Nonprofit Marketing Guide

MARCH 10, 2015

'Do you struggle to find time in your workday to actually sit and think? To plan for what are strategically the best new moves for your organization? Is it a badge of honor to NOT use vacation days, or to work late into the night, every night? To respond to emails as soon as they arrive in your inbox, at all times of day and night? I’ve been hearing stories like these for a long time in the nonprofit world, but as I mentioned last week, we heard many more during the session on work-life ba

Culture 273

Culture Communication Marketing Marketing 273

Ann Green

MARCH 25, 2015

'Spring is finally here, and after the winter we’ve had in Boston, it’s about time. Spring is a time for new beginnings. It’s a time to clean up, throw stuff out, and make room for improvements. Many of you may take on spring cleaning projects in your home. Here are a few spring cleaning projects you can do that will benefit your nonprofit organization.

Nonprofits 222

Nonprofits Management Fundraising Fundraising 222

Nonprofit Tech for Good

MARCH 29, 2015

'Anyone who has ever posted, shared, retweeted, pinned, or tumbled an infographic has first hand experience of how popular and poweful infographics can be online. Communicating your data and calls-to-action in visual format is smart strategy. However, you can have an exceptionally well-designed, useful infographic, but if its not compatible with social media and mobile devices, then it’s unlikely to gain traction.

Nonprofits 110

Nonprofits Foundations Communication Fundraising 110

Fundraising Coach

MARCH 16, 2015

'I like John Fulwider. His energy, optimism, and experience make a powerful force for helping nonprofits. I suppose this is in part because of his expertise with Gallup''s StrengthsFinder. He knows every organization and every leader has strengths and he''s skilled at building on them. His new book Better Together: How Top Nonprofit CEOs and Board Chairs Get Happy, Fall in Love, and Change Their World is a great example of that!

Fundraising 105

Fundraising Fundraising Recruitment Leadership 105

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

The Agitator

MARCH 31, 2015

'Confirming rumors that have been circulating for some time, the organizers of GivingTuesday announced late last night that this year’s event, slated for December 1st, has been canceled. Knowledgeable sources with close ties to the GivingTuesday Founders Council revealed to The Agitator that a new event — RandomWednesday — would be launched as the replacement.

Foundations 101

Foundations Fundraising Fundraising 101

Mission Minded

MARCH 9, 2015

'We hear this question often: Should we be branding each of our individual programs, or trying to create one single “umbrella” brand under which all our programs can live? Many nonprofits have named programs that are better known than the organization that runs them. If a program is popular – having a lot of name […].

Nonprofits 91

Nonprofits 91

Ann Green

MARCH 18, 2015

'In college basketball, players are allowed to turn pro after playing one season. This is known as one-and-done. If you watch the NCAA tournament (aka March Madness), it’s likely that many of the players won’t be around next year. I’m not a fan of one-and-done. I think players should stay in college longer. I’m also not a fan of one-and-done in fundraising, but it seems to happen a lot.

Fundraising 205

Fundraising Fundraising Retention Energy 205

Nonprofit Tech for Good

MARCH 21, 2015

'Date: Tuesday, June 16. Time: 1-2:30pm EDT. Cost: Free! How to Register: Sign up. Presented by: Heather Mansfield. View: Complete Webinar Schedule. Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices.

Fundraising 101

Fundraising Fundraising Nonprofits Communication 101

Fundraising Coach

MARCH 10, 2015

'Dear Marc, Help!! My board wants to do ANOTHER fundraising event! We''re already doing 10 events a year. How can I tell them we don''t have the resources to do another one? Stressed in San Diego. My Answer. Dear Stressed, Oh no! I definitely feel your pain! I think your board is living out the "when the only tool you have is a hammer, everything looks like a nail" truism.

Food 104

Food Fundraising Fundraising Nonprofits 104

The Agitator

MARCH 11, 2015

'As I emphasize repeatedly in my book, Retention Fundraising , over the long haul, Lifetime Value (LTV) is the most significant measure for benchmarking and steering your fundraising efforts. In fact, as Charlie Hulme, head of DonorVoice’s U.K. operation, puts it, “Unless you believe you’ll find the cure/right the wrong/feed every child with your next appeal, it’s unethical not to focus on lifetime value.

Fundraising 93

Fundraising Fundraising Retention Values 93

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

EveryAction

MARCH 23, 2015

'An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.

Marketing 91

Marketing Marketing Nonprofits 91

Nonprofit Marketing Guide

MARCH 17, 2015

'Peter Panepento. Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. ~Kivi. Guest Post by Peter Panepento of Panepento Strategies. You probably wouldn’t expect Bob Dylan to draw inspiration from Frank Sinatra.

Public and Social Policy 224

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 224

Ann Green

MARCH 11, 2015

'You have a message you want to send. Easy enough, right? But today people are barraged with information coming at them from all different directions. How can you stand out and get your audience’s attention? What do you want to achieve. A popular discussion on LinkedIn over the last couple of months asked the question “When you write a communication what’s the first thing you consider?

Communication 199

Communication Fundraising Fundraising 199

Nonprofit Tech for Good

MARCH 8, 2015

'15-second video interviews are the new elevator pitch. In a world where attention spans are waning, the ability to communicate a message succinctly and on camera is a very valuable skill. While a few individuals succeeded in just one take, most needed two or three takes. Getting your point across verbally in 15 seconds while the camera is recording is much harder than it looks!

Technology 96

Technology Nonprofits Nonprofit Organizations Nonprofit Organizations 96

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Management

Fundraising Coach

MARCH 30, 2015

'Each week, I send out a coaching email to nonprofit CEOs , Executive Directors, and leaders. These Fundraising Kicks are quick emails designed to help them get out from behind their desk and in front of donors. Often they have scripts or task lists. Sometimes they contain attitude adjustment reminders. Here''s one I wrote for today. It will definitely help in your fundraising this week.

Fundraising 104

Fundraising Fundraising Values Nonprofits 104

The Agitator

MARCH 29, 2015

'Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft. But the fact is, in many — if not most — nonprofits the task of preparing fundraising appeals falls to the same untrained person juggling numerous other tasks … or e

Nonprofits 92

Nonprofits Communication Fundraising Fundraising 92

Nonprofit Marketing Blog

MARCH 20, 2015

'With so many resources to read and review, keeping up with nonprofit marketing and fundraising insight can be a little overwhelming. Never fear, we’ve collected the cream of the crop in this week’s round up. Could a single point of failure devastate your organization? Mazarine Treyz takes a look at how can your nonprofit become less fragile. via Wild Woman Fundraising.

Nonprofits 91

Nonprofits Marketing Marketing Fundraising 91

Nonprofit Marketing Guide

MARCH 9, 2015

'Don’t shoot yourself in the foot! I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us. When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event.

Participation and motivation 220

Participation and motivation Collaborations Education Education 220

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Ann Green

MARCH 4, 2015

'Generic products can be a great option. When CVS ibuprofen is exactly the same as Advil, why not save some money by going generic? One area where you don’t want to go generic is in your fundraising and communication. Yet so many organizations do. Here are some ways to avoid creating generic communication. Same old same old. Are you sending all your donors the same appeal letter and thank you letter?

Medical 168

Medical Retention Communication Production 168

Mission Minded

MARCH 2, 2015

'We counsel our clients to repeat, repeat, repeat: Get a good message and stick with it—in print, digital, and spoken communications. In fact, we often say that someone needs to hear a message 14 times before they will take action based on that message. I recently went looking for the original source material for that […].

Communication 90

Communication Nonprofits 90

Fundraising Coach

MARCH 23, 2015

'If you raise money for a hospital, or are thinking of moving into that career, you need to register for the The Hospital Fundraising Summit. It''s coming April 6 - 12 and gathering 48 of us, giving over 70 sessions! The schedule for The Hospital Fundraising Summit. I''ve just heard that the schedule for The Hospital Fundraising Summit is now final.

Fundraising 95

Fundraising Fundraising Foundations Philanthropy 95

The Agitator

MARCH 15, 2015

'A recent email to The Agitator urged Roger and me, among other things, to stop pontificating. Wanting to know precisely the crime we were accused of, I consulted the Oxford Dictionary , where I found this definition: Pontificate: Express one’s opinions in a pompous and dogmatic way. Hmmm, I concluded, she must have been talking about Roger. Seriously, it’s true both Roger and I rant and get emotional.

Retention 92

Retention Values Fundraising Fundraising 92

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Nonprofit Marketing Blog

MARCH 27, 2015

'It’s round up time in the NFG corral! Mosey on over and check out this week’s best nonprofit resources and recommended reads. Why do donors give? Science has the answer. Most of this we’ve covered before, but these principles are important for all fundraisers to keep in mind. via The Guardian. “Philanthropy is a way for people to experience human love.” Don’t miss this great profile of Jen Shang , Professor of philanthropic psychology at University of Plymout

Psychology 87

Psychology Universities Philanthropy Nonprofits 87

Nonprofit Marketing Guide

MARCH 3, 2015

'Photo Credit: https://flic.kr/p/oQdBuA. Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications? . You’re not alone. Even professional copywriters struggle with these all-important lines. If the first thing you say is confusing or dense or boring, chances are very high that your reader will simply move on and never read the rest.

Communication 206

Communication Nonprofits 206

EveryAction

MARCH 19, 2015

'We’ve come a long way since 1999. The web has seen multiple updates to HTML and CSS, witnessed the explosion of video, and the meteoric rise in mobile traffic among many other siesmic shifts.

Nonprofits 82

Nonprofits 82

Getting Attention

MARCH 10, 2015

' Guest blogger Stephanie Bowen leads communications and marketing for Mobile Alliance for Maternal Action (MAMA). Howdy y’all! Just back from Austin and this year’s NTEN Conference (#15NTC) , and I’m buzzing with energy from all I learned and those I met. But about halfway through the conference, I felt totally depleted… I was stressed by balancing my work responsibilities, things back home and the many choices I had before me in Austin.

Energy 79

Energy Communication Marketing Marketing 79

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Fundraising Coach

MARCH 2, 2015

'The February Nonprofit Blog Carnival generated some interesting comments but not many blog posts. The call for posts was for creative ways to celebrate you cause. We seem to be a creative bunch.Many people said they loved this topic. But there weren''t any blog post submitted. In looking around, I did find that the most creative time for nonprofits seems to be around anniversaries.

Nonprofits 80

Nonprofits Foundations Communication 80

The Agitator

MARCH 26, 2015

'Given a choice, the harder something is to use the less people will use it. The more difficult something is to read the fewer people will read it. Most organizations don’t bother measuring the difficulty donors have in using their online donate pages. Nor do they bother measuring the readability of what they write and stick in the mail. Countless hours and dollars are spent in meetings and on designers creating ‘award winning’ web pages that glow in the dark.

Retention 91

Retention Communication Fundraising Fundraising 91

Nonprofit Marketing Blog

MARCH 13, 2015

'Another Friday the 13th? Never fear! There’s nothing scary about these blogs, events, and resources that rose to the top this week. Our friends at Social Media for Nonprofits kick off their new monthly Twitter chat today at 1pm ET. This month’s session focuses on measuring social media for the most impact. Follow along with the hashtag #SM4NPChat. via Social Media for Nonprofits.

Philanthropy 87

Philanthropy Nonprofits Fundraising Fundraising 87

Nonprofit Marketing Guide

MARCH 4, 2015

'Greetings from Texas, Y’all! Kristina and I are currently in Austin, TX at this year’s Nonprofit Technology Conference. This morning, Stephanie Bowen, Leili Khalessi, Kerala Taylor and I led a session called Paradox but Possible: Hardcore on Work AND Life. Stephanie, Leili, Kerala, and Kivi. After the session, we heard this statement from about 20 people who were NOT in it: “Oh, I wanted to go to that session, but I decided that would have been more for me personally, and I ne

Technology 204

Technology Communication Nonprofits 204

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance