Ann Green
DECEMBER 11, 2014
'2014 is winding down and the New Year is just around the corner. I hope you had a successful year. The end of the year is a good time to figure out what worked and where you can make improvements for next year. Here are five ways you can improve your fundraising and communications in 2015. Tell stories. Don’t bore your donors with a lot of facts and statistics.
Nonprofit Marketing Guide
DECEMBER 10, 2014
'Somya Qureshi. Last month we heard from Somya Qureshi from NonprofitNinja.org on the easiest place to get started with collecting data. Today she has some ideas on how to take that donor data and turn it into a communications startegy. ~Kivi. In the last post, I talked about some of the basic metrics that nonprofit organizations could start measuring regularly in order to track donors to ensure that the donor base grows over a period of time.
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Allison Fine
DECEMBER 17, 2014
Here is the dilemma for business leaders: How can we work with people out in the world when the world is so unsafe? Outside is a teeming, chaotic mass of people armed with social media tools shouting at companies about what they want and how they want it. Inside it is nice and safe, with controlled processes and plans that should work--if everyone just left us alone.
Nonprofit Tech for Good
DECEMBER 16, 2014
'Social network communities are highly responsive to giving and promoting your nonprofit on cause awareness days provided that your nonprofit prepares at least one month in advance. The trick is to build a sense of anticipation among your fans and followers and an essential first step is to select and add relevant cause awareness days to your nonprofit’s editorial calendar.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Fundraising Coach
DECEMBER 22, 2014
'I''ve been enjoying Joe Garecht''s work at The Fundraising Authority for years. And I''m thrilled that he''ll be teaching in The Nonprofit Academy in January. He''ll be teaching on How to Write a Successful Non-Profit Fundraising Plan , so I''ve invited him to share a few tips here as well. You can connect with Joe on Twitter @FundraisingAuth. And you can read about his upcoming webinar, and join the Academy, at: How to Write a Successful Non-Profit Fundraising Plan.
The Agitator
DECEMBER 22, 2014
'To some, Charity:Water — both in terms of fundraising success and on-the-ground accomplishment — has been an inspiration; to others, a con job. To some, a success to envy; others to emulate; but to others a ‘success’ to privately hope crashes and burns. The same mixed reaction could be found with the Ice Bucket Challenge. And with Kony 2012.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
DECEMBER 2, 2014
'Rachel Lichtman. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Would YOU like to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Rachel Lichtman is the Communications Manager at The Trevor Project.
iMarketSmart
DECEMBER 1, 2014
'I get it! I get it! Tell stories! There’s been a lot of talk about storytelling for fundraising recently. Just a few weeks ago lots of folks even attended a Nonprofit Storytelling Conference. The reason I say, “I get it!” is (first) because telling stories to generate revenue is not a new concept. In fact it’s been around as long as people have been able to speak.
Nonprofit Tech for Good
DECEMBER 16, 2014
'The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Your nonprofit can create your own cause awareness day campaign or build one around those cause awareness days that already exist, such as Earth Day on April 22 ( #EarthDay) , Internation
Fundraising Coach
DECEMBER 18, 2014
'Today, I''ve invited Dave Linn to teach about peer-to-peer fundraising. Having run bikathons and walkathons myself, I know how powerful they can be.and how much of a pain they can be too! Dave is the Chief Operating Officer of The Generosity Series , a series of multi-charity 5K Run/Walks with an integrated peer-to-peer platform. Dave got on my radar when I was tweeted a picture of a t-shirt he''d created with my quote on it !
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
EveryAction
DECEMBER 2, 2014
'At last, #GivingTuesday is upon us! In case you don''t know, the Tuesday following Thanksgiving, Black Friday and Cyber Monday is dedicated to giving back after all of the indulgences of the days before. Since its founding in 2012, #GivingTuesday has grown into a internationally recognized day of charity and of sharing hope + awareness around the boundless causes + endless opportunities to give back.
The Agitator
DECEMBER 3, 2014
'Along with your general avalanche of year-end online fundraising messages, I hope you’re including video to sell your story. December should deliver a boatload of compelling video fundraisers to eager donors! And in case you’re wondering what makes for a compelling video — one so impressive it will not only elicit a gift but also be widely shared by the recipient — here’s an article from the New Republic aiming to shed light.
Nonprofit Marketing Guide
DECEMBER 3, 2014
'Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share. This recent article in the Chronicle of Philanthropy (subscription required) describes how AARP Studios, the org’s digital team, has grown its social media presence and engagement by huge leaps and bounds over the last few years.
Nonprofit Marketing Blog
DECEMBER 18, 2014
'Editor’s note: This post was written by Joe Waters , author of Fundraising with Businesses and Cause Marketing for Dummies. You can also check out Joe’s work on his blog Selfish Giving. I’ve always admired The Salvation Army bell ringers. In addition to donating their time and ringing their signature bell in all sorts of terrible weather, the program raises a sack of money that rivals Santa’s.
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Nonprofit Tech for Good
DECEMBER 28, 2014
'All launched in 2014, the mobile apps listed below created by nonprofits clearly demonstrate that nonprofits are evolving in their approach to mobile apps. The hard truth is that only 39% of mobile apps are opened 11 times or more and 20% of apps are only opened once. That said, the rapid sales of smartphones worldwide ensure a growing a mobile app audience in coming years, but for nonprofit mobile apps to be successful they must be well-designed and useful.
Fundraising Coach
DECEMBER 2, 2014
'Today, I''m pleased to share with you a fun post by Simone Joyaux. Simone is one of the most provocative and insightful fundraising consultants I know. She is particularly good at working with boards and governance, so I asked her to write a piece in relation to her new book, Firing Lousy Board Members: And Helping the Others Succeed. You can read her latest thoughts at her blog: [link].
EveryAction
DECEMBER 18, 2014
'Whether you''ve been filing reports for years or managing your first PAC, you understand the crucial role that filing software plays in making sure the numbers always come out right. We asked Vicky Schumacher, the EveryAction Team''s PAC pro , for some tips on how to avoid the most common, annoying filing pitfalls + the ways that you can leverage your accounting tech into an advantage at reporting time.
The Agitator
DECEMBER 14, 2014
'Editors’ Note: The following is an excerpt from Chapter 18 of Roger’s Retention Fundraising: the new art and science of keeping your donors for life. Available here in paper or e-book versions. What better time than the end of this year and the start of a new year to review — and improve — how your organization shows its appreciation to donors. __ Remember when you first fell in love?
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
DECEMBER 4, 2014
'Photo credit: https://flic.kr/p/7R6ZER. microcontent. Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email. Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Don’t do that. Mind your microcontent.
Getting Attention
DECEMBER 3, 2014
'Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday ? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns? Should you have built an all-org #GivingTuesday giving team to capitalize on the relationships with donors and prospects many of your colleagues already have?
Nonprofit Marketing Blog
DECEMBER 29, 2014
'If your organization is like most nonprofits, you concentrate your fundraising efforts on donor acquisition. That’s understandable! Donors are your organization’s lifeblood, and they need to be inspired each year to support your good work. The dirty little secret of development is that only 27% of donors in a given year will give again the next year.
Fundraising Coach
DECEMBER 16, 2014
'I love finding practical tools that can help nonprofits thrive. The new book Train Your Board (and Everyone Else) to Raise Money is just that. Crisis with nonprofit boards. Gone are the days when boards could be rubber-stamping social clubs. More than ever, nonprofits needs boards that will advocate for their cause. Interestingly, board members are increasingly wanting to be advocates.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
EveryAction
DECEMBER 8, 2014
'If the huge success of #GivingTuesday teaches us anything, it''s that good marketing is a nonprofit''s best friend. Could your organization use some help in making the most out of its marketing resources? Are you looking to brush up on your skills or just curious about what your colleagues around the country are up to? Here''s a list of nonprofit marketing conferences that every marketing maven should have on their radar for 2015.
The Agitator
DECEMBER 16, 2014
'Some of marketing guru Seth Godin’s blog posts are simply elegant in the way they make such important points. Here’s an example, written about attracting customers … a group that to Godin includes “donors, backers, voters, members, vendors” He asks: What kind of customers do you want? And offers some possibilities: Price shoppers.
Nonprofit Marketing Guide
DECEMBER 17, 2014
'Here are the top ten blog posts we published so far this year, according to unique page views in Google Analytics. Spoiler Alert: You love “how we did it” guest posts from other nonprofit communicators, especially when they are talking about their annual reports, and Kerri’s social media tips. We’re so glad you agree with us that our guest bloggers provide great resources!
Getting Attention
DECEMBER 18, 2014
'Here’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. Eager to hear your thoughts ! Q: Should I include an ask in announcing a big win? Tomorrow we’ll email supporters to celebrate a recent victory. This win has not been a focus in our emails to folks on this list, but is something our organization is responsible for (and supporters will care about).
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Care2
DECEMBER 10, 2014
'Redesigning and updating your website might be one of your goals for 2015, and it be better be mobile responsive. According to Pew Research , 63% of adult cell owners use their phones to go online, as of May 2013, and 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
Fundraising Coach
DECEMBER 17, 2014
'I''ve been seeing lots of "gifts for travelers" lists. Unfortunately, most of them are full of expensive items that are of questionable value. Do we really need $85 galoshes ? Or a $70 light bulb ? Here are some real gifts you can get your favorite traveling fundraiser! I know, I use them on every trip. For convenience, I''m linking as many as I can to Amazon.
EveryAction
DECEMBER 30, 2014
'In the nonprofit world, donors are essential. And at the end of the year, after all of the fundraising and cold calling and calling-to-action , it''s important to express appreciation for the supporters that are so instrumental in keeping your organization moving forward (and if we''re honest, keeping the lights on!). A standard thank you is always nice, but going the extra mile to show your donors how much they mean to you can pay out dividends down the road.
The Agitator
DECEMBER 15, 2014
'Dorothy Craver died last night. She was 99 and ¾. She was my Mother. I will miss her lots. I owe her so much. Normally I don’t traffic in personal reminiscence in The Agitator, except to remind Tom of our shared past and our mutual obligations to the future of the nonprofit community. This is an exception. Every fundraising copywriter writes — or should — with an individual, a real person in mind.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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