve given each category a name, followed by a very brief description of the overall message to the donor.

Fundraising 227

Fundraising Fundraising Communication Nonprofits 227

The Agitator

SEPTEMBER 15, 2014

'Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free).

Fundraising 109

Fundraising Fundraising Retention Communication 109

Nonprofit Tech for Good

SEPTEMBER 14, 2014

'The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The Internet is at a tipping point. It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from social networks rather than search engines and that social networks will become the primary source of referral traffic to your website and blog.

Universities 108

Universities Activism Communication Fundraising 108

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Fundraising Coach

SEPTEMBER 23, 2014

'I just finished writing my latest " Question Marc " column for FundRaising Success magazine answering a question from "Panicked in Pasadena.". Panicked was that way because donors weren''t responding to her solicitations. Can you relate? We stop too soon. One of the tips I wrote about in the article was this: grab a list of all your assignments and list out the date they told you "non".

Values 100

Values Communication Fundraising Fundraising 100

EveryAction

SEPTEMBER 30, 2014

'The end of the campaign trail is in sight and while it’s hard to think much about anything besides GOTV stats and your campaign team’s eventual glory on November 4th, you can’t help but think: What’s next? As election season comes to an end, many campaigners will be turning their attention to the job hunt. Many nonprofits are looking for individuals with an organizer’s skills and mindset.

Nonprofits 97

Nonprofits 97

Nonprofit Marketing Guide

SEPTEMBER 17, 2014

'Jim Lynch. TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi. Guest Post by Jim Lynch of TechSoup. The heart of effective fundraising is telling a story that a donor can emotionally connect with.

Technology 223

Technology Fundraising Fundraising Marketing 223

The Agitator

SEPTEMBER 16, 2014

'Anyone who has been following the Ice Bucket Challenge campaign knows that social media has become an integral part of fundraising events and campaigns. Without question, social media creates heaps of buzz for campaigns and makes events a lot more interactive and fun. But it can be pretty hit and miss. The experience can be chaotic and fragmented, and it’s very difficult for participants to get an overview of the many participant/observer conversations that are occurring simultaneously from mom

Communication 103

Communication Fundraising Fundraising 103

Nonprofit Tech for Good

SEPTEMBER 28, 2014

'Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. In fact, in 2013 for every 1,000 fundraising messages delivered, nonprofits raised $17. That was a 21% decrease from the previous year, but the decrease is mostly likely due to poor online fundraising practices , such as not having a mobile-optimized donate page and e-newsletter design.

Nonprofits 105

Nonprofits Fundraising Fundraising Communication 105

iMarketSmart

SEPTEMBER 10, 2014

'I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. CLICK HERE. I got 4.63 out of 5 putting me in the 90th-99th percentile. How about you? LIKE THIS BLOG POST?

Universities 95

Universities Fundraising Fundraising 95

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Fundraising Coach

SEPTEMBER 26, 2014

'As I wrote earlier this week, some of my coaching clients are being transformed by the idea of keeping on going until we get no. This concept is helping them keep up their endurance in asking. And it''s helping donors really connect to causes that matter to them. So I''m thrilled that "Go For No!" author Andrea Waltz will be giving the October webinar for The Nonprofit Academy!

Fundraising 94

Fundraising Fundraising Nonprofits 94

Ann Green

SEPTEMBER 18, 2014

'The Ice Bucket Challenge raised a huge amount of money for ALS, and that’s great. But I have mixed feelings about this type of fundraising tactic. Will these donors donate to ALS again? Is the ALS Association doing anything to build relationships with these donors? Think twice if you’re tempted to do something like the Ice Bucket Challenge.

Retention 202

Retention Associations Communication Fundraising 202

Nonprofit Marketing Guide

SEPTEMBER 10, 2014

'Abby Jarvis. A potential donor visits your website, but never makes a donation. It happens all the time, but have you done everything you can to prevent that? Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. Guest Post by Abby Jarvis of Qgiv. The decision to donate to a charity is an emotional one. From the moment a donor decides to give to the second they make the payment, it’s important not to disrupt their feelings and their desire to contribu

Communication 217

Communication Fundraising Fundraising Marketing 217

The Agitator

SEPTEMBER 21, 2014

'Fundraising maven Gail Perry, writing in Fundraising Success awhile back, noted some serious signs that might indicate your fundraising is faltering. In 5 Clues Your Fundraising Is Headed Downhill , she offered these indicators: 1. Revolving door in the development office. 2. Laying all the fundraising on one person. 3. Changing fundraising strategy too often. 4.

Fundraising 101

Fundraising Fundraising Philanthropy Culture 101

Advertisement

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Management

Nonprofit Tech for Good

SEPTEMBER 20, 2014

'Date: Thursday, October 23. Time: 1-2:30pm EDT. Cost: Free! How to Register: Sign up. Presented by: Heather Mansfield. View: Complete Webinar Schedule. Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices.

Fundraising 91

Fundraising Fundraising Nonprofits Communication 91

Nonprofit Marketing Blog

SEPTEMBER 23, 2014

'The time is…NOW. With year-end quickly approaching, and #GivingTuesday just ten weeks away, we’re hurtling toward the giving season. It’s that generous time of year that fundraisers count on to be sure that they are well positioned—and well funded—to fulfill their missions for another year. Now is the time to solidify your #GivingTuesday campaign focus.

Culture 85

Culture Environmental Education Education 85

Getting Attention

SEPTEMBER 23, 2014

'Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. That’s nothing new. What you may not know though, is how few organizations do donor communications well. So if that’s your organization, you’re not alone! Now—with the release of Integrated Fundraising: The Good, the Bad & the Ugly , by Mal Warwick/DonorDigital—we have proof of the ways most donor communications fail, and the impact that failure makes.

Recruitment 82

Recruitment Communication Activism Fundraising 82

Mission Minded

SEPTEMBER 4, 2014

'Knowing how to create a great admissions experience can be tricky. You want to attract new families to your school, yet you know your school isn’t right for everyone. You want to communicate powerfully, but you don’t want to waste money on printing materials that no one ever reads. You want campus visits to provide […].

Communication 80

Communication Nonprofits 80

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Nonprofit Marketing Guide

SEPTEMBER 24, 2014

'I have had an Instagram account for over a year now. And I have posted exactly 3 pictures: My sad, lonely Instagram profile. I like the idea of Instagram, I really do! Who doesn’t like looking at pictures? Still, there have been a few things holding me back from really embracing it. And most of those reasons are a result of not taking the time to get familiar with it.

Technology 207

Technology Communication Marketing Marketing 207

The Agitator

SEPTEMBER 30, 2014

'If there ever there were a medium where nonprofits consistently get it wrong it’s telemarketing. In my experience no medium, short of a personal visit, is as powerful. IF … used correctly, which unfortunately is seldom the case. CEOs and boards generally hate telemarketing. Adding to the dilemma is the fact that few fundraisers understand its potential, its nuances and therefore can’t defend it properly and vigorously.

Marketing 98

Marketing Marketing Fundraising Fundraising 98

Fundraising Coach

SEPTEMBER 3, 2014

'I spent Labor Day morning reading about the labor of fundraising. I am so glad I picked up Roger Craver''s book, Retention Fundraising ! These three hours will be with me for years. I''m not new to this. I''ve been studying donor retention for over a decade. My first product, " Creating Donor Evangelists " leveraged studies done by Gallup and for commercial organizations like Build-A-Bear Workshop to show that donor relations was the most important part of fundraising.

Retention 77

Retention Production Values Fundraising 77

Nonprofit Marketing Blog

SEPTEMBER 29, 2014

'An organization’s ability to accomplish its mission is only as strong as the organization’s infrastructure. As you fight to make the world a better place, how do you make sure you’re providing a nonprofit workplace that fosters fairness and complies with the necessary rules and regulations? I recently had a chance to catch up with the Aina Gutierrez, author of Walking the Walk: A Values Centered Approach to Building a Strong Non-Profit and Deputy Director of Interfaith Worker Justice.

Nonprofit Administration and Development 79

Nonprofit Administration and Development Nonprofit governance and management Non-Profits Construction 79

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Getting Attention

SEPTEMBER 30, 2014

'Way back when , when social media was new-ish (let’s say 2007), I used this classic baseball analogy to illustrate how social media fit into the communications universe. 1) Website as home base, with email as pitcher (no hits without the pitcher). 2) Core social media platforms (now Facebook, Twitter, LinkedIn, Instagram) as inside bases. 3) Other social media platforms as the outfield.

Universities 78

Universities Communication Marketing Marketing 78

Care2

SEPTEMBER 30, 2014

'Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Out of 151 nonprofits, only 24 of them scored 76% or above. The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc.

Fundraising 78

Fundraising Fundraising Nonprofits Activism 78

Nonprofit Marketing Guide

SEPTEMBER 25, 2014

'The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” The columns are packed with advice as well as lots of great examples, written in response to specific questions. It’s worth curling up with these links and good warm beverage for an hour or two.

Participation and motivation 206

Participation and motivation Ethics Philanthropy Nonprofits 206

The Agitator

SEPTEMBER 23, 2014

'Make no mistake. Most fundraisers today have little fire in their bellies compared to the founders of their movements. That’s not their fault. But it is a reminder that movements and causes pretty quickly run out of steam when founders retire, die or otherwise leave the scene. That’s the principal reason most of today’s advocacy organizations over 40 years old — right or left — are in trouble.

Nonprofit Management 98

Nonprofit Management Management Communication Fundraising 98

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Fundraising Coach

SEPTEMBER 19, 2014

'Apple iPhone 6 Lines in NYC, Photograph by Kate Arnold Fitzpatrick Today the Apple iPhone 6 hits the streets. People are lining up by the hundreds like the line going around the block in this image from New York City. Are they lining up that way for your nonprofit''s fundraising? Yesterday I published an article on LinkedIn''s Pulse called Ebola, iPhone 6, & your nonprofit''s fundraising.

Fundraising 75

Fundraising Fundraising Production Communication 75

Nonprofit Marketing Blog

SEPTEMBER 16, 2014

'The Best December Ever. For the past several weeks, we’ve focused on making this the best December ever, beginning with the launch of the giving season on #GivingTuesday, and running straight through year-end. In our first two posts, we shared thoughts on preparing for the giving season and whether to participate in #GivingTuesday. Beginning today, we’re digging into the tactics for a successful December, with #GivingTuesday as the launchpad.

76

76

Getting Attention

SEPTEMBER 17, 2014

'I know your fall is booting up big time—on right-now to-dos, end-of-year campaigns and thinking/talking on what to do differently and better next year. Same here, and for our client orgs. But—thanks to pulling myself away from work for a much-needed sabbatical —I’m seeing what’s ahead for me and Getting Attention.org far more clearly than ever before.

Marketing 78

Marketing Marketing Nonprofits Communication 78

NonProfit Hub

SEPTEMBER 16, 2014

'Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing. _.

Retention 75

Retention Marketing Marketing Fundraising 75

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance