Nonprofit Marketing Guide

JUNE 11, 2019

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people.

Culture 259

Culture Communication Nonprofits 259

Ann Green

JUNE 25, 2019

Have you seen the recent posts from the Agitator blog about thanking your donors? It’s worth reading, as are all Agitator posts. They cite a study where thank you calls didn’t result in an increase in donations. Thanks, But No Thanks. This prompted a flurry of responses, all in support of thanking your donors, including this one by Penelope Burk, whose research has shown that thank you calls can increase future donations.

Food 253

Food Communication Fundraising Fundraising 253

Selfish Giving

JUNE 5, 2019

I'm back from the Engage for Good Conference in Chicago! The conference was great, as usual. Congrats to David, Megan and the entire Engage for Good team. I moderated two session at the conference and attended several more. A few highlights. 1. Chad Royal-Pascoe , National Vice President for the Boys & Girls Clubs of America outlined a comprehensive 8-point framework for working with corporate partners.

Children 157

Children Law Foundations Food 157

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist.

Marketing 113

Marketing Marketing Education Education 113

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

JUNE 19, 2019

Your most loyal donors are your multichannel donors. Multichannel donors support you in every way possible. They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. You should want all of your donors to interact with your organization the way multichannel donors do! According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors.

Activism 110

Activism Technology Fundraising Fundraising 110

EveryAction

JUNE 6, 2019

Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends. The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products.

Production 93

Production Technology Recruitment Retention 93

Ann Green

JUNE 11, 2019

Summer is almost here, yea! This is often a quieter time for most nonprofits, but you don’t want to be too quiet and ignore your donors. In fact, this is a great time to do some relationship building. You should be communicating with your donors at least once a month and that includes the summer months. Don’t make the mistake of taking a vacation from your donor communication – never a wise decision.

Communication 179

Communication Fundraising Fundraising Nonprofits 179

Selfish Giving

JUNE 26, 2019

This week I've been noticing what I notice. First, it was these warming stripe graphics on Twitter with the hashtag #ShowYourStripes. I was like, "What the heck is this and why is everyone sharing it?" Turns out the stripes show the rise in annual average temperature from 1895-2018 here in Massachusetts. You can find and share your stripe here. What visual can you create that makes people curious and/or clearly shows the dire problem you're trying to fix in the world?

Marketing 113

Marketing Marketing Food Associations 113

Pam Moore

JUNE 30, 2019

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?

Marketing 113

Marketing Marketing Advertising 113

Nonprofit Tech for Good

JUNE 13, 2019

By Alec Green , Chief Marketing Evangelist at NonprofitReady.org , an online hub of 400+ free online courses in topics ranging from fundraising to grant writing, leadership to program management. Too often, nonprofit professionals don’t receive the training they need. We all know the typical explanations – funders don’t allocate enough dollars to professional development, learners can’t give up the time for in-person training, and relevant classes aren’t offered in every area.

Leadership 108

Leadership Nonprofits Advertising Management 108

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Mission Minded

JUNE 7, 2019

We counsel our clients to repeat, repeat, repeat: Get a good message and stick with it—in print, digital, and spoken. The post When it comes to your message, how much is enough? appeared first on Mission Minded.

Communication 89

Communication Nonprofits 89

Nonprofit Marketing Guide

JUNE 25, 2019

Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people. That’s the key theme in Cision’s latest Global State of the Media Report , which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. I often find this report useful as I review my PR strategies.

Communication 236

Communication Activism Values Nonprofits 236

Ann Green

JUNE 4, 2019

Some nonprofits do a good job of communicating with their donors, but many do not and that’s a problem. Mediocre or poor donor communication will hinder your success. If you wonder why your retention rates are floundering that may be the reason. Here are a few common donor communication problems and how you can fix them. Sending your donors the same appeal letter.

Communication 177

Communication Retention Fundraising Fundraising 177

Selfish Giving

JUNE 19, 2019

Robert Rose over the Content Marketing Institute has written a helpful article on the The 7 Core Roles of a 2020 Content Marketing Team. Knowing that nonprofits are just coming around to content marketing and likely wouldn't or couldn't hire for all seven roles, I asked Robert about nonprofits starting with #5 Audience Development Manager and #6 Influencer Wrangler.

Public and Nonprofit Management 113

Public and Nonprofit Management Management Food Nonprofits 113

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Management

Pam Moore

JUNE 12, 2019

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and busines

Leadership 111

Leadership Marketing Marketing 111

Nonprofit Tech for Good

JUNE 14, 2019

By Chuck Spidell , founder of ILLUSIO and a WordPress Strategist committed to helping nonprofits get their websites unstuck and moving forward. If your nonprofit has a website, someone is always looking for a way to get in. Dealing with a hacked WordPress website can be time-consuming, expensive, and emotionally draining. It’s not something you want to experience.

Nonprofit Administration and Development 101

Nonprofit Administration and Development Activism Technology Production 101

Fundraising Coach

JUNE 24, 2019

When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the "alt" text. When you add an image to an email or web page, most programs allow you to fill fields for both "title" and alternative or "alt.". On websites, the alt text can help search engines better understand what your image is about.

Nonprofits 85

Nonprofits Fundraising Fundraising 85

Nonprofit Marketing Guide

JUNE 4, 2019

My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success. Your stories need to be true , or at a minimum, based in fact.

Nonprofits 205

Nonprofits Communication 205

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Ann Green

JUNE 18, 2019

About a year and a half ago I started doing strength training with a personal trainer. My initial assessment was humbling, to say the least, and at the beginning, there were several times I wondered “Why am I doing this?”. But I’ve benefited so much. Not only am I stronger, but I’ve lost weight, I’m sleeping better, my mood is better, and I have a more robust immune system.

Fundraising 132

Fundraising Fundraising Communication Nonprofit Organizations 132

Selfish Giving

JUNE 12, 2019

I moderated a great panel at the Engage for Good Conference with the National Park Foundation on how nonprofits can attract companies from a variety of industries. Kim Hirose from NPF recorded footage from the session and I have eight clips to share with you. 1. In the first clip (14:52) , Stefanie Mathew , vice president of corporate partnerships at NPF, opened the session by explaining just how diverse NPF's partners are - "From A - Z.

Retail 113

Retail Children Foundations Food 113

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. At the core you must earn attention, trust and action.

Advertising 105

Advertising Energy Marketing Marketing 105

Nonprofit Tech for Good

JUNE 3, 2019

On Tuesday, August 6, @GivingTuesday will takeover @NonprofitOrgs for 24 hours to lead a conversation about how to set your nonprofit up for success, what the data tells us about who’s giving on GivingTuesday, and how you can get involved in the biggest giving movement of all time. History of GivingTuesday. GivingTuesday started as a day for anyone, anywhere to give, and it’s grown into the biggest giving movement in the world. .

Culture 97

Culture Activism Fundraising Fundraising 97

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Mission Minded

JUNE 11, 2019

School’s out for summer! That means beaches, barbeques, baseball, and… branding? Yes: branding. Now that hallways aren’t awash in students. The post Summer School: 6 Steps to a Stronger Brand appeared first on Mission Minded.

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Nonprofit Marketing Guide

JUNE 12, 2019

During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest. He asked for some advice as to how his small festival, in a small town, in a remote part of the state, could earn more news coverage.

Law 194

Law Leadership Education Education 194

NonProfit Hub

JUNE 5, 2019

It’s going to happen (if it hasn’t already): one of your employees will find a new job, or move to a new city, or both. They’ll give you their two weeks. If you’re lucky, they’ll stay a little longer. It’s never fun to lose an employee, even if they leave on good terms. But what makes things even messier is when you don’t handle the transition of responsibilities with care.

Food 74

Food Nonprofits Nonprofit Management Management 74

Elevation

JUNE 26, 2019

Maintaining a website is tricky work, especially when you're a nonprofit with limited resources and time. However tedious, it is absolutely essential. A poorly maintained website will cost you, not just figuratively, but in donations. In an industry where trust is of the utmost importance, losing credibility from a poorly maintained site is not an option.

Nonprofits 58

Nonprofits 58

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Pam Moore

JUNE 12, 2019

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The power is at our fingertips to ignite relationships and business results. With this power also comes much responsibility and associated risk. Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it!

Associations 101

Associations Values Marketing Marketing 101

EveryAction

JUNE 10, 2019

Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile.

Nonprofits 61

Nonprofits Fundraising Fundraising 61

Fundraising Coach

JUNE 24, 2019

When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the “alt” text. When you add an image to an email or web page, most programs allow you to fill fields for both “title” and alternative or “alt.” On websites, the alt text can help search engines better understand what your image is about.

Nonprofits 52

Nonprofits Fundraising Fundraising 52

Nonprofit Marketing Guide

JUNE 20, 2019

We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them! I encourage you to add two different communications channels to your internal comms mix, in addition to email and meetings : Instant messaging , whether you use Slack, Microsoft Teams, Google Hangouts, Facebook Messenger/Workplace or some other similar service.

Culture 190

Culture Management Communication Marketing 190

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance