Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound.

Communication 208

Communication Retention Nonprofits Education 208

Ann Green

DECEMBER 17, 2018

Some nonprofit organizations do a good job of communicating with their donors, but many do not. Often the only times you hear from organizations is when they’re asking for donations. Raising money is only part of the fundraising equation. You also need to thank donors, keep them updated on how their gifts are helping you make a difference, and build relationships.

Communication 162

Communication Recruitment Homelessness Fundraising 162

Selfish Giving

DECEMBER 19, 2018

The latest data shows that big companies are employing a larger percentage of the workforce. That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs. Still, it doesn't have to be the end of the world either if nonprofits approach fundraising with businesses from the right perspective. 1. Relax, businesses were never going to be your bread and butter.

Marketing 124

Marketing Marketing Public and Nonprofit Management Children 124

Nonprofit Tech for Good

DECEMBER 3, 2018

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2019 editorial calendar.

Volunteerism 111

Volunteerism Volunteerism Children Homelessness 111

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

EveryAction

DECEMBER 4, 2018

With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. Each of these five organizations exemplifies different ways to make industry best practices and technology tools work in a way that resonates with their supporter base.

Associations 102

Associations Children Technology Activism 102

Pam Moore

DECEMBER 6, 2018

Have you ever led a strategic meeting where you have a specific agenda of big things you want to nail down. You know what I am talking about, right? You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. You are on a mission and so is most of your team. However, there is that one person in the meeting who wants to talk detailed tactics?

Technology 74

Technology Marketing Marketing Production 74

Ann Green

DECEMBER 6, 2018

We’re right in the thick of year-end fundraising season. If you have a campaign underway, I hope it’s going well for you, although it may be too early to tell. A good fundraising campaign is more than just sending out a bunch of appeals and hoping the donations come in. I get a lot of appeals, some from organizations I support and some from ones I don’t.

Fundraising 140

Fundraising Fundraising Communication 140

Selfish Giving

DECEMBER 26, 2018

Hanukkah, Bodhi Day, Solstice, Yule, Dongji, Christmas, Kwanzaa, etc. Whatever holidays you observe, I wish happy ones for you and yours. See you in the New Year! ?? Partnership Notes 1. Something to share with your partners. How to get employees to give more to charity. 2. What happens when you wander through a nut factory, a knitting facility, and a children’s charity. 3.

Food 100

Food Marketing Marketing 100

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Unsurprisingly, other networks followed suit. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected.

Non-Profits 105

Non-Profits Marketing Marketing Disaster Relief 105

Fundraising Coach

DECEMBER 6, 2018

I just returned from training NGO leaders in Lebanon. Prior to the training, I spent time studying Lebanese philanthropy and interviewing people who'd registered. Fundraising is clearly getting harder. I kept hearing the two reasons it was particularly hard in Lebanon were. The government in Lebanon doesn't cover most things other governments cover.

Fundraising 82

Fundraising Fundraising Governance Philanthropy 82

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Pam Moore

DECEMBER 18, 2018

Do you get a serious fear of missing out? FOMO… it happens to the best of us. Thank goodness for FOMO experts who built their brands around providing technology updates, news and analysis so you can stop worrying about missing out. They do it for you. However, the struggle is still real. How do you learn about the awesome shiny objects without actually chasing them?

Technology 60

Technology Marketing Marketing Values 60

Nonprofit Marketing Guide

DECEMBER 18, 2018

Your readers will only gobble up small pieces of information at a time. Writing concisely has always been an important skill for nonprofit communicators, but email and social media have made it a necessity. To get your message across, you have to say it well and say it fast. You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates.

Communication 176

Communication Nonprofits Marketing Marketing 176

Getting Attention

DECEMBER 5, 2018

We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s. But most of us look right past them! You STILL HAVE TIME to launch your team of messengers to advance your year-end campaigns. They’re already fans, so many of them will be eager and effective fundraisers.

Marketing 63

Marketing Marketing Fundraising Fundraising 63

Selfish Giving

DECEMBER 12, 2018

[ NOTE: A big thanks to the 60+ people that subscribed to my newsletter this past week. Welcome! You'll enjoy this newsletter more if you read this first.] Have you ever heard of the Rule of 5 ? Last month, in the Wall Street Journal , columnist Andy Kessler asserted that five is the exact number of meetings you need to close any deal. I think this is right (or pretty close) when it comes to closing corporate partnership pacts.

Philanthropy 100

Philanthropy Advertising Children Food 100

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Management

Nonprofit Tech for Good

DECEMBER 6, 2018

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. . 1) You can get $10k per month in free advertising from Google. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform.

Non-Profits 102

Non-Profits Advertising Social Enterprise Social Enterprise 102

NonProfit Hub

DECEMBER 14, 2018

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Here are some tips on how to craft a successful content marketing strategy. 1.

Marketing 66

Marketing Marketing Values Technology 66

Pam Moore

DECEMBER 18, 2018

Do you get a serious fear of missing out? FOMO… it happens to the best of us. Thank goodness for FOMO experts who built their brands around providing technology updates, news and analysis so you can stop worrying about missing out. They do it for you. However, the struggle is still real. How do you learn about the awesome shiny objects without actually chasing them?

Technology 60

Technology Marketing Marketing Values 60

Nonprofit Marketing Guide

DECEMBER 31, 2018

Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2018, according to Google Analytics page views: FACEBOOK’S LATEST NEWS FEED CHANGES: WHAT NONPROFITS CAN DO by Kristina Leroux DOWNLOAD THE 2018 NONPROFIT COMMUNICATIONS TRENDS REPORT #NPCOMM2018 by Kristina Leroux HOW TO CREATE A FACEBOOK GROUP FROM YOUR FACEBOOK PAGE by Kristina Leroux HOW TO MAKE YOUR NONPROFIT WRITING MORE CONVERSATIONAL by Kristina Leroux WANT MORE MONTHLY DONORS?

Communication 160

Communication Marketing Marketing Nonprofits 160

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Fundraising Report Card

DECEMBER 4, 2018

“What does leadership mean to you?” Ever since we started hiring for four positions at once, I’ve been asking a lot of candidates this question. (P.S. if you’re reading this, checkout our current open positions!) “Well, I think it means not being afraid to roll up your sleeves every once in a while and doing … Continue reading "The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”".

Leadership 60

Leadership Fundraising Fundraising Culture 60

Selfish Giving

DECEMBER 5, 2018

Ever since the team from Allison + Partners came on CauseTalk Radio to talk about how influencers can power cause marketing , I've become convinced my three-legged stool for cause marketing success, which previously included legs for sales, research and content marketing , needs a fourth for influencers. More evidence: Green Bay Packers quarterback Aaron Rodgers and State Farm's efforts to raise money for wildfire victims in California.

Homelessness 100

Homelessness Retail Medical Food 100

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could?

Nonprofits 96

Nonprofits Recruitment Marketing Marketing 96

RAD Campaign

DECEMBER 17, 2018

Online Harassment Persists. rad_admin. Tue, 12/18/2018 - 02:02. Image. Online Harassment in the Age of the #MeToo Movement. Rad Campaign has been partnering with Lincoln Park Strategies to conduct biennial polls to study the shifts in internet use and online harassment since 2014. This data is critical for nonprofits to use for decision-making processes, policy development, and staff guidelines.

Nonprofits 52

Nonprofits 52

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can.

Marketing 60

Marketing Marketing Technology Values 60

Nonprofit Marketing Guide

DECEMBER 19, 2018

“There’s no there there.” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Watch today’s Facebook video for an explanation and some next steps. Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy?

Communication 159

Communication Marketing Marketing Nonprofits 159

Fundraising Report Card

DECEMBER 19, 2018

Zach and Tim interview Dan Doyle, the new Chief Evangelist at Fundraising Report Card. Learn about Dan’s background, why FRC is such a powerful tool for nonprofits and consultants, and how Dan can help you make the most out of it. Click here to listen on YouTube! Topic Timestamps Introduction [00:00] Who are you? [01:16] … Continue reading "Introducing Dan Doyle and Using the Right Tools for Fundraising (Season 2, Episode 10)".

Fundraising 58

Fundraising Fundraising Nonprofits 58

The NonProfit WordPress

DECEMBER 13, 2018

It's critical to keep your site up-to-date, but the WordPress 5.0 upgrade requires extra preparation to do it safely. Here's how to carefully update and give your site the best chance of a smooth upgrade. The post How to Safely Upgrade to WordPress 5.0 appeared first on Nonprofit WP.

Health 52

Health Nonprofits 52

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Nonprofit Tech for Good

DECEMBER 31, 2018

An Interview with Matt Roberts-Davies , General Manager of M-Changa – an official partner of the 2018 Global Trends in Giving Report. According to the International Center for Not-for-Profit Law , there are 6,500+ NGOs registered with the NGOs Coordination Board in Kenya. 1) From the outside, it appears that NGOs in Kenya do not have access to the traditional fundraising services that are so common here in the United States, such as a “Donate” page for processing credit cards and PayPal accou

Disaster Relief 77

Disaster Relief Medical Volunteerism Technology 77

RAD Campaign

DECEMBER 12, 2018

Is There Such A Thing As Online Privacy? rad_admin. Wed, 12/12/2018 - 18:33. Image. Are current Privacy Laws actually protecting people online? Does online privacy actually exist? Your information is out there, whether you like it or not, and the majority of Americans don't trust that social networks will keep their data safe. This infographic Rad Campaign curated, in partnership with Lincoln Park Strategies and Craig Newmark of craigslist, outlines the national survey results about how American

Law 52

Law 52

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can.

Marketing 60

Marketing Marketing Technology Values 60

Nonprofit Marketing Guide

DECEMBER 13, 2018

We’ve rebooted the CALM not BUSY Book Club this week, and I would love for more people to join us! Instead of treating the book club like a traditional reading club, we are focusing on how you apply #CALMnotBUSY in the real world. Each week, I’m posting a challenging scenario based on real stories from communications directors. Here’s this week’s challenge: CHALLENGE #1: Friction around Storytelling Jane knows that storytelling is a great communications and fundraising b

Collaborations 155

Collaborations Management Foundations Communication 155

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance