Selfish Giving
JANUARY 5, 2011
Last January I wrote a post on What is Cause Marketing? that got a lot of great feedback. Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. I felt I had the first part right. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit.
Nonprofit Marketing Guide
JANUARY 19, 2011
Putting aside for a moment whether we should call them “target audiences&# or not, it’s always good to remember that, as a nonprofit communicator or fundraiser, you are very rarely the kind of person that you are trying to communicate with. Even if you match the demographics, the fact that you are employed by your cause sets you apart in major ways from those who are not.
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Nonprofit Tech for Good
JANUARY 24, 2011
If you haven’t noticed QR Codes yet, after you read this post and browse the QR Codes on Flickr you’re going to start to seeing them everywhere. In magazines, on flyers, tabletops, and conference materials. So, what are they? QR Codes are two-dimensional bar code images that when scanned by a camera on a smartphone open a link to a website, send a SMS, or dial a phone number.
Fundraising Coach
JANUARY 11, 2011
This week, I’m honored to introduce Vivanista. Vivanista is a member-based, lifestyle community for charitable volunteers. I really like their practical tips as well as their emphasis in women in philanthropy. Check out their tools at Vivanista.com This top 10 list was put together by Vivanista’s founder, Layne Gray, a Bay Area entrepreneur and experienced volunteer fundraiser. by Layne Gray.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
JANUARY 31, 2011
We recently noted the latest Pew Internet Research findings on US online habits across various generations. Here’s the main point: “In what they term the ‘biggest online trend’ Pew reports that certain key internet activities — including donating — are becoming more uniformly popular across all age groups.&#. Bonnie Catena of Amnesty USA offered this comment, which I thought deserved your attention … “All great food for thought as we continue to wade through t
Nonprofit Marketing Blog
JANUARY 4, 2011
Microsoft's rumored to be working on a Windows-based set-top box (a la Apple or Google TV), webOS may be coming to tablets next month, and Google may use Android's near-field wireless for quick on-the-go payments.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JANUARY 11, 2011
The 2011 Nonprofit Communications Trends Report is officially available! Thanks to the 780 nonprofits who completed the survey last month, making this report possible. It answers many questions that a lot of us simply speculated about before. Here’s one of the charts from the report, which shows how nonprofits ranked 14 different communications tools.
Nonprofit Tech for Good
JANUARY 18, 2011
Organization: WITNESS. Organization Size: 29 staff members. Name: Marianna Moneymaker. Title: Online Outreach and Production. Website: www.witness.org. Blog: blog.witness.org. Facebook: facebook.com/witness. Twitter: twitter.com/witnessorg. YouTube: youtube.com/witness. Flickr: flickr.com/humanrights. Mission: WITNESS uses video to open the eyes of the world to human rights violations. 1.
Fundraising Coach
JANUARY 18, 2011
Have you ever been put on the spot by an excellent question? Last week, I was speaking at a Rotary Club. At the end of the presentation, one man asked this question: For some of us, we’d rather have a long, sharp wooden stick put in our eye than ask people for money. What are the top three things that can help us overcome the fear of asking? I loved his candor!
The Agitator
JANUARY 6, 2011
I’ve seen a number of fundraisers proffer their wish lists or predictions for 2011, and would like to pass some along. The Agitator will even offer some too (after we’ve read everybody else’s, of course!). Here are some thoughts from Fraser Green at Good Works. He calls his essay New Year Nostradamus. After he talks about some cosmic issues like globalization and ‘The End of Certainty’ he gets to his seven marketing/fundraising predictions: 1.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Care2
JANUARY 30, 2011
The political uprisings in Egypt for the past week have sparked the tiresome debate again – can social media create and spread revolution? The truth is that, while social media played a role in getting information out quickly, it was Al Jazeera (a traditional media outlet) that provided mass new coverage and fed it to US newsrooms who then repurposed it. “It's actually been interesting to watch as a case study in the enduring power of traditional media.
Selfish Giving
JANUARY 31, 2011
The latest cause marketing program from Foursquare is looking a lot like last year’s. Maybe the folks at Foursquare should watch the movie Groundhog Day. Don’t get me wrong, it’s all for a great cause, but location-based services like can be used for much more than action-triggered donations. What if Foursquare could combine a special offer with a mobile payment so that shoppers could check-in an give.
Nonprofit Marketing Guide
JANUARY 17, 2011
I woke up this morning and saw a tweet from Drew at Throwing Light , asking me if I ever deal with information overload. In his own post today, Drew talks about how he blames all the blogs he wants to read for his recent creative slump and explains what he did to overcome. Since I was debating what I wanted to blog about today, I’m seizing this chance to answer Drew’s question.
Nonprofit Tech for Good
JANUARY 10, 2011
My upcoming book about social media and mobile technology will feature more than 100 tools, resources, and nonprofit service providers. A good number of them were recommended by nonprofits during the research process. Others are the favorites I’ve used over the last 15 years in my nonprofit career. The book is shaping up to be a comprehensive, step-by-step 70,000-word online communications and development strategic plan.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
JANUARY 6, 2011
Because sometimes all you need is a little kick! This year, I’ve got a lot of great products and services I’ll be rolling out to help you raise money. Today, I want to introduce you to a cool new service I’m really excited about called “ Fundraising Kick.&#. I’ve had the privilege of doing alot of fundraising coaching and fundraising training.
The Agitator
JANUARY 26, 2011
Courtesy of SOFII, here is the latest direct mail tutorial from copywriting guru Jerry Huntsinger. This one talks about evaluating a fundraising letter. Jerry’s points, embellished in his tutorial … 1. Give yourself some positive reinforcement. 2. Get your mind off the letter of complaint you read earlier this morning. 3. Don’t try to edit the letter so that it ‘sounds like you’. 4.
Care2
JANUARY 15, 2011
Are your nonprofit staffers addicted to social media? Do they feel that one day Twitter and Facebook are going to bring in the big bucks and build a huge base of activists that will come to your organization’s rescue when you need their help the most? Perhaps around passing one of the most important legislative bills in your organization’s history?
Selfish Giving
JANUARY 24, 2011
I love the new mobile payment app from Starbucks. It’s great having one less card to carry around (I’m down to a driver’s license and a credit card). There’s also a total coolness factor, especially when Chris Noble introduced me to the new app several weeks before most people, including most of the staff at Starbucks, knew it was working in stores.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
JANUARY 12, 2011
It’s really easy for nonprofit communicators to get overwhelmed with all of the choices they have to reach out to current and potential supporters. The 2011 Nonprofit Communications Trends Report confirms that, as if there was any doubt. But don’t get sucked into a lot of tactical decisions about which tools to use without first ensuring that your bigger-picture game plan is in place.
Nonprofit Tech for Good
JANUARY 12, 2011
The last four chapters of my book cover mobile social networking and mobile communications and fundraising for nonprofits, and I need some examples of success, or attempted success. If your nonprofit is experimenting with mobile technology, please share your experiences and links (if any) in a comment below. I am particularly interested in: 1. Nonprofits with mobile websites (please share the link!).
Fundraising Coach
JANUARY 21, 2011
Earlier this month, I mentioned how excited I was about the products that I’ve got coming out this year. Today, I get to announce another really cool offering: the “Ask Without Fear! DVD&# ! Many of you who’ve read my book or attended my seminars have asked for a DVD version. Something you can use for your own development and something of such quality that you could use it to train your board or your staff.
The Agitator
JANUARY 18, 2011
Writing in the Stanford Social Innovation Review , marketing and psychology veterans Jennifer Aaker and Andy Smith offer the ‘Dragonfly Effect’ as a construct for nonprofits to think about and formulate social media campaigns … “To us, the Dragonfly Effect shows how synchronized ideas can be used to create rapid transformations through social media.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Selfish Giving
JANUARY 13, 2011
Last month during a visit to a Finagle-A-Bagel store in Chestnut Hill, Massachusetts to pick up a check for $25,000 from the Finagle team and their owner, Laura Trust , we got talking about social media, specifically, location-based services. Finagle was intrigued with Foursquare and how they could use the service to connect with and reward customers at their nine area stores.
Nonprofit Marketing Guide
JANUARY 24, 2011
Is your collection of Nonprofit Marketing Guide e-books complete? When you register for a free membership with our Learning Center , you can download all four of these e-books at no charge: 2011 Nonprofit Communications Trends Report. and What It All Means for Your Good Cause. This 22-page report reveals what 780 nonprofits think are the most important (and least important) communications tools for 2011, what scares and excites them, how often they will email and direct mail supporters and more.
Care2
JANUARY 28, 2011
Has your nonprofit ever talked to your online donors about their donation experiences? Was the feedback positive? Negative? Unfortunately many nonprofits still don’t spend the necessary time optimizing their donation pages and donation flow. These negative experiences can leave donors frustrated, which means fewer donations for your nonprofit.
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Fundraising Coach
JANUARY 14, 2011
I’ve just created a page of the quotations used in my fundraising training book. These have helped so many of the thousands of people that have read the book that I’ll also be sharing some of them on Twitter with the hashtag #awfquotes. There are 55 quotes about. fundraising, the steps to successful fundraising (researching, engaging, asking, loving), putting yourself in the shoes of others, making mistakes, and. giving.
The Agitator
JANUARY 27, 2011
I’ve always thought of him as a kid. After all, he is several years younger than I. For years and years Mal Warwick has always been there. At conferences. Giving seminars. On planes. On panels. No one I’ve ever met gave back more to our profession than Mal. So today, when I opened my email from Mal to learn that he was packing it in and turning over the reins of his first rate newsletter, with the understated moniker of Mal Warwick’s Newsletter , and moving on, I shed a tear.
Nonprofit Tech for Good
JANUARY 6, 2011
At the beginning of each chapter in my book (11 total) there will be a quote of wisdom from a nonprofit that speaks to content of that chapter. Then throughout the book, there will be approximately 20 more quotes of wisdom. If you have some wisdom to share with the nonprofit community, please post your quote below and if it fits, I’ll add it to the book.
Selfish Giving
JANUARY 20, 2011
I’ve spent many years on the cause side wooing businesses for cause marketing programs. I’ve often said, “If I ran a business this is how I would choose a cause marketing partner.&#. Here’s my advice for business owners looking for a cause partner. Choose a cause you really care about. I know, this one is a no brainer. But it’s a good place to start.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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