Nonprofit Marketing Guide

JUNE 30, 2014

'Danielle Gates. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Gates is the communications assistant for the marketing and communications department at RedRover. She supports the team through social media, copywriting and design, and embodies RedRover’s values of being ever-vigilant and ready to spring into action.

Communication 244

Communication Public and Nonprofit Management Nonprofits Management 244

Fundraising Coach

JUNE 17, 2014

'A while ago, I was invited to be a guest lecturer at Brandeis. As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy? I''m guest lecturing at Brandeis right now and would love to show the power of social media.

Marketing 111

Marketing Marketing Non-Profits Advertising 111

Nonprofit Tech for Good

JUNE 8, 2014

'Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofits that have not yet adopted a mobile-first approach to online communications and fundraising can use the new data to help convince executive staff and board that a new mobile-compatible website should be high on their priority list.

Technology 110

Technology Fundraising Fundraising Communication 110

iMarketSmart

JUNE 24, 2014

'Brian Saber, president of Asking Matters, has spent his career asking for donations on behalf of nonprofits. Now he’s really done it with a cool online test that helps you determine your asking style so you can improve upon it by focusing on your strengths to close more gifts. Try it out here. P.S. – In case you’re wondering how I did… I am a “kindred spirit” (according to the test).

Fundraising 101

Fundraising Fundraising Nonprofits 101

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

The Agitator

JUNE 11, 2014

'Roger has written on several occasions about the obstacles that nonprofit boards can present to effective fundraising and growth — see, for example, here and here — especially when it comes to direct response fundraising. Similarly, Tom Harrison, chairman of Russ Reid, writing a recent column in Fundraising Success , recited some of the ‘wisdom’ he’s heard from board members: slash the acquisition budget in digital, mail, DRTV in order to improve the current year’s

Nonprofit Management 99

Nonprofit Management Management Fundraising Fundraising 99

Getting Attention

JUNE 5, 2014

'Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. She’s a 24/7 newshound and loves to match the right story with the right journalist. Freedom of the press is one of the founding principles of American democracy, and the press is our vehicle for making our voices heard and driving change.

Public and Social Policy 82

Public and Social Policy Poverty Insurance Advertising 82

Fundraising Coach

JUNE 6, 2014

'This month''s Church Executive features an interview with me on how pastors can use social media for fundraising. The editor pulled out 15 of the most important tips I''ve learned, both pastoring a church and in coaching church planters and others in ministry fundraising. It was fun to see what she chose! Social media tips for online fundraising. It’s OK to ask for money.

Non-Profits 110

Non-Profits Participation and motivation Fundraising Fundraising 110

Nonprofit Tech for Good

JUNE 15, 2014

'The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The rapid rise of mobile and social media has directly correlated with a rise in Internet trolls —individuals whose sole purpose is to rant, vent, and incite discord. Most users of mobile and social media have come to recognize a troll and ignore rather engage them.

Energy 104

Energy Activism Fundraising Fundraising 104

Nonprofit Marketing Blog

JUNE 19, 2014

'We know that emotion is tied directly to giving , but does it matter when it comes to sharing online? This week, Business Insider shared a chart to illustrate the primary emotions evoked by the top 10% of most shared content. Awe, amusement, and joy are among the top emotions that prompt people to share with their networks. However, the emotions that work to power the viral engine are not necessarily the same ones that drive people to give.

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The Agitator

JUNE 24, 2014

'Sooner or later someone in your organization, totally devoid of fundraising knowledge (likely the CEO, a board member or the spouse of one) is going to come up with the brilliant idea of changing your organization’s name. Or your logo. Or your tagline. Or your graphics and copy style. Heaven help you. Because if they succeed your organization’s likely to be out of business or at least headed for a fire sale.

Nonprofit Management 98

Nonprofit Management Management Communication Fundraising 98

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Mission Minded

JUNE 27, 2014

'Is your newsletter one that people welcome? Do your supporters read and get inspired by it? If you’re not sure, or if you have a sinking feeling it could be better, we’re offering 7 ways to make your writing the kind people want to read. Most of these ideas will make your annual report, website, […].

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Nonprofit Marketing Guide

JUNE 11, 2014

'Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. In case you are brand new to social media, hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag.

Communication 216

Communication Nonprofits Fundraising Fundraising 216

Fundraising Coach

JUNE 3, 2014

'I''m just finishing up another family trip to Walt Disney World. Every time I''m here, I study the culture, habits, and design of the parks and resorts. I''m fascinated by their attention to detail, their ability to create brand new merchandising opportunities, and their ability to engage guests of all levels. I''ve written about lessons on giving donors a behind the scenes experience and three things Disney can teach you about fundraising celebrations.

Retention 103

Retention Communication Culture Fundraising 103

Nonprofit Tech for Good

JUNE 15, 2014

'Thanks to a sponsorship from the Public Interest Registry , for the first and only time all Nonprofit Tech for Good webinars are being offered for free to the nonprofit community. Nonprofit Tech for Good occasionally offers free webinars, but the paid series has never before been offered at no cost to the public. Over the last five years more than 25,000 nonprofit staff worldwide have attended webinars offered by Nonprofit Tech for Good (free and paid), and thanks to this new sponsorship that

Nonprofits 103

Nonprofits Fundraising Fundraising 103

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Management

Getting Attention

JUNE 10, 2014

'I’m seeking your ideas this time round! Please tell me ( in the comments below ) what your summer camp looks like —i.e. how are you planning to use summer to get inspired, energized and even smarter? And how will you integrate that experience and the results into your work approach and/or activities in the fall. Pls share your ideas and hopes here.

Activism 76

Activism Marketing Marketing Communication 76

The Agitator

JUNE 19, 2014

'Kim Wallace, co-author of the fascinating Why People Don’t Buy Things , just posted a terrific guide to making and using Donor Testimonials. Not only does Kim explain why donor testimonials are so effective, he also illustrates his points on producing outstanding testimonials with this video collection of the real things. Here are Kim’s 10 tips for success: 1.

Communication 96

Communication Fundraising Fundraising 96

Nonprofit Marketing Blog

JUNE 11, 2014

'Are you red hot? Or true blue? It’s no secret that color evokes emotion and is a key visual indicator that communicates meaning. But just how much goes on in our minds when it comes to color? Marketing strategist Gregory Ciotti offers an excellent review of how color can influence brand preference and, in turn, how we feel about the messages we receive.

Psychology 73

Psychology Manufacturing Fundraising Fundraising 73

Nonprofit Marketing Guide

JUNE 25, 2014

'I have been preaching alternative annual report formats for quite a while now, but I know a lot of you are still either too nervous to make a change or can’t get approval from above. If you are in that situation, you should try a 4-page annual report first before moving to infographics, postcards or video. A 4-page report still gives you the basic layout of a longer report, but isn’t as scary sounding as “infographic” or “video” might be.

Communication 214

Communication Nonprofits 214

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Fundraising Coach

JUNE 20, 2014

'Years ago, the school that employed me as a fundraiser paid for a subscription to the Chronicle of Philanthropy. So when I began running a development shop, I made sure the Chronicle subscription was in my budget. But then, somewhere along the line, I realized two things: The stack of Chronicles just kept piling up on my desk. And I was getting pretty much all the news I wanted from their free Philanthropy Today email.

Philanthropy 86

Philanthropy Nonprofit Leadership Leadership Fundraising 86

Nonprofit Tech for Good

JUNE 29, 2014

'Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. That said, Google+ is low on the priority lists of most nonprofits. Many nonprofits are curious, but lack the resources necessary to create and manage yet another social network.

Nonprofits 96

Nonprofits Activism Production Management 96

Getting Attention

JUNE 3, 2014

'Your strong response to The Truth Behind Nonprofit Marketing Help-Wanteds strengthened my conviction to dig further into hiring and job/project hunting practices in our field. So many organizations wear blinders when hiring, that there’s a lot of room for improvement—true low-hanging fruit! As always, I learned so much from you and other members of the Getting Attention community who shared experiences and other comments on this post.

Marketing 75

Marketing Marketing Advertising Nonprofits 75

The Agitator

JUNE 8, 2014

'Or should it be “Fired with enthusiasm”? There’s a big difference as UK fundraiser Ken Burnett sees it. Awhile back, as part of a series Proud to be a fundraiser , Ken wrote Keeping the right fundraisers. He wrote of fundraisers as either “radiators” or “drains” … The radiators, who spread heat and passion, radiating the warm glow of making a difference.

Retention 93

Retention Nonprofit Management Management Fundraising 93

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Nonprofit Marketing Blog

JUNE 18, 2014

'Imagine: You’ve worked long and hard to grow a strong relationship with your communications colleagues (or, if you’re on the communications side, with your fundraising colleagues). You all know that working as a team to solicit, gather, and share insights on supporters is the path to strong and lasting relationships that motivate greater giving, plus desired actions on other fronts.

Marketing 72

Marketing Marketing Fundraising Fundraising 72

Nonprofit Marketing Guide

JUNE 10, 2014

'I’m getting a lot of questions about questions — the ones you should ask donors or other supporters of your work in surveys. First, yes, surveying your donors a couple of times a year is a great idea. It not only gives you information you can use to adjust your programs and how you market and fundraise for them, but surveying also demonstrates that you actually care what your donors think!

Communication 209

Communication Marketing Marketing Fundraising 209

Mission Minded

JUNE 4, 2014

'Ahhh. Admissions season is over, summer is nigh, and it’s time to recharge before the fall frenzy starts up again. Before you take out the margarita glasses, Mission Minded is here with a suggestion that you’ll thank us for later (though you might not feel too fondly towards us in the next few paragraphs): You […].

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Nonprofit Tech for Good

JUNE 5, 2014

'Over the last two months Nonprofit Tech for Good presented a free webinar based on the newly released book Mobile for Good: A How-To Fundraising Guide for Nonprofits. Attended by more than 2,000 nonprofit professionals and volunteers, the webinar featured one best practice from each of the book’s sixteen chapters and provided the basis for writing and implementing a comprehensive mobile and social fundraising strategy.

Fundraising 81

Fundraising Fundraising Nonprofits Communication 81

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Getting Attention

JUNE 16, 2014

'Please post your open nonprofit marketing positions here. Communications Counselor , Full Court Communications (Oakland, CA). Communications Manager , The Education Alliance. (New York, NY). Communications Specialist , Capital Area Food Bank of Texas (Austin, TX). Communications Specialist , FHI 360 (Atlanta, GA). Digital Advocacy Intern , NARAL Pro-Choice America (Washington, DC).

Marketing 75

Marketing Marketing Public and Nonprofit Management Law 75

The Agitator

JUNE 18, 2014

'You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t. What we do have is mass of accumulated tribal wisdom, often conflicting, seldom empirically based.

Nonprofit Management 93

Nonprofit Management Management Marketing Marketing 93

iMarketSmart

JUNE 4, 2014

'Here you can find a combination of two impressive new studies focusing on estimates of wealth transfer and philanthropic giving by households during the period from 2007 through 2061. I find this fascinating because the authors (John J. Havens and Paul G. Schervish) have revised their previous estimate of $41 trillion upward to a whopping $59 trillion. “Our current estimate of wealth transfer for the 2% growth scenario is $58.1 trillion in 2007 dollars for the 55-year period from 2007 thr

Taxation 70

Taxation Philanthropy Fundraising Fundraising 70

Nonprofit Marketing Guide

JUNE 20, 2014

'Finding the good stuff on the web for you! Ready to wrap up the busy week with some Mixed Links? Let’s do it… The deadline to submit your blog post for the Nonprofit Blog Carnival is June 23rd. Lori Halley of Wild Apricot is looking for what inspires you, advice you’d give to newcomers to the field, or what drives you to innovate. If you are looking for new donor prospects, here are some simple questions you should always ask.

Marketing 182

Marketing Marketing Fundraising Fundraising 182

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance