Nonprofit Marketing Guide

APRIL 16, 2015

'Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS. Talia looks like she’s ready for her woolcut next month. That’s the real start of spring! A photo posted by Catskill Animal Sanctuary (@catskill_animal_sanctuary) on Apr 11, 2015 at 12:06pm PDT. ASPCA https://instagram.com/aspca. Best Friends Animal Society https://instagram.com/bestfriendsanimalsociety.

Food 273

Food Medical Environmental Nonprofits 273

Ann Green

APRIL 20, 2015

'You probably have a fundraising plan and maybe a donor relations plan, but it’s also important to have a thank you plan since you should spend just as much time thanking your donors as you do raising money. This isn’t happening. Nonprofit organizations spend a lot of time on their fundraising campaigns, but treat thanking donors as an afterthought.

Food 264

Food Communication Retention Fundraising 264

Allison Fine

APRIL 22, 2015

Family foundations bring passion, good will and, of course, money to their philanthropy. Another asset they can bring to their efforts is the art of online conversation. Social media takes down the barriers between people and institutions. Anyone can be online, anywhere, and in conversation in real-time about causes and issues. (click title to read more).

Philanthropy 130

Philanthropy Foundations 130

Nonprofit Tech for Good

APRIL 22, 2015

There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a. #Philanthrokids , but almost no analysis of Generation X (aged 35-50 years). As the first generation to donate online and the generation that pioneered web design, email, blogging, and online advocacy, ignoring Gen X is a big mistake.

Fundraising 111

Fundraising Fundraising Health Nonprofits 111

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Fundraising Coach

APRIL 17, 2015

'Just over a week ago, I saw this tweet from a self-proclaimed "social media expert": #Google is requesting all websites are mobile friendly by April. Use #socialmedia instead and avoid the expense of #websiteredesign. This is horrible advice. The worst ever. At first, I was embarrassed for this guy. He probably means well. Google is upgrading its search algorithm on April 21 and is using mobile friendliness as a factor. ( Click here for more on Google’s Mobile-Friendly Algorithm Update. ).

Non-Profits 110

Non-Profits Nonprofits Management Technology 110

Ken Goldstein

APRIL 24, 2015

Some time back I blogged about LinkedIn's (then new) Board Connect Service as a great new resource for nonprofit organizations. In the couple of years since, LinkedIn has built upon and expanded their vision of "LinkedIn for Good" and their offerings to nonprofits. I have taken part in a couple of free nonprofit technology trainings provided by LinkedIn and have enjoyed meeting their enthusiastic and caring team.

Nonprofits 100

Nonprofits Advertising Leadership Education 100

Ann Green

APRIL 13, 2015

'You may be wondering how is middle school relevant to your donor communication when most of your donors are old enough to be parents or grandparents of middle school students? And who wants to go back to those awkward years, anyway? But keeping middle school students in mind can help you improve your donor communication. Here’s how. Write at a sixth to eighth grade level.

Communication 222

Communication Fundraising Fundraising Nonprofits 222

The Agitator

APRIL 22, 2015

'Fundraising is in for a bleak future. More bleak than at any time in the past 40+ years. And there’s little evidence fundraisers have the capacity to implement plainly needed changes. This happy piece of insight is delivered in a new, important and thought-provoking series by veteran U.K. fundraiser Ken Burnett. It began running this week. You can get an overview of the treat that’s in store for you in the series’ Introduction.

Fundraising 99

Fundraising Fundraising 99

Nonprofit Tech for Good

APRIL 11, 2015

'Over the last six months Nonprofit Tech for Good has bookmarked over 50 fundraising tools to prepare for this blog post. When the time came to write the post, at least 25% of the fundraising tools had shut down. It is very difficult to launch a fundraising service that is sustainable i.e., can earn enough revenue to pay staff, keep the lights on, and continually invest in innovation.

Fundraising 109

Fundraising Fundraising Nonprofits 109

Fundraising Coach

APRIL 6, 2015

'I''m pleased to welcome Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. Prospect research is so vitally important to successful nonprofit fundraising. But so misunderstood by nonprofit leaders. A veteran of prospect research, Bill shows you how researching your donors and prospects can move your fundraising forward.

Fundraising 104

Fundraising Fundraising Culture Nonprofits 104

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

EveryAction

APRIL 8, 2015

'Stock photos are a problem. On the one hand, they’re a great way to make your content more interesting and attractive by emphasizing a point, breaking up text, or just by helping you stand out from the crowd.

Nonprofits 97

Nonprofits 97

Nonprofit Marketing Guide

APRIL 6, 2015

'Jeanine Marlow. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Jeanine Marlow is the director of communications & marketing for Cornerstone Preparatory Academy , a University-Model® school. The school is 11 years old, and she’s been blessed to be with them for 5 years.

Communication 224

Communication Universities Nonprofits Children 224

Ann Green

APRIL 27, 2015

This may or may not be a busy time for your organization. Some organizations do fundraising appeals or hold events in the spring. Others don’t. Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Donor relations is an important, but often overlooked, component of fundraising.

Recruitment 195

Recruitment Retention Communication Fundraising 195

Nonprofit Marketing Blog

APRIL 3, 2015

'Yeehaw! Another Friday, another great round up to finish out the week. Here’s what caught our eye in the world of fundraising and nonprofit marketing: Network for Good and storytelling rock star Vanessa Chase have teamed up for a look at the state of storytelling in the nonprofit sector. We want you to be a part of it! Please take a few minutes to share your experiences in our quick survey.

Nonprofits 91

Nonprofits Communication Marketing Marketing 91

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Management

The Agitator

APRIL 2, 2015

'On April 1 st Jeff Brooks alerted us to the next game-changer in fundraising with his glorious post, The Wah Generation. On April 2 nd Tom weighed in with a post titled Haunting Fundraising Questions , wondering about the future. His post was liberally salted with points by Pamela Barden zeroing in some key questions we all should be asking, but also pointing out that there are some pretty stupid paths being explored on the path to the future.

Retention 91

Retention Fundraising Fundraising 91

Getting Attention

APRIL 29, 2015

How can our orgs communicate effectively in the middle of two huge crises — 1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come? This is an extremely delicate challenge, whether the crisis is human-driven (as in the Baltimore police actions) or a natural disaster.

Disaster Relief 88

Disaster Relief Communication Activism Marketing 88

EveryAction

APRIL 20, 2015

'Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program.

Nonprofits 96

Nonprofits Fundraising Fundraising 96

Nonprofit Marketing Guide

APRIL 29, 2015

If you are a nonprofit communicator, odds are you are fighting the Curse of Knowledge in your organization in some way, most likely because your program experts and long-time staff have it. How Knowledge Can Be a Curse. The “Curse of Knowledge” is when you know so much about a topic that you lose the ability to see the issue from the perspective of those who are less informed.

Public and Nonprofit Management 223

Public and Nonprofit Management Nonprofits Communication Leadership 223

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Ann Green

APRIL 7, 2015

'Guest post by Lori Finch. Giving days have become more popular over the last few years. Give Local America is coming up on Tuesday, May 5 and GivingTuesday takes place on the first Tuesday of December. My concern with giving days is organizations tend to spend so much time on fundraising and not enough time thanking their donors and building relationships.

Universities 187

Universities Finance Community Development Foundations 187

Nonprofit Marketing Blog

APRIL 1, 2015

'We all know that mobile technology is changing the way we communicate, work, and give. It was only a matter of time before the popularity of emojis, those cute little icons you see in text messages and social media updates, made their way onto the fundraising scene. Now, entire appeals are being written just with emojis! Talk about the art of brevity!

