Ann Green
DECEMBER 10, 2019
In my last few posts, I’ve emphasized the importance of keeping in touch with your donors throughout the year. Some nonprofit organizations are good at communicating with their donors, but many are not. Often the only times you hear from these organizations is when they’re asking for donations. Raising money is only part of the fundraising equation.
Nonprofit Marketing Guide
DECEMBER 18, 2019
Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi. Guest Post by Sean Kosofsky. In part 1 of this two-part blog series, we covered the first few steps of creating a Unique Value Proposition statement.
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Selfish Giving
DECEMBER 4, 2019
This is the second-part of a four-part series on the four key legal issues you - my readers! - requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed last spring. Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] UBIT Today, our legal expert, Karen Wu of Perlman & Perlman , is answering your questions on registration and reporting requirements.
Nonprofit Tech for Good
DECEMBER 6, 2019
By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. Golf fundraisers are a huge opportunity for outreach, stewardship, and certainly for fundraising. They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Pam Moore
DECEMBER 30, 2019
Does your business need more leads and sales? Do you feel as if you are winding down into a deep, dark black hole of content creation with little to zero return? If you answer yes to this question, you definitely are reading the right blog post today! When was the last time you read an article, watched a video, listened to a podcast or engaged with a piece of content of any format and thought “wow, that was an amazing piece of content that will help me solve the problem that has been stres
Fundraising Coach
DECEMBER 13, 2019
One of the joys of being a speaker and executive coach is that people send me their books. I have such a long reading list, that I usually take a l-o-n-g time reading the ones that are sent to me. I'm glad I didn't wait to read Jim Eskin's. (It definitely helped that he sent me the physical book. It's been sitting here on my desk, reminding me of its presence.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
DECEMBER 17, 2019
Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi. Guest Post by Sean Kosofsky. Sean Kosofsky. A unique value proposition (UVP) is an underutilized and really effective tool. But the process of developing a UVP can feel foreign and unnatural, especially for nonprofits.
Selfish Giving
DECEMBER 18, 2019
With both Christmas and New Year's falling on Wednesday this year, I'm taking the next two weeks off. Woo-hoo! ??Truthfully, it's going to be weird not publishing my newsletter. It will be interesting to see if I can actually relax and not publish something. Watch for my newsletter in your inbox again on Wednesday, January 8, 2020. In the meantime, enjoy this awkward holiday photo of me and my twin brother, Jeff.
Nonprofit Tech for Good
DECEMBER 12, 2019
By Emily Rose Patz , Senior Copywriter at DonorPerfect. Major donors are the most valuable supporters of the nonprofit world. They build wings in museums, sponsor new research at hospitals, and provide large amounts of financial support for special projects. They find great satisfaction and pride in funding growth and expansion. The key to achieving your nonprofit’s greatest goals?
Pam Moore
DECEMBER 26, 2019
Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. They tap into the agency teams of experts for help to implement the plan and tactics, identify KPIs, select measurement systems and social dashboards, build their digital brand, establish thought leadership, nurture social communities and the list goes on.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Fundraising Coach
DECEMBER 6, 2019
Improving fundraising is a never-ending quest for nonprofit leaders. But recent research shows a startling discovery on how to make your fundraising better. In " The Wake Up Call ," researchers Dr. Adrian Sargeant and Harriet Day researched leadership styles and their connection to successful fundraising. In the course of their research, they made a remarkable finding: Organizations that. undertook higher quality strategic planning. undertook higher quality succession planning. were more complet
Mission Minded
DECEMBER 12, 2019
Social and digital media have become vital components of most modern marketing strategies. They are cost-effective, easy to manage, and. The post The Ever-Changing Digital World: How to Feel Less “Arghh” and More “Ahh” appeared first on Mission Minded.
Nonprofit Marketing Guide
DECEMBER 23, 2019
Happy Holidays to our awesome readers! Let’s kick off this week of free stuff with: Monthly Nonprofit Writing Prompts. Let’s take some of the grief out of nonprofit writing and smash through your writer’s block! At the start of each month, we’ll send you an email with at least 10 prompts to get you thinking about articles, stories, press releases, blog posts, Facebook updates, letters, and other content that you could write for the following month.
Selfish Giving
DECEMBER 11, 2019
You could learn a lot about influencer marketing from Lauren Lawson-Zilai , senior director of PR at Goodwill™ Industries International. The influencer marketing program she's developed is building an engaged audience for Goodwill, particularly on Instagram , where the nonprofit has seen a 200% increase in followers. Lauren's program is as much for local nonprofits as it is for national organizations.
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NonProfit Hub
DECEMBER 27, 2019
With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the most out of all the available opportunities. . Here are a few tips to help your nonprofit achieve your fundraising goals. Mobile Giving.
Pam Moore
DECEMBER 22, 2019
Content. It's everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more leads? Want more sales? Want to grow your online or offline community? Want more loyal customers? Want more intimately engaged brand evangelists? Want more influencers who want to help you promote your brand?
Fundraising Coach
DECEMBER 9, 2019
Over the past few years, charitable giving has evolved with online donations rising as its new star. If you’re not including a digital giving option by now, your organization is almost certainly missing out. According to Nonprofits Source , online giving has seen consistent year over year growth (up over $10 billion since 2012). Further, 54% of donors prefer giving online via card.
Mission Minded
DECEMBER 5, 2019
Recently, I attended a forum on education. I rose early, drove to the elegant downtown ballroom, poured myself a coffee. The post Show Me What You’re Talking About: The Power of Visual Language appeared first on Mission Minded.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
DECEMBER 12, 2019
The 2020 Nonprofit Communications Trends Survey is officially closed. Getting lost in the data crosstabs will begin soon! Since many people are starting to think about next year, I thought I would share a quick Word Cloud on the answers to this survey question: “Please list three professional skills you would like to develop in the next year.” Topping the list are.
Selfish Giving
DECEMBER 4, 2019
The holiday gifts ??are coming three weeks early thanks to Karen Wu at Perlman & Perlman ! Karen just finished the second installment of her four-part series on the four key legal issues you - my readers! - requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed earlier this year. This week, Karen is answering your questions on registration and reporting requirements.
Concord Leadership
DECEMBER 30, 2019
Andrea Waltz is the co-author of “Go for No! – Yes is the Destination, No is How You Get There,” a short powerful story written specifically for sales professionals in every industry who must learn to harness the power of no to be successful. To learn more, visit www.goforno.com Leading People Through Fear by Andrea […]. The post [Guest Post] Leading People Through Fear appeared first on The Concord Leadership Group, LLC.
Pam Moore
DECEMBER 10, 2019
Hey content marketers, digital marketing and social media managers! I have a few important questions for you. The answers to these questions will make or break your content marketing success online. Do you have a plan with goals and metrics for your content? Do you wake up in the morning and think “Hey, what should I post today?” Do you focus more on quantity of content or quality?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Fundraising Report Card
DECEMBER 18, 2019
This is a guest post from our friends OneCause. Running a charity auction involves tracking many moving parts. But, one of the most important elements of your event is the items you procure. Without a solid list of auction items, you’ll have a harder time hitting your fundraising goals. That’s why it’s important to engage … Continue reading "Soliciting Item Donations for Auctions: 5 Best Practices".
Fundraising Coach
DECEMBER 6, 2019
Improving fundraising is a never-ending quest for nonprofit leaders. But recent research shows a startling discovery on how to make your fundraising better. In “ The Wake Up Call ,” researchers Dr. Adrian Sargeant and Harriet Day researched leadership styles and their connection to successful fundraising. In the course of their research, they made a remarkable finding: Organizations that. undertook higher quality strategic planning. undertook higher quality succession planning. were
Nonprofit Marketing Guide
DECEMBER 10, 2019
Nonprofits raised nearly $2 billion on GivingTuesday in 2019. And yet, we hear a lot of complaints every year about how it doesn’t work. If you aren’t getting the return you want, Julia Campbell joins us today to encourage you to assess your approach to Giving Tuesday. (Did your GivingTuesday go well? See Julia’s top tips for wrapping up a successful GivingTuesday campaign ) ~Kristina.
iMarketSmart
DECEMBER 5, 2019
Click here for the free comprehensive guide for donor-advised funds. Trends come and go, but donor-advised funds are forever. I’m not quite sure that’s the quote, but I think it goes something like that. In our sector, week in and week out it seems there is a new “hot topic” to be focused on. Artificial intelligence, donor-centricity, peer-to-peer giving, the list goes on and on.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Fixer
DECEMBER 2, 2019
Every executive director (ED) needs an employment contract. All workers need greater protections, but since the ED is so central to the impact of the organization, we are focusing here only on the employment contract of EDs (nonprofit CEOs). Every nonprofit ED employment contract may look different, but there are some basic elements that need to be included.
Pam Moore
DECEMBER 9, 2019
Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? If you are not planning your content for 2020 you are already falling behind. If you want any chance to stand out from the sea of noise and rise above status quo, you must plan your work and work your plan. The strategies and tactics used in the past no longer work like they use to. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back se
Elevation
DECEMBER 1, 2019
Nonprofits have always lagged behind for-profit companies when it comes to advertising. Instead, they attempt to spread awareness through various visual media, events, and celebrity-driven campaigns. However, if your organization had the funds to plant traditional ads to increase awareness, donations, or volunteers, why not take advantage of the extra exposure?
NonProfit Hub
DECEMBER 13, 2019
Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. The logic behind it is that the more donors who give to the nonprofit, the larger the nonprofit becomes. However, this only tells half of the story. .
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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