Nonprofit Marketing Guide
OCTOBER 1, 2015
Photo Credit: https://flic.kr/p/79pL7r. Want to squeeze more mileage from a great fundraising or advocacy email? Send it again. Sending a fundraising or advocacy email again to non-responders — subscribers who did not open, click, donate or take action the first time — can sometimes raise as much, or produce as many actions, as the original send.
Ann Green
OCTOBER 21, 2015
The answer is, it depends. Annual reports take a lot of time to produce and there’s no guarantee your donor will read it. But if you can produce one that’s filled with gratitude and shows your donors how they’re helping you make a difference, then yes an annual report makes sense. You don’t have to do an annual report, but you do need to share accomplishments with your donors.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofit Tech for Good
OCTOBER 12, 2015
To celebrate @NonprofitOrgs reaching 800,000 followers on Twitter, Nonprofit Tech for Good donated $800 to 32 nonprofits, specifically $25 each to the Africa Wildlife Foundation , Alley Cat Allies , Amazon CARES , Animal Defenders International , CARE , Conservation International , Doctors Without Borders , Dolphin Project , Elephant Sanctuary of Tennessee , Families Against Mandatory Minimums , Global Sanctuary for Elephants , Greenpeace , Human Rights Watch , International Anti-Poachi
The Agitator
OCTOBER 21, 2015
There are some questions that simply can’t be answered with words. Action is the only answer On so many levels a key — perhaps the key — question is how do we slow or stop the hemorrhaging of talented fundraisers — particularly women — at a time of desperate and growing need. Make no mistake. Fundraising has an immense retention problem not related to donors but to fundraisers themselves.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Fundraising Coach
OCTOBER 29, 2015
At Blackbaud's Conference for the Philanthropic Community in Austin this week, I got to hear Austin Graff share tips from his experiences with IJM (International Justice Mission) and Honest Tea. He said two things that are super simple and super powerful for making sure your social media really connects with people. How to know what exactly to post about.
Getting Attention
OCTOBER 14, 2015
Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship! We also want as many people as possible rallying for our cause.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
OCTOBER 29, 2015
Even if you mail your appeal letter, many people will donate online. If you’re sending reminders by email and social media, you’ll also include a link to the donation page on your website. That means online giving on your website needs to be painless. It’s tricky because you want to capture vital information without overwhelming your donors. 7 things that might be killing your donation forms.
Nonprofit Tech for Good
OCTOBER 3, 2015
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns. Quite often their chapters created Facebook Pages or Twitter accounts before the state, national, or international office was ready to move forward with mobile and social media, or also common, the head office gave the green light to their chapters to crea
The Agitator
OCTOBER 13, 2015
Yesterday Roger hamstered hammered away at retention, drawing upon Mark Phillips’ (Bluefrog) wonderful warm and fuzzy hamster parable. In support of Roger’s and Mark’s messages, here’s something more prosaic regarding just one aspect of hanging on to donors … dealing with complaints. In fact, treasuring them. Take this advice from the ‘customer’ world, offered in Four Reasons to Love Customer Complaints : “When a customer spends effort to complain,
Fundraising Coach
OCTOBER 16, 2015
This morning, I was inspired by reading "The Ball is Always in Your Court" on the ForImpact.org blog. So I'm declaring today Follow Up Friday. In the post, Tom Suddes says that of the three parts of any ask, the follow up is the most important. I agree. In fact, I start the follow up at the ask. I teach coaching clients to ask questions like, "May I follow up with you in a week if we haven't heard back?".
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Getting Attention
OCTOBER 7, 2015
Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. . Here’s my top takeaway from my first three months on the job at Meals on Wheels of Central Maryland: Smaller, more nimble nonprofits like ours typically know their audiences better—so are far more connected with them—than large, complex organizations ever can be. .
Nonprofit Marketing Guide
OCTOBER 29, 2015
I’ve been talking to many of my nonprofit marketing friends over the last few months about what my next book should cover. The consensus is helping communications directors deal with the hard and often very unpleasant situations that they find themselves in on a regular basis, as well as the people who fuel those situations. There were some choice words used to describe both the people and the situations, which I have toned down to Delinquents and Fusterclucks (and yes, that is, in fact, t
Ann Green
OCTOBER 14, 2015
We have many ways to reach out to our donors – by mail, email, social media, and phone calls. But your fundraising campaign will be more effective if you use a combination of these. Some donors may respond to your direct mail piece but donate online. Others will see your email message but prefer to send a check. Some donors will respond to the first appeal while others need a few reminders.
NonProfit Hub
OCTOBER 16, 2015
Beth Kanter is a guest contributor for Nonprofit Hub. She is the author of Beth’s Blog: How Nonprofits Can Use Social Media , one of the longest running and most popular blogs for nonprofits. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising and marketing. Beth is an internationally recognized trainer who has developed and implemented effective sector capacity building programs that help organizations integrate social
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Agitator
OCTOBER 1, 2015
The AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing. Bottom-line results in terms of donors and dollars for 2014, the period covered by the Report: Every 100 donors gained in 2014 was offset by 103 in lost donors through attrition. A net loss in donors of minus 3%.
