Selfish Giving

DECEMBER 28, 2017

Researchers warn of copycat type attacks as exploit code used in Mirai variant goes public.

Universities 280

Universities 280

Nonprofit Marketing Guide

DECEMBER 5, 2017

Angela Crist. Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! ~Kristina. Guest Post by Angela Crist. I’ve been keeping my eye on creative thank-you videos for a couple years, mulling over ways my organization could put one together that was: Mission-centric without being overly cheesy.

Homelessness 187

Homelessness Poverty Technology Children 187

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Ann Green

DECEMBER 12, 2017

Donor retention continues to be a problem and one of the reasons is poor communication. Nonprofits don’t communicate with their donors enough. Sometimes the only time we hear from organizations is when they’re asking for donations. You must communicate with your donors at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar).

Communication 148

Communication Recruitment Homelessness Retention 148

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Technology

Nonprofit Tech for Good

DECEMBER 19, 2017

As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. The webinar was the final webinar in a three-year webinar series sponsored by the Public Interest Registry.

Communication 105

Communication Public and Nonprofit Management Nonprofit governance and management Fundraising 105

The Agitator

DECEMBER 12, 2017

“Most people do not listen with the intent to understand; they listen with the intent to reply.”. ― Stephen R. Covey. In the previous on boarding post I emphasized the imperative to listen as soon as possible. But that brings up the question: listen for what? There are several variables that, when learned from donors during the onboarding progress, can increase retention and revenues: Identity : Roger put this well last month : “Donor Identity should become the central element in the process o

Retention 79

Retention Values Advertising Universities 79

Nonprofit Marketing Guide

DECEMBER 20, 2017

Maggie Siemer. Curating content should really be a no-brainer. It provides valuable resources for your followers and you don’t have to create anything new. Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too.

Public and Nonprofit Management 166

Public and Nonprofit Management Activism Marketing Marketing 166

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? Are you ready for the Messenger bots, live video, increased competition and algorithm changes? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 daily and 2.07 billion monthly active users that Facebook proudly supports. As if this isn't enough, there are 400 new users ever minute!

Marketing 166

Marketing Marketing Advertising Values 166

Ann Green

DECEMBER 5, 2017

Last week I both purchased some holiday gifts and made a bunch of donations online and there wasn’t much difference in the process.The key word here is process because both felt like a transaction. My inbox was filled with pleas – last chance to get a Cyber Monday deal or make a donation on #GivingTuesday. Many fundraising appeals focus more on the transaction than the relationship.

Retail 140

Retail Fundraising Fundraising Communication 140

Nonprofit Tech for Good

DECEMBER 31, 2017

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2018 editorial calendar.

Volunteerism 96

Volunteerism Volunteerism Children Homelessness 96

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

EveryAction

DECEMBER 12, 2017

It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants. Nonprofit Management.

Nonprofit governance and management 77

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Associations 77

Selfish Giving

DECEMBER 29, 2017

Source: Mashable File this under the bizarre - and also under something things I had no clue existed: People looking for their doppelgänger in museums. What's a doppelgänger ? I asked the same thing. Well, you should check out Wikipedia for the full description, which is fascinating, but it's essentially someone's twin stranger - an unrelated person that looks like them.

Fundraising 188

Fundraising Fundraising Nonprofits 188

Nonprofit Marketing Guide

DECEMBER 27, 2017

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Rewarding. Realistic. Real-Time. Responsive. Revealing. Refreshing. Here’s a quick checklist for you to print out to help ensure that your messages are as relevant as possible: Want to be taken seriously at work and have authority in your po

Communication 158

Communication Nonprofits 158

Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.

Marketing 165

Marketing Marketing Advertising 165

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

iMarketSmart

DECEMBER 1, 2017

1. Raise money – If you want advice, ask for money. If you want money ask for advice. Surveys raise money. 2. Identify – Decide who your best donor prospects are based on what they say. 3. Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. 4. Qualify – Ensure that you spend your time wisely with hi-capacity, passionate, motivated supporters. 5.

Values 75

Values Non-Profits Fundraising Fundraising 75

The Agitator

DECEMBER 13, 2017

Consider these donors to a disease organization: She’s a researcher working on your disease. You featured some of her research in your newsletter and she was reminded to give you a donation. She was diagnosed with the disease you are working to eradicate. She found tips on management and coping on your web site and wanted to show her appreciation. A favorite high school teacher of hers just passed away.

Non-Profits 74

Non-Profits Retention Medical Communication 74

Fundraising Coach

DECEMBER 30, 2017

There are dire warnings in the United States press about the huge drop in charitable giving coming in 2018. Even groups who should know better, like AFP - the Association of Fundraising Professionals, is saying the sky is falling. (Full disclosure: I am on the board of my local AFP chapter. That doesn't mean I agree with everything from the main office.).

Associations 65

Associations Nonprofits Fundraising Fundraising 65

Selfish Giving

DECEMBER 17, 2017

Dear Nonprofit, I just received your email wishing me "Happy Holidays." Yet since these "wishes" are just a thinly veiled request for money, and your email included a TAKE ACTION button at the bottom, I thought I would by hitting reply and giving you a little advice. First, I don't even support your organization. So I have no idea why you are wishing me anything.

Law 174

Law Nonprofits 174

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Management

Nonprofit Marketing Guide

DECEMBER 19, 2017

Year-end is always a good time for me to think through and either confirm or change the way we do business here at Nonprofit Marketing Guide. This year, I’ve been reflecting on our Why (a la Simon Sinek). I’m still working on it, but right now I’d describe my personal why for the work we do as this: To give communications directors more confidence so that they can trailblaze for their organizations. .

Communication 156

Communication Marketing Marketing Nonprofits 156

Pam Moore

DECEMBER 5, 2017

It's Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It's from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a surprise to you.

Management 160

Management Marketing Marketing Advertising 160

iMarketSmart

DECEMBER 13, 2017

It ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. They let their boss, their leadership or their board tell them when they need to close the gift instead of filling a pipeline with qualified supporters at various stages of consideration so gifts drop consistently throughou

Leadership 74

Leadership Management Fundraising Fundraising 74

The Agitator

DECEMBER 26, 2017

There’s a growing body of empirical evidence on what makes for effective matching gift programs and what doesn’t. The following post –and the two that will follow this one–contain lots of research AND lots of valuable insight and good questions from Agitator readers. So, if you’re interested in “mastering” this subject you’ll need to spend some time digging into the articles and research behind the links and also paying some serious attention to t

Universities 68

Universities Fundraising Fundraising Associations 68

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Fundraising Coach

DECEMBER 8, 2017

I often get asked by event organizers if we should talk about money in our event follow up. It's a great question because these people are wanting to be transparent but not wanting to hurt future donations. So should you mention how much was raised at the event? Especially if it was very successful? Yes! If your event was a success let your guests and sponsors and donors know about it!

Nonprofits 60

Nonprofits 60

Selfish Giving

DECEMBER 11, 2017

Photo via Thomas Leuthard on Flickr. Two of the biggest challenges facing nonprofit organizations are relevance and visibility. To prosper on the new philanthropic landscape, nonprofits must change how they engage the world with branding and communications. Historically, nonprofits have largely practiced self-centered marketing - focusing on transmitting their story, showcasing their achievements and asking for support of their cause.

Non-Profits 169

Non-Profits Marketing Marketing Nonprofits 169

Nonprofit Marketing Guide

DECEMBER 15, 2017

Vintage Year. Montgomery, AL. Happy Friday, excellent ones! I’ve gathered the finest links for you from around the world of marketing and communications. Join me for Mixed Links… John Haydon shows you How to Create a Prosperous Fundraising Campaign. Network for Good encourages you to End Strong. Have you been thinking about starting a podcast?

Communication 150

Communication Nonprofits Marketing Marketing 150

NonProfit Hub

DECEMBER 7, 2017

Five years ago, at the Belfer Center for Innovation & Social Impact in New York City, #GivingTuesday started as a response to the Black Friday and Cyber Monday crazes that follow Thanksgiving. #GivingTuesday lives online through social media—as evidenced by the hashtag in its name—and aims to create a sense of global collaboration for an annual day of giving.

Poverty 56

Poverty Children Collaborations Philanthropy 56

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

iMarketSmart

DECEMBER 11, 2017

No one likes getting cold calls and you probably don’t like making them. That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. Introducing the engagement call! Instead of just pounding out cold calls, I recommend you insert an engagement call into your process because it helps fundraisers: Ensure that donors wi

Values 74

Values Production Law Fundraising 74

The Agitator

DECEMBER 31, 2017

“What people revere, they resemble, either for ruin or for restoration.”. – Greg Beale. The word “worship” most often has a religious connotation. But we can revere, adore, exalt, venerate and glorify many things beyond whatever concept of a Higher Power we have (or don’t). We can worship money. We can worship being right. We can worship a bigger house filled with more and ever cooler stuff.

Leadership 58

Leadership 58

Fundraising Report Card

DECEMBER 19, 2017

Yes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card.

Fundraising 55

Fundraising Fundraising 55

Selfish Giving

DECEMBER 21, 2017

"Earlier this year, a U.S. Bank survey found that 50 percent of Americans carry cash with them only about half the time. In another recent survey, just 11 percent of Americans chose cash as their preferred form of payment, a distant third to credit cards (40 percent) and debit cards (35 percent)." Source: New York Times Cash is not king. Just stand in line at a Starbucks and count how many people use a credit card or their phone to pay.

Retail 166

Retail Fundraising Fundraising Associations 166

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism