Selfish Giving
AUGUST 24, 2010
If you’re a cause marketer or fundraiser that’s been waiting to check-in to location-based services, now may be the time as the biggest and most popular social networking site, Facebook , has just rolled out Places. All you need to get started with Places is a Facebook account, which like 500,000 million people out there you probably already have, and an iPhone.
Nonprofit Marketing Guide
AUGUST 31, 2010
I think so, and so does Kerri Karvetski who is our guest speaker at tomorrow’s webinar, Funny Ha Ha! Using Humor in Nonprofit Communications (Wednesday, September 1, 1:00 p.m. ET / 10:00 a.m. PT). I just got a sneak peek at Kerri’s presentation and it’s loaded with tons of examples to get you thinking more creatively. She also shares five “Formulas for Funny&# and some very practical tips, such as.
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Fundraising Coach
AUGUST 17, 2010
Have you checked out Google Docs ? I keep finding remarkable ways to use this for collaboration! For example, an organization I work with recently ran a phonathon that didn’t involve asking for money, but asking people to advocate for our cause. Our database administrator did the sort and dumped hundreds of names exported onto two Excel spreadsheets with just the minimum of information: record number, city, state, first name, last name, phone number.
Nonprofit Tech for Good
AUGUST 29, 2010
One year ago today Nonprofit Tech 2.0 published its first blog post. At the time I was a skeptical blogger. I had low expectations for Nonprofit Tech 2.0. I would have been happy with couple hundred visitors a week, but a year later Nonprofit Tech 2.0 just surpassed 254,000 visitors. I didn’t see that coming at all. In fact, what I have discovered over the last year is that blogging was the missing piece in my social media strategy.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Agitator
AUGUST 29, 2010
Here’s the latest from Pew Internet Research on Seniors use of online social nets. As of May 2010, 47% of American internet users age 50-64 use social nets like Facebook, LinkedIn or MySpace, and 26% of those age 65+ do so. These age groups are much slower to try Twitter or other services to update friends on their activities — 11% of those age 50-64 and 5% of those age 65+.
Get Fully Funded
AUGUST 8, 2010
Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. Actually, it’s not anything magical at all. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. 1.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
AUGUST 10, 2010
This afternoon, I’m presenting the first webinar in a three-part series for NTEN on Turning Your Nonprofit into a Self-Made Media Mogul. Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media. But to become a media mogul, your nonprofit needs to look at marketing and communications in entirely new ways, where everyone on staff is a messenger (not just the communications director), everyone knows how to use the tools (no
Fundraising Coach
AUGUST 31, 2010
As a fundraiser, it’s so easy to get jaded. To think we’ve seen it all. But curiousity is one of the most important tools a fundraiser can have. It helps in every step of the “Get R.E.A.L.” fundraising process: Research: If you’re curious, you will not just enter someone’s email address, but notice that it’s a unique domain name and go check it out.
Nonprofit Tech for Good
AUGUST 23, 2010
UPDATE :: After you verify your business/nonprofit, you are asked to merge your Official Page with your Places Page. I have sneaking suspicion that the merged example in this blog post is a glimpse of the new Pages that are launching this week. Hold off on #6 below until further notice. Many nonprofit communicators are now aware that Facebook Places launched for iPhone users on August 18, but less known is that Facebook users can also use Facebook Places on touch.facebook.com.
The Agitator
AUGUST 8, 2010
Last week, I wrote about the state of mind of today’s consumer as reported by Business Week in The New Abnormal , and why fundraisers should study basic consumer research. As The New Abnormal said: “Americans are broke and depressed — and also swilling $3 lattes and waiting in lines for iPhones. Welcome to the schizophrenic economy.”. Well here’s another fascinating article about today’s consumer psychology.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Get Fully Funded
AUGUST 6, 2010
I’m seeing signs of the economy improving. Are you seeing them? Restaurants and shopping malls are packed and I’m hearing positive news from trusted sources. My clients are seeing more and bigger donations coming in (yay!). I firmly believe that fundraising is going to get easier a little bit at a time over the next several months. I don’t know if it will go back to where it was, but I don’t plan to spend any time worrying about that.
Selfish Giving
AUGUST 3, 2010
The Six Figure Cause Marketing webinar begins September 14th from 2pm to 3pm EDT. It’s a three-part program. The subsequent sessions will be held September 16 & 21 at the same time. All the information you need about the program can be found here. This program will be hands-on, practical and each hour will be jam-packed with advice (All delivered with a bonafide Boston accent that will have you giggling for days.
Nonprofit Marketing Guide
AUGUST 4, 2010
Amanda Byrne, IT Administrator at the Carolina Tiger Rescue , recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words. Amanda Byrne of Carolina Tiger Rescue with Kaela. “We recently participated in Chase Community Giving , and I was the representative managing our Chase profile.
Fundraising Coach
AUGUST 24, 2010
“Sheesh. I can’t remember their name…but if I saw their face! Then I’d know them!&#. How often have you heard that said? Or said it yourself? If you’re doing nonprofit marketing or fundraising on the web with social media like Facebook and Twitter, you know the importance of having your face (or logo if you must) associated with your account.
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Nonprofit Tech for Good
AUGUST 11, 2010
While there are many great nonprofit bloggers , nonprofits that are utilizing social media and mobile technology should also be reading the five blogs listed below. Although they are primarily written for the private sector, their writers seemingly have direct communication with companies like Facebook, Twitter, Foursquare, etc. and often provide some of the best inside information about crucial updates and The Next Big Thing: About Foursquare :: www.aboutfoursquare.com. @ aboutfoursquare. faceb
The Agitator
AUGUST 16, 2010
As reported in eMarketer , here’s a chart, based on data compiled by UMass Dartmouth Center for Marketing Research, showing the growing use of social media tools by charities. eMarketer says corporates should be learning from nonprofits’ use of these tools. Personally, I think we’re all still learners in this field. Tom. Tags: Don't Miss these Posts blogging charities communications innovation media usage new media nonprofits online activism online fundraising online publishing
Get Fully Funded
AUGUST 5, 2010
If your organization is having trouble raising money right now and you’re blaming it on the economy, I want you to stop. There are lots of nonprofits who are doing just fine. Many of my clients are raising more money this year than last year. Attendance at annual dinners and galas is up. Donors are still giving and many have increased their gifts.
Selfish Giving
AUGUST 25, 2010
The numbers are in from our new “Meal Deals&# cause marketing program with iParty, Ocean State Job Lots & Phantom Gourmet and it was a big success. The program raised $87,000. Proceeds will benefit my hospital’s Food Pantry, which last year fed 75,000 people. You can read all about the details behind the “Meal Deals&# program here.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
AUGUST 18, 2010
On Thursday, August 19, I’m teaching a new webinar called “ Using Metaphors and Themes to Get Your Messages Across.” It is part of our Get Creative series this month, and also part of the Ideas for Nonprofit Writers series of trainings I’m creating. As part of my preparation, I interviewed Susan Strong ( @susancstrong ), the founder and executive director of the Metaphor Project , which helps mostly progressive causes frame their messages using well-understood cultural imagery and idioms – or as
Care2
AUGUST 13, 2010
How does your nonprofit typically engage with your supporters? Is your ongoing online communications mainly comprised of action alerts to sign petitions or donation appeals pleading for money? If you answered yes, then your nonprofit is missing out on major opportunities on engaging and developing deeper relationships with your supporters. Here are ten engagement strategies to add to the mix of your online communications starting Monday morning.
Nonprofit Tech for Good
AUGUST 2, 2010
Animal sanctuaries exist because there are places, people and things that animals need sanctuary from. Chimps are used in labs for animal testing. Elephants are forced to perform silly tricks through submission in circuses. In many states it is legal to own tigers as pets, but once they grow too large they are often abandoned or sold on the black market.
The Agitator
AUGUST 23, 2010
Good news and insight from Matt Thornhill of the Boomer Project, my favorite Boomer expert. Writing in Engage: Boomers , Matt compares the spending habits of today’s age 55-64 Boomer segment to today’s 65-74 year-olds (he calls them&# Silents&# ) ten years earlier. In other words, how were the Silents spending their money (and how much) ten years ago when they were at the same lifestage as today’s Boomers.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Get Fully Funded
AUGUST 8, 2010
Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. Actually, it’s not anything magical at all. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. 1.
Selfish Giving
AUGUST 16, 2010
Fundraisers ask me all the time how they can have a successful cause marketing program, or build upon the one they have. I tell them the answer is simple. They lean in. The key is actually three things, I whisper. They reach for a notepad and pen. The key, I say, is BRAND… BRAND… BRAND. While they initially shrug off my answer, they come around when I explain it to them.
Nonprofit Marketing Guide
AUGUST 26, 2010
I know how busy you are. I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. Look who’s already signed up for the New York City and Washington DC events: a statewide ballet. a watershed protection group. a journalists association. a cultural c
Care2
AUGUST 25, 2010
Facebook who now has over 500 million users, launched Facebook Places a geo-location service that will now compete with location apps like FourSquare. In a nutshell, Facebook Places uses check-ins and allows you to see where your friends are and share your location. Although Facebook did not copy FourSquare’s popular competition features such as the ability to earn mayorships and badges, this is clearly another move by Facebook to try and be the ultimate social network that wants to do eve
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Getting Attention
AUGUST 1, 2010
I’m thrilled to tell you that more than 2,700 taglines — of four types from nonprofit organizations in 13 different categories from health to civic benefit — were entered in the 2010 Nonprofit Tagline Awards. That’s: 1,544 organizational taglines. 510 program/service/product taglines. 393 fundraising campaign taglines. 385 special event taglines.
The Agitator
AUGUST 15, 2010
Recently received my update on new packages and resources in the terrific SOFII files. Somehow I had never noticed the “tutorial&# on writing fundraising copy offered by Jerry Huntsinger, one of the best ever. He’s up to installment #22 — “Whatever happened to real stories about real people?&#. If you write — or depend upon — fundraising copy, Jerry’s series is “must read.&#.
Get Fully Funded
AUGUST 6, 2010
I’m seeing signs of the economy improving. Are you seeing them? Restaurants and shopping malls are packed and I’m hearing positive news from trusted sources. My clients are seeing more and bigger donations coming in (yay!). I firmly believe that fundraising is going to get easier a little bit at a time over the next several months. I don’t know if it will go back to where it was, but I don’t plan to spend any time worrying about that.
Selfish Giving
AUGUST 2, 2010
Over the past few weeks I’ve gotten a lot of questions about how to prepare and use cause marketing proposals. Here are some answers! First, know when to use them. Proposals are not for first meetings. We greet prospects with paper in hand, but it’s blank. It’s time to listen and explore. We save our proposals for later after we better idea of objectives.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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