Nonprofit Marketing Guide
JANUARY 2, 2018
Goals are powerful, especially if you choose only a few. A laundry list is almost impossible to stay focused on. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most. If you’re not clear […]. The post Set Goals for What Matters appeared first on Seapoint Center for Collaborative Leadership.
Selfish Giving
JANUARY 1, 2018
2018 is only a few hours old and it already feels different to me. Ignoring the fact that I am still sitting in my front room writing a blog post right before it is “due”, and ignoring the fact that this will be the first time in 5 years that I haven’t taken a two week vacation during the holiday break, things really do seem different.
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Ann Green
JANUARY 26, 2018
Monthly giving is a great way to raise additional revenue and boost your retention rate. If you don’t have a monthly giving program, start one now. How to Create a Monthly Giving Program for Your Nonprofit. Many organizations do have a monthly or recurring giving option, which is great. What’s not great are some of the mistakes I see nonprofits making with their monthly giving.
Pam Moore
JANUARY 30, 2018
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018.
Speaker: Amanda Adams, Fractional CFO, CPA
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Nonprofit Tech for Good
JANUARY 15, 2018
Thus far, nonprofits have struggled to create mobile apps that their donors and supporters want to use. They don’t have the financial resources or staff expertise necessary and as a result, app stores are lacking in apps that inspire people to do good. Now 11 years after the launch of the first iPhone, social enterprises and socially-responsible businesses are finding creative ways to contribute to the mobile app economy with apps that combine lifestyle with social good.
The Agitator
JANUARY 9, 2018
“Timeo Danaos et dona ferentes” (“I fear the Greeks, even when they bear gifts”). — Virgil, Aeneid. Facebook has announced that it is eliminating its five percent transaction fee on donations to nonprofits (personal fundraisers still have a 6.9% + $.30 fee in the US). In a NY Times piece , donors report it being simple to give to and raise funds for nonprofits on the site.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
JANUARY 7, 2018
ASPCA is a great example of a nonprofit that profits from product licensing agreements. Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. I remember being hesitant to write about it because unlike just about every other topic in the book, neither of us had any experience with product licensing agreements.
Ann Green
JANUARY 11, 2018
By Dishan Jay. Good web design is a bit like clean air. You never really think of it, until the garbage truck passes you by and you realize how indispensable it is. It’s often dismissed until lack of it becomes a hazard. The same thing happens with nonprofits and design. It gets overlooked, downright ignored in favor of something basic just to “get things out there,” because often“there simply isn’t a budget for fancy stuff.”.
Pam Moore
JANUARY 24, 2018
Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes. As the social ecosystem of “experts” broke down, blogged about, and summarized their thoughts on these changes, what surprised me the most was how many marketers that claim to be experts in this space were shocked to see these changes.
iMarketSmart
JANUARY 2, 2018
1. OUT: Making donors feel bad , twisting their arms, telling them to give ’til it hurts and shaming them. 1. IN: Making donors feel good , treating them like people (not ATM’s), partnering and giving them the value they want. 2. OUT: Listening to snake oil salespeople who have never had to raise money for a living (face it, they just want you to buy what they’re selling). 2.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
JANUARY 30, 2018
Yesterday, I vented my spleen about the argument that volume leads to retention and that the volume of contact should be viewed as the lever to do so. Now, I’d like to put my case studies where my mouth is. Most of these are specific to mail. Why? Because that’s where the testing has been heretofore. This is in large part because organizations face a greater tangible, incremental cost to mailing.
Nonprofit Marketing Guide
JANUARY 22, 2018
Scarlett Bauman. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. As the Director of Marketing, Scarlett is responsible for marketing and public relations for the Air Force Enlisted Village, Inc., a 501c3 nonprofit organization that pro
Selfish Giving
JANUARY 14, 2018
“People influence people. Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Influencer marketing is a billion-dollar industry on Instagram alone with spending set to double by 2019. Following the wisdom of Mark Zuckerberg , brands and agencies continue to create and execute social media campaigns that unlock the influencing potential of a trusted friend.
Ann Green
JANUARY 4, 2018
Happy New Year! I hope you had a good holiday. I just returned from my family’s annual trip to Florida. It’s quite a contrast from the frigid, wintery weather we’re having in Boston. I also hope 2017 was a good year for your organization, and 2018 will be even better. If things didn’t go so well last year, here are a few ways to help you do better. Evaluate and plan.
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Pam Moore
JANUARY 17, 2018
Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook.
EveryAction
JANUARY 18, 2018
Millennials have surpassed Baby Boomers as the nation's largest living generation. They’re also getting more politically active, so it’s a smart move for organizations to engage with them, and if you haven’t been already, it’s not too late! We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. 1. Rethink mail asks.
