Ann Green
FEBRUARY 22, 2016
Do you find yourself saying this? That’s the norm at most nonprofits, especially small ones. But be careful. What are you saying you don’t have time to do? Are you spending too much time on what’s urgent and not what’s important? It’s possible to stay on top of things, even if you feel you’re so busy you want to tear your hair out. One big key is planning. .
Nonprofit Marketing Guide
FEBRUARY 17, 2016
Feel like you’d be more productive if you could just manage your own attention better and limit distractions? I’ve got a challenge for you. pick one of the four tactics below and use it every day for a week. Do not (repeat) do not try them all! Pick just one and see if using it every day for a week helps you feel more focused at work. Option 1: Adopt the Pomodoro Technique and Use It Daily.
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Fundraising Coach
FEBRUARY 22, 2016
Last week, I was invited to give a full day Ask Without Fear!® training in Kansas City. We had a blast. One of the exercises involved overcoming objections…even before they come up. The process was: The participants pictured someone on their “chicken list” - a person they were afraid to ask for a gift. They then wrote down the scariest objections - one objection per post-it note Next, they put all of their post-it notes on the wall.
Nonprofit Tech for Good
FEBRUARY 13, 2016
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The act of writing a comprehensive social media fundraising strategy is an essential first step in being successful on social media. The process of defining your goals and priorities will focus and unite communications and fundraising staff and help motivate executive staff to make a long-term investment.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Agitator
FEBRUARY 29, 2016
In Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations. However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow. Good donor experiences bring greater donor commitment, higher retention rates, higher lifetime value.
iMarketSmart
FEBRUARY 22, 2016
According to an article in the Journal of Economic Psychology saying thank you can actually have a negative effect on your relationship with a supporter. The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face. Instead, he suggests you make sure to reframe the gift so your supporter feels that their acceptance of it ensures that they are remaining consistent with their values and altruistic motivatio
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
FEBRUARY 4, 2016
Photo by Jurg Vollmer. When nonprofit communicators think about media relations, they often focus on proactively pitching stories and reaching out to reporters and editors. But effective media relations isn’t just about pushing our story ideas on unsuspecting reporters. It’s also about being ready and responsive when a reporter or editor is already pursuing a story.
Fundraising Coach
FEBRUARY 22, 2016
Last week, I was invited to give a full day Ask Without Fear!® training in Kansas City. We had a blast. One of the exercises involved overcoming objections…even before they come up. The process was: The participants pictured someone on their “chicken list” - a person they were afraid to ask for a gift. They then wrote down the scariest objections - one objection per post-it note Next, they put all of their post-it notes on the wall.
Lets Talk Nonprofit
FEBRUARY 3, 2016
You know those conference name badges with the colorful ribbons that say "Speaker," "Sponsor" and the like? I attended a conference recently where some attendees were wearing strips that said "Bored Member." (They were tchotchkes from the exhibitor's hall, and they were the hottest item there.). Silly as it seems, it does make you think. Does your nonprofit have "bored members?
The Agitator
FEBRUARY 28, 2016
Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
BDO
FEBRUARY 3, 2016
Risk management in today’s nonprofit sector does not fall under just one individual’s job description – it’s enterprise-wide and touches many functions within an organization. Identifying and assessing risk presents an opportunity for meaningful conversation between Boards, management and employees to better understand how each individual can support strong risk management practices.
Ann Green
FEBRUARY 5, 2016
When was the last time you thanked your donors? If it’s been at least a month then you need to show some donor love. Valentine’s Day is a perfect opportunity to thank your donors and show how much you appreciate their support. Maybe you’d rather not acknowledge Valentine’s Day, but you should still do something fun and creative to show appreciation in February.
Nonprofit Marketing Guide
FEBRUARY 2, 2016
Carson Tate. Next Thursday, February 11th at 1:00 p.m. Eastern (10:00 a.m. Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information.
Fundraising Coach
FEBRUARY 2, 2016
I've been impressed with the number of nonprofits actively educating about matching gifts. I'm seeing it on thank you pages and hearing about it from coaching clients. This is relatively easy money that many are missing out on. So I invited Double the Donation president Adam Weinger to share his top tips with us. You're going to love this! You can learn more about Double the Donation at https://doublethedonation.com.
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Mission Minded
FEBRUARY 16, 2016
A pitch-perfect tagline can be the foundation for all messages you create about your organization or program. A tagline is a punchy phrase consistently linked with your organization. It enhances your name by clarifying your work and making it relevant to your audience. It’s a powerful way to signify the brand promise your organization makes […].
The Agitator
FEBRUARY 11, 2016
Here is one of the most fantastic letters you’ll ever read. I’m so happy that Hilborn Charity eNews has shared it. It’s written by 10-year-old Betty Humphries (but soon to be 11 as she points out in her letter), who was inspired to apply for the job of chief executive of Greenpeace. The outgoing chief, Kumi Naidoo, replied, and you should read that as well.
iMarketSmart
FEBRUARY 8, 2016
There’s a ton of information out there about how to ask for a donation. Here’s a 52-page report from AFP on the subject that talks about a lot of stuff. But, sadly, only a few sentences in the entire report actually focus on the moment of truth— when you ask for the money. So I thought I’d help with what I believe is the simplest way to prep for your next big ask.
