December, 2019

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How to Put Together a Communications Calendar

Ann Green

In my last few posts, I’ve emphasized the importance of keeping in touch with your donors throughout the year. Some nonprofit organizations are good at communicating with their donors, but many are not. Often the only times you hear from these organizations is when they’re asking for donations. Raising money is only part of the fundraising equation.

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Creating a Unique Value Proposition for Your Nonprofit (Part 2)

Nonprofit Marketing Guide

Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi. Guest Post by Sean Kosofsky. In part 1 of this two-part blog series, we covered the first few steps of creating a Unique Value Proposition statement.

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Corporate Partnerships & The Law: Registration & Reporting Requirements ??

Selfish Giving

This is the second-part of a four-part series on the four key legal issues you - my readers! - requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed last spring. Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] UBIT Today, our legal expert, Karen Wu of Perlman & Perlman , is answering your questions on registration and reporting requirements.

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2020 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. In addition to the days listed below, see also public holidays by country , Days of the Year , and Wikipedia’s List of Commemorative Months.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Book review - 10 Simple Fundraising Lessons

Fundraising Coach

One of the joys of being a speaker and executive coach is that people send me their books. I have such a long reading list, that I usually take a l-o-n-g time reading the ones that are sent to me. I'm glad I didn't wait to read Jim Eskin's. (It definitely helped that he sent me the physical book. It's been sitting here on my desk, reminding me of its presence.

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6 Tips to be at the Top of Your Fundraising Game

NonProfit Hub

With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the most out of all the available opportunities. . Here are a few tips to help your nonprofit achieve your fundraising goals. Mobile Giving.

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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Nonprofit Marketing Guide

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi. Guest Post by Sean Kosofsky. Sean Kosofsky. A unique value proposition (UVP) is an underutilized and really effective tool. But the process of developing a UVP can feel foreign and unnatural, especially for nonprofits.

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Newsletter: McDonald's Launches Round-Up for Charity at 14,000 Restaurants ; Build an Audience for Your Cause with Free-Noting ; Ten Ways to Sell a Great Idea

Selfish Giving

With both Christmas and New Year's falling on Wednesday this year, I'm taking the next two weeks off. Woo-hoo! ??Truthfully, it's going to be weird not publishing my newsletter. It will be interesting to see if I can actually relax and not publish something. Watch for my newsletter in your inbox again on Wednesday, January 8, 2020. In the meantime, enjoy this awkward holiday photo of me and my twin brother, Jeff.

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[FREE WEBINAR] Using Online Tools to Uplevel Your Live Fundraising Event

Nonprofit Tech for Good

Date: Tuesday, February 11, 2020. Time: 1pm EST / 10am PST. Presented by: MobileCause. In-person fundraising events are wonderful ways to help organizations meet new donors, establish trust and, of course, raise money. To reach those event goals, nonprofits need to deploy proven strategies that boost their event revenue. Considering that the majority of donors are online and on mobile, savvy nonprofits should prepare for an in-person fundraiser by maximizing their online tools used before, duri

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A surprising way to better fundraising

Fundraising Coach

Improving fundraising is a never-ending quest for nonprofit leaders. But recent research shows a startling discovery on how to make your fundraising better. In " The Wake Up Call ," researchers Dr. Adrian Sargeant and Harriet Day researched leadership styles and their connection to successful fundraising. In the course of their research, they made a remarkable finding: Organizations that. undertook higher quality strategic planning. undertook higher quality succession planning. were more complet

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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The Ever-Changing Digital World: How to Feel Less “Arghh” and More “Ahh”

Mission Minded

Social and digital media have become vital components of most modern marketing strategies. They are cost-effective, easy to manage, and. The post The Ever-Changing Digital World: How to Feel Less “Arghh” and More “Ahh” appeared first on Mission Minded.

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25 Content Ideas to Help Your Customers Fall in Love With Your Brand

Pam Moore

Does your business need more leads and sales? Do you feel as if you are winding down into a deep, dark black hole of content creation with little to zero return? If you answer yes to this question, you definitely are reading the right blog post today! When was the last time you read an article, watched a video, listened to a podcast or engaged with a piece of content of any format and thought “wow, that was an amazing piece of content that will help me solve the problem that has been stres

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Week of Freebies, Day 1: Social Media and Newsletter Ideas for Every Month

Nonprofit Marketing Guide

Happy Holidays to our awesome readers! Let’s kick off this week of free stuff with: Monthly Nonprofit Writing Prompts. Let’s take some of the grief out of nonprofit writing and smash through your writer’s block! At the start of each month, we’ll send you an email with at least 10 prompts to get you thinking about articles, stories, press releases, blog posts, Facebook updates, letters, and other content that you could write for the following month.

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Newsletter: Goodwill’s Winning Model for Influencer-Brand Partnerships ; Flutie Flakes are Back After 20 Years ; Three Research Methods to Get to Know Your Audience

Selfish Giving

You could learn a lot about influencer marketing from Lauren Lawson-Zilai , senior director of PR at Goodwill™ Industries International. The influencer marketing program she's developed is building an engaged audience for Goodwill, particularly on Instagram , where the nonprofit has seen a 200% increase in followers. Lauren's program is as much for local nonprofits as it is for national organizations.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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[FREE WEBINAR] How to Create an Engaging Donor Journey in 2020

Nonprofit Tech for Good

Date: Tuesday, January 28, 2020. Time: 1pm EST / 10am PST. Presented by: Robin Cabral, MA, CFRE, MFIA of DonorPerfect. This is your year. It’s time to take on new terrain by building a targeted multichannel donor journey that ensures every member of your community feels connected to your cause throughout the year. In this must-watch webinar you’ll learn how to: Take a multichannel approach to your donor communications.

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How to Optimize Instagram for Nonprofits

NonProfit Hub

Instagram is, without a doubt, one of the best platforms for marketing brands. Since 2010, it has grown tremendously from a simple photo-sharing app to a platform where businesses and nonprofits alike get to share their stories and advocacies. Through the app, brands have been able to effectively gain a loyal following with the help of perfectly filtered photos and compelling captions.

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7 Donation Page Strategies That Actually Convert

Fundraising Coach

Over the past few years, charitable giving has evolved with online donations rising as its new star. If you’re not including a digital giving option by now, your organization is almost certainly missing out. According to Nonprofits Source , online giving has seen consistent year over year growth (up over $10 billion since 2012). Further, 54% of donors prefer giving online via card.

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Hiring a Social Media or Digital Marketing Agency? Answer These 10 Questions First

Pam Moore

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. They tap into the agency teams of experts for help to implement the plan and tactics, identify KPIs, select measurement systems and social dashboards, build their digital brand, establish thought leadership, nurture social communities and the list goes on.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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The Skills Nonprofit Communicators Want to Build

Nonprofit Marketing Guide

The 2020 Nonprofit Communications Trends Survey is officially closed. Getting lost in the data crosstabs will begin soon! Since many people are starting to think about next year, I thought I would share a quick Word Cloud on the answers to this survey question: “Please list three professional skills you would like to develop in the next year.” Topping the list are.

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Newsletter: In Which States Should Your Corporate Partner Register? ; 25 Most Philanthropic Companies in Arizona ; How to Monitor Your Competitors

Selfish Giving

The holiday gifts ??are coming three weeks early thanks to Karen Wu at Perlman & Perlman ! Karen just finished the second installment of her four-part series on the four key legal issues you - my readers! - requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed earlier this year. This week, Karen is answering your questions on registration and reporting requirements.

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[FREE WEBINAR] How to Double Your Nonprofit’s Facebook Fundraising

Nonprofit Tech for Good

Date: Tuesday, January 14, 2020. Time: 1pm EST / 10am PST. Presented by: Nick Burne , Behavioral Economics Specialist at GivePanel. Whether it’s birthday fundraising, the donate button, DIY and events, crowd-funding or Instagram – Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving.

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6 Effective Donor Retention Strategies for Small Nonprofits

NonProfit Hub

Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. The logic behind it is that the more donors who give to the nonprofit, the larger the nonprofit becomes. However, this only tells half of the story. .

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Show Me What You’re Talking About: The Power of Visual Language

Mission Minded

Recently, I attended a forum on education. I rose early, drove to the elegant downtown ballroom, poured myself a coffee. The post Show Me What You’re Talking About: The Power of Visual Language appeared first on Mission Minded.

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Content Marketing for Business: The What, Why and How for Digital Marketers

Pam Moore

Content. It's everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more leads? Want more sales? Want to grow your online or offline community? Want more loyal customers? Want more intimately engaged brand evangelists? Want more influencers who want to help you promote your brand?

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Unsuccessful #GivingTuesday? 3 Reasons Why You May Not Have Hit Your Goals

Nonprofit Marketing Guide

Nonprofits raised nearly $2 billion on GivingTuesday in 2019. And yet, we hear a lot of complaints every year about how it doesn’t work. If you aren’t getting the return you want, Julia Campbell joins us today to encourage you to assess your approach to Giving Tuesday. (Did your GivingTuesday go well? See Julia’s top tips for wrapping up a successful GivingTuesday campaign ) ~Kristina.

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[Guest Post] Leading People Through Fear

Concord Leadership

Andrea Waltz is the co-author of “Go for No! – Yes is the Destination, No is How You Get There,” a short powerful story written specifically for sales professionals in every industry who must learn to harness the power of no to be successful. To learn more, visit www.goforno.com Leading People Through Fear by Andrea […]. The post [Guest Post] Leading People Through Fear appeared first on The Concord Leadership Group, LLC.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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3 Ways to Manage & Grow Major Donor Relationships

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect. Major donors are the most valuable supporters of the nonprofit world. They build wings in museums, sponsor new research at hospitals, and provide large amounts of financial support for special projects. They find great satisfaction and pride in funding growth and expansion. The key to achieving your nonprofit’s greatest goals?

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Lindsay LaShell : How to Get the Most from Your 2020 Giving Tuesday Campaign

NonProfit Hub

How to Get the Most from Your 2020 Giving Tuesday Campaign. Yep, you read that right. If you’re thinking about planning your Giving Tuesday campaign this week (it’s December 1, 2019), you’re about a year too late. Listen, I know you’re busy and dates have a way of sneaking up on you. By reading this now, you’ll give yourself plenty of time to take my advice, reap the benefits and launch a successful Giving Tuesday campaign.

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Soliciting Item Donations for Auctions: 5 Best Practices

Fundraising Report Card

This is a guest post from our friends OneCause. Running a charity auction involves tracking many moving parts. But, one of the most important elements of your event is the items you procure. Without a solid list of auction items, you’ll have a harder time hitting your fundraising goals. That’s why it’s important to engage … Continue reading "Soliciting Item Donations for Auctions: 5 Best Practices".

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15 Ways a Content Calendar Helps Your Business [FREE 2020 Template + podcast]

Pam Moore

Hey content marketers, digital marketing and social media managers! I have a few important questions for you. The answers to these questions will make or break your content marketing success online. Do you have a plan with goals and metrics for your content? Do you wake up in the morning and think “Hey, what should I post today?” Do you focus more on quantity of content or quality?

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.