Nonprofit Marketing Guide
MAY 6, 2021
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. Here’s the latest example of this point of view from Richard Perry and Jeff Schreifels , further amplified here by Jeff Brooks.
NonProfit PRO
MAY 28, 2021
Several things are certain in 2021 thus far. The year 2020 is behind us and 2021 is transitioning to a new normal. Let us see how this year plays out for the nonprofit sector. Examine where you are so far this year and where you expect to finish in 2021. Focus on what you can control. Prepare for unpredictable.
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Ann Green
MAY 6, 2021
Your nonprofit organization may have cut some expenses over the past year. When times are tough, some organizations, especially small ones with limited resources, veer towards trimming with the mindset “we can’t afford this.”. Use caution before you nix something you think you can’t afford. It may be something you should be investing in. This doesn’t mean going wild with your budget.
Selfish Giving
MAY 19, 2021
I'm helping my 89-year-old mom settle into her new home this week. I took this picture to showoff my bed-making skills! Pretty good, right? My mom didn't agree as she has a 36-step process for making a bed and I missed a few steps. She said I still have a lot to learn! I'm also emptying out her apartment that she's been in for 30 years. Wish me luck!
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Insights by GlobalOwls
MAY 10, 2021
10 Essential Social Media Tools for Nonprofits. Want to become more effective with your Nonprofit, Social Enterprise or NGO? Check out this line up of great Social Media Marketing Tools for Nonprofits by George. Social media plays a significant role in the online promotion of your nonprofit, charity or NGO. By leveraging effective social media marketing strategies , you can attract thousands of visitors to your website.
Candid
MAY 12, 2021
People often ask us, “When will the [year just passed] 990s be available?” Because of the way Form 990 deadlines work, the answer is complicated. There’s no universal date for filing 990s; instead, the end of an organization’s fiscal year determines when its 990 is due at the IRS. Add in six-month filing extensions and IRS processing time, and it can be two years before we receive all the returns for a specific year.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit PRO
MAY 27, 2021
Our stories have to engage readers on such a powerful emotional level that when we transition from them to the ask, readers feel compelled to take an action or make a gift. Like a still-life painting or a well-written haiku, archetypal images set a scene for readers in just a few words.
Ann Green
MAY 13, 2021
I’ve been doing strength training with a personal trainer for about three and a half years. My initial assessment was humbling, to say the least, and at the beginning, there were several times I wondered “Why am I doing this?”. But I’ve benefited so much. Not only am I stronger, I’ve lost weight, I’m sleeping better, my mood is better, and I have a more robust immune system.
Selfish Giving
MAY 12, 2021
I want to map out the Partnership Solicitation Process from start to finish. Above is the map I've drafted, but, heck, what do I know? You’re the pro! What would YOU add, edit or remove? Head over to this Google Doc where I've embedded the map. I've opened it up for comments. I've numbered the steps so you can easily refer to them. (e.g. "On step #3, I would.").
Nonprofit Marketing Insights by GlobalOwls
MAY 29, 2021
How Nonprofit Organizations Can Leverage Digital Marketing. Are you looking to grow the number of Donations, run a Fundraiser or improve your Nonprofit’s Brand? Here’s how Digital Marketing can help. Running a nonprofit organization is a time-consuming, painstakingly challenging process that demands commitment and passion from everyone involved.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Bloomerang
MAY 6, 2021
“I’m increasingly inclined to think that there should be some regulatory oversight, maybe at the national and international level, just to make sure that we don’t do something very foolish. I mean with artificial intelligence we’re summoning the demon.” – Elon Musk. We do not know the full power of artificial intelligence (AI) yet. Further, I don’t think we fully understand what the future holds for us concerning AI.
Nonprofit Marketing Guide
MAY 21, 2021
Plonk, Missoula, MT. Greetings from the road! I am starting my vacation today, but wouldn’t leave you without the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about branding vs marketing, email design, employee engagement, lunch breaks, and more. It’s time for Mixed Links… Find out Why Your Nonprofit Needs Both Branding And Marketing Strategies.
NonProfit PRO
MAY 19, 2021
Collaborative technology is incredible. It can empower people across locations to share their individual ideas and build on others’ ideas. The whole can be greater than the sum of the parts.
Ann Green
MAY 27, 2021
Over the years I’ve realized the importance of keeping things simple. This past year we needed to keep things simple since we were limited in what we could do, especially outside the house. Instead of running back and forth from place to place, we stayed put, although we spent more time online. Things are starting to open up, but there’s still a lot of stress and uncertainty.
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Selfish Giving
MAY 5, 2021
Two housekeeping items this week. ???? ? I ?? when you send me things to include in my newsletter! Job openings, success stories, new campaigns - keep them coming. However, here's what I'm looking to actually include in my newsletter: First, and most importantly, I'm looking for things that will be useful to partnership professionals. I'm not just publishing news on corporate partnerships.
Nonprofit Tech for Good
MAY 23, 2021
By Sarah Baker , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. For the past year, virtual events have come to the rescue in helping nonprofits continue to fundraise during the pandemic. While many organizations before this time had ways to give online, the idea of exclusively fundraising virtually was new.
Bloomerang
MAY 27, 2021
Now as the vaccine rolls out across cities, states, and further afield, we may have that long hoped for normality cresting the horizon. It’s too early to think we are out of the storm completely. But as the Coronavirus appears on the backfoot, it’s a good moment to take stock of the damage it’s done and consider the financial opportunities of volunteer re-engagement and new funding currently available.
Nonprofit Marketing Guide
MAY 4, 2021
We like to think that we listen well to our Nonprofit Marketing Guide community, but sometimes it’s nice to do a quick check-in. Would you mind answering these four questions for us? It’s quick, I promise! Here is the link if the embedded version is acting up. The post 4 Questions About You and Nonprofit Marketing Guide appeared first on Nonprofit Marketing Guide.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
NonProfit PRO
MAY 18, 2021
Nonprofits have a special status in our society. Because they're tax-exempt organizations and working in the public's service, it's vital that they operate with complete transparency and lean into social good.
Ann Green
MAY 20, 2021
Cybersecurity is a stressor for many nonprofits and community organizations. Make sure you’re doing your part to keep data safe with these best practices. By Jay Love. In an increasingly digital world, it is important for nonprofits to ensure that employees and donors have the tools to operate safely and effectively online. With over 33 years in the mission-driven sector, Co-founder and Chief Relationship Officer at Bloomerang Jay Love offers the following advice for organizations.
Get Fully Funded
MAY 24, 2021
Today’s article dives into a vital topic for nonprofits – letting your supporters know how much they’ve impacted your cause and how much you appreciate them. It’s important to have a plan in place for donor acknowledgement and John Killoran, Founder of Snowball Fundraising, lends his expertise from assisting over 7,000 nonprofits below. . Without constituents, your nonprofit organization wouldn’t be able to positively impact your community and drive your mission forward.
Nonprofit Tech for Good
MAY 16, 2021
By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Bloomerang
MAY 24, 2021
We are witnessing the rise of a new generation of donors and nonprofit employees. Brian Solis , Global Innovation Evangelist and Digital Anthropologist, calls this Generation Novel, or Gen N. This is an evolution, accelerated by the COVID pandemic and social upheaval, from what he previously called Generation Connected, or Gen C. The digital revolution created hyper-connection.
Nonprofit Marketing Guide
MAY 25, 2021
In my book, The Nonprofit Marketing Guide , I list ten realities of nonprofit marketing. Now I’ve put those realities into a quiz form to help you assess how in touch your nonprofit’s leadership is with these realities. Here’s the link in case you can’t see the quiz embedded below. This is an anonymous quiz, but you’ll get our advice based on the score, and you can also print out a copy of your answers if you wish.
NonProfit PRO
MAY 3, 2021
Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19. For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up. .
Nonprofit Marketing Insights by GlobalOwls
MAY 15, 2021
SEO and SEM for Your Nonprofit Organization: Understanding the Basics. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) has been one of the standard strategies of businesses that want to expand their online presence. However, many nonprofit organizations struggle with these strategies because they are mostly suitable for for-profit businesses.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Get Fully Funded
MAY 12, 2021
Whether your nonprofit is an enterprise-level organization or a team of one , your mission statement serves as the heart of both your cause and your fundraising strategy. Writing a mission statement that summarizes your nonprofit tends to be easy, but writing one that effectively positions your nonprofit to appeal to donors can be tricky. Your mission statement informs how you interact with your supporters, from how you ask for donations to which corporations you agree to partner with.
Nonprofit Tech for Good
MAY 2, 2021
By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Text messaging remains a surefire way to get more eyes on your communications. In fact, over 95% of text messages are read within 3 minutes of delivery. By harnessing the convenience of the mobile phones donors use daily, you can transform your virtual fundraising events into engaging, revenue-boosting opportunities.
Bloomerang
MAY 9, 2021
Your donors are the ones who make your organization’s mission possible. They fund your programs and ensure you’re able to continue the amazing work that you do on a daily basis. With all they do for your organization, are you thanking them thoroughly enough? . Nonprofits that don’t adequately show appreciation for the hard work and dedication of their supporters will receive less funding in the long run because they’ll struggle to retain those supporters over time. .
Nonprofit Marketing Guide
MAY 5, 2021
Whether you are just starting your nonprofit communications journey or have been at this a while, we have a plan for you. Just take a quick 2-question quiz and you will be given a training plan based on your level of expertise. Take the Quiz and Get Started. For example, at the Beginner level, we recommend that you focus skills and actions like: “Quick and dirty” marketing plans.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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