Ann Green
NOVEMBER 13, 2014
'Thanksgiving is a time when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? Sometimes it doesn’t seem that way. Nonprofit organizations tend to treat thanking their donors as an afterthought. But you need to spend just as much time thanking your donors as you do on fundraising. Here are some ways you can create an attitude of gratitude.
Nonprofit Marketing Guide
NOVEMBER 18, 2014
'More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). Here’s some preliminary data. We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” This is what that ranking looks like as of today: Which social networks will be most important to nonprofits in 2015 (preliminary data from the 2015 Nonprofit Communications
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Allison Fine
NOVEMBER 20, 2014
The story was just a little item in the Washington Post. The all-male Kuwaiti Legislature had voted unanimously to allow women to vote and run for office. What a strange thing for them to do, I thought. It turned out that thousands of women were using Blackberries beneath their burkas, emailing the legislators to support the new law. This story spurred me to write my first book about the ways that social media were shifting power from institutions to individuals.
Nonprofit Tech for Good
NOVEMBER 30, 2014
'The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. The next step is to start thinking about the tone of voice of your content. The easiest way to craft your tone of voice is to base it upon the mission of your nonprofit.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Fundraising Coach
NOVEMBER 25, 2014
'We are thrilled to announce that Ask Without Fear!® is now available in Chinese! Thanks to the tranlators at Shantz Language Services , people raising support in China and in Chinese speaking populations around the world will be able to read Ask Without Fear! in Simplified Mandarin. This Chinese translation of Ask Without Fear! joins the growing family of translations that now included Dutch , Polish, and Spanish.
EveryAction
NOVEMBER 7, 2014
'The fundraising call has always been a staple of donor outreach. However, changes + advancements in the ways you communicate with your audience means adjusting your approach to the dreaded cold call. There''s a certain amount of anxiety that goes along with calling your donors and asking for their support - and their money. These days, potential donors receive solicitations from a myriad of media sources, both online + off.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
NOVEMBER 20, 2014
'I am so excited about next week, not only because it’s Thanksgiving, but because this is when we see a huge wave of nonprofit thank you videos being released. And I LOVE THESE THINGS. I’ve started my 2014 Playlist of Nonprofit Thank You Videos. If you have one and want me to consider adding yours to the list, just leave me the link in the comments on this blog post.
The Agitator
NOVEMBER 2, 2014
'Everybody in marketing — whether they’re selling cars, cell phones or causes/charities — has the same problem … keeping their current customers engaged. In the commercial world, marketers use all sorts of personal and individual behavior (or inactivity) data to trigger relevant customer contacts aimed at repeat sales or ‘softer’ relationship building.
Nonprofit Tech for Good
NOVEMBER 11, 2014
'As a follow-up to 25 Online Gift Stores That Benefit Nonprofit s , below are 10 holiday gift programs that benefit nonprofits. Gifts range from symbolic adopt-an-acre of a national park gifts to funding a classroom project in a low-income community. These gift programs are ideal for socially and environmentally conscious holiday shoppers that would prefer their holiday spending directly empower nonprofits.
Fundraising Coach
NOVEMBER 13, 2014
'Legendary weatherman Al Roker is attempting to set a Guinness record for the longest weather broadcast with a 34-hour weather report. 34 hours! For every hour of reporting, he gets a 5-minute break. You can watch the #Rokerthon live here. Does your donor feel like you''re subjecting her to your version of a #Rokerthon. Al is using this stunt to, in part, help raise money for the USO.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
EveryAction
NOVEMBER 21, 2014
'In our last post, we explained why donation pages on nonprofit websites are repelling potential donors. Whether they''re lacking responsive design, a streamlined, secure webform, or transparency as to how donations are used, most online donation pages are failing to meet fundraising expectations (or even making it harder on your nonprofit staff.). Now we''re back with a list of nonprofits that are doi ng online donation pages right with the 12 Best Nonprofit Donation Page Examples guide.
Ann Green
NOVEMBER 24, 2014
'What’s your opinion of #GIvingTuesday? Do you think it’s a great way to raise more revenue and find new donors, or is it a complete waste of time? Maybe it’s a little of both. In case you don’t know, #Giving is on December 2. It’s a global day to give back and is a nice contrast to Black Friday and Cyber Monday. WHAT IS #GIVINGTUESDAY?
Nonprofit Marketing Guide
NOVEMBER 19, 2014
'Photo Credit: https://flic.kr/p/aPY4K8. Stuck trying to find new ways to describe your matching gift campaign? Never fear! Use these matching gift phrases in all the right places: Subject line. Preheader. Header. Calls-to-action (be sure to include at least 2 in each email). Sidebars. P.S. Donation landing page. Good luck fundraisers! Contribute today to make sure we can match your gift.
The Agitator
NOVEMBER 18, 2014
'Editors’ Note: The following is an excerpt from Roger’s Retention Fundraising: the new art and science of keeping your donors for life. Available here in paper or e-book versions. ————————————————————————-.
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Nonprofit Marketing Blog
NOVEMBER 14, 2014
'PhotoPhilanthropy is an amazing organization that brings together photographers and nonprofits to tell stories that drive action for social change. They believe in the power of images to inspire action. The folks at PhotoPhilanthropy are seeking entries for their Activist Awards, which honor outstanding work by photographers in collaboration with nonprofit organizations worldwide.
Fundraising Coach
NOVEMBER 3, 2014
'I am often asked where my next speaking events are. Here are the upcoming trainings and talks for November 2014 into January 2015. In addition to online events, I''ll be on all over the USA and in two other countries! Updated 11/15/2014: Included PennyBridge''s invitational breakfast in Örebro, Sweden and the talk at the former Crystal Cathedral in Garden Grove, CA.
Getting Attention
NOVEMBER 19, 2014
'Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the key questions to consider is: “How important is the role of design in our website?
Nonprofit Tech for Good
NOVEMBER 23, 2014
'Of the 113 tweets and retweets sent by @NonprofitOrgs during the 2014 Independent Sector Conference ( #ISConf ) , the 10 embedded tweets below are those that received the most social actions i.e., retweets + favorites. It’s no surprise that the vast majority include images properly sized for Twitter (600 x 300 pixels), inspirational quotes, and/or stats.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
NOVEMBER 12, 2014
'I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really - it just might be one of the coolest communications tools out there. That’s all. A few months ago Erica Mills of Claxon Marketing joined us for one of our Feedback and Fine-Tuning Webinars and told me about this great tool they were working on that will let you know what words are over-played and should be avoided in your nonprofit communications.
The Agitator
NOVEMBER 24, 2014
'One of my all-time favorite fundraising copywriters is Tom Gaffny. For nearly 30 years he ran the creative shop at Epsilon and continues to post top results with his firm, Tom Gaffny Consulting. What sets Tom and other great fundraising copywriters apart from the pack is their ability to go way beyond skillfully putting words on paper or digits online.
Nonprofit Marketing Blog
NOVEMBER 18, 2014
'Your #GivingTuesday campaign will depend on SHARING. Sharing can happen through many channels: email, in person events, volunteer activities, and phone outreach. But today we are focusing on social media sharing. #GivingTuesday is an inherently social event – a big, exciting, international party for generosity – and you’re invited! Now is the time to take a look at each of your social channels and get them ready for #GivingTuesday.
Fundraising Coach
NOVEMBER 18, 2014
'Even though I''m currently doing fundraising trainings in Europe, I''m still basking in the glow of the Nonprofit Storytelling Conference in Seattle. An amazing experience. I''ve probably been to hundreds of conferences. But this one was like no other. A couple hundred people came together to shape their nonprofit''s stories. Some were "communications" people; others were "fundraising" people; and a fair number were CEO''s and board members.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
EveryAction
NOVEMBER 3, 2014
'If you work in the nonprofit sector, you''re probably familiar with the RFP process + the fact that it can be a stressful, labor-intensive, time consuming, yet truly fundamental part of the job. But there are things you can do to make developing, distributing, and reviewing RFPs as painless as possible.
Getting Attention
NOVEMBER 5, 2014
'I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise. That’s GlobalGiving’s sweet spot—connecting donors like yours (and you, and me) with causes that we may not find, know of and/or be able to easily donate to. They do a fantastic job of it: Since 2002, GlobalGiving has raised $151,783,082 from 407,034 donors who have supported 10,812 projects.
Nonprofit Marketing Guide
NOVEMBER 3, 2014
'Nancy Levesque. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Nancy Levesque serves as Director of Marketing Communications and directs the marketing communications initiatives of the National Summer Learning Association (NSLA), an organization whose mission it is to close th
The Agitator
NOVEMBER 30, 2014
'All fundraisers are now caught up in the year-end fundraising frenzy. Only 31 days left to make your numbers for the year. Pressure. Pressure. And more pressure. Our U.S. fundraisers couldn’t even totally relax through their Thanksgiving holiday. Many were worrying … will three online appeals per week be enough or too much?! ‘Gluttony’ and ‘indigestion’ take on multiple meanings.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Marketing Blog
NOVEMBER 5, 2014
'An NPR story caught my attention this morning. Maybe you heard it too? The story was about a psychologist’s study on. what kind of message inspires people to give more.
Care2
NOVEMBER 4, 2014
'A 24-hour fundraising campaign like #GivingTuesday (mark your calendar for December 2 nd , 2014) is the perfect opportunity to experiment with new tactics and tools, and to showcase inspiring stories from your nonprofit. Whether you’re integrating a #GivingTuesday campaign within your larger year-end campaign, or keeping it separate, there’s no limit to ways you can make your nonprofit stand out among the crowd with something unique, fun, or innovative.
EveryAction
NOVEMBER 14, 2014
'Right now, thousands of donors are being scared, confused, bored, or straight up turned away from donating online.
Getting Attention
NOVEMBER 11, 2014
'My friend and colleague Kivi Leroux Miller, over at Nonprofit Marketing Guide, provides a wonderful service for nonprofit marketers like us—her annual report of trends in the field. I urge you to take five to ten minutes right now to respond to her 2015 Nonprofit Communications Trends Survey. What you’ll get in return: Special preview webinar on 2015 trends for survey takers ONLY (you’ll know the trends almost a full month before anyone else!).
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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