Ann Green
DECEMBER 11, 2014
'2014 is winding down and the New Year is just around the corner. I hope you had a successful year. The end of the year is a good time to figure out what worked and where you can make improvements for next year. Here are five ways you can improve your fundraising and communications in 2015. Tell stories. Don’t bore your donors with a lot of facts and statistics.
Nonprofit Marketing Guide
DECEMBER 10, 2014
'Somya Qureshi. Last month we heard from Somya Qureshi from NonprofitNinja.org on the easiest place to get started with collecting data. Today she has some ideas on how to take that donor data and turn it into a communications startegy. ~Kivi. In the last post, I talked about some of the basic metrics that nonprofit organizations could start measuring regularly in order to track donors to ensure that the donor base grows over a period of time.
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Allison Fine
DECEMBER 17, 2014
Here is the dilemma for business leaders: How can we work with people out in the world when the world is so unsafe? Outside is a teeming, chaotic mass of people armed with social media tools shouting at companies about what they want and how they want it. Inside it is nice and safe, with controlled processes and plans that should work--if everyone just left us alone.
Nonprofit Tech for Good
DECEMBER 16, 2014
'Social network communities are highly responsive to giving and promoting your nonprofit on cause awareness days provided that your nonprofit prepares at least one month in advance. The trick is to build a sense of anticipation among your fans and followers and an essential first step is to select and add relevant cause awareness days to your nonprofit’s editorial calendar.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Fundraising Coach
DECEMBER 22, 2014
'I''ve been enjoying Joe Garecht''s work at The Fundraising Authority for years. And I''m thrilled that he''ll be teaching in The Nonprofit Academy in January. He''ll be teaching on How to Write a Successful Non-Profit Fundraising Plan , so I''ve invited him to share a few tips here as well. You can connect with Joe on Twitter @FundraisingAuth. And you can read about his upcoming webinar, and join the Academy, at: How to Write a Successful Non-Profit Fundraising Plan.
The Agitator
DECEMBER 22, 2014
'To some, Charity:Water — both in terms of fundraising success and on-the-ground accomplishment — has been an inspiration; to others, a con job. To some, a success to envy; others to emulate; but to others a ‘success’ to privately hope crashes and burns. The same mixed reaction could be found with the Ice Bucket Challenge. And with Kony 2012.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
DECEMBER 2, 2014
'Rachel Lichtman. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Would YOU like to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Rachel Lichtman is the Communications Manager at The Trevor Project.
iMarketSmart
DECEMBER 1, 2014
'I get it! I get it! Tell stories! There’s been a lot of talk about storytelling for fundraising recently. Just a few weeks ago lots of folks even attended a Nonprofit Storytelling Conference. The reason I say, “I get it!” is (first) because telling stories to generate revenue is not a new concept. In fact it’s been around as long as people have been able to speak.
Nonprofit Tech for Good
DECEMBER 16, 2014
'The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Your nonprofit can create your own cause awareness day campaign or build one around those cause awareness days that already exist, such as Earth Day on April 22 ( #EarthDay) , Internation
Fundraising Coach
DECEMBER 18, 2014
'Today, I''ve invited Dave Linn to teach about peer-to-peer fundraising. Having run bikathons and walkathons myself, I know how powerful they can be.and how much of a pain they can be too! Dave is the Chief Operating Officer of The Generosity Series , a series of multi-charity 5K Run/Walks with an integrated peer-to-peer platform. Dave got on my radar when I was tweeted a picture of a t-shirt he''d created with my quote on it !
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
DECEMBER 3, 2014
'Along with your general avalanche of year-end online fundraising messages, I hope you’re including video to sell your story. December should deliver a boatload of compelling video fundraisers to eager donors! And in case you’re wondering what makes for a compelling video — one so impressive it will not only elicit a gift but also be widely shared by the recipient — here’s an article from the New Republic aiming to shed light.
Nonprofit Marketing Blog
DECEMBER 18, 2014
'Editor’s note: This post was written by Joe Waters , author of Fundraising with Businesses and Cause Marketing for Dummies. You can also check out Joe’s work on his blog Selfish Giving. I’ve always admired The Salvation Army bell ringers. In addition to donating their time and ringing their signature bell in all sorts of terrible weather, the program raises a sack of money that rivals Santa’s.
Nonprofit Marketing Guide
DECEMBER 3, 2014
'Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share. This recent article in the Chronicle of Philanthropy (subscription required) describes how AARP Studios, the org’s digital team, has grown its social media presence and engagement by huge leaps and bounds over the last few years.
NonProfit Hub
DECEMBER 17, 2014
'Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing. _. 2015 is almost here, which means you should start thinking about
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Tech for Good
DECEMBER 28, 2014
'All launched in 2014, the mobile apps listed below created by nonprofits clearly demonstrate that nonprofits are evolving in their approach to mobile apps. The hard truth is that only 39% of mobile apps are opened 11 times or more and 20% of apps are only opened once. That said, the rapid sales of smartphones worldwide ensure a growing a mobile app audience in coming years, but for nonprofit mobile apps to be successful they must be well-designed and useful.
Fundraising Coach
DECEMBER 2, 2014
'Today, I''m pleased to share with you a fun post by Simone Joyaux. Simone is one of the most provocative and insightful fundraising consultants I know. She is particularly good at working with boards and governance, so I asked her to write a piece in relation to her new book, Firing Lousy Board Members: And Helping the Others Succeed. You can read her latest thoughts at her blog: [link].
The Agitator
DECEMBER 16, 2014
'Some of marketing guru Seth Godin’s blog posts are simply elegant in the way they make such important points. Here’s an example, written about attracting customers … a group that to Godin includes “donors, backers, voters, members, vendors” He asks: What kind of customers do you want? And offers some possibilities: Price shoppers.
Care2
DECEMBER 10, 2014
'Redesigning and updating your website might be one of your goals for 2015, and it be better be mobile responsive. According to Pew Research , 63% of adult cell owners use their phones to go online, as of May 2013, and 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
DECEMBER 17, 2014
'Here are the top ten blog posts we published so far this year, according to unique page views in Google Analytics. Spoiler Alert: You love “how we did it” guest posts from other nonprofit communicators, especially when they are talking about their annual reports, and Kerri’s social media tips. We’re so glad you agree with us that our guest bloggers provide great resources!
NonProfit Hub
DECEMBER 3, 2014
'This article originally appeared in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. . In our November/December edition, we explored how to build your 2015 marketing plan. To reserve your free copy of our January/February issue on donor retention, sign up today. ————————————————. I know you know this, but it’s a point that bears repeating: Donors are typically more inspired to give for emotional reasons than logical ones.
Nonprofit Marketing Blog
DECEMBER 4, 2014
'#GivingTuesday is over. Now what?
Fundraising Coach
DECEMBER 16, 2014
'I love finding practical tools that can help nonprofits thrive. The new book Train Your Board (and Everyone Else) to Raise Money is just that. Crisis with nonprofit boards. Gone are the days when boards could be rubber-stamping social clubs. More than ever, nonprofits needs boards that will advocate for their cause. Interestingly, board members are increasingly wanting to be advocates.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
DECEMBER 2, 2014
'Editors’ Note: The following is an excerpt from Roger’s Retention Fundraising: the new art and science of keeping your donors for life. Available here in paper or e-book versions. ——————————————————————————- Among the many great insights in Clay Shirky’s Cognitive Surplus (2010, Penguin), I came across one valuable lesson for those of us inv
Getting Attention
DECEMBER 3, 2014
'Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday ? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns? Should you have built an all-org #GivingTuesday giving team to capitalize on the relationships with donors and prospects many of your colleagues already have?
Nonprofit Marketing Guide
DECEMBER 29, 2014
'Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . With year-end giving in full swing, make sure you are thanking your donors in a way that will keep them giving for years to come. Our free download, 20 Dos and Don’ts for Nonprofit Thank You Letters , will tell you what you should (and shouldn’t) do when creating your thank yous for your donors.
NonProfit Hub
DECEMBER 1, 2014
'Sean Horrigan is a guest contributor for Nonprofit Hub, and a marketing/PR consultant with a track record of helping clients grow and prosper through consistent media coverage, strategic social media campaigns, killer copy and better branding. _. Nonprofits are starting to embrace inbound marketing methods as a way to attract and retain donors. Greater emphasis is being placed on creating content, building brand equity and generating positive press.
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Care2
DECEMBER 12, 2014
'Most nonprofits have a blog and even though they''re common, they''re not always as simple to navigate as they seem. A lot of nonprofits reach out to me asking how they can improve their blogs, they ask about best practices, and they ask about constituent engagement. So, you think you can blog? Before we get into best practices, let me ask you a few questions about your nonprofit''s blog.
Fundraising Coach
DECEMBER 17, 2014
'I''ve been seeing lots of "gifts for travelers" lists. Unfortunately, most of them are full of expensive items that are of questionable value. Do we really need $85 galoshes ? Or a $70 light bulb ? Here are some real gifts you can get your favorite traveling fundraiser! I know, I use them on every trip. For convenience, I''m linking as many as I can to Amazon.
The Agitator
DECEMBER 10, 2014
'‘Tis the height of email fundraising season, as we noted yesterday. And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying.
Getting Attention
DECEMBER 18, 2014
'Here’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. Eager to hear your thoughts ! Q: Should I include an ask in announcing a big win? Tomorrow we’ll email supporters to celebrate a recent victory. This win has not been a focus in our emails to folks on this list, but is something our organization is responsible for (and supporters will care about).
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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