Nonprofit Marketing Guide

NOVEMBER 13, 2009

As you get your online fundraising programs in place and start connecting with people through social media, the liklihood that you will raise money not only within your home state, but in multiple states, goes up. Diversifying your pool of donors is great, but it also comes with some additional legal responsibilities. To help explain all of this in plain English, I asked Tony Martignetti, Esq., the author of Charity Registration: State-by-State Guidelines for Compliance , to provide this guest b

Non-Profits 216

Non-Profits Law Fundraising Fundraising 216

Selfish Giving

NOVEMBER 18, 2009

One thing I frequently lament about the cause marketing field is that there just aren’t enough practitioners blogging about their work. After Selfishgiving.com , Causerelatedmarketing.biz and the Cone Blog , the pickings get pretty slim. (Although folks like Steve Drake , Olivia Khalili , Scotty Henderson , Brian Powell , Noland Hoshino and Mike Swenson are certainly great contributors.).

Marketing 203

Marketing Marketing Nonprofits 203

Nonprofit Tech for Good

NOVEMBER 18, 2009

If you are reading this now, then of the world’s 6.8 billion people , you are likely one of the lucky ones. You have Internet access, a computer, a roof over your head, and likely planning some holiday shopping this year. By spending consciously, your consumer power can change the world. Did you know that in the United States more than 70% of holiday gifts end up in the landfill within 6 months?

Children 96

Children Nonprofits Fundraising Fundraising 96

The Agitator

NOVEMBER 23, 2009

Here’s some food for the brain if you have some spare time over the Thanksgiving holiday. Agitator readers outside the US, set it aside for your next long weekend. You won’t raise more money tomorrow from reading this report, but it might help you make better sense of the context in which nonprofit fundraising, organizing and communications will be undertaken during the balance of your career.

Volunteerism 91

Volunteerism Volunteerism Nonprofits Philanthropy 91

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Fundraising Coach

NOVEMBER 3, 2009

Last time, we looked at creating a year-end strategy for fundraising letters. But in today’s world, it’s wise to consider complementing these appeals with tools like Facebook and Twitter. According to FundRaising Success Magazine : Between 35 percent to 42 percent of online giving happens in November and December each year, and the average gift during the final quarter of the year is significantly higher — $84.51, compared to the average of $67.47 for the other three quarters.

Fundraising 84

Fundraising Fundraising Healthcare Recruitment 84

Care2

NOVEMBER 9, 2009

What would happen to your nonprofit’s outreach work if Facebook or Twitter shut down? Since you don’t own the data, you wouldn’t be able to salvage it. With all the buzz of the Web 2.0 world and nonprofit’s wanting to carve out their space in it, it’s important that we: 1) Spend some time (not all of it) capturing people’s basic contact information (name, state, and email address at the very least) as part of your social networking strategy.

Nonprofits 70

Nonprofits Fundraising Fundraising 70

Selfish Giving

NOVEMBER 24, 2009

I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf. Customers also get a copy of the exclusive All You Need Is Love Holiday CD for free.

Production 200

Production Retail Philanthropy Marketing 200

Nonprofit Tech for Good

NOVEMBER 9, 2009

Since the popular Facebook fundraising App Causes was built using GuideStar’s database of nonprofits in the United States and Canada, only nonprofits in the U.S. and Canada can utilize Causes’ fundraising tools. There are some amazing nonprofits at the grassroots working miracles daily with relatively small amounts of cash, but unfortunately, since no international database of verified nonprofits exists, these nonprofits are consistently unable to utilize most online fundraising tool

Fundraising 88

Fundraising Fundraising Nonprofits Nonprofit Organizations 88

The Agitator

NOVEMBER 1, 2009

Handwritten letters … what a concept! I enjoyed this article by Max Kalehoff writing in — of all places — Online Spin! Says Max: "… the growing volume of communications in digital form also drives attention deficit, dehumanization and diminishing returns. It’s a tragedy of the commons when digital innovations, celebrated for their improvement on our interpersonal communications, have the opposite effect.

Nonprofit Management 85

Nonprofit Management Management Communication Marketing 85

Fundraising Coach

NOVEMBER 17, 2009

Within the last couple weeks, there was an article about another nonprofit closing. Reading the article, I saw an incredibly common fundraising myth perpetuated. The myth sounds goes something like this: if we only had more businesses and foundation grants, then our funding challenges would be over. Check this quote out: “You really need more corporate-type sponsors and more grants, and those are very difficult things to get when you know you’re running on a bare minimum to begin wit

Fundraising 82

Fundraising Fundraising Foundations Nonprofits 82

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Care2

NOVEMBER 24, 2009

Too often, organizations make the mistake of creating an artificial distinction between online and offline supporters. They ask supporters to make a call or send an email, and once the campaign is over those actions are forgotten. But the continuity of online content empowers you to keep your supporters engaged over a longer period of time, growing them from passive supporters into core activists.

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Nonprofit Marketing Guide

NOVEMBER 2, 2009

There are five spots left in this Wednesday’s Online Fundraising Bootcamp - a special e-clinic limited to just 20 nonprofits. Want to join us? End-of-year fundraising season is upon us. Are you ready to raise as much as you can online? If not, don’t worry. That’s what the Online Fundraising Bootcamp E-Clinic is for. During this three-hour e-clinic (we’ll take two short breaks), you’ll learn about the must-knows and must-dos of the three elements of successful online fundraising today: (1

Fundraising 153

Fundraising Fundraising Marketing Marketing 153

Selfish Giving

NOVEMBER 10, 2009

It seems every day more and more nonprofits are asking me if I’m available for training and consulting. I am, as is my whole team (because, as you know, we always do things together). Here’s how you can benefit from our experience. I’d be remiss if I didn’t say that anything I could teach you in a teleconference or in person you could probably learn from reading the five years of posts I’ve blogged on Selfishgiving.com.

Medical 140

Medical Marketing Marketing Foundations 140

Nonprofit Tech for Good

NOVEMBER 1, 2009

Twitter’s new Lists are a great way to organize your followers, and with a little intention and a dose of good will, Twitter Lists can also be used to promote your favorite nonprofits and the causes you care about. Here’s how: 1) Create a “Favorite Nonprofits&# List. Lists can say a lot about your character and what’s important to you.

Poverty 79

Poverty Nonprofits 79

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Management

The Agitator

NOVEMBER 4, 2009

A couple of days ago Tom relayed Ken Burnett’s view of what donors and fundraising will be like ten years from now. In brief, technology will put donors more in control of the channels through which we communicate with them…donors will seek greater accountability, transparency and control of how their money is spent and what value it brings…the motivations for giving won’t change much, but the focus and skill of smart and successful fundraisers will have had to change a g

Retention 79

Retention Technology Nonprofit Management Values 79

Fundraising Coach

NOVEMBER 22, 2009

Like so many others in the past few days, I read a great blog post on what twitter lists can say about your personal brand by Jay Baer. He points out that Twitter lists give a unique insight in to what people think of you. As he says, these words they use help tell you “what you are, not what you wish you were.&#. His friend created [link] to help reduce your lists to the words people use to describe you.

Fundraising 71

Fundraising Fundraising Marketing Marketing 71

Nonprofit Marketing Blog

NOVEMBER 17, 2009

Answer? Gratitude. What if your annual report were a Gratitude Report? What if you told stories about what your supporters did rather than trumpeting what you did? It might look like this. This is a real masterpiece of gratitude. And it inspires generosity. How do you tap your inner generous spirit? Here’s your checklist. 1. Give away: Give away everything you can and it will pay off.

Marketing 54

Marketing Marketing Foundations Fundraising 54

Nonprofit Marketing Guide

NOVEMBER 25, 2009

Santa’s elves help him meet his year-end goals. Need a little help meeting yours? Join us! Registration is free, with a $10 optional donation requested. Haven’t written your end-of-year appeal letter yet? That’s OK. You still have a little time. You can stop worrying about it and relax over the holiday weekend, if you take a minute now to register for my free conference call on Tuesday, December 1 called Procrastinator’s Special: Writing Your Year-End Appeal Letter.

Marketing 146

Marketing Marketing Fundraising Fundraising 146

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Care2

NOVEMBER 4, 2009

A new survey of 38 top nonprofits by Care2 reveals that many of these well known organizations are essentially flunking “Email Marketing 101.&# Perhaps the most damning statistic is that, on average, nonprofits are taking eight whole days to email a response to someone who signs up for their email list. The survey also showed that nonprofits are employing a wide variety of approaches – all over the map, really -- to welcome and cultivate new email subscribers, thereby indicating that

Marketing 59

Marketing Marketing Nonprofits 59

Nonprofit Tech for Good

NOVEMBER 6, 2009

I was fortunate enough to get two Google Wave invites last week (thanks to @nonprofitdaily and @donortools ). It’s a good thing because I messed up the first invite and attached it to my personal Gmail account. When in fact, I wanted to attach it to a newly created “NonprofitOrgs&# account, as in nonprofitorgs@gmail.com. Now, I am still figuring out how Google Wave works.

Nonprofit Organizations 78

Nonprofit Organizations Nonprofit Organizations Nonprofits Collaborations 78

The Agitator

NOVEMBER 29, 2009

Here, from The FLA Group, is a superb paper on how to craft your fundraising case. I wish (for the sake of US readers) I had seen it before the Thanksgiving holiday. I would have insisted that you take it home and memorize it over your "off" days. The basic principles presented in Building a Passionate Case for Support: How to Write a Script in Support of Your Mission are: The needs of the organization are secondary to the prospect’s desires.

Construction 66

Construction Fundraising Fundraising Psychology 66

Fundraising Coach

NOVEMBER 24, 2009

As most of you know, I am an avid fan of social media tools like Twitter and Facebook. They don’t replace normal fundraising techniques, but they sure to extend our ability to reach our donors and donor prospects. So this week, I want to tell you about a cool experiment that’s entering its second year: Tweetsgiving. Started during Thanksgiving week here in the USA last year, Tweetgiving was primarily a way to express gratitude.

Fundraising 69

Fundraising Fundraising Nonprofits 69

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Get Fully Funded

NOVEMBER 10, 2009

Tags: Donor Relations General Fundraising Major Donors nonprofit fundraising.

Fundraising 80

Fundraising Fundraising Nonprofits 80

Nonprofit Marketing Guide

NOVEMBER 9, 2009

I’m planning out the schedule for our webinar series in early 2010 and need your brilliant perspective - really. You know what you need better than I do! What belongs on the schedule, and what doesn’t? Take this quick survey to rate the topics we are already considering, and to tell us what’s missing. The top voter getters will definitely get on the schedule before March.

Marketing 124

Marketing Marketing Nonprofits 124

Care2

NOVEMBER 11, 2009

The Value of an Email. What’s an email worth? Over here at Care2 we get this question a lot. And we should. Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters. The following is an attempt to address this question, without any presumption that it will provide a definitive answer.

Values 56

Values Health Environmental Activism 56

Nonprofit Tech for Good

NOVEMBER 5, 2009

A few weeks ago I was at a fundraising event that had a silent auction. So many fabulous items had been donated, but unfortunately bidders could only pay in cash or by check. I haven’t had more than $5 in my pocket for years and I can’t even remember the last time I carried a checkbook with me. So, I opted out of the silent auction. My guess is many others did too for the same reason.

Technology 75

Technology Fundraising Fundraising Nonprofits 75

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

The Agitator

NOVEMBER 18, 2009

Yesterday, in our first report on The Agitator’s 2010 Fundraising Plans survey, we commented on the general mood of nonprofit fundraisers as they looked ahead to next year. Our assessment … creeping optimism. We noted that most fundraisers were expecting improvement in new donor prospecting, major gifts, and online giving. Today we’re looking at where fundraisers plan to invest their resources in 2010.

Fundraising 65

Fundraising Fundraising Foundations Nonprofit Management 65

Fundraising Coach

NOVEMBER 19, 2009

What happens when techie people decide to express their gratitude during Thanksgiving? TweetsGiving of course! Will you join me in tweeting your gratitude? You can find out all about it at: [link]. Be sure to click on the “join us&# link. But hurry, TweetsGiving is only November 24-26! (c) Marc A. Pitman, FundraisingCoach.com. Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause.

Fundraising 60

Fundraising Fundraising 60

Nonprofit Marketing Blog

NOVEMBER 23, 2009

I just got the following from CARE in my inbox. The subject line “25,000 people will die this Thanksgiving.&# Compare and contrast the email (pictured below) to the other two images. Which made you want to donate? Let me know via comments. I predict it was not #1. Why? 25,000 people dying is a fact that overwhelms, depresses and paralyzes the human psyche.

Communication 50

Communication 50

Get Fully Funded

NOVEMBER 13, 2009

There’s an ad in the new issue of Fundraising Success magazine that caught my eye. It says “Listening is the new fundraising.&# I don’t know about you, but I’ve known listening was important for years. When it comes to building relationships, which is what fundraising is all about, listening is key. . One of the most important skills you can develop as a Fundraiser is your ability to listen well.

Fundraising 45

Fundraising Fundraising Nonprofits 45

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance