Sleepy’s Launches “Incredible” Cause Marketing Program
Selfish Giving
NOVEMBER 24, 2008
Last week while watching “House on the USA cable station I saw an ad for an Incredible Hulk comic book Sleepy’s Mattress stores is selling to benefit the American Cancer Association. With over 700 locations nationwide, it wasn’t hard to find a Sleepy’s near my house where I could pick one up. Overall, I think it’s a neat cause marketing program that’s something different from what you traditionally see in stores.
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