February, 2020

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Newsletter: How a Business Should Pick a Cause Partner ; Why Asking for Donations at the Cash Register Can Backfire ; A Baby Boomer Curator of Natural History is Killing It on TikTok

Selfish Giving

I had an interesting conversation with a corporate client the other day about the best way for her company to pick a nonprofit partner. I have to admit my first response was: "It can be kind of complicated." It's complicated because there are a lot of variables that go into picking a nonprofit partner. As I talked to her, I started drawing circles and writing things on them.

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Make a Good Impression by Showing Some #DonorLove

Ann Green

Not long ago while I was scrolling through my email, one message stood out. It was a thank you video from a nonprofit organization. A week or so before that I received a thank you card from another nonprofit. Unfortunately, those are the only examples of #DonorLove from the last few weeks that I can share with you. I’d also like to tell you I received a bunch of wonderful thank yous after I made my year-end gifts, but I can’t.

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3 Infographic Tips for Nonprofits

Nonprofit Tech for Good

Amelia Kohm, Ph.D. , is the founder of Data Viz for Nonprofits , a design consultancy that delivers high-quality visualizations that help organizations to quickly grasp their data, improve their work, and show their impact. Seems nonprofit communications folks everywhere have jumped on the infographic bandwagon. The thinking goes something like this: if they won’t pay attention to what we have to say about climate change, homelessness, or education in written form, maybe they will if we say it i

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Fundraising in an age of coronavirus (Covid-19)

Fundraising Coach

If you’re one of my private coaching clients, you’ve already heard me ask: what preparations are you making for the possibility that your fundraising event might be canceled due to the coronavirus (now officially called Covid-19)? The numbers of coronavirus seem to still be low outside of China. But reports are that the current total numbers dwarf the SARS epidemic.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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7 Top Digital Marketing Strategies for the Brave and Bold in 2020

Pam Moore

?. Brands are feeling the weight of competition in a digital world that never shuts off. Old methods are not working like they use to. Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the digital noise. How do smart marketers win in 2020? How do they stand out in a sea of digital noise?

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The 6 Most Important Steps in Nonprofit Branding

Mission Minded

Great branding takes time—a commodity that you’ve likely got in short supply. Nonprofit leaders are constantly pressed for time, staff. The post The 6 Most Important Steps in Nonprofit Branding appeared first on Mission Minded.

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Is Your Communication Donor-Centered?

Ann Green

Is your communication donor-centered? Really, is it? Because often it’s not. You see countless examples of generic, organization-centered communication that barely acknowledges the donor. Plain and simple, donor-centered means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

This is the second post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print).

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Leadership tensions in fundraising

Fundraising Coach

Leaders are an amazing group. They regularly tackle issues no one else is willing to. And, in the midst of being pulled apart by multiple interest groups, they figure out which priorities to focus on. Leadership is not for the faint of heart! Add to that the tensions created in a fundraising context. In a business, customer service drives your revenue.

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Once Upon a Digital Brand: 6 Brand Storytelling Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Only 43 Percent of Organizations Met Their Major Gift Fundraising Goals in 2019

iMarketSmart

You don’t have to be Sherlock Holmes to know that major gift fundraising is of the utmost importance. Whether it be reports from Giving USA , the Association of Fundraising Professionals Fundraising Effectiveness Project , or Fundraising Report Card’s Live Benchmarks , all signs point towards fewer donors giving more dollars. The math isn’t tricky. Less donors and more dollars equates to larger average donation amounts, and a growing reliance on major donors to help charities attain their fundra

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Mailbag: How Do I Get a Corporate Partner to “Pay Up” After an Event?

Selfish Giving

Q. Any suggestions for getting local businesses to “pay up” after an event where we gave permission to use our name/logo in exchange for a set % of sales that day? By no means is this the first time I’ve had to “nudge” for payment. My usual follow-up email works in getting the check. But right now I have 2 places who are dragging their feet. My typical emails say: "Just following up, would like to get something in the next newsletter, or need to report results to the Board" (something along thos

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How to Move Away From Your Generic Communication

Ann Green

Are you guilty of sending all your donors the same appeal and thank you letters? In these letters, you never thank a donor for their past support or acknowledge they’re a monthly donor. If that’s not bad enough, many of these letters use vague and impersonal language and even worse, jargon. You can do better, and frankly, you have to do better. Generic communication isn’t going to help you keep your donors.

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10 Common Misconceptions Nonprofits Have About Bitcoin Fundraising

Nonprofit Tech for Good

By Alex Wilson and Pat Duffy , co-founders of The Giving Block. Nonprofits have been accepting cryptocurrency donations for over a decade. The recent spike in cryptocurrency fundraising was sparked by IRS guidance which provided clarity and ignited the trend. Over the last couple of years, we’ve spent hundreds of hours talking to senior nonprofit leaders across organizations both large and small about Bitcoin and other cryptocurrencies.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Donor Data: 5 Data Tips for More Efficient Fundraising

Fundraising Coach

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser , these interactions provide a wealth of information. If you’re not leveraging this data for more efficient fundraising, you’re missing out.

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Your School’s Strategic Plan Needs Commitment, Courage, and Clarity

Mission Minded

Successful independent schools across the country are, for the first time in decades, watching waitlists shrink and enrollment numbers soften, The post Your School’s Strategic Plan Needs Commitment, Courage, and Clarity appeared first on Mission Minded.

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Lynne Wester : The Four Pillars of the Donor Experience

NonProfit Hub

We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. We see this in the fact that 95% of our gifts come from 5% of our donors, and in higher education, the alumni giving rate is falling each and every year.

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Newsletter: Sponsorship Sales Advice from a Race Car Driver ; Revealed: The B2B Purpose Paradox ; Why Nonprofit Events Should Go Vegan

Selfish Giving

Here's our first pick for the Social Impact Book Club ! Megan Strand from Engage for Good and I chose Darren Walker's From Generosity to Justice: A New Gospel of Wealth. We're really excited about this book because Darren is proposing a new, bold vision of philanthropy that is truly transformative and world-changing. That sounded good to us - and is just the kind of "meta" message we wanted to kick-off the book club.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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You Have Options When Creating Your Annual Report.

Ann Green

Are you dreading putting together your annual report? You think it’s time-consuming, but it’s something you always do. Plus your board wants you to do it, although you’re not sure your donors actually read it. And why would donors want to read an annual report when many of them are long, boring, and basically a demonstration of the organization patting itself on the back?

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3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you.

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Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)

iMarketSmart

There’s a theme to major and legacy gift fundraising. You don’t have to be Sherlock Holmes to uncover it. It’s the importance of relationship building. At the root of every major or legacy gift made there’s an intimate and undoubtedly deep connection between a donor and the organization. Relationships, and a strong sense of connection to your cause are major drivers of philanthropy.

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The 3 Social Media Strategies Every Nonprofit Should Employ

Elevation

Social media is a great way to engage a large audience without spending a lot. With just a little bit of creativity, your nonprofit can expand its audience reach by using social media as a promotional channel. However, it takes more than posting an image with a witty caption to create a nonprofit social media campaign.

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How to Scale Recurring Giving for Sustainable Growth

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

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What Form 990 Do You Need? A Nonprofit Guide

NonProfit Hub

Tax season is complicated. You might think nonprofits would have an easier time, being tax-exempt, but that isn’t necessarily true. Every year, nonprofits are required to submit their Form 990 , which is what allows the organization to maintain its tax-exempt status. As such, the 990 is quite an important document that can cause some issues for your nonprofit if not prepared properly.

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Mailbag: What Tools Do Nonprofit Teams Use to Manage Sponsorship Fulfillment?

Selfish Giving

Q. I work for a larger arboretum in the Chicago suburbs and believe it or not, our biggest challenge is working with other teams here to stay organized! I am hoping to find suggestions or ideas from other organizations that work to ensure that internal teams are keeping up with mutually agreed benefits such as logos or signage, acknowledgement in press releases, and on-site presentations, etc.

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When to not follow up #followupfriday

Concord Leadership

Every Friday, I send a quick email to leaders who want to make a difference around the world reminding them to follow up with people, on projects, or with themselves. Today’s email struck such a chord with readers that I’ve been asked to share it here on the blog. Happy reading! If you want these […]. The post When to not follow up #followupfriday appeared first on The Concord Leadership Group, LLC.

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5 Social Media Templates for Nonprofit Fundraising Events

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect. Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Just plug your content into the placeholders, and you’re good to go. 1) Introduce your event theme with eye-catching imagery. Your first post should pop the most and inspire your supporters to stop scrolling and take note that you’ve got something big on the horizon. .

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Engage, Empower, Excel: Transforming Performance in the New Era of Work

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

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Major and Legacy Gift Fundraising Is Changing… Blame Robocalls.

iMarketSmart

Relationships building is part art, part science. And, as we all know, raising major and legacy gifts is all about building meaningful relationships. Over the past few years, the strategies and tactics nonprofits employ to raise major and legacy gifts has evolved and changed, and with good reason. Tactics from the past simply don’t work as well as they once did.

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3 Case Studies: How Google Ad Grants Help Nonprofits

Elevation

Hear the stories of what these three nonprofits were able to achieve with the Google Ad Grant , which offers in-kind grants of free advertising for nonprofits. For 501(c)(3) organizations looking for how to boost donations, increase traffic, or recruit new volunteers, Google Ad Grants is a powerful resource. Vaccinate Your Family and Dreamscape were both using the Google Ad Grant before partnering with Elevation, but sought help achieving specific nonprofit marketing goals and navigating some of

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How Artificial Intelligence is Transforming Nonprofits

NonProfit Hub

When you think of nonprofits, you don’t always associate them with “high-tech.” But that might be changing soon. With artificial intelligence becoming a major part of private businesses, nonprofits have also started using AI for automating the procedures and tasks. This has helped to save employee’s time and the valuable investment of the organization. .

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Newsletter: Remembering a Nonprofit Legend ; Here’s Your Social Purpose Playlist ; This Nonprofit Grew Its YouTube Channel From 40K Monthly Views to 4M

Selfish Giving

John Haydon didn't work in corporate partnerships and cause marketing. He was so much bigger than our little niche. John was a bonafide superstar in fundraising. He had tens of thousands of followers and was frequently ranked the #1 influencer in the nonprofit sector. John was a speaker, consultant, blogger, podcaster and author. He was also a dad, brother, friend and fiancé.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a