Nonprofit Marketing Guide
JANUARY 5, 2016
Download your copy of the full 2016 Nonprofit Communications Trends Report here! We’ll be sharing a lot more detail from the report over the next several weeks. Here’s the first of two infographics, including new data on communications team size. Watch for the second one tomorrow, with new data on salaries!
Ann Green
JANUARY 14, 2016
Last month I read this article in the Boston Globe Magazine. You’ve been asking charities the wrong question It emphasized the importance of focusing on social impact rather than overhead costs. That’s an important discussion, but what struck me were the responses in the print version of the magazine. Your intention may be very different from what your donors’ reaction will be.
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Pam Moore
JANUARY 20, 2016
The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. In case you haven’t noticed, the world is turning visual. As humans we are bombarded by marketing and media everywhere we look.
Fundraising Coach
JANUARY 12, 2016
I find it so easy to keep looking for the new thing, pressing toward the next deadline, looking for the next big "win," that I tend to forget routine maintenance systems. But just like our cars need routine maintenance or they'll fall apart, so do our fundraising systems. As we begin 2016, here are some places to check. 4 Routine Maintenance Ideas Check your donation page Last month, I blogged about checking your donation page.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Agitator
JANUARY 18, 2016
I have a great suggestion for surviving your next nonprofit meeting. Dump your doodles and download this app: The Harvard Business Review Meeting Cost Calculator I shudder each time I think of the amount of time that’s spent discussing and measuring the inane minutiae that is the stuff of all too many meetings. Eyes glaze over and minds wander as staff and consultants fill hour after hour pouring over spreadsheets, droning on and on about list recommendations and endlessly discussing how to clos
Nonprofit Tech for Good
JANUARY 25, 2016
2016 is going to be a big year for mobile and digital wallet payments. Apple, Facebook, Twitter, Google, PayPal, and Amazon are scrambling to be your chosen first choice and while this is predominantly playing out in the consumer market, in 2016 we will finally start to see mobile and digital wallet payments impact online fundraising in the nonprofit sector.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
JANUARY 29, 2016
What does it mean to be donor-centered? It means focusing on your donors’ needs and interests and taking into account that not all donors are the same. A lot of donor communication is not donor-centered. How do you know if yours is? Take this short quiz to find out. Fundraising Appeals. Are your fundraising appeals focused too much on your organization – rambling on about how great you are?
Pam Moore
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting
Fundraising Coach
JANUARY 26, 2016
Or how to answer the question "What do you do with your time?" In the last couple weeks, I've found myself sharing a tool with each of my private coaching clients. So I thought I'd share it with you too! As a fundraiser, I know that I'm raising money most effectively when I'm not at my desk. But when I was running a hospital fundraising shop, I was the only employee that was doing his job by not being in his office.
The Agitator
JANUARY 14, 2016
Tony Elischer, the international fundraising evangelist known for his oft-flamboyant conference presentations and passion for our profession, is dead. The founder of Think Consulting Solutions died January 12 th after a yearlong fight with cancer. A world leader in fundraising, Tony travelled widely and, as Ken Burnett, whose agency Tony joined earlier in his career, noted: “He touched people incredibly wherever he went.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
iMarketSmart
JANUARY 22, 2016
Does your organization really appreciate its supporters? Many private businesses have customer service departments because they want to increase the lifetime value of each customer. So, why wouldn’t nonprofits create customer service departments too? Only I think they should be called donor appreciation departments. Imagine a nonprofit with a room filled with staff whose only job is to thank supporters, advocates and volunteers.
Nonprofit Marketing Guide
JANUARY 7, 2016
We get questions all the time about the frequency with which nonprofits should be communicating. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. Need some averages to start the discussion? Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends Report.
Ann Green
JANUARY 21, 2016
Now that you’ve sent your year-end appeal, take a look at your retention rate to see how well you did. A Guide to Donor Retention Poor retention rates are a chronic problem for nonprofit organizations, but it’s something you can fix. Reach out to your lapsed donors. How did you do? Did you have a number of donors who gave in the past, but didn’t this year?
Pam Moore
JANUARY 28, 2016
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can’t just hop on Twitter and start spamming urls to your website, blog or sales page.
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Fundraising Coach
JANUARY 14, 2016
Fall fundraising is hard enough. But listening to NPR's All Things Considered on my ride home this evening, I remembered how much more challenging political mailing will make your fundraising this fall. So I pulled to the side of the rode to record this reminder. How are you re-engineering your fall fundraising letters? What ways are you testing to make your nonprofit's fall fundraising stand out?
The Agitator
JANUARY 4, 2016
Celebrations are over. Back to reality. Yeah, everybody makes New Year’s resolutions. One way or another, we pledge to be better persons — trimmer, more giving, less judgmental, more fit, better parent or spouse or friend, more relaxed, more empathetic, maybe knock a few items off the bucket list. For the more committed of us, these resolutions survive the month of January … sometimes even February.
Nonprofit Tech for Good
JANUARY 27, 2016
A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. Based upon the survey results of 2,780 NGOs from Africa, Asia, Australia & Oceania, Europe, North America, and South America, the data gleaned from the online survey is unpreced
Nonprofit Marketing Guide
JANUARY 25, 2016
Ready to get organized with an editorial calendar for your nonprofit? This week we’ll show you how to set up editorial calendars in several different formats. Today, we cover the basics in Excel and Google Calendars. ( Here’s the video link if you can’t see the player. ). Want help setting up your editorial calendar for 2016? Check out our Nonprofit Marketing Accelerator on Scheduling Your Work.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Ann Green
JANUARY 7, 2016
Happy New Year! I hope you had a good holiday. I also hope 2015 was a good year for your organization. The New Year is a good time to evaluate what worked and what didn’t last year. Here are a few areas that I think need improvement. Do a better job of thanking your donors. I know you spent a lot of time working on your year-end appeal, but many organizations fall short when it comes to thanking their donors.
Pam Moore
JANUARY 25, 2016
It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast ! What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends an
iMarketSmart
JANUARY 27, 2016
Charity – Helping people in need. Philanthropy – Making an investment that stimulates other investments or provides opportunity for others. Charitable people – Help others in need. For instance, giving money to a soup kitchen before Thanksgiving so they can buy turkeys for their annual meal would make one a charitable person. Philanthropists – Make charitable gifts that result in the creation of economic and social opportunity for individuals which, in turn, helps create
The Agitator
JANUARY 12, 2016
In a recent post I reminded Agitator readers of Roger’s top ‘To Do’ item for any fundraiser in any new year — keep educating yourself. One of the easiest ways is to sign up for some of the blogs and e-newsletters proffered by your fundraising colleagues. We include a heap of good sources on our blogroll here. I’m reminded of this by Pamela Grow’s recent article — Top 10 Things Smart Fundraisers Will Be Doing in 2016.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
NonProfit Hub
JANUARY 25, 2016
This article was originally published in our Nonprofit Hub Magazine, a bi-monthly publication that features content from the best in the nonprofit industry. Sign up to get your free subscription today. Busy is a term we’ve come to embrace in our society and have even glorified the meaning. You’re busy. I’m busy. We’re all busy. So naturally, your organization’s board chair and CEO are, no doubt, busy.
Nonprofit Marketing Guide
JANUARY 21, 2016
We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results. The advice to get rid of “silos” is nothing new. But we have some new data in the 2016 Nonprofit Communications Trends Report that adds a few more good reasons why your nonprofit should consider this kind of reorganization.
EveryAction
JANUARY 4, 2016
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.
Care2
JANUARY 27, 2016
The stats are in, and end-of-year online fundraising was an amazing success for several organizations in the nonprofit sector. Over at our agency Rad Campaign, our clients beat their fundraising projections between 40% to 70%. M+R surveyed 22 of their clients and saw great growth as well. We’ve dug through the data and have boiled it down for you. More money was raised online.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Lets Talk Nonprofit
JANUARY 6, 2016
The new year. It's a time for fresh starts and new beginnings. It's a time for plans.and priorities. If you're like most people, you probably feel like you have too many things to do. And you wonder how you'll get them all done. There's no doubt that most nonprofit employees are charged with doing a lot of different tasks. And almost always with limited resources.
The Agitator
JANUARY 3, 2016
Let’s jump right to the pressing topic of fundraising evolution, perhaps even revolution, on this first Monday of 2016. You’ll recall that on New Year’s day Tom and I left you with the promise that we’d be devoting serious attention in 2016 to the types of changes in mindset and methods we believe are essential to truly serve and sustain both donors and nonprofits in the years ahead.
NonProfit Hub
JANUARY 27, 2016
Adam Weinger is a guest contributor for Nonprofit Hub, and President of Double the Donation. He worked for companies that offered generous corporate giving programs, but most employees had no idea. After speaking with nonprofits about the need to access matching gift funds in a cost-effective way, Double the Donation was born. _. We’re already a month into 2016.
Nonprofit Marketing Guide
JANUARY 6, 2016
Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report. ( Here’s the first one, on communications channels, frequency and teams. ). See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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