Nonprofit Marketing Guide

DECEMBER 8, 2016

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. Nor should it be. Nonprofits don’t exist to grab sexy headlines. They exist to solve problems and make the world a better place — and their resources are best spent on actively working on solve those problems. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions.

Energy 224

Energy Nonprofits Activism Fundraising 224

Selfish Giving

DECEMBER 6, 2016

Today on CauseTalk Radio , Megan and I talk to Abby Lunardini , Vice President of Brand Marketing and Communications at Virgin America , about #TinyDogsTinyFares. With every booking at VirginAmerica.com on Cyber Monday, the airline donated ten dollars to its animal shelter partners: The San Francisco Animal Care and Control, The American Society for the Prevention of Cruelty to Animals and Animal Haven.

Communication 217

Communication Marketing Marketing Nonprofits 217

Ann Green

DECEMBER 14, 2016

I hope your year-end fundraising campaign is going well. Fundraising is a year-round effort and after you’ve thanked your donors, you need to make a plan to communicate with them at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar).

Communication 200

Communication Recruitment Homelessness Fundraising 200

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today.

Marketing 167

Marketing Marketing Leadership Values 167

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Fundraising Coach

DECEMBER 8, 2016

I've been glad to hear of my clients' #GivingTuesday success. Matching gifts and leveraging peer-to-peer approaches seem to be the most effective reasons for their success. But #GivingTuesday is over, now what? 3 Post #GivingTuesday Suggestions Start planning 2017's #GivingTuesday If you've determined #GivingTuesday should be part of your fundraising calendar, start planning 2017.

Fundraising 105

Fundraising Fundraising Nonprofits 105

Nonprofit Tech for Good

DECEMBER 4, 2016

Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook’s early launch of their Facebook Fundraising Tools , only a select few nonprofits currently have access to Twitter Donations. It is unclear if Twitter has plans to provide access to more nonprofits in the near future, but doing so would be a smart move.

Nonprofits 95

Nonprofits Communication Fundraising Fundraising 95

Selfish Giving

DECEMBER 13, 2016

Today on CauseTalk Radio , Megan and I talk to Beth Bellanti , Program Manager of Vodka For Dog People, one of the philanthropic arms of Tito's Handmade Vodka , about their vision to help better the lives of pets and their families far and wide. They see a future in which dogs won’t need rescuing at all! Never Miss a Show - Sign Up for Email Updates.

Activism 145

Activism Management 145

Ann Green

DECEMBER 7, 2016

Guest Post by Jeremy Silverstein. Fundraising for your nonprofit organization occurs year-round as you build relationships with donors, host events, and ask for donations. However, research shows that almost one-third of yearly online giving occurs in December. Capitalize on generosity this holiday season as you engage donors and boost donations. Here are 10 ways you can do that.

Insurance 189

Insurance Fundraising Fundraising Nonprofit Organizations 189

The Agitator

DECEMBER 11, 2016

In his post Addition by Subtraction in Non Profit Marketing (or how Coke’s brand would work as a non-profit) , Nick Ellinger of DonorVoice effectively points out that Coke’s success isn’t attributable to adding ‘new things’ Coke is successful because it took out what is generic. So what is generic for your nonprofit? One great candidate is the thank you letter.

Non-Profits 95

Non-Profits Marketing Marketing Nonprofits 95

EveryAction

DECEMBER 7, 2016

EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid.

Fundraising 91

Fundraising Fundraising Values Communication 91

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Tech for Good

DECEMBER 22, 2016

In the late 1990’s nonprofits began to launch websites, experiment with email marketing, and sign up for their first “Donate Now” service. Then, in the late 2000’s nonprofits embraced social networking sites, first Myspace and YouTube, then Facebook and Twitter. Now, in the late 2010’s, we’re on the verge of yet another seismic shift that will have a profound impact upon online communications and fundraising – the rise of digital payment systems.

