Nonprofit Marketing Guide
APRIL 9, 2020
Some of you are being asked to do communications work for the first time. Others have been at it a while but feel like you’re drowning in requests and details. No matter what you are working on, there are a few really simple elements to this nonprofit communications work that you can always use to ground yourself and to create a strong foundation for your work.
Ann Green
APRIL 13, 2020
I hope both you and your nonprofit organization are doing okay right now. You may have seen an increase in giving over the last few weeks. In times of crisis, people want to do something. They want to help if they can. I’ve seen an upswing of kindness lately. Now you need to extend that same kindness back to your donors. Give them the best thank you possible.
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Selfish Giving
APRIL 29, 2020
Two things this week. 1. We had a great first Social Impact Book Club meeting last week! Now we're on to the second book and you get to pick it! Just head over to our Facebook group (join the group if you haven't already) and vote on the next book. You have three choices. If you have a book to suggest to the group, just enter it into the comments and we'll add it to the list!
Nonprofit Tech for Good
APRIL 15, 2020
This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% in 2019 and accounts for 8.7% of a nonprofit’s total revenue – and those numbers will continue to grow.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Mission Minded
APRIL 13, 2020
There’s hardly an organization that wasn’t caught off-guard by COVID-19 and its aftereffects. Most scrambled quickly to adjust operations to. The post Are Your Fundraising Messages Ready for What’s Next? appeared first on Mission Minded.
Socailbrite
APRIL 29, 2020
Your nonprofit probably has a worthy mission you’d like others to find out about. Post by Nancy P. Howard. S EO might not seem like something that’s top of mind for many nonprofits. SEO … isn’t that something that tech or marketing firms do? Well, if your goal is to get your campaigns and your organization’s mission to show up in the search rankings, then search engine optimization needs to be a priority.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
APRIL 2, 2020
No doubt the COVID-19 outbreak is affecting your nonprofit organization, possibly severely. You need revenue to cover both planned and unplanned expenses. You may have already heard this over the last few weeks, but I’m going to repeat it. . Don’t stop fundraising. Keep up with what you’ve already planned and make adjustments as needed. Here are some suggestions to help you during this time.
Selfish Giving
APRIL 22, 2020
I've had some great conversations the past couple weeks with nonprofits about what's happening with them during the pandemic, and what questions they have regarding corporate partnerships. Below are the eleven most common questions - and the resources I've been suggesting again and again! 1. I'm scared. Will everything be alright? It will! This will all end someday.
Nonprofit Tech for Good
APRIL 13, 2020
By Erin Booker , Head of Content at Funraise , a fundraising platform built for fundraisers by fundraisers with 20+ third-party integrations. We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. How to make the transition to virtual events, social fundraising, and livestream everything. But what if you’ve already been dipping your toes in that sparkling water?
Mission Minded
APRIL 30, 2020
This guide will help you create the messages that will inspire commitment and loyalty from your existing and new families. The post Are Your School’s Messages Right for Right Now? appeared first on Mission Minded.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Elevation
APRIL 14, 2020
Who is at the forefront of digital marketing for nonprofits? Our list of some of today's leading organizations explores what makes their nonprofit marketing plans so effective. Whether you need to increase your organization’s visibility online, seek inspiration for your nonprofit advertising, or are looking for fresh marketing ideas for nonprofits, check out the work of these NGOs.
Nonprofit Marketing Guide
APRIL 20, 2020
Things could be opening up soon, but it looks like physical distancing is here to stay. Regardless of where you land on the introvert/extrovert scale, COVID-19 has been a challenge. Without notice, many of us went from working in offices filled with people, restaurants, bars, concerts, sporting events, festivals, group exercising and conferences to THIS?!?
Ann Green
APRIL 28, 2020
You may have heard that May 5th is #GivingTuesdayNow. It’s being billed as a day of giving and unity. . I hope that’s the case because the year-end #GivingTuesday is more about asking and sometimes even begging. Just like everything else now, we need to change the ways we do things. This needs to be a true day of giving. Don’t make it the usual money grab. .
Selfish Giving
APRIL 15, 2020
Three things this week. 1. The ' Read With Purpose' Social Impact Book Club ??meets next Thursday, April 23rd @ 4pm ET. Join me and Megan Strand as we discuss our first book: From Generosity To Justice: A New Gospel Of Wealth, which you can download for FREE here. Request to join the 'Read With Purpose' Facebook group here. 2. Last week, I was anxious and sad so I opened up a few spots on my calendar to talk to readers.
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Nonprofit Tech for Good
APRIL 20, 2020
By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more. . With in-person events postponed for the foreseeable future, digital opportunities own the stage. .
Pam Moore
APRIL 23, 2020
Do you remember the early days when you waddled thru the social media mumbo jumbo. When you learned what words like avatar, gravatar, tweet, twit, Twitter, hashtag, pin, post, status update, timeline, micro-blogs meant. Remember how excited you were to get a new follower, like on your Facebook page or comment on your blog? What changed? As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated.
Nonprofit Marketing Insights by GlobalOwls
APRIL 28, 2020
Interview with Vikas Garg, CEO and Founder at abillionveg. A social app to find the best Vegan and Environmentally friendly options anywhere. Review Vegan Products. Every review = $1 donated to a Nonprofit. We have interviewed Vikas Garg, CEO and Founder at abillionveg , to learn more about his background story, how he started abillionveg, and the future he hopes to create through his work.
Nonprofit Marketing Guide
APRIL 14, 2020
Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. I did the same training (minus all the new coronavirus and quarantine examples) about this same time last year. In both years, we asked the same poll questions about what participants would take from the training and focus on as a next step.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Ann Green
APRIL 21, 2020
Donor engagement is always important, and it’s especially important right now. Your inclination may be to do less when you actually should be doing more. Donor Communications: Now is the time for MORE communications, not less. I’d put your more formal newsletter on hold right now and send short updates instead. This will help you stay in touch more often.
Selfish Giving
APRIL 8, 2020
I'm hitting pause on the videos I've been doing the past couple of weeks. Instead, I'm freeing up my calendar so I can talk to as many of you as possible on Zoom about what's happening with your nonprofit and answering any questions you might have. I just want to be helpful! We can talk about sponsorship, cause marketing, content marketing or share our tips on hiding from our fellow cellmates during these trying times.
Nonprofit Tech for Good
APRIL 24, 2020
By Kayla Matthews , writer at ProductivityTheory.com and journalist dedicated to helping others better their productivity. For nonprofits, fundraising can be a challenging proposition. There are strict rules regarding what you can do to collect funds, and what you’re allowed to do with that money once you have it to retain your nonprofit status.
Pam Moore
APRIL 15, 2020
? ?. Brands are feeling the weight of competition in a digital world that never shuts off. Old methods are not working like they use to. Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the digital noise. How do smart marketers win in 2020? How do they stand out in a sea of digital noise?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Mission Minded
APRIL 17, 2020
How your organization can prepare for Giving Tuesday on May 5 amid the uncertainty of Coronavirus. The post Giving Tuesday is May 5: How Can You Prepare? appeared first on Mission Minded.
Nonprofit Marketing Guide
APRIL 15, 2020
I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. You are not alone in being concerned. Brands from every industry are not sure how they should proceed. But a new survey by Unruly asked over 2500 consumers how they wanted to connect with brands during the pandemic and the results show that: People want to hear from you!
NonProfit Hub
APRIL 10, 2020
The fight against coronavirus is all of ours together. Our assurance solely lies in the fact that we won’t be giving up any time soon. COVID-19 has affected every industry in some way or the other ? lockdowns all over the world have resulted in either holidays or work from our respective homes. This doesn’t mean that it’ll affect productivity as humans have been known to adapt and survive.
Fundraising Coach
APRIL 22, 2020
As far as supporters, nonprofits are experiencing an unprecedented generation span. The sheer number and variety of generous givers is amazing, but only if your nonprofit can access them. While engaging supporters across generations is crucial during even normal operations, it’s especially important during uncertain times. Turning to current events, we can see that the COVID-19 pandemic is wreaking havoc across the globe, and nonprofits are more essential than ever to fill in gaps in the pandemi
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Tech for Good
APRIL 2, 2020
By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.
Pam Moore
APRIL 1, 2020
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another? Standing out in a crowd of noise, confusion, spammers and fake bots online is a challenge.
iMarketSmart
APRIL 1, 2020
This is part 3 of 3 in a series. For the first post, go here and for the second post, go here. 5. Engage and offer, don’t ask. We’ve been hearing from a lot of organizations over the past few weeks, and many are putting a total hold on communications to their donors. I would encourage you to do the exact opposite. . Donors are getting bombarded with information and opinions from the media, the government, their friends, their family, social media — you name it!
Nonprofit Marketing Guide
APRIL 29, 2020
As we continue to switch our fundraising, events, and work to digital platforms, don’t forget to keep your volunteers involved too. Today Elizabeth Neufeld, CEO and Founder of Strat Labs, shares some ways you can still get your volunteers to help. ~Kristina. Elizabeth Neufeld. Guest Post by Elizabeth Neufeld, CEO and Founder of Strat Labs. Let’s set the scene.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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