Nonprofit Marketing Guide
JUNE 4, 2020
In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement. Freelance news stories [demanding a Black perspective] awaited. And then there was the white cashier who decided I “looked tired.
Ann Green
JUNE 18, 2020
By Jay Love. Nonprofit professionals have a lot on their minds. You’re probably thinking about methods to keep your staff and constituents safe during the pandemic, effective work-from-home strategies to keep everyone productive, and how to maintain programming while adhering to social distancing guidelines. . Whatever you do, don’t stop fundraising during these difficult times.
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Selfish Giving
JUNE 21, 2020
This is the final part of a four-part series on the four key legal issues you - my readers! - requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed last year. Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts [Released 02/29/20] UBIT [It’s here!] Today, our legal expert, Karen Wu of Perlman & Perlman , is answering your questions on unrelated business income tax (UBIT).
Nonprofit Tech for Good
JUNE 1, 2020
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraising Coach
JUNE 25, 2020
On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development. South Carolina Governor's School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format. So in addition to reading about virtual events and taking course, she actually attended virtual events!
Mission Minded
JUNE 17, 2020
Nonprofits need to tell stories that begin with the aspiration of the individual, rather than the hurdles they face to help shift the narrative for equity. The post 4 Resources to Help Shift the Narrative for Equity in Nonprofit Communications appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
JUNE 11, 2020
One of the first posts I wrote when I started this blog was the 4 C’s of Good Content (clear, concise, conversational, and compelling). I decided to revisit that post and add a 5th C (connection). I gave it a new title, too. Keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. .
Selfish Giving
JUNE 24, 2020
Two things this week! 1. The Social Impact Book Club members have voted and our next book is How to be an Antiracist by Ibram X. Kendi. While I've included the link to the book on Amazon , many readers wrote last week asking me to encourage people to buy the book from a local book shop. I couldn't agree more! I'm off to my local bookstore, Newtonville Books , to pick up my copy!
Nonprofit Tech for Good
JUNE 18, 2020
By Kaley Aposporos , Content Writer at GoFundMe Charity. In the nonprofit industry, we often hear the phrase “every dollar counts” or “together, we can make a big difference.” And there’s a reason for that. Time over time, we’ve seen what nonprofit communities can do when we rally together to support a cause. As large donors tighten their spending, you may be wondering how to get charity donations during a global pandemic.
Fundraising Coach
JUNE 29, 2020
Today is the start of the last week of the fiscal year for many nonprofits. And one thing we know about fundraising: deadlines drive donations. Year after year, we've seen even arbitrary deadlines like galas or the end of the fiscal year generate fundraising bumps. Do Deadlines Make Donors Act? The pandemic has me reflecting on this. I used to think the deadline spurred donors to action.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Mission Minded
JUNE 26, 2020
Perhaps you’re not in a position to move away from Facebook entirely - but there are ways to reduce your organization’s dependence on it. The post Nonprofits: It’s Time to Think Twice About Facebook appeared first on Mission Minded.
Nonprofit Marketing Guide
JUNE 19, 2020
The Collins Quarter. Savannah, GA. Good day and a Happy Juneteenth to you, friends. I am here with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a discussion on racial equity, how Facebook’s new ad policies can affect you, tweet ideas, social media data and more. It’s time for Mixed Links….
Ann Green
JUNE 4, 2020
If you’ve been fundraising and communicating with your donors the last couple of months, you’ve probably been doing most of it electronically. . Electronic communication is good, but communicating by mail is better. Start thinking about communicating by mail again. If not now, sometime soon. Especially if donors contributed since the COVID-19 outbreak.
Selfish Giving
JUNE 17, 2020
We had such a great book club meeting last week talking about the book Fanocracy ! Did you miss it? You can watch the replay here. Now it's time to pick our next book! ?? We have three new books that nicely capture the zeitgeist of the moment. I'm looking forward to having a powerful conversation about one of them. My pick was White Fragility. I really encourage you to visit Amazon and read the descriptions for each book and a few reviews before making your pick.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Tech for Good
JUNE 23, 2020
This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Online Fundraising Best Practices for Nonprofits. The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two d
NonProfit Hub
JUNE 26, 2020
We’re seeing significant changes in the world. The COVID-19 pandemic has impacted aspects of society that we never expected. Individuals are working from home, others have applied for unemployment, and organizations everywhere have closed their doors. . Nonprofits are not exempt from the unprecedented impact of this global pandemic. Rather, some are actually feeling the radical societal changes more than anyone else as they operate on the frontlines combatting the virus. .
Mission Minded
JUNE 5, 2020
Your organization's voice is important, because systemic racism has influenced and infiltrated every facet of life and work. The post Should You Publish a Statement of Solidarity, Support, and Action? appeared first on Mission Minded.
Nonprofit Marketing Guide
JUNE 11, 2020
Under normal circumstances, communications directors need to collaborate with their coworkers and managers, and that’s even more true now. But collaboration is messy because people are messy! We all have our own opinions, feelings, fears, stressors, and motivators. While solving communications collaboration problems can feel impossible sometimes, if you depersonalize and get strategic in your thinking, it’s much easier to make progress.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Fundraising Coach
JUNE 16, 2020
When we entered the pandemic lockdown here in the United States, nonprofits were rightly concerned about potentially plummeting donations. Those of us who'd been in fundraising through disasters and economic downturns, knew there'd be an initial spike in giving. But based on our past experiences, we expected that spike to be short lived. Well, I'm pleased to say, donors are proving us wrong.
Selfish Giving
JUNE 10, 2020
I'm super-excited for our second book club ??meeting tomorrow at 4pm ET. We'll be talking about the book Fanocracy by David Meerman Scott and Reiko Scott. This was a really fun book to read with lots of actionable insights on how organizations can build a bigger, better fanbase. As the Scotts note, "Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.
Pam Moore
JUNE 26, 2020
SocialZoomFactor · 10 Things You MUST Know About Your Customer. Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Wish you had more customers? Do you REALLY know your ideal customer? . Who is the customer you want to attract?
NonProfit Hub
JUNE 12, 2020
Your nonprofit’s team likely spends quite a bit of time focusing on raising the funds you need to achieve your goals. There are many considerations to go over, including what types of campaigns to employ, what fundraising strategies to exercise during these campaigns, and what your revenue goals are. . However, during these discussions, many organizations ask the same question: “How do we attract more donors?
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
iMarketSmart
JUNE 22, 2020
1. Competition is fierce and everywhere. Nonprofits don’t only compete with other nonprofits. They also compete with private sector businesses and Uncle Sam (the tax collector) for every donor’s “share of wallet and attention.” Plus, donors want non-exclusive, polyamorous relationships with organizations. In other words, they will decide when they’ll cozy up to other charities.
Nonprofit Marketing Guide
JUNE 9, 2020
Let’s say you started a new nonprofit communications job. They have all the usual channels set up and your job is to improve engagement. The first rule of creating engaging content is to know WHO you are trying to engage. Who are the people seeing your content and what do they care about? What are their problems and concerns? What characteristics do they share?
Ken Goldstein
JUNE 4, 2020
To be a successful blogger we are told, "Be authoritative! Demonstrate your expertise!" etc. But the truth is, all any of us can ever do is to write from our limited experience, share the lessons we have learned, and hope it helps somebody in their own journey. In the end, we are all in a constant process of learning. Even the so-called experts and teachers - if they're good at what they do - are still learning.
Selfish Giving
JUNE 3, 2020
I have to be honest with you. I don't much feel like talking about corporate partnerships this week. After the events of the past eight days, it seems insignificant. What I want is to love and respect my country again. Years ago during a visit to the U.K. I visited the Tower of London. The tour guide asked the crowd if there were any Americans in the group.
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Pam Moore
JUNE 24, 2020
SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Knowing your audience is the number one priority for any business of any size in any industry or niche!
NonProfit Hub
JUNE 19, 2020
Working from home has presented some… challenges. Your productivity may be lacking, your team may be a bit more disorganized than usual, and your work attire has probably changed a bit. And as the giving season comes closer, your 2020 fundraising events have probably changed quite a bit as well. Fundraising from home has presented some challenges in that traditional events aren’t the most reliable anymore.
TakeTwo Services
JUNE 19, 2020
“We’d love to hire Black consultants, but none of the people who applied identify as such.” “We need to diversify, but we’ve had no luck finding consultants of color.” This is something we at at TakeTwo Services constantly hear from both nonprofits and foundations. So, we’ve put together a simple Google sheet directory of Nonprofit Consultants of Color.
Nonprofit Marketing Guide
JUNE 26, 2020
Bourbon on Rye. Lexington, KY. Happy Friday! Who wants to see the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.? Well you’re in luck, cause we have ’em! This week I share social media tips, how nonprofits are using video, web design ideas, how the general public is clueless about your work, and more.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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