Nonprofit Marketing Guide
OCTOBER 1, 2015
Photo Credit: https://flic.kr/p/79pL7r. Want to squeeze more mileage from a great fundraising or advocacy email? Send it again. Sending a fundraising or advocacy email again to non-responders — subscribers who did not open, click, donate or take action the first time — can sometimes raise as much, or produce as many actions, as the original send.
Ann Green
OCTOBER 21, 2015
The answer is, it depends. Annual reports take a lot of time to produce and there’s no guarantee your donor will read it. But if you can produce one that’s filled with gratitude and shows your donors how they’re helping you make a difference, then yes an annual report makes sense. You don’t have to do an annual report, but you do need to share accomplishments with your donors.
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Fundraising Coach
OCTOBER 20, 2015
Image courtesy of Peter Wood A couple weeks ago, I shared a story with nonprofit executive directors who get my Fundraising Kick coaching emails. It's important enough that I want to share it with you too. In September, I was privileged to keynote for the Utah Nonprofits Association. My talk was for a mixed audience of nonprofit leaders but I knew I was going to be talking about fundraising too.
The Agitator
OCTOBER 21, 2015
There are some questions that simply can’t be answered with words. Action is the only answer On so many levels a key — perhaps the key — question is how do we slow or stop the hemorrhaging of talented fundraisers — particularly women — at a time of desperate and growing need. Make no mistake. Fundraising has an immense retention problem not related to donors but to fundraisers themselves.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
OCTOBER 12, 2015
To celebrate @NonprofitOrgs reaching 800,000 followers on Twitter, Nonprofit Tech for Good donated $800 to 32 nonprofits, specifically $25 each to the Africa Wildlife Foundation , Alley Cat Allies , Amazon CARES , Animal Defenders International , CARE , Conservation International , Doctors Without Borders , Dolphin Project , Elephant Sanctuary of Tennessee , Families Against Mandatory Minimums , Global Sanctuary for Elephants , Greenpeace , Human Rights Watch , International Anti-Poachi
EveryAction
OCTOBER 30, 2015
For the second year running, we asked our team to forego the typical, boring Halloween costumes and dress up as some of their favorite nonprofit organizations. Here are some great examples you can still throw together in time for trick-or-treating.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
OCTOBER 29, 2015
Even if you mail your appeal letter, many people will donate online. If you’re sending reminders by email and social media, you’ll also include a link to the donation page on your website. That means online giving on your website needs to be painless. It’s tricky because you want to capture vital information without overwhelming your donors. 7 things that might be killing your donation forms.
Fundraising Coach
OCTOBER 29, 2015
At Blackbaud's Conference for the Philanthropic Community in Austin this week, I got to hear Austin Graff share tips from his experiences with IJM (International Justice Mission) and Honest Tea. He said two things that are super simple and super powerful for making sure your social media really connects with people. How to know what exactly to post about.
The Agitator
OCTOBER 13, 2015
Yesterday Roger hamstered hammered away at retention, drawing upon Mark Phillips’ (Bluefrog) wonderful warm and fuzzy hamster parable. In support of Roger’s and Mark’s messages, here’s something more prosaic regarding just one aspect of hanging on to donors … dealing with complaints. In fact, treasuring them. Take this advice from the ‘customer’ world, offered in Four Reasons to Love Customer Complaints : “When a customer spends effort to complain,
Nonprofit Tech for Good
OCTOBER 3, 2015
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns. Quite often their chapters created Facebook Pages or Twitter accounts before the state, national, or international office was ready to move forward with mobile and social media, or also common, the head office gave the green light to their chapters to crea
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
EveryAction
OCTOBER 14, 2015
End-of-year fundraising and #GivingTuesday are around the corner , so it’s time to pull up your donation page and make sure it’s up to scratch. Once someone has arrived on your donation page, it’s your job to make sure the experience is as painless and quick as possible. Here’s 6 things wrong with your donation page right now, and how to fix them.
Nonprofit Marketing Guide
OCTOBER 29, 2015
I’ve been talking to many of my nonprofit marketing friends over the last few months about what my next book should cover. The consensus is helping communications directors deal with the hard and often very unpleasant situations that they find themselves in on a regular basis, as well as the people who fuel those situations. There were some choice words used to describe both the people and the situations, which I have toned down to Delinquents and Fusterclucks (and yes, that is, in fact, t
Ann Green
OCTOBER 14, 2015
We have many ways to reach out to our donors – by mail, email, social media, and phone calls. But your fundraising campaign will be more effective if you use a combination of these. Some donors may respond to your direct mail piece but donate online. Others will see your email message but prefer to send a check. Some donors will respond to the first appeal while others need a few reminders.
Fundraising Coach
OCTOBER 16, 2015
This morning, I was inspired by reading "The Ball is Always in Your Court" on the ForImpact.org blog. So I'm declaring today Follow Up Friday. In the post, Tom Suddes says that of the three parts of any ask, the follow up is the most important. I agree. In fact, I start the follow up at the ask. I teach coaching clients to ask questions like, "May I follow up with you in a week if we haven't heard back?".
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The Agitator
OCTOBER 1, 2015
The AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing. Bottom-line results in terms of donors and dollars for 2014, the period covered by the Report: Every 100 donors gained in 2014 was offset by 103 in lost donors through attrition. A net loss in donors of minus 3%.
Getting Attention
OCTOBER 14, 2015
Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship! We also want as many people as possible rallying for our cause.
EveryAction
OCTOBER 23, 2015
What does Tinder have to do with your nonprofit marketing strategy? Probably a lot more than you realize. Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing?
Nonprofit Marketing Guide
OCTOBER 5, 2015
Rob Wu. Looking for some inspiration for your peer-to-peer fundraising campaign? Rob Wu, CEO of CauseVox , has some great examples and advice for you in today’s post. ~Kristina. Guest Post by Rob Wu of CauseVox. Enjoying a successful peer-to-peer fundraising campaign can take some trial and error. The best way to shortcut some of that experimentation is to look at successful campaigns and gather what worked for them.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Ann Green
OCTOBER 7, 2015
As the year-end giving season approaches, you may notice more activity from nonprofits in your mailbox and email inbox. Take notice. You can learn a lot about what do to and what not to do when you communicate with donors. Unfortunately, I see too many instances where organizations can do better. It seems like something’s missing. After I recently I opened a one-page communication from an organization, my reactions were: Why are you sending me this?
Fundraising Coach
OCTOBER 19, 2015
This morning, I read a great post by Terry St. Marie called " The Critical First Step For Great Leadership: The Journey From 'I' to 'We'." His movement from ego-centricity to inclusiveness is something as critical in fundraising as it is in leadership. Normally "we" is a bad word in fundraising letters. I regularly help my executive coaching clients edit it out of their fundraising letters.
The Agitator
OCTOBER 27, 2015
Sometimes Professor Adrian Sargeant can be a real pain in the ass. We should all be grateful. This week the mild mannered, empirical-evidence-please scholar and the author of the classic Building Donor Loyalty shed his Clark Kent persona and came out swinging against proposed regulatory efforts by the UK government to gag charities. Regulatory efforts aimed at imposing an ‘opt in’ system requiring that nonprofits have the donor’s permission before contacting them.
Getting Attention
OCTOBER 7, 2015
Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. . Here’s my top takeaway from my first three months on the job at Meals on Wheels of Central Maryland: Smaller, more nimble nonprofits like ours typically know their audiences better—so are far more connected with them—than large, complex organizations ever can be. .
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
iMarketSmart
OCTOBER 14, 2015
If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really important. 2. What’s really un important. I’m telling you this because I’ve seen way too many people focus way too much time and effort on things that simply don’t matter much at all.
Nonprofit Marketing Guide
OCTOBER 6, 2015
Yep, it’s that time of year already. Year-End Fundraising Season. But you aren’t going to wait til the last minute to plan your campaigns this year. This year, you will have all your ducks in a row before you flip the calendar to November. This year you will OWN year-end fundraising. Here are some resources to help… Live Webinar. The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign.
EveryAction
OCTOBER 7, 2015
Last week, I had the ear of a brilliant nonprofit guru and jumped on the chance to ask her for some advice. Me: I know our readers are up to their eyeballs in work from now until January. What can I write about to help them through this crazy time besides end-of-year fundraising? Brilliant Nonprofit Guru: End-of-year fundraising. Message received. This time of year, the only thing nonprofit pros need more than fundraising ideas is more time and money to implement them.
Fundraising Coach
OCTOBER 28, 2015
I'm attending the last day of BBCON - Blackbaud's Conference for the Philanthropic Community and just got to here an amazing 15-minute session by Brady Josephson. He outlined the four questions you need to answer when setting up your monthly giving program. Here they are, with a short explanation. The 4 Questions to Answer for Monthly Giving Program.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
The Agitator
OCTOBER 25, 2015
Much of what we fundraisers practice and preach will eventually be shown to be wrong or out of date. Sometimes, if we’re lucky, disturbing trends and startling events arise to speed up the re-evaluation and change process. Events like the imposition of new regulatory rules in the U.K. requiring charities to get donors’ permission to make future solicitations.
Getting Attention
OCTOBER 13, 2015
Shaping messages to be relevant to the people we want to to engage and spur to action is the most reliable path to productive marketing. Relevance rules! But there’s more you can do, once you get to relevance. Over the last few months, my passion to find, analyze and guide you to the most effective messaging possible has uncovered a few additional secret ingredients that are absolute magic.
iMarketSmart
OCTOBER 21, 2015
Fundraising focuses on an organization’s process for raising money by requesting donations. Facilitation focuses on helping others achieve their goals through philanthropy. Fundraising is what most of you are told to do. Facilitation is what most of your supporters want you to do. Fundraising is what some of your board members refuse to do. Facilitation is what all of your board members will be happy to do.
Nonprofit Marketing Guide
OCTOBER 21, 2015
At Nonprofit Marketing Guide, we love talking about marketing strategies and tactics (obviously). But as you try to implement the ideas you learn here, we often hear back about problems you encounter that have very little to do with marketing. Instead, what gets in the way of getting the work done are relationships with other people in your nonprofit, and difficulties collaborating with them.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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