Fundraising 90

Fundraising Fundraising Education Education 90

The Agitator

APRIL 21, 2015

'61 cents. How do I know that? I’ve just read the superb M+R Benchmarks 2015 report, supported by the Nonprofit Technology Network (NTEN). M+R studied the online fundraising performance of 84 organisations across the spectrum — environment, poverty, animal welfare, health, culture, international — to give the rest of us a treasury of data and insight.

Poverty 89

Poverty Culture Health Technology 89

Getting Attention

APRIL 21, 2015

'Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Websites that are optimized for mobile devices will receive the highest SEO rankings.

Marketing 86

Marketing Marketing Communication Nonprofits 86

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

iMarketSmart

APRIL 27, 2015

I have always felt that the word “fundraiser” stinks! As a donor, I feel like “fundraiser” screams “salesperson” When a fundraiser calls me, I know I better hold on to my wallet and my checkbook. The staff titles nonprofits use are pretty stinky too. . Do you really think the average person feels comfortable when they read these titles below?

Nonprofit Administration and Development 85

Nonprofit Administration and Development Nonprofits Fundraising Fundraising 85

Nonprofit Marketing Guide

APRIL 2, 2015

'I’ve been writing here a lot about hashtags lately….with good reason. The more I use them, and see the fantastic ways nonprofits use them, the more I’m convinced hashtags are must-have in the nonprofit marketer’s toolkit. In the past few months I’ve given several webinars on how to use hashtags to promote your cause. A few tactics, techniques and tools stood out.

Marketing 216

Marketing Marketing Nonprofits Communication 216

Ann Green

APRIL 2, 2015

'Spring is slowly inching its way into the Boston area. I hope it feels more like spring where you are. Many of you may take on spring cleaning projects in your home. Maybe you give your house a good cleaning and throw out a bunch of stuff you don’t need. Your nonprofit organization could probably use a good spring cleaning too. In my last post, I wrote about tackling your donor data.

Nonprofits 174

Nonprofits Communication Fundraising Fundraising 174

Nonprofit Marketing Blog

APRIL 17, 2015

'I hope you celebrated National Volunteer Week. Did you do something to make your volunteers feel special? I got a sweet card and gift in the mail from an organization I''ve been volunteering with for many years now. It really did make me feel appreciated. Even if you just send out a personal email to those who volunteer with your organization, I promise your volunteers will never forget it!

Nonprofits 86

Nonprofits 86

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

The Agitator

APRIL 6, 2015

'Last week I lamented the fact that so little seems to have been researched or written about regarding the ‘donor journey’ Whereas, in the commercial space, marketers can describe in excruciating detail how consumers proceed to consider and eventually purchase their products. If you google ‘customer journey’ you’ll be treated to 21 million results, replete with templates, mapping tools, case studies etc.

Production 85

Production Marketing Marketing Fundraising 85

Nonprofit Tech for Good

APRIL 25, 2015

The nonprofit sector has a large community of technology bloggers committed to helping nonprofits stay current on emerging trends in social media, online fundraising, and mobile technology. There are these 35 nonprofit marketing blogs and these 25 must-read nonprofit IT blogs as well as these 8 great nonprofit resources. You can also browse 300+ on Twitter at @nonprofitorgs/lists/bloggers-resources.

Technology 85

Technology Marketing Marketing Fundraising 85

Mission Minded

APRIL 13, 2015

'We had a great tagline, and it served us well for over a decade. And then our tagline stopped working. How did we know? It just didn’t feel like us anymore. It wasn’t bad; it just wasn’t as good as it could be. It wasn’t as good as the Mission Minded of today. Consider our […].

Communication 85

Communication Nonprofits 85

Nonprofit Marketing Guide

APRIL 28, 2015

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? One of those sources is the M+R Benchmarks Study , and the new edition is now available. Here are a few highlights: Online revenue is up! Online revenue increased by 13 percent from 2013 to 2014 for the groups in the study, thanks to a 32% increase in monthly giving and 16.6% increase in web traffic.

Marketing 201

Marketing Marketing Fundraising Fundraising 201

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance