Selfish Giving
MARCH 30, 2011
“Fate leads those who are willing. The unwilling it drags.&# – Seneca. I’ve been thinking and talking a lot about mobile and cause marketing lately. Mobile seemed to be a big buzz word at SXSW earlier this month and I know firsthand there was lots of talk about it at Nonprofit Technology Conference the following week. Over the two days I was there, the only sessions I attended were on mobile.
Nonprofit Marketing Guide
MARCH 29, 2011
I’ve run into more than the usual number of nonprofits who have crappy websites built by consultants lately. I’m not talking subjective design preferences here, but flat-out terrible decisionmaking and implementation. When I’ve questioned the nonprofit communications staff about these websites, the answer is always “The website consultant did it that way.&#.
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Fundraising Coach
MARCH 8, 2011
This week, I’m pleased to introduce my friend Chris Forbes. Chris is a speaker, a comedian, and the author of Guerrilla Marketing for Nonprofits. You can find him at [link]. By Chris Forbes. People have a physiological ability to ignore your marketing, but there is something you can do about it, try a little guerrilla marketing [amazon affiliate link].
Nonprofit Tech for Good
MARCH 9, 2011
Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Community building on Facebook and other social networking sites is an art and finding your Facebook voice takes time and experimentation.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Agitator
MARCH 17, 2011
Especially if you work in a small nonprofit, you’ll find this video presentation by Tim Bete – 19 ways nonprofits can use social media to connect with donors — quite helpful. Tim is the communications guy at St Mary Development Corporation (focused on housing for the disadvantaged) in Dayton, Ohio. He’s the classic one-armed paperhanger small nonprofits know well!
Getting Attention
MARCH 17, 2011
Welcome back to guest blogger, Susie Bowie, Communications Manager at the Community Foundation of Sarasota County … There’s an unexpected stranger standing at the intersection between nonprofit organizations and creative agencies offering “free” website, advertising or marketing services. He has many names, but is most commonly known as “Why did we say yes?
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
MARCH 9, 2011
On Thursday, March 10, I’m presenting the webinar, Three Stories Every Nonprofit Should Be Telling. During the webinar, I’ll walk you through the three plots described below and give you examples and tips for how to tell these stories and how to use them in your marketing and fundraising. (This is also my most popular in-person workshop — I’ll be presenting it in Maryland next week , and in San Francisco on April 19.).
Fundraising Coach
MARCH 27, 2011
Today’s guest post is from Joe Garecht. Joe is the founder of The Fundraising Authority, a website that offers free articles and advice on raising money for small and medium-sized non-profits. He’s got some great tips on positioning your fundraising appeal to go viral! by Joe Garecht. Viral marketing is the holy grail of online salesmanship.
Nonprofit Tech for Good
MARCH 24, 2011
Your nonprofit’s social media campaigns are only as good as the social media manager running them. Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results.
The Agitator
MARCH 15, 2011
Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends. Heaps of useful benchmarking data here for online fundraisers. The data is drawn from the nearly 600 nonprofits that used the Convio Online Marketing platform in 2009 and 2010. Collectively, these groups raised $1.15 billion online in 2010 and have over 171 million email addresses.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
MARCH 3, 2011
It’s the question we all really, really want to answer: Why do people give, and how do we get them to give more? Okay, so maybe that’s two questions, but if you’re a fundraiser, the reason you ask the first question is you absolutely must answer the second. It’s your job. I’ve spent much of the past two months blogging about these questions as I chronicled research from 30 different PhDs in the The Science of Giving.
Selfish Giving
MARCH 14, 2011
No sooner had the ground stopped shaking in Japan last week and people were already shaking their fists calling for a moratorium on cause marketing. It happens after every disaster (the last being after the earthquake in Haiti). I’m not saying that these calls for pause weren’t uncalled for. I’m just wondering whether cause marketing is really a disaster after disasters, or are people being overly sensitive or maybe even hurting they want to help.
Nonprofit Marketing Guide
MARCH 10, 2011
We all know how valuable photos are to telling our nonprofit stories. And decent point-and-shoot cameras are so affordable that we can do much of this photography ourselves. But then what? How do you organize your photos so you can actually find what you need? I asked one of my favorite nonprofit photography and storytelling teams, Throwing Light , to share their ideas with you.
Fundraising Coach
MARCH 4, 2011
I love going to Disney World in Florida. Disney has celebrations worked out to a science. Looking at this t-shirt today, I realized three things Disney’s taught me about celebrations and special events: Find excuses to celebrate. Disney seems to celebrate everything. Even a 1 year anniversary merits parades and fanfare. Think about your nonprofit.
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Nonprofit Tech for Good
MARCH 22, 2011
The rise of QR Codes has helped many nonprofits understand the need for mobile websites, or at the very least mobile-optimized web pages. A QR code that launches a desktop-designed web page in a mobile browser just doesn’t make a whole of sense. Neither does linking to desktop sites inside smartphone apps, in group text alerts, or on location-based communities like Foursquare, Gowalla and Facebook Places.
The Agitator
MARCH 20, 2011
I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Or the performance of our consultants, for that matter. How about this list … 1. Current net cost per new donor, by acquisition media (Most nonprofits must subsidize prospecting, so it’s OK for this number to be a negative one … but how negative?!).
Getting Attention
MARCH 29, 2011
Here’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work. Thanks to Michael Silberman of Echo Ditto and Darren Barefoot of Biro Creative for sharing their creative guidance on w-o-m at the recent NTC (NTEN’s conference). I’m so eager to share it with you, as there’s huge potential for your nonprofit marketing impact.
Selfish Giving
MARCH 24, 2011
Here’s a list of ten tech tools companies and causes can use for cause marketing to raise money and awareness. 1. Mobile. It’s hard to overstate the impact mobile will have on our lives and on cause marketing in the years ahead. To truly appreciate the explosion of mobile check out The Mobile Revolution. For cause marketing, mobile will require you to resize your thinking about how consumers use and process information.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
MARCH 22, 2011
Dan Heath, co-author of Switch: How to Change When Change Is Hard ( Amazon ) delivered a rousing keynote at the Nonprofit Technology Conference in DC last week. I read the book when it first came out, and was still completely enthralled by the presentation. I’m giving away a free copy of Switch — read on for details on how to enter the drawing.
Fundraising Coach
MARCH 30, 2011
Today, I’m super excited to introduce, Sandy Wilder. Sandy is a database whiz and the BEST Raisers’ Edge trainer I’ve ever learned from. I’ve been bugging her for her thoughts on the ED’s role with a fundraising database. A version of this series inside 501MissionPlace.com. I’m honored to be able to share this three part series with you here!
Nonprofit Tech for Good
MARCH 30, 2011
Gowalla may not get the online buzz that Foursquare does, but where I live it’s more popular than Foursquare. Similar to Myspace and Facebook in 2007 and 2008, there’s seemingly a geographic difference between Foursquare and Gowalla users. In large urban areas Fousquare dominates, but in smaller towns across America (and the globe) there’s a growing number of Gowalla users.
The Agitator
MARCH 7, 2011
Usually I agree wholeheartedly with the advice proffered by Canadian fundraiser Fraser Green. But he recently wrote this article — Donors Love 60:40 — with which I beg to differ. Fraser argues that donors care primarily about what you do (i.e., the need you are addressing), and very little about how you do it (which he treats a sort of institutional ‘inside baseball’).
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Getting Attention
MARCH 30, 2011
We’re thrilled to welcome our newest guest blogger, Kimberlee Roth , one of our valued writers for consulting projects, writer for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and author of Surviving a Borderline Parent. Here’s Kim… They waste paper, money, time; they’re a project management bear; besides, no one reads them anyway.
Selfish Giving
MARCH 7, 2011
A couple weeks ago I wrote about the lack of online cause marketing solutions. Since then, a number of people have contacted me saying, “Yes, Joe, there are online cause marketing solutions! Please blog about them.&#. One of these people was David Neff , COO at Help Attack! As David explained, the premise behind Help Attack! is simple. Just as cause marketing was created to allow consumers to donate to good causes via their favorite businesses, Help Attack!
Nonprofit Marketing Guide
MARCH 15, 2011
Online fundraising will be a huge part of the conferences I’m attending this week. Just in time, Convio has released the latest update from its Online Marketing Nonprofit Benchmark Index Study. The report analyzes a variety of data (from fundraising to email files to web visits) from approximately 600 Convio clients who have collectively raised more than $1.15 billion in 2010.
Fundraising Coach
MARCH 1, 2011
I grew up with a mother working on her Masters in family counseling. So as kids, my sister and I got to read a lot of her homework. Seriously. She’d photocopy articles or chapters in books and have all of us read it. I know. I grew up in a weird house. But it was the 1970s and the 1980s and my parents were intellectuals! One of the systems I remember is “Transactional Analysis.&# We always had books like T.A. for Tots lying around the house.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Tech for Good
MARCH 7, 2011
LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Unfortunately, many nonprofits have created LinkedIn Groups over the last few years and when results were not immediate, they abandoned their Group much too soon. It’s at that point that the spammers take over and once a LinkedIn Group becomes overrun with spam, forget it.
The Agitator
MARCH 2, 2011
Strange are the thoughts that come to mind at fundraising gatherings. Last night I was blessed with the company of a lot of very smart women (and yes, smart men too) at a fundraising forum in southwest Florida. As I watched and listened, it occurred to me that the secret weapon that helps women excel at fundraising is, well, the purse. Let me explain.
Getting Attention
MARCH 22, 2011
Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference). And I want to share that guidance with you. What a pleasure to work with Kivi Leroux Miller of NonprofitMarketingGuide.com; Karen Secular, Communications Director at the Arnold P.
Selfish Giving
MARCH 2, 2011
I talk to more and more people every day who want to use Foursquare and other location-based services for fundraising and cause marketing. I point them to a whole series of posts I’ve written on the subject. But now I think I need to make the whole process just as simple as possible. Fortunately, I have some help as McDonald’s has just launched a Foursquare promotion with its restaurants in Philadelphia to benefit the Ronald McDonald House Charities (RMHC).
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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