Fundraising Coach
OCTOBER 19, 2015
This morning, I read a great post by Terry St. Marie called " The Critical First Step For Great Leadership: The Journey From 'I' to 'We'." His movement from ego-centricity to inclusiveness is something as critical in fundraising as it is in leadership. Normally "we" is a bad word in fundraising letters. I regularly help my executive coaching clients edit it out of their fundraising letters.
Getting Attention
OCTOBER 13, 2015
Shaping messages to be relevant to the people we want to to engage and spur to action is the most reliable path to productive marketing. Relevance rules! But there’s more you can do, once you get to relevance. Over the last few months, my passion to find, analyze and guide you to the most effective messaging possible has uncovered a few additional secret ingredients that are absolute magic.
Nonprofit Marketing Guide
OCTOBER 6, 2015
Yep, it’s that time of year already. Year-End Fundraising Season. But you aren’t going to wait til the last minute to plan your campaigns this year. This year, you will have all your ducks in a row before you flip the calendar to November. This year you will OWN year-end fundraising. Here are some resources to help… Live Webinar. The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Ann Green
OCTOBER 7, 2015
As the year-end giving season approaches, you may notice more activity from nonprofits in your mailbox and email inbox. Take notice. You can learn a lot about what do to and what not to do when you communicate with donors. Unfortunately, I see too many instances where organizations can do better. It seems like something’s missing. After I recently I opened a one-page communication from an organization, my reactions were: Why are you sending me this?
NonProfit Hub
OCTOBER 14, 2015
Did you know that nearly 75% of nonprofits with a website designed their site in-house or they use a website solution that was free or donated by a volunteer or a public agency of some sort? Think about what this means. Three quarters of all the websites in the nonprofit sector were done on the cheap. It’s all about doing more with less. We’ve heard this expression in the nonprofit world many times—we have to “do more with less.
The Agitator
OCTOBER 27, 2015
Sometimes Professor Adrian Sargeant can be a real pain in the ass. We should all be grateful. This week the mild mannered, empirical-evidence-please scholar and the author of the classic Building Donor Loyalty shed his Clark Kent persona and came out swinging against proposed regulatory efforts by the UK government to gag charities. Regulatory efforts aimed at imposing an ‘opt in’ system requiring that nonprofits have the donor’s permission before contacting them.
Fundraising Coach
OCTOBER 28, 2015
I'm attending the last day of BBCON - Blackbaud's Conference for the Philanthropic Community and just got to here an amazing 15-minute session by Brady Josephson. He outlined the four questions you need to answer when setting up your monthly giving program. Here they are, with a short explanation. The 4 Questions to Answer for Monthly Giving Program.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Care2
OCTOBER 29, 2015
One of the greatest assets that nonprofits have at their disposal is stories. Stories about their movement, stories about the people they are serving, and stories about their volunteers and staff on the ground to support the organization’s mission. One of the best ways to support your stories is through photography and imagery, especially as social platforms like Instagram, Facebook, and even Twitter to some extent prioritize visual content, including videos.
Nonprofit Marketing Guide
OCTOBER 21, 2015
At Nonprofit Marketing Guide, we love talking about marketing strategies and tactics (obviously). But as you try to implement the ideas you learn here, we often hear back about problems you encounter that have very little to do with marketing. Instead, what gets in the way of getting the work done are relationships with other people in your nonprofit, and difficulties collaborating with them.
iMarketSmart
OCTOBER 14, 2015
If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really important. 2. What’s really un important. I’m telling you this because I’ve seen way too many people focus way too much time and effort on things that simply don’t matter much at all.
NonProfit Hub
OCTOBER 27, 2015
Jack Karako is a guest contributor for Nonprofit Hub. Jack has 30 years’ experience within the charitable and philanthropic industry that he brings to the forefront with IMPACTism. Jack has been a major gifts fundraiser and senior organizational executive working with or consulting to nonprofit and advocacy organizations. __. As a nonprofit professional, it is in your best interest to take advantage of all of the resources at your disposal.
Advertisement
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
The Agitator
OCTOBER 25, 2015
Much of what we fundraisers practice and preach will eventually be shown to be wrong or out of date. Sometimes, if we’re lucky, disturbing trends and startling events arise to speed up the re-evaluation and change process. Events like the imposition of new regulatory rules in the U.K. requiring charities to get donors’ permission to make future solicitations.
Mission Minded
OCTOBER 30, 2015
If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. But when necessary, and when done well, a new name can trigger powerful outcomes for an organization. But there’s more to naming success than finding the perfect new moniker. […].
Care2
OCTOBER 28, 2015
Today, crowdfunding is a viable fundraising method that can be successfully utilized by nonprofit organizations as well as individuals. Put simply, crowdfunding relies on an online software platform that allows individuals, organizations and companies to make donations with a simple click of the mouse. When crowdfunding campaigns are run correctly, nonprofits see their fundraising results catapult far beyond old-school techniques.
Nonprofit Marketing Guide
OCTOBER 9, 2015
It’s Friday so let’s celebrate with some Mixed Links… The Nonprofit Blog Carnival for September is up. This theme was how to say thanks. Don’t waste valuable resources on lapsed donors. Here’s Why You Need To Say Goodbye To Some Donors. And How You Can Do It. Want to know more about Instagram? Beth Kanter created The Ultimate Curated Collection of Best Practices, Examples, and Tips.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Expert insights. Personalized for you.
223 
Let's personalize your content