Nonprofit Marketing Guide

JUNE 10, 2021

You may have seen the latest batch of announcements from Apple about the privacy changes they are making to their software, including this one: In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.

Marketing 324

Marketing Marketing Activism Nonprofits 324

NonProfit PRO

JUNE 15, 2021

Technology and artificial intelligence are most certainly making our lives easier and improving efficiencies. But, the power is beyond anything humans have ever seen, and we're heading to a point where technology will soon entirely exceed our capacity and performance on just about everything. Therefore, it's a balancing act.

Ethics 323

Ethics Technology Nonprofits 323

Ann Green

JUNE 23, 2021

I want to revisit a topic I’ve written about in the past and that’s the 5 C’s of good nonprofit communication. It’s important to keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Is it Clear? What is your intention? What message are you sending to your donors? Are you asking for a donation, thanking them, or sharing an update?

Communication 286

Communication Nonprofits Food Fundraising 286

Selfish Giving

JUNE 30, 2021

I'll keep things short this week as everyone is probably thinking about vacation time, fireworks and BBQs. I know I am! ?????? Something to think about on Sunday. On July 4, 1845, Henry David Thoreau moved into a one-room cabin he had built on the shores of Walden Pond in Concord, Massachusetts. Thoreau wasn't seeking to live in isolation. Heck, he was only a half-mile from both the railroad and the main road into Concord.

Food 130

Food Associations Production Foundations 130

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

JUNE 17, 2021

By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a human-centered technology services company focused solely on celebrating and serving humanitarian, social impact and sustainability organizations and causes. First of all, what is “Tech Team Augmentation”? Not exactly a term that rolls off the tongue. Simply put, “Tech Team Aug” means establishing a dedicated tech services partner for your nonprofit.

Nonprofit governance and management 145

Nonprofit governance and management Technology Production Nonprofits 145

Bloomerang

JUNE 7, 2021

For many of you, this is your fiscal year-end. That means you need to make sure you don’t lose any of those donors you took such pains to acquire last year. It also means tying up loose ends to assure you don’t leave money on the table. For those of you on a different fiscal year, skip down to “Cleaning up your Prospect Database” and save this checklist for whenever the time is right for you. 8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips.

Nonprofits 140

Nonprofits Retention Psychology Foundations 140

NonProfit PRO

JUNE 22, 2021

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.

Fundraising 319

Fundraising Fundraising 319

Ann Green

JUNE 16, 2021

Monthly giving on the rise. If you haven’t capitalized on this, what are you waiting for? This post won’t focus too much on starting or growing a monthly/recurring giving program, although if you’re interested in that, here’s more information. 10 Quick Tips to Create a Great Monthly Giving Program. I want to focus on making connections with the monthly donors you already have.

Retention 163

Retention Communication Education Education 163

Selfish Giving

JUNE 23, 2021

Prospecting Circles help you organize and prioritize potential partners. The circle nonprofits struggle with the most is suspects because they are cold leads??(unlike prospects which is warm ?? and supporters which is downright hot ????). Nonprofits ask: "How do I get a cold prospect to talk to me?" I thought I had a good response to this question: demonstrate overwhelming value.

Medical 130

Medical Food Philanthropy Marketing 130

Nonprofit Tech for Good

JUNE 24, 2021

Date: Tuesday, August 24, 2021. Time: 1pm EDT / 10am PDT. Presented by: Dana Bakich , Founder of Positive Equation. Cost: Free. Did you scroll through content on Instagram today? Or maybe watch a live video on Facebook? Ever wonder what made you pause on that post, hit like to engage, or donate? The key to building a digital strategy that works is DATA.

Nonprofits 142

Nonprofits Fundraising Fundraising 142

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Candid

JUNE 11, 2021

Many nonprofit leaders say that increased financial support from funders and the government helped their organizations fare better through 2020 than originally anticipated, a report from the Center for Effective Philanthropy finds. Based on a survey conducted in February of CEP's Grantee Voice panel, the report, Persevering Through Crisis: The State of Nonprofits , found that 66 percent of respondents said the COVID-19 pandemic has had a "moderate" (38 percent) or "significant" (28 percent) n

Philanthropy 131

Philanthropy Governance Nonprofits Foundations 131

Nonprofit Marketing Guide

JUNE 29, 2021

Raising awareness and thought leadership are two of twelve nonprofit marketing goals in our Nonprofit Communications Strategic Planning Card Deck (Amazon). They tend to be very popular goals with executives and board members, because they are exciting (“Everyone will know what we do and think we are leading the way!”) but also because, frankly, they are vague.

Leadership 300

Leadership Marketing Marketing Nonprofits 300

NonProfit PRO

JUNE 14, 2021

In major gifts, there is nothing better than a good finance person to be your partner. If you have a good one, pour on the love. They need affirmation just like you do, and they do not get enough of it. If you have a bad one, try to win them over through education, information and appreciation.

Finance 303

Finance Education Education 303

Bloomerang

JUNE 10, 2021

Would working out of the office vs. working help nonprofit organizations in the long term? The pandemic jet-fueled significant shifts in the world’s work-life pattern. Yet had COVID-19 hit twenty years earlier, the effect would have been far more devastating. . It just so happened that relatively new technologies were in place and waiting, prepared to cushion the blow.

Technology 124

Technology Nonprofits Production Management 124

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Management

Selfish Giving

JUNE 16, 2021

One of the articles I had planned to share with you this week was from Hubspot called Everything You Need to Know About Using Tie Downs in Sales. I hadn't heard of "tie downs" before. The Hubspot writer defined them this way: “Using sales tie downs allows you to check your assumptions around each of these points. They also get your customer engaged and saying 'yes' before the time comes for you to go for the close.

Marketing 130

Marketing Marketing Children Management 130

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers.

Marketing 134

Marketing Marketing Fundraising Fundraising 134

Get Fully Funded

JUNE 1, 2021

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. It is easy to post a link to a crowdfunding platform or to your website’s donation page, but letting supporters give directly through Facebook makes it even easier to capture impulse donors. And they’re scrolling through Facebook every day anyway.

Fundraising 124

Fundraising Fundraising Food Marketing 124

Nonprofit Marketing Guide

JUNE 8, 2021

So I was really annoyed with the yard guy. He was not cutting the grass near my hostas, so they were getting really weedy. Then the next week, he clearly tried to cut the grass, but shredded a bunch of hostas with the weed whacker in the process. Again, I was NOT happy. I love my garden. I’m grateful for help with it, but not when stuff gets wrecked, you know.

Production 293

Production Communication Marketing Marketing 293

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

NonProfit PRO

JUNE 2, 2021

The value of virtual volunteers has been escalated for many nonprofits in 2021 due to the COVID-19 pandemic. If your organization is looking for new ways to recruit and engage virtual volunteers, here are four tips that can help create a smooth process for both your organization and volunteers transitioning to a remote setting.

Recruitment 299

Recruitment Values Nonprofits 299

Bloomerang

JUNE 14, 2021

This is the first post in a 3-part series. Stay tuned for part 2 and part 3. . Faced with existential crises thanks to the pandemic and the social upheaval of the past year, businesses of all stripes (nonprofits included) went into survival mode. Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy.

Technology 121

Technology Nonprofits Culture Production 121

Selfish Giving

JUNE 9, 2021

We had a great Cause Docs clinic on INFLUENCER MARKETING last week with Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International. In addition to watching the replay , you should download these two valuable resources: Goodwill's Influencer Toolkit Sample Influencer Letter of Agreement Lauren also recommended these tools: Top-tier, end to end solutions (for robust budgets) include CreatorIQ , Traackr, and Klear.

Marketing 130

Marketing Marketing Foundations Food 130

Candid

JUNE 9, 2021

Participatory grantmaking [i] is no longer new. And it’s here to stay. . To be clear, participatory grantmaking has never been new. This more just and equitable approach to philanthropy has been practiced for decades and the ethos it is based in—that those closest to the problem are the closest to the solutions—has deep roots in community organizing, deliberative democracy, and even in philanthropy itself. .

Philanthropy 119

Philanthropy Community Development Foundations Collaborations 119

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Nonprofit Tech for Good

JUNE 22, 2021

By Korrin Bishop , writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. As a partner to thousands of nonprofits, Classy spends a lot of time learning about what makes each of them successful. A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year.

Fundraising 117

Fundraising Fundraising Nonprofits Social Enterprise 117

Nonprofit Marketing Guide

JUNE 7, 2021

We talk a lot about burnout in this NPCOMMLIFE blog series because, unfortunately, it just seems to be a part of being a nonprofit communicator. Learn how to set and enforce boundaries at work so you can get more done while not burning out during this week’s workshop Jump Start Setting New Boundaries. Some signs you may be heading toward a burn out (or are already there): You’re exhausted.

Health 293

Health Communication Marketing Marketing 293

NonProfit PRO

JUNE 21, 2021

One stumbling block we often see from organizations breaking into the digital fundraising space is that their focus can be narrow to the point of becoming “othering.” However, there are some simple adjustments you can make to your branding, messaging and outreach that will help avoid this.

Fundraising 290

Fundraising Fundraising 290

Bloomerang

JUNE 16, 2021

For the last three years, I’ve devoted virtually every day to the challenge of training professionals and especially volunteer fundraisers to overcome the fear of asking for gifts for their favorite nonprofits. There are a variety of ways to raise private money including grant writing, special events, telethons, posting on social media, and others. My specialty is addressing the solicitation of major gifts, particularly from individuals.

Non-Profits 117

Non-Profits Philanthropy Foundations Fundraising 117

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Selfish Giving

JUNE 2, 2021

Join the Cause Docs Tomorrow, June 3rd at 2pm EDT as Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International, will be answering your questions on how to identify and work with influencers. She'll be sharing her prescriptions on. Tools to help you pinpoint the the right influencer The process of working with influencers from initial outreach to contract negotiations to payment Lessons and learning experiences to be prepared for y

Public and Nonprofit Management 130

Public and Nonprofit Management Children Food Associations 130

Candid

JUNE 8, 2021

If you are a nonprofit organization, IT support is more than just a luxury. It's mission-critical. As the world becomes increasingly technologically advanced, it is not enough to have an up-to-date website and social media presence. Nonprofits need 24/7 IT support to stay on top of their game in this ever-changing environment while maintaining an active donor base and engaging volunteers.

Nonprofit Administration and Development 119

Nonprofit Administration and Development Technology Nonprofits Activism 119

Get Fully Funded

JUNE 29, 2021

You started your nonprofit because you saw a need in your community and felt inspired to meet that need. But doing good doesn’t pay the nonprofit’s bills, unfortunately. To make this happen, you MUST think of your nonprofit like a business — and run it that way. This means, you have to be clear about your audiences the way a business is clear about its customers.

Insurance 116

Insurance Nonprofits Food Marketing 116

Nonprofit Marketing Guide

JUNE 11, 2021

Happy Friday! Time to wrap up another week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Learn the 11 Facebook Ads Campaign Objectives and When to Use Them. Here are 5 Ways Nonprofits Can Use LinkedIn to Advance Their Missions. Find out How to Supercharge Your Email Marketing with Video.

Communication 286

Communication Nonprofits Marketing Marketing 286

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance