Selfish Giving

MARCH 20, 2013

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask! Just today I read how Jo-Ann Fabrics & Craft Stores allows each new Jo-Ann store the opportunity to make a $2,000 donation to a local school and each of the three Jo-Ann Distribution Centers the opportunity to donate $3,000 quarterly to the local non-profit or

Non-Profits 278

Non-Profits Children Nonprofits Marketing 278

Nonprofit Marketing Guide

MARCH 26, 2013

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Communication 250

Communication Marketing Marketing Nonprofits 250

Fundraising Coach

MARCH 18, 2013

I met Elaine Fogel a few years ago when she organized a conference in DC. I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I call it schwag.) So I asked her if she’d write a post on how nonprofits can use them effectively. When she’s not blogging here, she is a professional speaker, writer, marketing consultant and president & CMO of Solutions Marketing & Consulting LLC, a boutique marketing agency that serves nonprofits a

Production 111

Production Advertising Public and Nonprofit Management Retention 111

The Agitator

MARCH 13, 2013

Here’s a classic marketing question: When do I imitate versus when do I innovate? As much as Roger and I bemoan a lack of innovation today in fundraising, without question there are plenty of ‘lessons learned’ that all fundraisers should seriously consider before launching into change for change sake. Another way of putting it is that there are heaps of fundraising mistakes that others have already made for you — repeatedly — and there’s no reason for you to a

Fundraising 109

Fundraising Fundraising Retention Finance 109

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Blog

MARCH 22, 2013

Yesterday, the team here at Network for Good had a fantastic webinar with technology guru Guy Kawasaki. He provided his top ten social media tips for nonprofits. They are well worth sharing. If you want to listen to the whole webinar (recommended), simply register here. (It’s free.). In the meantime, here’s a quick summary of the wisdom he shared. 1.

Construction 106

Construction Nonprofits Culture Technology 106

Nonprofit Tech for Good

MARCH 8, 2013

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. That said, to be alerted of new low-cost or free resources and tools available for nonprofits, please subscribe to the Nonprofit Tech 2.0 e-Newsletter.

Nonprofit governance and management 106

Nonprofit governance and management Public and Nonprofit Management Technology Nonprofits 106

Nonprofit Marketing Guide

MARCH 27, 2013

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Communication 213

Communication Marketing Marketing Nonprofits 213

Fundraising Coach

MARCH 26, 2013

This man, Albert Lexie, shines shoes at a hospital in Pittsburgh. Over the last 30 years, he’s given all his tips to the charity care fund at the Children’s Hospital of Pittsburgh. That’s added up to $200,000 so far! From a shoe shine guy! All that glitters… I love stories like this! It forces us to treat all people well. In fundraising, it’s so easy to get starstruck by big houses, expensive cars, and flashy jewelry.

Homelessness 106

Homelessness Children Philanthropy Fundraising 106

The Agitator

MARCH 3, 2013

Here’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. [ Click here to enlarge ]. Serious lift for mail prospecting and reinstatements, as well as email campaigns. Just enough data to whet the appetite. Agitator readers with more response experience, please share. Tom. P.S. Some additional resources on infographics recommended by Production Solutions: Google Fusion Tables – www.support.google.com/fusiontables.

Fundraising 108

Fundraising Fundraising Production Communication 108

Nonprofit Marketing Blog

MARCH 21, 2013

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide just released a new study that delves into the perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults. Here are some of the most interesting findings. Passion and pride drive people to post on causes : People who talk about causes online mostly (76%) do so to recruit others to their passion.

Participation and motivation 98

Participation and motivation Recruitment Children Food 98

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Tech for Good

MARCH 13, 2013

Date: Thursday, April 18, 2013. Time: 1pm-2:30 EDT. Cost: Free. How to Register: Sign up ! Presented By: Heather Mansfield. View: All Webinars for Nonprofits. View: Winter Webinar Special. This webinar will demonstrate how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit.

Nonprofits 103

Nonprofits Communication Fundraising Fundraising 103

Selfish Giving

MARCH 13, 2013

I started this post over at the Inspiring Generosity blog at Razoo.com. Here are three more ways to raise money with QR Codes. That brings the total to seven! 1. QR Code links to a coupon or offer that triggers a donation. After scanning the QR Code, the user gets a mobile coupon or an offer that when redeemed triggers a donation from the business. Advantage: This is a great way for business to track consumer response to a campaign.

Children 233

Children Nonprofits Marketing Marketing 233

Nonprofit Marketing Guide

MARCH 18, 2013

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Communication 209

Communication Marketing Marketing Nonprofits 209

Fundraising Coach

MARCH 29, 2013

I recently received this question from a client: I have a question for you. I have a list of wealthy prospects, many have given our hospice small dollar amounts thru memorials. My intent is to build a relationship with them, can you give me an example of what to say to get that first visit? My answer. Getting the first visit is tricky. At least in our minds.

Construction 97

Construction Recruitment Management Fundraising 97

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Management

The Agitator

MARCH 21, 2013

Enough already of Facebook and Twitter strategy! Better be thinking about YouTube, which just hit the mark of 1 billion monthly users! That’s almost 1 in 2 people on the internet. Its monthly audience makes YouTube the third largest ‘country’ in the world. YouTube is now second only to parent Google itself in terms of search queries.

Nonprofits 105

Nonprofits Communication Fundraising Fundraising 105

Getting Attention

MARCH 29, 2013

Guest blogger, Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits. Creating engaging, sharable videos doesn’t seem to come naturally for most nonprofits and I think I know why. Instead of highlighting naturally dynamic stories about people , nonprofits tend to create videos about programs. I call this The Program Trap.

Non-Profits 87

Non-Profits Nonprofits Education Education 87

Nonprofit Tech for Good

MARCH 20, 2013

If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure than your nonprofit’s avatar get increased exposure on Twitter which ultimately results in more followers and click-through rates. Twitter itself has concurred that influence on Twitter is not in how many followers you have, but rather in how often you get retweeted.

Nonprofits 99

Nonprofits 99

Selfish Giving

MARCH 6, 2013

With a new dog in the house, I’ve been shopping for a few items at my local Petco , which is just a couple miles from where I live. After I swiped my credit card in the terminal, I got the below message from the Petco Foundation. Now, I’ve seen many requests for a donation on credit card terminals, but I haven’t seen one yet that makes me choose YES or NO like this one does.

Foundations 196

Foundations 196

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Nonprofit Marketing Guide

MARCH 12, 2013

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Communication 206

Communication Nonprofits 206

Fundraising Coach

MARCH 7, 2013

From time to time, I have a feature I call Question Marc? [Pun fully intended]. A coaching client who is a board member for an arts organization recently sent me this question: We are trying to quickly build up our board since it is small. I am planning on asking 3 people. I think they would be great board members for various reasons. I want to approach it by emphasizing how fulfilling this opportunity will be for them, based on their backgrounds and interests.

Recruitment 94

Recruitment Values Fundraising Fundraising 94

The Agitator

MARCH 14, 2013

This week the Chronicle of Philanthropy reported that members of the Direct Marketing Association are working on an official protest against the watchdog Charity Navigator. At issue is Charity Navigator’s decision to challenge a longstanding accounting practice to count some of the money nonprofits spend in the course of fundraising as ‘program costs’ rather than ‘fundraising costs’ Charity Navigator claims this accounting practice allows some groups to mask high fundrai

Manufacturing 105

Manufacturing Retention Philanthropy Associations 105

Mission Minded

MARCH 25, 2013

Do you think your organization’s website isn’t your job? Since your website can help you raise more money, recruit more volunteers and gather momentum for your mission, making sure it’s top-notch is the job of nearly everyone at your organization – including you. So read on. And make sure to influence, if not lead, the [.].

Recruitment 86

Recruitment Communication Nonprofits 86

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. Using the Wayback Machine – a website that allows you to view archived screenshots of your website all the way back to 1996, below is an exploration of how the World Wildlife Fund’s website and online fundraising campaigns have evolved since 2008.

Fundraising 95

Fundraising Fundraising Technology Nonprofits 95

Selfish Giving

MARCH 18, 2013

I started my fundraising career at the Muscular Dystrophy Association in 1993. In February, I’d load my car up with Shamrock pinups and delivering them to bars, restaurants, department stores and anywhere else that had customers and a cash register. At the end of March, I’d circle back around and collect the money. Even today, when Shamrock season rolls around I see all those pinups hanging in stores and I think: “Boy, lugging those pinups around was a lot of work!

Associations 188

Associations Fundraising Fundraising Marketing 188

Nonprofit Marketing Guide

MARCH 6, 2013

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Communication 200

Communication Marketing Marketing Nonprofits 200

Fundraising Coach

MARCH 5, 2013

I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on “how to use nonprofit marketing to connect with supporters, activate your donor base, and raise money online.” Even better, the ebook is free for the taking. It proved so popular this morning that it crashed the server!

Marketing 91

Marketing Marketing Advertising Nonprofits 91

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

The Agitator

MARCH 27, 2013

By now you’ve shown your CEO, CFO and Board the famous Dan Pallotta TED presentation — The way we think about charity is dead wrong. If you haven’t, you deserve a scolding. Here it is, and here’s why you should view it. I’m glad to see it has over 1 million views now … but that means some Agitator readers still haven’t seen it.

Management 103

Management Activism Fundraising Fundraising 103

Nonprofit Marketing Blog

MARCH 3, 2013

Imagine this. You’ve had a bad day at work. For months, you’ve been trying to persuade everyone to recycle. No one is complying. In frustration, you send out a mass email. “Only 5% of staff is putting paper in the recycling bins. We need to do better,” you say. Bad move. Why? When we are deciding whether to do something, we typically look to see what others are doing (“social proof”).

Nonprofits 84

Nonprofits 84

Nonprofit Tech for Good

MARCH 6, 2013

Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. From 10-paragraph editorials to 2-paragraph commentaries on breaking news, when you use the ideas given here, you should have no problem publishing the required minimum of one blog post per week (less than that and your blog starts to look abandoned).

Disaster Relief 90

Disaster Relief Nonprofits Poverty Environmental 90

Selfish Giving

MARCH 7, 2013

What’s more important to a nonprofit’s success, money or talent? That’s the topic of discussion on today’s CauseTalk Radio. Megan and I talk to Lynda Gerty , co-author of The Abundant Not-for-Profit and Director of Engagement at Vantage Point. This new book combines theory with tactics, case studies and practical tools to show how organizations can attract, meaningfully engage and integrate all the talent available in the community.

Nonprofits 178

Nonprofits Marketing Marketing 178

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance