Ann Green
JULY 9, 2019
How often do you use stories when you communicate with your donors? Most likely, not enough. That’s a mistake because people respond better to stories. . Imagine your donors opening an appeal letter or newsletter and glossing over a bunch of mind-numbing statistics as opposed to being captivated by a story about how the Mason family moved out of a shelter and into a home of their own.
Nonprofit Marketing Guide
JULY 3, 2019
Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last. Find out how The Children’s Inn at NIH’s donor welcome series saw donations increase and unsubscribe rates go down.
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Selfish Giving
JULY 10, 2019
Newsletter reader Trish Conklin , Director of Corporate Sponsorships at One Warm Coat , had a great idea for a survey question: Does your nonprofit require corporate partners to make a minimum revenue commitment? The commitment could be upfront, or for a specific fundraiser when it's unclear how much will be raised (e.g. POS program, donation boxes, purchase or action triggered donation, etc.) so you ask the partner to guarantee a specific amount.
Pam Moore
JULY 8, 2019
5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Tech for Good
JULY 21, 2019
Fundraising Stats. The average online gift in 2018 was $96.40 USD ( Blackbaud Luminate Online Report ). 8.5% of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. 10% via bank/wire transfer. 9% via PayPal. 4% via mobile app/wallet. 1% via text message ( Global Trends in Giving Report ).
Fundraising Coach
JULY 19, 2019
Nonprofit work is stressful. So often we go about our work without realizing the effects of that ongoing stress on our brains. But Jessica Sharp does. The founder of Sharp Brain Consulting , Jessica helps leaders and the people they serve. Here she gives insights into what we should know about the brain to help our clients and our staff. And ourselves.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JULY 2, 2019
Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world. They provide a perfect way for nonprofits of all sizes to give the media access to thought leaders, data experts and organizational statements. Journalists in my research prefer this format because it saves time and the frustration of setting up multiple interviews.
Selfish Giving
JULY 24, 2019
Let's get clear on the difference between a charity partnership vs. marketing partnership. A CHARITY PARTNERSHIP is when a company partners with your nonprofit because they want to support the mission of your organization. Some of the reasons companies will do a charity partnership include. 1. They love what you do and want to support you! Yay! This is the best, right?
Pam Moore
JULY 6, 2019
Content. It's everywhere. Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web, but also of humans.
Nonprofit Tech for Good
JULY 10, 2019
By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. Online fundraising is becoming more popular each year. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Mission Minded
JULY 3, 2019
Did you meet your fundraising goal? If not, take a look at your brand. For many nonprofits, when your fiscal. The post Did You Meet Your Fundraising Goal? appeared first on Mission Minded.
Ann Green
JULY 2, 2019
Can you believe we’re already halfway through the year? I hope your fundraising and communications are going well so far. If not, you’re not alone. According to the 2019 Giving USA report, overall giving is down 1.7%. 5 Key Takeaways from the 2019 Giving USA Report. The mid-point of the year is always a good time to see if you’re meeting your fundraising and communications goals.
Nonprofit Marketing Guide
JULY 8, 2019
Working during the summer can be rough. Friends are posting pictures of their awesome vacations while you are stuck in the office. Productivity can plummet and motivation can be non-existent. “ I just wanna be outside! ” you internally scream as you stare out the window. While I can’t grant you more vacation time, I did round up some advice on how to make it through the rest of the season a little easier : Kivi recently shared 6 Ways to Stay Motivated in the Summer and Still Ge
Selfish Giving
JULY 17, 2019
We got a great response to our new survey question on nonprofits that require or request a minimum revenue commitment from corporate partners. Some really interesting feedback, including the responses displayed above for the question: Why DON'T you require/request a minimum revenue commitment for specific fundraisers? Have you taken the survey yet? If not.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
NonProfit Hub
JULY 9, 2019
If you’re looking for ways to boost your 2019 fundraising efforts for your nonprofit organization, you’re in the right place. There’s no better way to do so than by knowing the trends within your niche. Understanding what’s happening around you helps you to think ahead, learn people’s behaviors, and seize the opportunities available. Here are 7 essential fundraising trends that you shouldn’t miss in 2019.
Nonprofit Tech for Good
JULY 25, 2019
Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. And while charity events can be important for raising funds for your cause, it’s no secret they can also be a lot of work.
Mission Minded
JULY 24, 2019
Recently, a client approached me with a challenge: is there a way that our organization can call out the President. The post How to Call Out the President’s Racism When Your Organization’s Mission isn’t Specifically Tied to Social Justice appeared first on Mission Minded.
Ann Green
JULY 25, 2019
By John Killoran. One of the most important assets of a nonprofit is its donors. Donors are crucial to the growth of your nonprofit, so it is key to both attract new donors while also keeping up relationships with previous donors. Nonprofits are constantly looking for new ways to raise money and having a wide network of donors and supporters can help create sustainable fundraising revenue.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
JULY 5, 2019
For those of you actually at work today, welcome! I, too, am not taking a long weekend after the holiday so I can bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… John Haydon has 5 Ways to Make Your Email Newsletter Pop on Mobile. Did you hear? Facebook brings back reach estimates for Custom Audiences.
Fundraising Coach
JULY 12, 2019
Wondering why you should come to this year's Nonprofit Storytelling Conference ? I could share why I think you should. It's an event like none I've ever been able to be part of. But as a co-producer of the conference, you'd expect me to say that. So here are some comments posted just this week from Conference alum! "Our fundraising results have doubled.".
NonProfit Hub
JULY 29, 2019
Okay, you did it. You’ve finally turned that idea into a reality and started your own nonprofit. Great job! But the work is far from over. . Donors are one of the most ? if not the most ? important parts of keeping your vision alive. One of your first priorities as a new nonprofit will be to get your vision out there and motivate some donors to get behind your cause.
Nonprofit Tech for Good
JULY 5, 2019
By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. We trust people more than we trust companies. It’s that simple. . In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Getting Attention
JULY 17, 2019
Learn how to ask, train, and support your team in this free webinar on July 23. Register now. We all have an incredible resource right in front of us — our colleagues, board, donors, volunteers, and members. Just as you discuss your work and affiliations with your friends, family, and colleagues, these messengers share information on your organization’s focus and programs.
Elevation
JULY 11, 2019
Your nonprofit’s mission and vision statements are essential elements of your strategic planning process. The distinction is subtle but important. Your mission statement is the bare-bones proclamation of what your organization does and why you exist while your vision statement describes how the world would look if you completed your mission.
Nonprofit Marketing Guide
JULY 1, 2019
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: Save $200 Off Our All-Access Training Pass NOW Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $499. That’s a savings of $200 off the regular price. Sales ends July 3rd. Learn More and Get Your All-Access Pass Now.
Fundraising Coach
JULY 15, 2019
Private coaching clients have been emailing me the doom and gloom articles on the latest Giving USA report. Giving was up about $3 billion but when adjusted for inflation, giving was down in 2018. This should grab our attention. But not for the reasons you think. In answering a coaching client today, I ended up writing a blog post and giving links to other people's analyses of the state of giving.
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NonProfit Hub
JULY 25, 2019
At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best practices are grounded in time-tested techniques and principles of classical rhetoric ?
iMarketSmart
JULY 21, 2019
Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask : 10. They are in the wrong job and should be doing something else; 9. They are poorly trained (or not trained at all) and, therefore, don’t know how and when to do it; 8. They don’t truly believe in their employer’s mission ; 7.
Pam Moore
JULY 28, 2019
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, “I have so much time, resource & budget I don't know what to do with it.̶
Elevation
JULY 2, 2019
Close your eyes for a moment and imagine this: What would the world look like if your nonprofit achieved maximum influence ? What injustices would be eradicated? What demographics would be uplifted? What core values would become universal?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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