Selfish Giving
APRIL 10, 2017
There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St. Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment. Over a decade the retailer had raised $100 million dollars for the hospital's cancer care and research, making Kmart the hospital's biggest donor in its 50+ year history.
Ann Green
APRIL 12, 2017
Your donors are not ATM machines and people you only communicate with when you need money. They are your partners and you can’t do your work without them. Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind. Show your donors how they’re helping you make a difference. I recently received a Donor Impact Report from Project Bread, an organization that’s working to end hunger.
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Nonprofit Marketing Guide
APRIL 26, 2017
That’s the exact question I got at a conference last week, and it’s one I get quite often. . You or your team are regularly producing content — in this case, an email newsletter — that you know isn’t any good. Can you stop? Yes, please, for everyone’s sake, stop producing your crappy newsletter. . Now the next question is, “Should you produce something else instead?
Pam Moore
APRIL 24, 2017
Times are changing. Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
APRIL 18, 2017
Now into the second quarter of 2017, three themes are taking shape that the nonprofit sector should be aware of. First, online fundraising revenue is growing worldwide and it will continue to increase for years to come. The arc of success for digital fundraising has just begun. Second, the popularity of social networking is steady and continues to spread globally, but messaging apps such as WhatsApp, LINE, and Snapchat are emerging as powerful digital communities.
The Agitator
APRIL 10, 2017
I love the digital age and all it offers fundraisers today — and what it will increasingly offer in the future. I’m also aware that too many folks avoid undertaking basic fundraising tasks in hopes that some ‘magic app’ will appear that can deliver instant results inexpensively with the click of a mouse. Not gonna happen. I served my fundraising apprenticeship in the late ‘50s and early ’60s in what was basically a computerless, faxless, and smartphone-free world.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
APRIL 19, 2017
Having too much to do is the norm at most nonprofits, especially small ones. You may be busy, but what are you saying you don’t have time to do? Are you spending too much time on what’s urgent and not what’s important? It’s possible to stay on top of things, even if you feel you’re so busy you want to set fire to the paperwork on your desk. One big key is planning. .
Nonprofit Marketing Guide
APRIL 27, 2017
When was the last time you reached out to a reporter without a story to pitch? If you’re like many nonprofit communicators, you might be straining to answer this question because it’s been a long time. This is especially true if your role isn’t exclusively focused on media relations. If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning, blogging, and managing the production of your annual report, itR
Pam Moore
APRIL 28, 2017
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock.
Nonprofit Tech for Good
APRIL 29, 2017
Thank you for taking the 2017 Global Trends in Giving Survey! . Published in English, español, and français, the goal of the 2017 Global Trends in Giving Survey is to gain a better understanding of how donors worldwide prefer to give and engage with nonprofits, NGOs, and charities worldwide. The data will be released on September 4, 2017 in the inaugural edition of the Global Trends in Giving Report at givingreport.ngo.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
NonProfit Hub
APRIL 14, 2017
Sponsored by Reward Volunteers. The impact of volunteerism can be felt in communities of all shapes and sizes. No matter the size of the community, though, the impact of volunteerism is always huge. Wherever it occurs, volunteering exists to help others. But volunteerism’s best-kept secret is this: it’s good for you, too. We did some digging to find out all the reasons why volunteering rocks. 1.
Selfish Giving
APRIL 18, 2017
Today on CauseTalk Radio , Megan and I talk to Icema Gibbs , Director, Corporate Social Responsibility, for JetBlue Airways , about JetBlue for Good. The goal of JetBlue for Good is to inspire humanity – both in the air and on the ground. It's focused on giving back in meaningful ways in the communities the airline serves and to inspire others to do the same.
Ann Green
APRIL 26, 2017
When you’re putting together your marketing and communications plans, do you include raising awareness as one of your goals? If you do, that’s a problem because raising awareness is not a goal. Raising awareness isn’t necessarily bad. Instead of a goal, think of it as a first step. Shouting in the wind. Nonprofit consultant Nell Eddington makes this important point “ When you attempt to “raise awareness” without a specific and targeted strategy, you are just shouting in the wind.
Nonprofit Marketing Guide
APRIL 13, 2017
Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY. We loooooove our quizzes, because the good ones are all about us. They are irresistible, addicting and shareable.
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Pam Moore
APRIL 14, 2017
With more than 1.23 billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business.
iMarketSmart
APRIL 17, 2017
Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 2- What programs interest them and why? 3- Who and/or what influenced them to care about your nonprofit’s mission? 4- Do they have any interest in honoring or commemorating that influencer?
The Agitator
APRIL 5, 2017
Nothing is more essential to donor commitment and retention than trust. Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal. Perhaps not a great deal of consideration of trustworthiness went into giving that first gift, so I added the caveat ‘implied’ But when it comes to the next gift, I would suggest trust is indeed
Selfish Giving
APRIL 4, 2017
Today on CauseTalk Radio Megan and I talk to Colleen Ridenhour , Senior Vice President Resource Development for Habitat for Humanity International , and Tracy Cioffi , Senior Vice President of Marketing for Sur La Table , about Habitat's new cause marketing platform, Home is the Key. On the show, Megan, Colleen, Tracy and I discuss: Tracy Cioffi, Sur La Table.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Mission Minded
APRIL 25, 2017
With the AFP International Fundraising Conference around the corner, I’ve been thinking about fun things you can do near the conference while you’re here. Lots of the Mission Minded team live or grew up in San Francisco, so we each have our own favorite spots to enjoy downtown. I’ll be presenting a workshop on perfecting your […]. The post In San Francisco for AFP?
Nonprofit Marketing Guide
APRIL 19, 2017
Jeff Gordy. If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. ~Kristina. Guest Post by Jeff Gordy. As more and more donors prefer to engage with nonprofits through digital channels, designing a stunning website is more important than ever.
Pam Moore
APRIL 22, 2017
There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Click To Tweet. 84% of women turn to social networks before making a purchase decision!
iMarketSmart
APRIL 24, 2017
Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! First, when marketing anything, it’s essential to have a good product.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
The Agitator
APRIL 25, 2017
Tom and I began working together 46 years ago at Common Cause , founded by the remarkable, accomplished and extraordinarily prescient John Gardner. Among the values Gardner instilled in both of us was the value of volunteerism and the importance of respect and proper management and accountability for each volunteer who worked at Common Cause. His pedigree — Medal of Freedom winner, former Secretary of Health, Education and Welfare under Lyndon Johnson (until he resigned over the Vietnam wa
Selfish Giving
APRIL 11, 2017
Today on CauseTalk Radio , Megan and I talk to Scott Goldberg , President of Bankers Life , a national life and health insurance brand, about their work with the Alzheimer's Association. In their 14 years of support, the company has raised more than $4.5 million to support the Alzheimer care, education and research. And they've done it by asking their agents to hit the streets and collect donations from passersby.
Concord Leadership
APRIL 18, 2017
It seems that those of us attracted to nonprofit leadership are very good at “doing.” We see a need right in front of us and fill it. And fill it again. In fact, we get so good at seeing the need in front of us, that we forget to lift up our head. A view […]. The post To what end? appeared first on The Concord Leadership Group, LLC.
Nonprofit Marketing Guide
APRIL 6, 2017
According to research by Teresa Amabile from the Harvard Business School, your best work days likely include making progress – even if it is just a small win — on work you consider meaningful or important. Amabile calls this the “progress principle.” When she compared her research participants’ best and worst days (defined by their mood, specific emotions, and motivation levels), the best days were those where any progress on the work by either the individual or their team took place.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Lets Talk Nonprofit
APRIL 4, 2017
There's been a lot of talk lately about. the President's proposed budget for Fiscal Year 2018, which seeks to reduce or eliminate hundreds of programs. I work with many nonprofit groups that could be deeply impacted by the proposed cuts. Programs like 21st Century Community Learning Centers, those funded by Community Development Block Grants, and many more.
iMarketSmart
APRIL 19, 2017
For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment. Here they are: The Tourist – No commitment: These folks are not likely to give you money but they do respond to freebies and use your website to gather information.
The Agitator
APRIL 16, 2017
In my post on the United Airlines customer care fiasco I promised a follow-up piece on just the opposite. A great example and resulting rules on building loyalty, retention and commitment. On the very day United was dragging Dr. Dao down the aisle, Rachel Hunnybunn , Director of Client Relationships for our sister company DonorVoice in the UK and Europe, posted 4 simple steps toward retention, loyalty and better donor experience over at 101Fundraising.
Getting Attention
APRIL 19, 2017
There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and understand others with whom you want to build a friendship—learning what’s important to them and how their days go.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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