Fundraising Coach
MAY 20, 2014
'Since writing about the exact words to say on your next major gift ask , many have asked me for what to talk about during the meeting, both before and after the ask. What to say to a donor prospect. Here are 5½ things you can say on your next major gift visit: Hi. Having a genuine relationship with a donor significantly reduces any jitters you may experience during the meeting.
Ken Goldstein
MAY 26, 2014
'I love dogs. Who wouldn''t? They''re fun, happy, and above all, loyal. It doesn''t take much to earn a dogs love. a scratch behind the ear in just the right spot, a tossed tennis ball, or dropped bits of food of any sort will do the trick. Dogs are easy. I love dogs, but I prefer cats. Cats are seen as aloof. Cats can be fickle. Cats demand respect.
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Nonprofit Tech for Good
MAY 18, 2014
'The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Small nonprofits that are not in a position to hire a part- or full-time social media manager should limit themselves to one or two social networks and place the highest priority on their website, email communications, and online fundraising campaigns.
The Agitator
MAY 13, 2014
'Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF). Very straightforward. AWF’s petition to stop illegal wildlife poaching was promoted across the Care2 online network. In two weeks, the petitions attracted 29,000 signers, each furnishing online and mail contact info.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Blog
MAY 6, 2014
'[Editor’s note: We’re very excited to announce that Nancy Schwartz will be a regular columnist for Network for Good’s Nonprofit Marketing Blog. Twice each month, Nancy will share her expert tips and insight on communications, marketing, and sector trends. Enjoy!]. As a fundraiser, you aim to change how people perceive your organization’s work and cause, then motivate them to give.
Getting Attention
MAY 8, 2014
'Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Mission Minded
MAY 12, 2014
'Also titled: Why I Refuse to Get Out My Snow Shovel Today is Monday, May 12, 2014, and I’m feeling a bit glum. I’m feeling glum because I expect certain things from May 12th: standing barefoot on my lawn while playing catch with my kids, a nice glass of wine while sitting on my front […].
Nonprofit Tech for Good
MAY 4, 2014
'The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Another form of real-time communications is using mobile and social media to report live from your events and conferences. To do so effectively, you’ll need a staff person whose sole purpose is tweet, post, share, blog, photograph, record, and interview during the event.
The Agitator
MAY 21, 2014
'In his post yesterday, Proud To Be A Fundraiser , Roger cited an article by our UK colleague and fellow curmudgeon Ken Burnett, titled Keeping the right fundraisers. Now, given that The Agitator’s niche audience consists entirely of fundraisers of various stripes and capacities, one might think that both of those titles would attract a fair bit of reaction.
Nonprofit Marketing Blog
MAY 22, 2014
'How important is recurring giving to your organization? We examined recurring donations across Network for Good’s platform and found that donors that set up a recurring gift gave an average of 42% more per year than those that only gave a one-time gift. In line with stats from our Digital Giving Index , we also saw that donors were 31% more likely to set up a recurring gift on a branded donation page vs. a generic giving experience.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Getting Attention
MAY 29, 2014
'When I heard that Maya Angelou had passed away this week, I was saddened, humbled and hugely appreciative. Unlike most writers (especially poets and memoirists) or activists, Dr. Angelou made herself and her perspective accessible and relevant to all. She did so by shaping her writing around the same sensations and feelings each one of us experiences, bridging the gap between her life and point of view, and ours: Human beings should understand how other humans feel no matter where they are, no
NonProfit Hub
MAY 30, 2014
'“Wanna go to the mall?”. “Totes McGoats.”. What? That was my reaction when I heard a 20-something say that for the first time. When I was that age, going to the mall was “totally tubular.” For Boomers, it may have been “just swell” (if malls had existed then). Understanding the new up-and-coming generation is a little like learning a new language—and I’m not just talking about deciphering their slang.
Care2
MAY 13, 2014
'Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study.
Nonprofit Tech for Good
MAY 24, 2014
'Date: Thursday, June 26. Time: 2pm NZST (Auckland). 12pm AEST (Sydney). 10-11am SGT (Singapore). 7:30am IST (New Delhi). Cost: Free! How to Register: Sign up. Presented by: Heather Mansfield. Now a decade into the Social Web, mathematicians and social scientists have had ample time to study how, when, and why online individuals engage with brands on social networks such as Facebook, Twitter, and Instagram.
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The Agitator
MAY 11, 2014
'There’s no question that the shortage of investment funds for fundraising is perceived as a principal barrier to growth. That sentiment was voiced by many attending the DMANF Leadership Summit last week, and it’s certainly a reason offered in a lot of the comments and email from Agitator readers. The solution to this problem may lie within your organization itself.
Nonprofit Marketing Blog
MAY 20, 2014
'You’ve seen it happen: When we stop putting energy into relationships with family and friends—relying on past interactions to hold us together—those relationships tend to fall apart. Like your college roommate or that work friend from your first job. Relationships with organization’s donors require the same kind of focus and energy for the duration—if you want to keep them happy, involved, and giving.
Getting Attention
MAY 1, 2014
'Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover. Leili and her colleagues have done a terrific job responding to the deadly tornadoes and torrential rains that are wreaking havoc with our lives, and those of our pets. The response has been great—Leili reports that local agencies have shared Red Rover’s disaster-related resources via Twitter and other channels and the org’s 15,000+ Facebook fans have been sharing its
Mission Minded
MAY 30, 2014
'This morning, Mark and Priscilla Zuckerberg posted an op-ed in the San Jose Mercury News to announce a $120 million donation to Bay Area schools. Because we’re brand and communications nerds over here at Mission Minded, we couldn’t help but read this exciting announcement with a bit of a critical eye. Sure enough, it proved […].
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Care2
MAY 19, 2014
'Is your nonprofit investing the right amount of money, resources, and strategy into digital? Probably not. Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy. To help get your organization thinking about this investment, check out the key findings from the Charity Dynamics'' report: How Today''s Nonprofits Approach Digital Spending and Why It Matters to You.
Nonprofit Tech for Good
MAY 18, 2014
'While many international NGO online directories do exist, the ability for international NGOs worldwide to accept online donations through the soon-to-be-launched .NGO Global Directory is a unique service – especially for smaller NGOs from underserved regions. One of the greatest obstacles to global online fundraising has been that there in no international database of verified NGOs upon which donation service providers can build online fundraising tools.
The Agitator
MAY 18, 2014
'Alfred Sloan was the General Motors Chair and CEO who led GM from the 1920s through the ‘50s and grew it to become largest corporation on Earth at the time. In a board meeting at GM, Sloan asked the board about an important decision: “I take it that everyone is in basic agreement about this decision?” Everyone nodded yes. Sloan’s response: “Then I suggest we postpone the decision.
Nonprofit Marketing Blog
MAY 12, 2014
'The Playoffs are like the year-end giving season for NBA players. Just like your nonprofit’s staff in December, during Playoffs, athletes are busy, tired, and they have their eye on the prize. What can nonprofits learn from the 16 teams that are competing for the championship title? Here are 4 takeaways you can share with your colleagues: Every little victory matters.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Getting Attention
MAY 28, 2014
'What if.you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)? What if —because the museum’s reason for being is so close to folks’ hearts and heads—the design and build is highly scrutinized for the many years it takes to launch? And what if , when the museum finally opens, it gets hammered with criticism because… you’ve been creative, resourceful and realistic in terms of budget ne
Ken Goldstein
MAY 1, 2014
'I''m not sure how closely any of you have been following the legal battles over "net neutrality" but the FCC has issued new (draft) rules that would effectively kill it (along with the ability of most nonprofits to use the web as an inexpensive communications strategy), all while wrapping itself up in the language of net neutrality. Net neutrality is the concept that all content traffic on the web should be treated equally, and that ISPs (the companies you purchase your internet access from, li
Care2
MAY 31, 2014
'We''re about halfway through 2014, and it''s time to check in about where you are with your goals for the year. Have you accomplished any of your organization''s goals yet? Have your communication goals changed? What are your priorities for the rest of the year? In January, the Nonprofit Marketing Guide released the 2014 Nonprofit Communications Trend Report , alongside an infogrpahic to break the data into easily digestible chunks. 2,135 nonprofits responded to this online survey, and at the b
Nonprofit Tech for Good
MAY 25, 2014
'Through a partnership with the Public Interest Registry , Heather Mansfield of Nonprofit Tech for Good will be attending the Cause Marketing Forum ( #CMF2014 ) in Chicago on May 28 and May 29 to report live and share the event in real-time with the @NonprofitOrgs community. The objectives are: 1) To share with the nonprofit community who can not be in attendance the best advice and marketing tips provided by the expert speakers at the forum. 2) To study how to report live effectively from
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
The Agitator
MAY 5, 2014
'When you personally make a charitable contribution, what’s really going on? Are you looking to feel good or feel effective? You could take the coward’s way out and say ‘Both!’ About two weeks ago I read this column in the NY Times — Donating, and Making Sure the Money Is Put to Work. I set it aside because it left me feeling uneasy.
Nonprofit Marketing Blog
MAY 29, 2014
'In last week’s edition of Tips, Network for Good’s weekly e-newsletter , we wanted to get a feel for what’s going on around the sector, especially in the trenches. So in our first-ever reader survey, we asked, “What’s the one thing about your organization that keeps you up at night?”. Here’s how you responded: We had a friendly bet going around the department for the #1 reason nonprofit professionals lose sleep and we are astounded and delighted by the results!
Getting Attention
MAY 15, 2014
'Guest blogger, Caroline Avakian is the founder & CEO of SourceRise , a social enterprise connecting journalists to nonprofit subject matter experts and sources, and managing partner of Socialbrite , a social media for nonprofits consultancy and digital learning hub. Conference season is ongoing these days. So I was particularly pleased when, at the recent, Harvard Social Enterprise Conference, keynote speaker and Echoing Green president, Cheryl Dorsey, shared some valuable hints to us a
iMarketSmart
MAY 16, 2014
'Donors build relationships with nonprofits the same way they build relationships with people. Slowly! Step 1: Meet through friends. Step 2: Chat a bit. Step 3: Find out what we have in common. Step 4: Get together privately. Step 5: Share memorable experiences. It takes a long time. People don’t suddenly become best friends overnight. It happens through many, lightweight engagement experiences. .
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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