Fundraising 91

Fundraising Fundraising Production Activism 91

Nonprofit Marketing Guide

DECEMBER 6, 2016

Little black dresses and pumps. Blue jeans and flats. Cargo shorts and tennis shoes. Fashion essentials change from person to person, but as a nonprofit communicator, you must have these 6 essentials to do your best work in 2017: How to schedule your communication s with editorial calendars and other planning tools. How to motivate your community to act , including fundraising and advocacy campaigns.

Communication 186

Communication Nonprofits Production Values 186

Selfish Giving

DECEMBER 20, 2016

Today on CauseTalk Radio , Megan and I talk to David Hessekiel , the founder and president of Cause Marketing Forum Inc. , which recently changed its name to Engage for Good ! This wide-ranging conversation includes the rebranding of the organization, the evolution of cause marketing and what we can look forward to in 2017. Never Miss a Show - Sign Up for Email Updates.

Marketing 113

Marketing Marketing Nonprofits 113

Fundraising Coach

DECEMBER 21, 2016

Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit's emails standout! The email subject line. Much like the importance of a postscript in fundraising letters , your email subject line can only be effective once you know exactly what you want your email to accomplish.

Fundraising 76

Fundraising Fundraising Nonprofits 76

Advertisement

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Management

The Agitator

DECEMBER 20, 2016

In our tiny world of Fundraising Blogdom a mammoth event occurs tomorrow. So we’re sending you advance notice. After nearly 6 years and 600 posts the crowdblog 101 Fundraising will release its last official post on December 22nd. Then, they’re turning over the publishing baton to The Resource Alliance and its new digital platform, The Resource Café. 101Fundraising is a pioneering effort led by Dutch fundraising advisor Reinier Spruit and online marketer Jeroen Beelen and powered by a crew of ene

Marketing 75

Marketing Marketing Fundraising Fundraising 75

iMarketSmart

DECEMBER 19, 2016

I’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages: We need help. The water is dirty and undrinkable. Over 25,000 children are hungry. Too many homeless people are freezing. We are running dangerously low on blood. “Opportunity” messages: You can make a huge difference for Sarah.

Homelessness 74

Homelessness Children Fundraising Fundraising 74

Nonprofit Tech for Good

DECEMBER 25, 2016

Date: Tuesday, February 7. Time: 1pm EDT (New York). Cost: Free. Presented By: Heather Mansfield. Over the last two decades the global NGO sector has embraced online technology, but economic and political factors and the quality of Internet infrastructure regionally often affects how well NGOs worldwide can use new technology. Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations.

Technology 89

Technology Activism Communication Fundraising 89

Nonprofit Marketing Guide

DECEMBER 5, 2016

Angela Mrozinski. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Angela got her B.S. in Natural Resources Management from Grand Valley State University in Michigan and an M.S. in Environmental Advocacy and Organizing from Antioch University New England in New Ha

Communication 178

Communication Universities Environmental Nonprofits 178

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Getting Attention

DECEMBER 6, 2016

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. But most of us look right past them, much less make it appealing or easy for them to participate and succeed! You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers.

Fundraising 72

Fundraising Fundraising Marketing Marketing 72

Fundraising Coach

DECEMBER 27, 2016

These three trainings will get your 2017 fundraising and goal setting off to a great start! The 7 Habits of Highly Ineffective People & How to Beat Them (free) Join neuropsychologist Dr. Theo Tsaousides as he teaches us about the 7 blocks the brain puts in the way of accomplishing our goals. He's an expert on how the brain works and how we can help our brains help us complete our goals.

Fundraising 65

Fundraising Fundraising Retention Nonprofits 65

The Agitator

DECEMBER 1, 2016

When will some fundraisers wake up to the fact that the tragedy of donor flight is largely self-inflicted. Other than the 16% of donors lost to death virtually every other reason for not giving — abandoning support of an organization — is influenced and controlled by the actions the organization itself takes. Perhaps nowhere are the sloppy, copycat practices of some fundraisers more pronounced that on #GivingTuesday.