Ann Green
FEBRUARY 29, 2016
Fundraiser Maeve Strathy recently wrote this great post – Explaining a Capital Campaign to a 3-year-old Maeve is riding a streetcar in Toronto when they go past a hospital that’s undergoing massive renovations. A little boy nearby asks his mom what’s going on and she replies “ They’re fixing the hospital. They’re making it better… and bigger.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
FEBRUARY 25, 2016
John Killoran. We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started. He’ll be back soon with more details on how to raise money with mobile so stay tuned. ~Kristina. Guest Post by John Killoran. Deep down, all forms of communication (email, letters, phone calls, etc.) have similar goals to meet.
Nonprofit Tech for Good
FEBRUARY 7, 2016
Launched on February 4, the new BRIDGE Registry is a database of more than three million nonprofits, NGOs, and charities worldwide and each one of them has been assigned a new BRIDGE Number. This new numbering system is a huge leap forward for global philanthropy and may one day enable individuals to donate online to any nonprofit with a BRIDGE Number – not through the BRIDGE Registry itself, but rather through an online or mobile giving service that uses the BRIDGE numbering system.
Mission Minded
FEBRUARY 12, 2016
It’s been said that the best romances start as friendships: You know each other, you know the way the other thinks, know which way he or she takes his coffee, and then—bam!—one day you fall in love. It’s like that with a new brand strategy, too. You have to get to know it. You have […].
The Agitator
FEBRUARY 25, 2016
You, and consumers, and by extension donors, can’t get enough mobile these days. The hours used are going up. The preference over desktops is solid and rising. Even simultaneous use of digital devices is becoming common. The addiction to smartphones and their apps is astonishing to an old fart like me. For example, according to eMarketer , by 2017 the smartphone will replace the tablet as the driver of mobile commerce in the US.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
iMarketSmart
FEBRUARY 15, 2016
I was tired of waiting. When I was just a donor, I was frustrated with the letters, newsletters, and emails I received from my beloved charities. They were insulting. Off-putting. And downright offensive. They broke my heart. So I turned my ship in another direction. I used my marketing expertise to invent new ways of doing things. I had no idea what they were saying in the echo-chambers of the fundraising industry.
Care2
FEBRUARY 20, 2016
I don't have to tell you that advocates and donors are the heart of your organization. You would not survive without them. What are you doing to recruit younger demographics such as those who are 18-22, the people who will be funding your organization in the future? Unfortunately, most nonprofits don't spend enough time or resources cultivating young people, despite the fact that Generation Z will comprise 40% of consumers by 2020.
Nonprofit Marketing Guide
FEBRUARY 24, 2016
How many of your donors came back last year? Do you know? If your nonprofit is anything like the 8,000+ organizations that participated in the 2015 Fundraising Effectiveness Project Survey , the answer is….not enough. Retention rates are pretty abysmal in the nonprofit sector, hovering at 43 percent for the past two years. So, how can nonprofits improve retention?
NonProfit Hub
FEBRUARY 24, 2016
The decision to rebrand is a big step for many organizations. It can help your brand get with the times, help your team communicate more efficiently and help you engage with an appropriate audience. Whatever your reasons are for a rebrand, you should have a clear idea of your goal and how you plan to go about achieving it. Take a look at our five steps for getting on the right track to a successful rebrand.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Mission Minded
FEBRUARY 29, 2016
If you’ve been tasked with improving the impact of your organization’s messages, one of the best teachers you can follow is Dr. Martin Luther King, Jr. His intentional use of rhetorical devices adds power to his ideas and strength to his words. There’s no question that King was one of the most influential leaders of […].
The Agitator
FEBRUARY 9, 2016
Nonprofit communications guru Tom Ahern has just published a fascinating post in his e-newsletter asking and answering the question: How long does the average donor give? Eventually I expect the article will be available to slowpokes on his website. Before I report the answers to his question (he asked a whole flotilla of consultants and practitioners), I ask YOU to answer the question from your own experience … 1 year?
iMarketSmart
FEBRUARY 10, 2016
Give until it hurts? Like so many other things I dislike about traditional fundraising axioms, this one has always rubbed me the wrong way. Remember, I got into this because I was fed up. As a donor, the planned giving newsletters I received were complex, overly-sophisticated, and offensive. I felt like the organization sending them to me was wasting my donations on newsletters that talked down to me and confused me with legalese.
Care2
FEBRUARY 5, 2016
More and more nonprofit donations take place in today’s digital landscape, but how can nonprofits ensure their online storefront is not only open for business, but optimized for donations? And what are some basic fundraising tips to integrate if your nonprofit is just starting out on its online fundraising journey? As I explored this critical issue in my new book, Nonprofit Fundraising 101 , I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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