Nonprofit Marketing Guide
MAY 10, 2016
We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and end all in one hour, each week.
Selfish Giving
MAY 24, 2016
Today on CauseTalk Radio , Megan I talk to Hil Davis , founder of BeautyKind , an online retailer where consumers can shop prestige beauty brands while raising funds for charitable causes. Launched In November 2014, BeautyKind is an online beauty retailer with charitable giving at its core. Customers can shop their favorite beauty, hair, fragrance and skin care brands, while directing five percent of every purchase to causes of their choice, whether that is a local cause or a national organizati
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Ann Green
MAY 16, 2016
Communicating by email is a mixed blessing. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. You can quickly get a message out to a lot of people. But here’s the problem. People get hundreds of emails a day and don’t have much time to weed through them. How can you stand out and make sure people read your email message?
Pam Moore
MAY 9, 2016
Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
MAY 13, 2016
It’s true that social media is in transition. Facebook Reach is at an all time low. Instagram has a new algorithm. Twitter is in flux. And the next Big Thing in social media Snapchat is baffling to many seasoned social media managers. But digital and mobile app payments are coming. The global internet population is set to triple in the next four years.
The Agitator
MAY 8, 2016
Just as Canadians were responding in heroic ways to the Alberta fires — including digging deep in their pockets — a most unhelpful and self-appointed nonprofit watchdog named Charity Intelligence took to the public airways in a manner certain to confuse donors. With the devastation at Fort McMurray and the horrific plight of nearly 90,000 Canadians, both the federal government in Ottawa and the provincial government of Alberta moved with lightning speed to encourage immediate donatio
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
MAY 17, 2016
Today on CauseTalk Radio , Megan and I talk to Ryder Kessler , CEO of DipJar , a donation box for credit cards that is a major improvement on the traditional coin-fed canister. Supporters can "dip" to leave a one-step donation with any credit or debit card. You can also review DipJar activity in real time on your smartphone, and change the preset dollar amount whenever you want.
Ann Green
MAY 9, 2016
The spring appeal season is underway and I’ve been barraged with appeals for the last couple of weeks. For many organizations, this is their main fundraising drive of the year. Unfortunately, some of these organizations need a refresher course in appeal writing. Whether you’re planning a spring campaign or one later in the year, here are a few things to keep in mind.
Pam Moore
MAY 5, 2016
It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business.
Mission Minded
MAY 16, 2016
As part of our series on the Minute Message Model, we recently shared an easy way to write your organization’s One Minute Message. That’s our term for the pitch you should use any time you are introducing your organization in person, print, or digital communications. If things go well, your One Minute Message will be […].
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
MAY 21, 2016
We’re rushing this to you over the weekend so you’re prepared and ready to act first thing Monday morning. For the sake of your organization, your clients, and your colleagues on Twitter, LinkedIn Facebook or reading your blog, we urge you to move quickly and forward this Alert to them immediately so they can also take action. ACTION ITEM: A dangerous and overreaching Bill (Assembly Bill 2855) is working its way through the California legislature.
Nonprofit Marketing Guide
MAY 4, 2016
Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day. That’s because Kimbia’s giving platform crashed for most of yesterday, so they had to extend the campaign into today. Kimbia is going to have hell to pay on this one, but I’ll leave the skewering to others.
Selfish Giving
MAY 11, 2016
Photo via mkfeeney on Flickr. Changes with permission. Last April my family checked a big destination off our bucket list: the Grand Canyon. Looking out over its colorful, steep slopes we were hushed into silence. I was the first to speak: "No Starbucks as far as the eye can see." An elbow poked my ribs. My wife had responded. It might as well have been the whole world.
Ann Green
MAY 2, 2016
It can be tempting to jump on the latest craze and try something new. But that bright shiny object may not be the answer you’re looking for. In fact, you can be more successful in your fundraising and communications if you use methods that have been around for awhile. Here’s how. Give your donors the personal touch. We have lots of different ways to communicate with donors, many of them electronic.
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Fundraising Coach
MAY 30, 2016
Mobile giving is one of the hottest topics in town. That being said, many people have been throwing the term around without fully understanding its practices or implications. It’s more than just texting to give. And that’s precisely why we’ve crafted this essential guide to mobile giving. We’ll explore everything from the definition of mobile fundraising to its inherent benefits and beyond.
Nonprofit Tech for Good
MAY 29, 2016
By the year 2020, over 26 billion things — cars, appliances, roads — will be connected to the internet. Known as the Internet of Things , our digital and philanthropic lives are about to transform. In the coming years the social good sector will launch #IoT apps that will empower real-time giving while watching TV or listening to radio through your refrigerator.