Fundraising 69

Fundraising Fundraising Retention Marketing 69

iMarketSmart

DECEMBER 14, 2016

Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. [First name], I’m really counting on you! 2. [First name], when you look back on this moment, you’ll be so glad you [mission-oriented copy here]. 3. [First name], this is your chance to make a huge impact on [mission-oriented copy here]. 4.

Children 63

Children Marketing Marketing Communication 63

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Nonprofit Tech for Good

DECEMBER 13, 2016

The launch of the.NGO and.ONG domains will change how nonprofits, charities, NGOs, and ONGs worldwide use the Internet for branding for decades to come. To help NGOs understand how and why, the webinar below was presented by Heather Mansfield on December 13, 2016 to 230 NGO staff. The webinar highlighted how how the.NGO and.ONG domains and their functionality differ from the.ORG domain and featured OnGood – the new global directory of verified NGOs and ONGs.

Associations 75

Associations Technology Nonprofit Organizations Nonprofit Organizations 75

Nonprofit Marketing Guide

DECEMBER 14, 2016

“More confidence in my ideas and recommendations.” One of the biggest outcomes of our six-month Mentoring Program for Communications Directors is confidence. That’s a word we hear all the time from people as they finish the program — and over 100 communications directors have so far. The Mentoring Program gives participants a strong foundation on which they can develop creative ideas and better recommendations for their management teams.

Communication 175

Communication Nonprofits Foundations Management 175

Getting Attention

DECEMBER 1, 2016

Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact. The report provides concrete benchmarks for your marketing, fresh ideas to experiment with, and the proof points you need to lobby for the resources and support you need to do communications right.

Communication 67

Communication Marketing Marketing Nonprofits 67

Care2

DECEMBER 31, 2016

In just a few hours we will ring in 2017. Now is a good time for nonprofits to not only reflect on the impact and lessons learned from your 2016 marketing and fundraising strategies, but to also begin preparing for the year to come. With the rapid evolution of tech and increasing noise on social media networks, organizations need to be able to adapt to new technology and figure out ways to break through the clutter.

Marketing 67

Marketing Marketing Fundraising Fundraising 67

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

The Agitator

DECEMBER 22, 2016

After ten years of Agitator Christmases, we’ve never been able to improve upon this holiday message. With all your online solicitation programs firing away like an AK-47 on auto-pilot until January 1, fundraisers probably aren’t doing much heavy lifting today … unless it’s carrying in the booze for the office party. But maybe — over some spiked punch — you might contemplate and chat about your year’s performance — yours personally and your organiza

Fundraising 68

Fundraising Fundraising 68

iMarketSmart

DECEMBER 21, 2016

I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order. Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter).

Fundraising 60

Fundraising Fundraising Marketing Marketing 60

Lets Talk Nonprofit

DECEMBER 7, 2016

December 5 is. International Volunteer Day , a day created by the United Nations more than three decades ago. From their website: "Your voluntary engagement might sometimes go unnoticed to the world, but your actions count in the communities that have benefited from your hard work.". Indeed. Nonprofits couldn't do their good work without volunteers - from board members and committee members to on-the-ground and behind-the-scenes supporters.

Values 52

Values Volunteerism Volunteerism Food 52

Nonprofit Marketing Guide

DECEMBER 7, 2016

Budget-Friendly Webinar TOMORROW, December 8th. 1:00 P.M. Eastern (10:00 A.M. Pacific). Recording included if you can’t join us live, but you must register in advance. Great communications after the first gift are what leads to the second gift. But many nonprofits blow this step with lousy thank you letters and follow-up. Learn how to talk to your supporters so they feel appreciated, included, and inspired to give again during: How to Say Thank You and Share Your Successes. with Your Suppo

Communication 170

Communication Fundraising Fundraising Nonprofits 170

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance