Selfish Giving
JANUARY 2, 2013
I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. Below are my top picks (although I have an expanded list here on Pinterest ). Each link will take you to either a post I wrote on the program or to a pin on Pinterest. Remember, when you click on the image on Pinterest you can get the backstory behind the program.
Nonprofit Marketing Guide
JANUARY 14, 2013
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The Agitator
JANUARY 7, 2013
In my first post of the New Year I want to give advance notice on some topics deserving of greater attention. The nonprofit sector is in big trouble. And although Tom and I realize that a lot of readers want to know whether green envelopes work better than orange envelopes, there are more serious issues that demand exploration and discussion. Of course we’ll occasionally deal with orange envelopes.
Nonprofit Tech for Good
JANUARY 1, 2013
#FundraisingFriday is a campaign meant to inspire individuals to commit to donating $10 to one of their favorite nonprofits every Friday. First tweeted in May 2012 from @ NonprofitOrgs , the #FundraisingFriday hashtag has since then been tweeted and retweeted thousands of times. If you are a nonprofit, using the #FundraisingFriday hashtag is a simple way to ask for your supporters to donate and hopefully you’ll be able to convert a few fans, followers, and friends into donors.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraising Coach
JANUARY 21, 2013
As a rule, I don’t enable images in emails. And I’ve blogged about how annoying it is to get blank emails from businesses and nonprofits I’m interested in. The solution obviously is to send emails in both text and HTML. But that doesn’t look as pretty and it makes it hard for tracking open rates in email analytics. An alternative to plain text.
Nonprofit Marketing Blog
JANUARY 2, 2013
The wonderful people at the Georgetown Center for Social Impact Communication have drawn on their recent research to profile who is most likely spread the word about your cause - and how. To me, the headline is that while most people are active online, that doesn’t mean that they focus all their advocacy efforts on the Internet. People spread the word both online and off, just as they donate online and off, just as they shop online and off.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JANUARY 23, 2013
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The Agitator
JANUARY 15, 2013
As I write, the great herds of wildebeests are thundering across the Serengeti. Part of the Great Migration in search of greener grass. Same thing’s happening right now in our nonprofit world, where too many mindless RFPs are being issued for about the same reasons: Duh! Let’s find some green grass. With nonprofits migrating in search of the New, Best, Very Best, Awesome, ‘Please-Help-Us-Consultants’ RFPs are being spawned and issued – if not at the rate of salmon in an Alaskan Augus
Nonprofit Tech for Good
JANUARY 22, 2013
Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.
Fundraising Coach
JANUARY 25, 2013
Wednesday, I had the opportunity to join over 375 people to hear Seth Godin speak at MIT. He was sharing ideas from his new books The Icarus Deception: How High Will You Fly? and V Is for Vulnerable: Life Outside the Comfort Zone. After he spoke, he invited six of us to give an “ Icarus Presentation.” This was a 140 second talk on our art.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Blog
JANUARY 8, 2013
This is a really important guest post. If you are in the business of fundraising in any way, it’s recommended reading. Please also share it, because our sector needs to see this data and act accordingly. Thanks to the author, Jay Love, for putting this together in such a compelling way. Jay is the former CEO of eTapestry. He is currently CEO of Bloomerang and SVP of Avectra while serving on numerous local and national nonprofit boards.
Selfish Giving
JANUARY 8, 2013
Today, on Razoo I posted 3 Steps to Using Twitter to Gather Nonprofit News. The post has a good list of cause marketing resources if you’re upping your commitment to following cause marketing news and trends in 2013. But man does not live by cause alone. I learn a lot from reading the tweets of people in different fields and industries. Here are the people I follow on Twitter that cross-pollinate my writing and ideas.
Nonprofit Marketing Guide
JANUARY 17, 2013
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The Agitator
JANUARY 27, 2013
The 28th is my birthday. And proud to be a Boomer, I thought I’d indulge in another stab — hopefully not all that necessary — at why fundraisers should focus on, well, me (and my ilk, of course). Versus those other demographic groups! Fortunately, the case is well made in these comments that were sent by Kn Moy, the ‘innovation strategy’ guy at Masterworks.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Tech for Good
JANUARY 8, 2013
The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. These reports are, however, some of the most valuable in terms of insight, useful and practical data, and how-to advice. If you would like to suggest a report be added to the list, please post the name and a link to the report in a comment below.
Fundraising Coach
JANUARY 24, 2013
A new report by CompassPoint called UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising is getting lots of press. Two of the most sensational headlines are that: more than half of all fundraisers want to leave their job, some even the entire field of fundraising, and that. about 25% of CEOs want to fire their fundraiser. You can read about the report on the Chronicle of Philanthropy and download the report on <a href=" CompassPoint website.
Nonprofit Marketing Blog
JANUARY 28, 2013
A report on wealthy Next Gen donors from 21/64 and the Dorothy A. Johnson Center for Philanthropy finds that surveying 310 major donors including in-depth interviews with 30 high-net-worth Generation X and Millennial individuals care about impact and want to feel personally tied to the causes they support. Family heavily influences their choices of causes.
Selfish Giving
JANUARY 15, 2013
Nonprofits and gun makers are polar opposites in many ways, but not in marketing. That’s what I learned from this Wall Street Journal article on the new CEO of Smith & Wesson , a gun manufacturer since 1852. Like the nonprofit industry, the gun industry is in the midst of a revolution – and an upheaval because of the deadly shootings in Newtown last month.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
JANUARY 9, 2013
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The Agitator
JANUARY 23, 2013
We’ve been talking ‘basics’ in the past couple of posts. Given that, I hope you found today’s headline/subject line as irresistible as I did, when I first read it in my feed from Future Fundraising Now. How straighforward, I thought. What fundraiser wouldn’t want to at least peek at THE ANSWER? FFN’s Jeff Brooks was citing another blogger, John Haydon , who recommended: Say Thanks.
Nonprofit Tech for Good
JANUARY 19, 2013
Date: Thursday, March 14, 2013. Time: 1pm-2:30 EDT. Cost: Free (One Time Only – Usually $50). How to Register: Sign up ! Presented By: Heather Mansfield. View: All Webinars for Nonprofits. View: Winter Webinar Special. This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit.
Fundraising Coach
JANUARY 15, 2013
As we start 2013, I thought I’d share with you an idea from the beginning of my latest book, Fundraising Kick : how you can create an additional month of fundraising this year. Sounds over the top, doesn’t it? But if you devote 1 hour a day for each work day to fundraising, you would be devoting up to around 250 hours a year. That’s more than 31 work days!
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
JANUARY 22, 2013
One of the most powerful things you can do this year is to make more visible to your supporters the impact of their gifts. If you don’t, you are likely to lose your donors and volunteers - as well as the chance to build morale and excitement among your staff. Here’s a great example of an organization doing just that. The Minneapolis Jewish Federation has launched The Make a World of Difference Project , which shows what’s happening in every corner of the world thanks to the Minneapol
Selfish Giving
JANUARY 31, 2013
This week on CauseTalk Radio, Megan and I talk to George Weiner , founder of Whole Whale and former CTO of DoSomething.org , about technology and data for nonprofits. George was part of a WICKED SMAHT team of people at DoSomething.org that developed some of the most innovative marketing and fundraising programs in the industry. Now he’s the leading the charge in a new business that is sure to bring further disruption to the industry – in a very good way.
Nonprofit Marketing Guide
JANUARY 29, 2013
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The Agitator
JANUARY 30, 2013
Market research firm Nielsen has just released what should be one of the more authoritative reviews of consumer use of social media – The-Social-Media-Report-2012. Very comprehensive information that you’ll find helpful as you plan the level of effort your organization should be making with media like mobile and social nets. Some factoids: 17% of US consumer PC time is spent on Facebook.
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Nonprofit Tech for Good
JANUARY 14, 2013
In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It’s so easy to get consumed with and exhausted by the intense volume of content and social media advice posted on the Social Web every day (every hour, every minute, every second) that we often neglect some of our basic needs that keep us mentally fresh and up
Getting Attention
JANUARY 23, 2013
Part 1: This is Getting in Your Way, Stories Will Help. Part 2: Six Story Types to Tell. Today I’m going to show you how to shape and share one of the six types of stories your organization has to tell , the founding story. The Typical Nonprofit Founding Story —. Is yours as deadly as this one? Because you have all the ingredients to make it far more effective.
Nonprofit Marketing Blog
JANUARY 14, 2013
Our brains are actually hard wired to relate to other people’s experiences. When we witness or imagine someone acting, our own neurons fire in the same way they would if we were undertaking the same action. That’s why your heart races when your favorite athlete soars toward the football or you feel fear and sorrow watching a mother struggling to save her child from flood waters.
Selfish Giving
JANUARY 3, 2013
In today’s episode of CauseTalk Radio , Megan and I talk to Craig Bida , Executive Vice President of Cause Branding at Cone , on lessons learned in 2012, and how cause marketers should adjust their course in 2013. We share some of our favorite programs from last year and Craig looks ahead with his 5 Anti-Trends for 2013. If you want to hear from a razor sharp leader in the field who wisely avoided the spiked egg nog over the holidays and instead focused on peering into the future of caus
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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