The Agitator
MAY 24, 2016
I unwrapped the package from Simone Joyoux and out fell a card bearing this moving quotation from Constance Baker Motley, the first black woman in the U.S. to become a federal judge: “Something which we think is impossible now is not impossible in another decade.”. Inside the package was a remarkable gift of a book — a book I want to tell you about.
Nonprofit Marketing Guide
MAY 12, 2016
Your charity needs more than a fancy gathering to attract reporters. It needs a news hook. Nonprofits spend countless hours — and considerable money — to stage gala dinners, peer-to-peer fundraising campaigns, and other events that aim to draw attention to their work and rally their supporters to give to their organizations. Quite often, they also expect these events to generate media coverage.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Selfish Giving
MAY 10, 2016
Photo via nan palmero on Flickr. Today on CauseTalk Radio , Megan and I talk to Gentry Lane , founder of TDO Productions , a company that is harnessing the power of virtual reality and leveraging it for social good. TDO's virtual reality experiences are formulated to inspire massive empathy that drives viewers to immediate action. On the show, Megan, Gentry and I discuss: Gentry Lane, TDO Productions.
iMarketSmart
MAY 9, 2016
We really need to thank our lucky stars for Dr. Russell James! He painstakingly reviewed 20+ years worth of data from a federally funded, national, longitudinal study conducted by the National Institute on Aging. Why? Because it included giving behavior of people in the U.S. several years before they added a charitable gift component and after. What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift.
Fundraising Coach
MAY 23, 2016
Can you recite your nonprofit's mission statement? Does it inspire and energize? Or is is more like a laundry list of tasks? If it sounds like tasks, it's hurting your fundraising. Your nonprofit's mission is vital. It's needed. It should inspire passion. When it does, it can transform your community. Giving your mission statement a makeover In a recent Movie Monday , Lynn Harden, executive director of the Regence Foundation, describes her experience with a small nonprofit women's center helping
Getting Attention
MAY 11, 2016
Searching for more effective ways to build interest and action for your nonprofit? There’s no better way than letting your supporters and partners do the talking with testimonials. They’re one of the easiest to develop, but most underused, marketing tactics you have. And can double as the heart of a longer story! So let’s get going. Testimonials are one of the easiest to develop, but most underused, marketing tactics you have.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
The Agitator
MAY 15, 2016
Tom and I had a productive last week with our series of posts on ‘what’ or ‘who’ is at fault when it comes to the issue of holding on to and enhancing — or destroying — the value of donors. Tom tossed the first piece of tinder on the fire with his post Who’s Fibbing and Are We Getting Roasted indicating that no one really knows why we’re doing so miserably.
Nonprofit Marketing Guide
MAY 25, 2016
Is podcasting making a big comeback? It seems like every year, I read an article saying Yes. Despite all the interest in more visual content, there’s something very compelling about rich audio content that doesn’t require you to stare directly at it or to hold it in your hands. Pop in some earbuds or use a Bluetooth speaker and multi-task away.
Selfish Giving
MAY 10, 2016
15 percent of the purchase price of the Balls of Steels Whiskey Chillers support testicular cancer cure research. Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause.
iMarketSmart
MAY 4, 2016
Wealthy people are not necessarily philanthropists. But philanthropists are usually wealthy. When organizations develop their lists, I think, perhaps, a little too much attention is paid to capacity while not enough attention is paid to uncovering a supporter’s philanthropic mindset and whether or not the organization’s strategic objectives align with their personal mission.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
NonProfit Hub
MAY 16, 2016
People give to people. It’s not such a bold, innovating statement—but it’s one we often forget. As fundraisers, it’s a statement that should be engrained in our heads. You’re probably thinking, “Of course people give to people.” In the literal sense, sure; but what we’re talking about goes much deeper. Karla Williams , ACFRE, explained the concept further at the AFP Mid-America Conference on Fundraising last week.
Getting Attention
MAY 17, 2016
How many times did you get distracted already today? It’s no secret that we need to communicate quickly, briefly and on point to grab the attention of folks in a near constant stage of distraction. That’s been one of the most significant fundraising challenges since the advent of the Internet, compounded over time by our reliance on more content on more platforms on more devices more of the time.
The Agitator
MAY 11, 2016
Tom’s pieces on Who’s Fibbing? and Are We Getting Roasted? have triggered a lively dialogue for which both Tom and I are grateful. Vigorous discussion at the Agitator’s family table is always welcome. So let’s keep it going with this video introduction: Clearly, many folks know what they should do, but don’t. So like the golfing buddies in that BMW advert, they continue with the same-old-same-old.
Nonprofit Marketing Guide
MAY 16, 2016
Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags. This download has everything you need to know to get started: Benefits of hashtags. List of hashtags relevant to nonprofits. How to create a new hashtag for an event, campaign, or program and get others to use it.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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