Selfish Giving
OCTOBER 18, 2011
Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions.
Nonprofit Marketing Guide
OCTOBER 7, 2011
I’m a nonprofit marketing geek, so I get really, super excited about things like awesome nonprofit thank you emails. That’s why you are here, right? This week I received a thank you email from Stacey Monk of Epic Change. You may know Stacey and her organization as one of the shining examples of using Twitter for fundraising via campaigns like Tweetsgiving/Epic Thanks and To Mama with Love.
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Nonprofit Tech for Good
OCTOBER 31, 2011
The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters.
Get Fully Funded
OCTOBER 29, 2011
Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. 1. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. 2. They are willing to do whatever it takes to see their nonprofit organization succeed.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
OCTOBER 16, 2011
Two of the biggest technological curses infecting fundraising are Word and Excel. Microsoft might be the archenemy of intelligent fundraising. Word, with its copy and paste function has demeaned and degraded copy to the point where we’ve convinced ourselves that the homogenized gruel we serve our donors is truly good copy. Heaven help us. [I've warned about 'copy & paste' in a broader context before!].
Fundraising Coach
OCTOBER 11, 2011
As the economy continues to falter (or barely grow), we need people’s donations more than ever. But if we operate from a place of “need,” we can start sounding like we think we’re entitled to people’s money. We never are. So it’s more important than ever that you have your donor relations system in hand. Here are some things to be thinking about as you review your plan.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
OCTOBER 20, 2011
That’s the question that the MetroWest Health Foundation asked today on Twitter. Turns out that the current name of the e-newsletter is . ”E-Newsletter.” Here’s what it looks like. I do have a ton of nonprofit e-newsletters in my inbox called “E-Newsletter” so it’s not like that’s a horrible thing.
Nonprofit Tech for Good
OCTOBER 10, 2011
How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. However, from browsing more than 80,000 nonprofits on Twitter over the last three years, the vast majority of nonprofits follow a lot less than they are being followed.
Get Fully Funded
OCTOBER 17, 2011
Are you fundraising on purpose? That may seem like a silly question. But it’s one that needs to be answered. So I’ll ask it again. Are you fundraising on prpose? Or are you just taking whatever comes along? There’s a big difference. When you’re fundraising on purpose, you have a plan. You’ve put some thought into what you want to do to raies money and which groups of donors and prospects you want to approach, and how you’ll do it.
The Agitator
OCTOBER 4, 2011
Yesterday I pointed readers toward the powerful infographics used by Charity:Water and asked for some additional nominees. Here’s an infographic from Blackbaud that tells it all with respect to the revenue benefits of multi-channel fundraising. You can view the original in larger size here. One thing infographics force you to do is focus on the absolute essentials of your message.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraiser Ideas
OCTOBER 23, 2011
Jill Murphy , founder of Good by Design , works with people starting and running socially beneficial businesses and entrepreneurial nonprofits. She helps people do good work well by connecting systems with vision and values. Luke: Are you involved with fundraising right now? If so, what do you do? If not, what is your background with fundraising and what do you do now?
Selfish Giving
OCTOBER 25, 2011
It’s something that comes up again and again. Will consumers buy a product or use a service just because it supports a cause? I don’t buy it, and fizzled experiments from Causeon to Edun to CauseWorld to GoodSearch show that while consumers do indeed want a world with causes, a cause world is a different matter. Brand and margin lead (e. g.
Nonprofit Marketing Guide
OCTOBER 18, 2011
Melinda McKee. Does your audience understand what you’re telling them? Melinda McKee shares her tips for making sure your message is understood by the people you are trying to reach in today’s guest post. ~Kivi. Guest Post by Melinda McKee, Public Relations and Communications Director for NCGives. Ever feel like your nonprofit’s communications are playing out like a game of telephone?
Nonprofit Tech for Good
OCTOBER 24, 2011
Defying its name, Tumblr user growth has accelerated dramatically in 2011 ( up 218% over last year ) and the eleven nonprofits listed below are paving the way for early adoption in the nonprofit sector. Part-blogging, part-social networking community, Tumblr makes an interesting choice for blogs that are specific to a campaign or cause – especially if you have a lot photos and videos to share.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Getting Attention
OCTOBER 3, 2011
Mindmap: Jane Genovese. Thanks to my friend and colleague Beth Kanter for sharing her insights in this guest post. Beth is a persistent innovator in guiding nonprofits to power greater change as networked users of social media tools. She recently partnered with Alison Fine to author The Networked Nonprofit , a superb guide to doing so. This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation.
The Agitator
OCTOBER 4, 2011
Yesterday I pointed readers toward the powerful infographics used by Charity:Water and asked for some additional nominees. Here’s an infographic from Blackbaud that tells it all with respect to the revenue benefits of multi-channel fundraising. You can view the original in larger size here. One thing infographics force you to do is focus on the absolute essentials of your message.
Fundraiser Ideas
OCTOBER 20, 2011
Opening your heart to a child who needs a family to love him or her is a blessing for both you and the child. However, many adoptive-parents-to-be struggle with affording the costs associated with the adoption process. Following are 10 excellent adoption fundraising ideas that can help you bring that new family member home. Host a themed dinner event.
Selfish Giving
OCTOBER 11, 2011
Last week I was meeting with a friend and talking cause marketing, of course. He explained he had recently seen a cause marketing promotion between the Arthritis Foundation and Massage Envy and thought it was a great partnership. Massage Envy customers, Arthritis sufferers and their supporters would benefit from the therapeutic touch of massage and the Arthritis Foundation would reap a donation.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
OCTOBER 4, 2011
A question I hear a lot from my readers is “How much time do I need to devote to marketing when it’s just me?” Many nonprofit communicators are simply over-tasked and wearing too many different hats. What I usually tell people who are freaking out because they have too much to do is to first take a deep breath. Then find a quiet place away from your to-do list and try to see the big picture.
Nonprofit Tech for Good
OCTOBER 30, 2011
This holiday season your friends, family, clients, work colleagues, and major donors will likely be deluged with hundreds of tweets, status updates, and emails wishing them “Happy Holidays!” That’s the Web we all now live and work by, but this year a good old-fashioned holiday greeting with a hand-written note sent via snail mail would likely make a very strong impression – especially if the proceeds benefit a nonprofit.
Fundraising Coach
OCTOBER 4, 2011
My friend Joe Waters got me to seriously think about cause marketing. Thanks to him, I’ve now been seeing cause marketing everywhere…sort of like when you buy a car and then start seeing them all over the place. Enough already. Today was a bit over the top. I was on a Delta flight back from conducting a board orientation in Chattanooga. As the beverage service was about to start, the stewardess told us that Delta’s annual tradition in October was to sell pink martinis and pink
The Agitator
OCTOBER 5, 2011
Of all the tributes I’ve read to Steve Jobs, this observation from Seth Godin most struck me … “Steve devoted his professional life to giving us (you, me and a billion other people) the most powerful device ever available to an ordinary person. Everything in our world is different because of the device you’re reading this on.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Fundraiser Ideas
OCTOBER 18, 2011
When people talk about fundraising, we often think of a group of people getting together and raising money for an organization. However, what about the times when it’s just you trying to raise money for a worthy cause that is dear to your heart? Following are 10 simple fundraising ideas that you can implement: Door-to-door. It may sound old fashioned, but there is a reason why big organizations still use door-to-door fundraising as their primary method.
Selfish Giving
OCTOBER 13, 2011
My friend David Neff is a pretty incredible guy. He’s an author. He’s a fright master during the Halloween season. And he starts cool things like Lights. Camera. Help., a nonprofit that helps other nonprofit use film and video to tell their stories. David even hosts an annual film festival in Austin, TX to showcase films-for-a-cause. A big winner in the festival this year was the documentary On Coal River.
Nonprofit Marketing Guide
OCTOBER 5, 2011
Julia Reich. This is Part 1 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. ~Kivi. Guest Post by Julia Reich, Julia Reich Design. If you’ve never worked with a designer before, the task can seem daunting. I’ll try to demystify the process. Intro. You may have just completed a strategic planning process, and are ready to hire a designer to overhaul your entire communication system with a newly refined vision and mission.
Nonprofit Tech for Good
OCTOBER 30, 2011
Last week I did a 30-minute interview with Rey Ybarra at the New Media Radio Hour – my first radio interview ever! The topics of discussion ranged from how the Web and its tools have evolved over the 15 years to the importance of early adoption to why your social media campaigns are only as good as the human behind them. You can listen to a podcast of the interview about Social Media for Social Good: A How-To Guide for Nonprofits.
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Fundraising Coach
OCTOBER 31, 2011
A couple months ago, I was asked why I thought Google+ is great for job seekers. Here’s what I replied: I am an executive coach and a geek who loves G+. Here are five reasons I think G+ would be fabulous for job seekers. Like Twitter, you can follow anyone without having to have them follow you back or “connect” with you. This is huge for job seekers looking to connect with new people.
The Agitator
OCTOBER 5, 2011
Of all the tributes I’ve read to Steve Jobs, this observation from Seth Godin most struck me … “Steve devoted his professional life to giving us (you, me and a billion other people) the most powerful device ever available to an ordinary person. Everything in our world is different because of the device you’re reading this on.
Fundraiser Ideas
OCTOBER 3, 2011
Raising money for a great cause isn’t necessarily hard; raising large amounts of money is, however. One way to raise substantial funds is to offer your stakeholders something unique. The following nine unique fundraising ideas aren’t all huge moneymakers. Instead, I’ve presented a wide array of unique fundraising ideas in order to whet your appetite for atypical fundraising events.
Selfish Giving
OCTOBER 5, 2011
This is a guest post from my friend and fundraiser-in-arms Marc Pitman of TheFundraising- Coach.com. He shared it with me yesterday via Google +. I think a lot of people feel pushed into cause marketing, especially in October when “Pink” cause marketing is at its peak. I know I do! What do YOU think? My friend Joe Waters got me to seriously think about cause marketing.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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