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The Foursquare check-in for Cause Marketing for Dummies in this city is at the landmark that inspired one of the first cause marketing promotions. Are you in Boston, New York or Los Angeles today? Well, it’s your lucky day! Check-in to “Cause Marketing for Dummies&# on Foursquare in Boston, New York and Los Angeles– today only –and one person in each city will win a copy of my first book Cause Marketing for Dummies.
I’m hosting this month’s Nonprofit Blog Carnival , where the theme is quirky, kooky, and off-beat nonprofit marketing and fundraising ideas. It’s time to get creative, people. I promise, you really can do something a little different that grabs people’s attention, while still staying true to your mission. We’ve got plenty of examples to prove it!
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. So much so that many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. 1. 2dCode :: 2d-code.co.uk.
Tweet It’s my pleasure to introduce you to Clover Frederick. Clover is a marketing consultant, speaker, and blogger specializing in nonprofits. As director and founder of nonprofit marketing network in Lincoln, Neb., she helps connect nonprofits with the marketing professionals they need. She’s also the American Marketing Association Lincoln 2011 Marketer of the Year.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
One of The Agitator’s Aussie readers, Jane Coombs, sends this auto-reply message she received from Global Corporate Challenge. Thanks Jane! From: noreply [mailto:noreply@gettheworldmoving.com]. Sent: Saturday, 27 August 2011 6:17 PM. To: Coombs, Jane. Subject: Automatic reply: GCC 2011 Milestone. Thanks so much for your email. The only problem is that you’ve emailed noreply@gettheworldmoving.com which is an unattended inbox…well apart from me of course, but I’m just a computer and I
One of the most effective ways to raise money for your cause or group is by organizing and hosting fundraising events that are designed to attract a crowd. The most successful fun fundraising ideas are those that engage and appeal to a large percentage of the community. By planning and presenting original and fun fundraising ideas, you can raise money and awareness for your organization in your local area.
I get lots of good questions about cause marketing from people who are new to the field. Most of them are about where to start. It’s not always an easy answer as people are at different points in their development. Here are three strategies for cause marketing newbies, regardless of where you are in the journey. 1. I’m a big fan of cause marketing, but everyone else in my office knows nothing about it, including my boss.
I get lots of good questions about cause marketing from people who are new to the field. Most of them are about where to start. It’s not always an easy answer as people are at different points in their development. Here are three strategies for cause marketing newbies, regardless of where you are in the journey. 1. I’m a big fan of cause marketing, but everyone else in my office knows nothing about it, including my boss.
Ceci Dadisman. This week, you are hearing from four guest bloggers about nonprofit events. Guest Post by Ceci Dadisman, Palm Beach Opera. Social media is an important piece of the event marketing puzzle. Unlike most nonprofits that are marketing one product all year long (a charitable cause), a performing arts organization markets multiple different products (performances and events) throughout each season.
Facebook has been making a flurry of changes to the functionality of Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last few weeks. The good news is that the upgrades signal that Facebook is working towards merging these three types of pages (when possible), thus making managing your nonprofit’s presence on Facebook much easier: 1) Facebook Pages are now displayed under “Info > Education and Work&# on personal Facebook Profiles.
One of the most common questions I get is some variation of: We’re a small nonprofit without any fundraising program. Are there ever any conditions where it makes sense for us to hire a fundraiser that gets paid a percentage of what they raise? It’s an understandably seductive question. It seems to contain the promise of great financial gain with limited or no cost.
Here’s some elegantly simply advice from biz guru Seth Godin. It’s quite succinct, so I’ll reproduce in full … Dig yourself a hole. Make big promises. Burn your boats. Set yourself up in a place where you have few options and the stakes are high. Focused energy and serious intent will push you to do your best work. You have nowhere to run, nowhere to hide.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
I came across this appeal at my local Whole Foods Market. These types of cause marketing promotions are common at Whole Foods. I call them passive cause marketing because they don’t involve an ask from the cashier, unlike active cause marketing. The signage is strategically placed right where you swipe your credit card. This is the first time I’ve seen a QR code at the register at Whole Foods.
You know I am a fan of the “new and improved&# nonprofit annual report — which I define as anything that is shorter, clearer, and easier for donors to understand than traditional annual reports. I especially like two- and four-pagers and videos. I’m collecting samples of “new and improved&# nonprofit annual reports on this wiki , and encourage you to add examples too!
Hot off the presses and just delivered via Fed Ex! It’s a surreal moment, exciting, nerve-racking, but it’s great to see the words off the screen and onto paper. Tangible, in my hands. There will be an e-book version of course, but I am so grateful to have been given this opportunity to publish a book while books are still printed on paper.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Tweet Every so often, like last spring, I get calls from potential clients desperately hoping I will give them donors. It’s like they think I have some sort of “magic Rolodex&# that I’ll offer them, a list of people anxiously looking for worthy causes to give to. I’ve never found that Rolodex. Fundraising is a long game of building relationships and proving your impact.
Convio has just released its latest Integrated Multi-Channel Marketing Study and it’s well worth a careful read. Using online survey data from 123 nonprofits, backed by 15 in-depth interviews, the Survey explores key success factors for organizations of all types and sizes that are already engaged in integrated, multi-channel marketing. The Study employs an interesting and helpful filter that focuses on the practices of Novice, Junior, Intermediate and Advanced practitioners.
Welcome to our newest guest blogger, Valerie Lambert. Valerie is an award-winning fundraiser, specializing in Annual Giving, with several articles published on her successful methodologies. She has spent 20+ years working for a variety of nonprofits as a staff member, a board member and as a volunteer. She blogs at Bilou Enterprises on topics related to Annual Giving and career counseling.
I’ve always been interested in how state and national parks– and green spaces in general –can use cause marketing to raise money. These popular places are a national treasure, but government funding is bottoming out. They need to diversify to raise more money. The Los Angeles Times agrees with me. And I agree with them that while adopting cause marketing “options might conjure up a mountain range’s worth of slippery slopes, they’re better than the alternative.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!).
Most nonprofits don’t even know that they have a Facebook Community Page , and those that do have primarily been annoyed by their presence and perplexed by their purpose. That said, the vast majority of community pages are created when you or someone else adds your nonprofit to their personal Facebook Profile under Edit Profile >Education and Work: The good news is that apparently Facebook has changed its mind about its initial intentions for community pages and now allows nonprofits t
Tweet I get the opportunity to work with a lot of faith-based organizations. I love helping them get excited about raising money and showing them that others in the Bible did too. But I’m amazed by a persistent cop-out so common among Christian causes, I’m adding it to my “ Fundraising Myths &# category. The cop out is: this ministry is so important, God will fund it.
Roger, old-timer that he is, and I (and many of our ’senior’ commentators, I might add) are always rattling on about the ‘eternal verities’ of fundraising. The well-established ‘truths’ in all aspects of fundraising — from technique to human nature — that prove out over and over, and endure. The truths we worry too few ‘next generation’ fundraisers don’t or won’t take the time to learn and appreciate and apply.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Recent financial downturns have taken a toll on many charitable and nonprofit organizations. Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt.
Cause marketing was a regular part of my hospital's partnership with Finagle Bakery & Cafe. They're at it again, but this time for the Musuem of Science. Finagle Bakery & Cafe is a doing a nice thing this week for Joanna and me, and a great thing for Boston’s Museum of Science. All this week Finagle Bakery & Cafe is donating $1 to the Museum of Science for every additional Like it gets on their Facebook page and for every retweet the promotion gets on Twitter up to $1,0
Gail Perry. For the last guest post in our series on event fundraising, Gail Perry gives us a slightly different take on events. And while she doesn’t suggest you give up on events altogether, she does suggest you take a look at how you currently use events to fundraise. Guest Post by Gail Perry, Gail Perry, Fired-Up Fundraising. Fundraising events are a foundation for many nonprofit fundraising programs.
No doubt. I absolutely believe in the power of the Internet and social media to foster social good and create social change, and I’ve written plenty of blog posts that say as much, but I’d be remiss if I didn’t also acknowledge that the rise of the Social Web has created some very real and serious challenges for the nonprofit sector, such as: 1) The 24/7 bad-news-is-#BreakingNews cycle.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Tweet I’m currently teaching a college course on internet marketing. This week I’m really pushing them to define their target market. Most of them are trying to say, “Really, my market is everybody.&#. Are you doing this with your fundraising? If you are, “marketing to everyone&# is a sure way to fail. Here’s what I posted in the class forum: You’ll find, when you market to “everybody&# you end up reaching nobody.
Whether you are part of a nonprofit organization, an action campaign, a local community, or a school, you know that it is through stories you can showcase your work, change people's minds, inspire them to make change, or join you to make a difference. As we all continue exploring the vast horizons of the internet and the social tools it offers, be sure to check out the applications that help you continue telling stories with the power of video, maps and more.
Most web folks regard Jakob Nielsen as the guru of website usability and human-computer interaction. As reported by Melinda Krueger on ClickZ Marketing News , here’s the first item I’ve seen regarding his insights on the usability of mobile sites. I wish it were more thorough, but it’s a start. Some of Nielsen’s thoughts … Mobile user has low commitment to any mobile content, so poor usability is even more of a killer than with computers.
The excitement is growing for Cause Marketing for Dummies! (Okay, so these people are in line to meet Sarah Palin. But if Palin had crowds this big, just imagine the reception for CM4D!). Joanna and I will be busy online and offline over the next few months talking about all the great things that can be found in the newly released Cause Marketing for Dummies.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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