Selfish Giving
MAY 8, 2017
Do you remember back in 2011 when Google introduced the Zero Moment of Truth (or ZMOT) ? The zero moment of truth refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product online prior to purchase has been on the rise in recent years as the internet and mobile continue to advance.
Nonprofit Marketing Guide
MAY 18, 2017
Looking for ways to engage supporters online? Get inspired by these real nonprofit digital engagements! 1. Ask An Artist To Illustrate. Take that hashtag contest to the next level. Invite an artist to illustrate your supporter’s thoughts submitted online. 2. Make a Reading List. Summer’s coming. Back-to-School season begins in August. Curate a book list for your supporters, but be sure to leave room for supporters to add their own.
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Ann Green
MAY 24, 2017
Do you think you’re doing a good job of thanking your donors? Think hard about this, because there’s a good chance you’re not. You may have every intention to, but thanking donors often takes a back seat to fundraising when you should spend equal time doing both. This is why you need a thank you plan. You probably have a fundraising plan and maybe a donor relations plan, but a specific thank you plan is just as important.
Pam Moore
MAY 21, 2017
Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. However, just because it's easy to setup a new Twitter profile, Facebook business Page or Instagram Business Account doesn't mean you should wait until the last minute to figure out how to utilize social media as a component of your launch.
Speaker: Amanda Adams, Fractional CFO, CPA
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Nonprofit Tech for Good
MAY 28, 2017
If you have donated to a nonprofit within the last 12 months, then please take the 2017 Global Trends in Giving Report ! This week Nonprofit Tech for Good donated $25 to 25 nonprofits in order to study how nonprofits are progressing in the design of their donation pages and in the efficacy of their online donation process. There was a wide variety in donation page design, layout, and functionality and that made donating to 25 nonprofits all in one sitting a somewhat frustrating, and at times, pe
iMarketSmart
MAY 3, 2017
Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay” more (with major and legacy gifts). . Millions of dollars are spent on wealth screening to find them. But what do you do once you’ve sorted them from the rest of the pack?
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
MAY 25, 2017
Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway. Repurposing content makes sense, and it works! I like simple rules. So I created five of them to help guide your repurposing strategy.
Ann Green
MAY 31, 2017
You may have noticed an influx of appeal letters over the last few weeks. Some organizations do their main fundraising drive in the spring, especially if their fiscal year ends on June 30. Others do theirs at the end of the year and some do more than one. That’s all fine. What’s not fine is the mediocre letters I see. Some of these organizations need a refresher course in appeal letter writing.
Pam Moore
MAY 22, 2017
Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers.
The Agitator
MAY 18, 2017
Roger has laid some heavy-duty reading on the table this week with his posts here and here on sustainer programs. And those are just the Cliff Notes on the exhaustive Sustainers in Focus report prepared by Blackbaud, which you can download here. The Agitator can’t think of much that’s more critical to your fundraising success than building a solid monthly giving program.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
iMarketSmart
MAY 17, 2017
Last week I wrote a post that ruffled some feathers. I do that from time to time. It’s probably because everything I think, write and create begins with the donor in mind — not the fundraiser. Sorry. I guess it’s because I think “donor-centricity” is a term that’s tossed around a lot but isn’t truly applied properly enough.
Selfish Giving
MAY 16, 2017
Today on CauseTalk Radio , Megan and I talk to Jeremy McGilvrey , an entrepreneur, author and trainer who's amassed a massive audience on Instagram. Jeremy is here to share his advice on how causes can use the Internet's hottest property to recruit and engage supporters and to raise money. On the show, Megan, Jeremy and I discuss: Jeremy McGilvrey. The business case for being on Instagram.
Nonprofit Marketing Guide
MAY 15, 2017
EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but here are a few: Content.
Ann Green
MAY 3, 2017
Many nonprofits, especially small ones, are working with limited resources (money, staff, time). I know how hard that is and your default mode may be to say we can’t afford to do this. . Be careful. What are you saying you can’t afford to do? It may be something you should be doing. Here are a couple of areas you may be neglecting that I believe you can’t afford not to invest in.
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Pam Moore
MAY 14, 2017
Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Branding strategies, brand storytelling and even emotional branding is not new.
The Agitator
MAY 16, 2017
Way back in 2011 I reported on The Future of Fundraising , a monumental session of brainiacs hosted by Blackbaud and summarized by Adrian Sargeant that sets forth needed changes if our sector is to grow and thrive. It’s well worth reading the summary to see how far we’ve come — or not — in the past six years. Today I want to focus on one of the recommendations from that summary.
iMarketSmart
MAY 24, 2017
Recently I was told, “Greg, you are one strong cup of coffee.” I like that. Here’s why I am the way I am: 1. I believe life is very, very short. Both of my parents died in their 60’s. One of my best friends died last year at 54. I am 47. I think the fundraising sector needs to change, now! I don’t have time to wait. Today could be my last day.
Selfish Giving
MAY 30, 2017
Today on CauseTalk Radio , Megan and I talk to Kari Pendoley , head of the Rodan + Fields Prescription for Change Foundation , the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #GoNaked fundraiser. On the show, Megan, Kari and I discuss: Kari Pendoley, Rodan + Fields. The background of Rodan + Fields and their business model of independent consultants.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
MAY 22, 2017
Stacy Harbaugh. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Stacy Harbaugh is the Communications Director for Midwest Environmental Advocates, a Madison, WI-based public interest environmental law center.
Ann Green
MAY 10, 2017
Email is usually the primary mode of communication for nonprofits and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. You can quickly get a message out to a lot of people. But guess what? You’re not the one sending email. People get hundreds of emails a day plus messages from other sources such as social media.
Pam Moore
MAY 9, 2017
Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business. Understanding the differences, benefits and how they can work together is key to success in achieving your goals and a positive return on your investment.
The Agitator
MAY 29, 2017
I’ve noticed a few good items regarding direct mail lately that I’m sharing today. First up from Target Marketing is Paul Bobnak’s collection of The 6 Best Direct Mail Teasers of 2016. Gotta get that letter noticed and open folks! Here are the two probably most relevant for Agitator readers, from Consumer Reports and The Sierra Club.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
iMarketSmart
MAY 31, 2017
Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons. You don’t passionately believe in your organization’s mission and its ability to accomplish great things with donations.
Selfish Giving
MAY 9, 2017
Today on CauseTalk Radio , Megan I talk to.each other! Don't worry. We're sure you'll enjoy it because we're belatedly celebrating the show's 200th show with a look back at our favorite episodes of CauseTalk Radio. Here are the must-listen shows that Megan and I picked. Ep104: Content Marketing and the Future of Nonprofit Fundraising Ep132: White Castle's In-Store Fundraising Spikes 48%.
Nonprofit Marketing Guide
MAY 16, 2017
Another day, another meeting. Or three, or five. When you literally have to schedule time on your calendar to think, that means you are in too many meetings. But meetings aren’t all bad. They are a great tool for collaboration when used well. Here are a few meeting basics, regardless of what you are meeting about: Include the expected outcomes on your agenda.
Fundraising Coach
MAY 25, 2017
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors. But it sometimes raises more questions than it settles. Seeking corporate gifts? Don't be "that" guy At one point in the conversation, one of the panel shared his pet peeve: nonprofits who don't do any research before asking.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Pam Moore
MAY 12, 2017
Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. These spammy tactics no longer work like they use to.
The Agitator
MAY 15, 2017
“I Asked a Simple Question Online” wrote Tom Ahern earlier this week. Here’s the question the master donor communicator asked: “Which charity is doing the most for Syrian refugees?” The answers were anything but simple. Here’s what he found out and he’s given The Agitator permission to reprint the whole sorry story verbatim from his original post.
Mission Minded
MAY 23, 2017
Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. Yet, solitary words as brand values often lack individuality and impact.
Selfish Giving
MAY 2, 2017
Today on CauseTalk Radio , Megan and I talk to Peter Zandee , U. S. Sales Manager, Tony's Chocolonely , about their efforts to fight child slavery in the chocolate industry in West Africa. On the show, Megan, Peter and I discuss: Peter Zandee, Tony's Chocolonely. How Tony's got started by a Dutch journalist who was appalled by the slavery in West Africa.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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