The Agitator
JANUARY 21, 2018
Any discussion of metrics in The Agitator must include a nod to “ The Curse of Fundraising Innumeracy ” about an Agitator reader who tried to keep a straight face when someone said they had a 95% retention rate. And clearly there is a problem when otherwise smart people with big budgets don’t “do” numbers. But I’d like to talk about something else today that I’m guessing bedevils many an Agitator reader: you are numerate, but you report to someone who isn’t.
Nonprofit Marketing Guide
JANUARY 23, 2018
Earlier this month, I put a call out to nonprofits communicators asking them what worked for their organization on Facebook in 2017. A tactic or tool that they would use again in 2018. A day later, Facebook Zero happened. The world’s most popular social networking site announced major changes to its newsfeed algorithm, changes that would see most nonprofits organic page reach plummet even further.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Selfish Giving
JANUARY 23, 2018
Today on CauseTalk Radio Megan and I talk to Jennifer Herskind , Chief Marketing Officer for Smoothie King , about a new partnership with Challenged Athletes Foundation (CAF) , a non-profit organization dedicated to helping people with physical challenges lead active, healthy lifestyles. The 900-store chain will be donating $150,000 through a 25 cent donation to CAF with the sale of every newly-branded Hydrate and Help bottle of spring water.
Ann Green
JANUARY 18, 2018
I didn’t feel a lot of donor love after I made my year-end gifts at the end of November. I thought maybe it’s coming later. Okay, now it’s later – the middle of January. Let’s see how things are going. How long do I have to wait for a thank you letter? The Whiny Donor (@thewhinydonor) always shares spot on fundraising tweets, and one of her best is “ Seriously.
Fundraising Report Card
JANUARY 8, 2018
Fundraising plans, starting a major gifts program, engaging in a capital campaign and a host of other nonprofit initiatives are like caverns — they take time, diligence and patience to develop. The post Building a Fundraising Program Takes Time appeared first on Fundraising Report Card.
Nonprofit Tech for Good
JANUARY 10, 2018
Date: Tuesday, February 13. Time: 1pm EST/10am PST. Presenter: Heather Mansfield. Over the last two decades the NGO sector has embraced technology, but economic and political factors and the quality of Internet infrastructure regionally often affects how well NGOs worldwide can use technology. Not surprisingly, there is a gap between the utilization of technology by NGOs in high-income nations and those in developing nations.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
The Agitator
JANUARY 31, 2018
Why do results decline as volume goes up? At a basic level, each new communication cannibalizes results from those communications around it. Looking at one study here , researchers found that each additional mailing generated 1.81 Euro in revenues, but that 1.21 Euros of that was cannibalized from future mailings. Thus, only 37% of the revenues that are “new” when you add a mail piece are from that mail piece.
Nonprofit Marketing Guide
JANUARY 18, 2018
Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. And the 2018 edition is now available! Get your FREE copy now. During the eight years we’ve been publishing this report, we’ve see nonprofit communications staff evolve to become strategic partners with programmatic, development, and executive staff.
Selfish Giving
JANUARY 30, 2018
Today on CauseTalk Radio , Megan and I talk to Andrei Cherny , CEO and Co-Founder of Aspiration , a financial firm that helps investors make money and make a difference. The firm has also launched an app - Aspiration Impact Measurement (AIM) - that lets investors see the impact they're making on people and the planet based on where they are shopping and spending every day.
Fundraising Coach
JANUARY 30, 2018
I've been getting the same type of question from a wide variety of nonprofit leaders in many different sectors. The question goes something like this: "This guy is rich. What's my next step?". Part of me wants to applaud them. These leaders are doing the hard work of trying to expand their fundraising. But most of me wants to scream. The assumption is there must be a perfect "thing" to do that will cause them to give money.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Fundraising Report Card
JANUARY 16, 2018
The quest to become a data-driven nonprofit is not simple or easy. Use these three steps as guidelines. If you had a checklist for “becoming a data-driven organization,” these three steps would be on it. The post How to Become a Data-driven Nonprofit (in 3 Simple Steps) appeared first on Fundraising Report Card.
iMarketSmart
JANUARY 8, 2018
Unsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with it in Excel or in some other database. They make a few calls. They don’t get any appointments. They give up. Then they say the list was no good. Unsuccessful fundraisers don’t use the qualification process effectively.
The Agitator
JANUARY 17, 2018
“What gets measured gets managed” – ( attributed to Peter Drucker, among others.). If vanity metrics were merely useless, we might abide them as just one of many wastes of time. But they are actively counterproductive, crowding out the useful and camouflaging the useless. Vanity metrics may make you feel good. They may be easy to measure. And some of them may feel like a victory.
Nonprofit Marketing Guide
JANUARY 17, 2018
Gary Wohlfeill. You should use every event and campaign as a learning experience. Today’s post gives you some ideas what to do after it’s all over. ~Kristina. Guest Post by Gary Wohlfeill. Your event or campaign is officially over and it was incredible. You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so much more.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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