Selfish Giving
JULY 30, 2009
Thanks to everyone who commented on my post Help Me Convince My Boss To Use Social Media. Not only did you offer some great support and tips, but the 24 comments I got were real evidence that social media really does work! I owe you all a Starbucks, which I’m happy to buy you when you come to visit me at my home store on 627 Tremont Street, Boston.
Nonprofit Marketing Guide
JULY 8, 2009
I’ve received several questions about the Twitter tools I use, so here are my five favorites. Yes, to use Twitter as efficiently as possible, you actually need to do more than what Twitter.com offers! 1. TweetDeck or Seesmic Desktop. These tools let you put people you follow into groups, which is essential once you start following more than a couple hundred people.
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Fundraising Coach
JULY 14, 2009
If you’re going to ask people for money, you’ve got to learn to love objections. Or at least be comfortable with them! Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. It would be so clearly self-evident that people would simply fund our cause.
The Agitator
JULY 29, 2009
Convio is brandishing a new " fundraising calculator " that claims to compute the future value of your integrated direct mail, telemarketing and online fundraising stream. Says Jordan Viator of Convio: "The tool allows nonprofit organizations to estimate their online fundraising potential based on their actual number of donors, donations and online donor activity — giving them a realistic and personalized projection of how they can grow donations over the next three years ̷
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Care2
JULY 2, 2009
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Sea Change Strategies
JULY 6, 2009
A. Annual report with my name buried in the back. B. Leadership circle pin. C. Special stationery. D. None of the above. How are you treating your middle and high dollar donors? Yes – they haven’t made it into your major donor portfolio with the one-on-one attention and perks - yet. But getting them there depends on how you are treating them now.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JULY 8, 2009
Thursday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales. July 9, 2009. 1:00 p.m. Eastern. (10:00 a.m. Pacific). Get the details and register. Missed It? Watch the recording when you. get an All-Access Pass. Does your nonprofit need a blog? That depends on a lot on your overall communications strategy. But to help you think through this question, here are my top five reasons why a nonprofit should have a blog and my top five reasons why a nonprofit shouldn’t. 5 Reasons Why
Fundraising Coach
JULY 11, 2009
I’m thrilled with the increase in Twitter usage I’m seeing! More and more people are checking it out. Here’s a tip: feel free to reply to other people’s tweets. If people are using Twitter, they know their comments are public. If they wanted to be private, they would’ve sent a direct message or an email. Or given the person a phone call.
Get Fully Funded
JULY 20, 2009
In the latest issue of Fundraising Success magazine, Editor Margaret Battistelli has a good column on using social media. One point particularly sticks out at me and I wanted to share it with you. She writes “The people who connect to your organization’s pages certainly don’t need to know what kind of potato chip you would be. But I’d bet they wouldn’t mind hearing from you more, rather than just from your organization.
Care2
JULY 14, 2009
WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. If your nonprofit is not taking advantage of free tools like Add This , a widget that encourages users to share your organizations articles or webpages on the most popular social networks or branded toolbars like FreeCause , then your nonprofit is missing out on some big marketing opportunities.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
JULY 27, 2009
I was reading this article from Online Spin about the competition between Nielsen Online and comScore as to who has the biggest and best online panel for measuring online behavior. This is the sort of thing that market researchers can get quite passionate about. And indeed, given that marketers are spending billions on online advertising, still without knowing a whole lot about what works, the reward could be huge to the research company with the most convincing mousetrap.
Selfish Giving
JULY 21, 2009
The Tour de France , the world’s most famous bike race wraps up this weekend–sadly, without our hero Lance in yellow. It’s been a tough struggle for the Tour the past couple of years. First, it didn’t have a big name rider like Lance involved anymore. But an even bigger problem has been the drug scandals that have knocked out some of cycling’s best riders and left a blemish on the sport.
Nonprofit Marketing Guide
JULY 24, 2009
Yesterday I taught a webinar called “Content Creation Strategies for Nonprofits: Making the Most of Your Writing, Photos, and More.&# More than 650 people registered from 46 U.S. states and 22 other countries. (Pass this on to your nonprofit friends in Alaska, Delaware, Mississippi and South Dakota - we missed them!) Nonprofits are clearly very interested in how they can do a better job creating and managing content.
Fundraising Coach
JULY 28, 2009
Fundraisers are some of the best people in the world. People committed enough to a cause to ask others to invest in it. They’re good with people, great at networking with donors, and quite resourceful. Except when it comes to professional development. I’ve spoken to too many colleagues that aren’t allowed to go to professional conferences… even when they were willing to pay their own way!
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Get Fully Funded
JULY 19, 2009
I had an amazing conversation with a client this week. He’s the Board President of an organization that is facing many challenges. . They’ve been around for years but have relied too heavily on government grants. (Can you feel what’s coming?) Over the past few years, the state has cut their budget repeatedly, so this organization’s funding is shrinking.
Care2
JULY 19, 2009
Grassroots Enterprise recently launched “Actions&# on Facebook that allows nonprofit organizations' supporters to take action and send a letter to their members of Congress without ever leaving Facebook —and without installing an app. The Actions tab will not only match supporters to federal and state legislative officials based on their addresses but will also capture names and emails in a database.
Getting Attention
JULY 17, 2009
Exciting news! A parking lot in Newark, NJ wins the 2009 Tagline Award with it's funny, pithy tagline -- Unparalleled Parking. Just kidding, since the 2009 Nonprofit Tagline Award program is for nonprofit organizations. But I do love this tagline! It's accurate and humorous. That equals memorable! But since you work with a nonprofit organization, or grantmaker, enter your unparalleled tagline today in our award program.
Sea Change Strategies
JULY 16, 2009
Growing an email list is a crucial element for non profits to build their movements, cross promote their social media, and raise more money. Every email list member is a prospective activist, volunteer, donor, and sneezer – someone who can help spread the word on your behalf. Typically, any surge in media attention, regardless of subject matter, causes a surge in related web traffic.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
JULY 13, 2009
The conventional wisdom these days seems to be that nonprofit organizations should not use social media for marketing, communications, promotion or anything like that. Instead, the CW goes, social media is only for listening and learning (call it market research and professional development if you actually want it to survive your work planning process).
The Agitator
JULY 22, 2009
Yesterday we reported the quantitative results from The Agitator’s Mid-Year Fundraising Assessment survey. Those responses indicated relative calm at this stage of the fundraising year. As Tom summarized: “Being an optimist, I would characterize the results as saying that seven-in-ten fundraisers believe their programs are holding their ground or improving.&#.
Get Fully Funded
JULY 14, 2009
Here’s a unique grant opportunity: Made possible by the CTK Foundation Philanthropic Fund and Grammy award-winners, Los Lonely Boys, The Heart and Soul (H&S) grant is an innovative and creative way for nonprofits to apply for funding. To apply for the grant, the organization must submit a 4-8 line poem (lyrics) that represents the “heart and soul” of their mission.
Care2
JULY 20, 2009
I've found that understanding some of the mind's cognitive biases can not only help nonprofit campaigners efficiently motivate our audiences into taking action online, but also help us be more effective professionally. For example, people are more willing to take action to stop something from being taken away than if they were to receive the equivalent value (you'll do more to stop from losing a dollar than you will to get a dollar).
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Getting Attention
JULY 14, 2009
Back in February, I read about Arts in Crisis , the Kennedy Center's initiative to help arts organizations survive in this challenging climate. The program, open to non-profit performing arts organizations that apply online , provides free guidance for fundraising, planning and management. I was heartened and intrigued by the concept, but not provoked to dive in deeper until I heard Kennedy Center President Michael Kaiser interviewed yesterday about his 50-state tour to deliver guidance in pers
Nonprofit Marketing Blog
JULY 8, 2009
Capital One just launched the Connect One sweepstakes – with a grand prize of $10,000 for a worthy nonprofit like yours. You can enter here. If you share information on the Connect One sweepstakes with your friends, you increase your chances of winning. If you’re not familiar with the many things Capital One is doing for nonprofits, I’ll fill you in.
Nonprofit Marketing Guide
JULY 16, 2009
It’s a debate that anyone using social media these days is having: How much personal information do I share when I’m using social media for work, and how much work information do my personal friends care to know? What are reasonable expectations for a nonprofit to have about what staff members will say online? Should blogging, tweeting, etc. be official or unofficial?
The Agitator
JULY 20, 2009
In this mini-debate from DMNews, three approaches to measuring loyalty are advanced: 1. Lifetime value — the person who buys (donates) the most over the longest period. 2. Share of wallet — the person who devotes the largest percentage of their spend (or donations) in your category to your product/brand (or nonprofit). 3. Referrals — the person who acts as your most enthusiastic evangelist, converting the most consumers (or donors) to your product/brand (or nonprofit).
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Get Fully Funded
JULY 12, 2009
A small nonprofit serving children recently sent out their first direct mail appeal using a rented list. Now they want to know if their results are good or not. In May, they sent out 1492 pieces. In April, they had been in the local news several times promoting Child Abuse Prevention Month. So far, they’ve received 1o gifts totalling $322 dollars.
Fundraising Coach
JULY 28, 2009
Fundraisers are some of the best people in the world. People committed enough to a cause to ask others to invest in it. They’re good with people, great at networking with donors, and quite resourceful. Except when it comes to professional development. I’ve spoken to too many colleagues that aren’t allowed to go to professional conferences… even when they were willing to pay their own way!
Getting Attention
JULY 31, 2009
Your nonprofit could be a 2009 Getting Attention Nonprofit Tagline Award winner! Take 3 minutes now to enter today. More information here. You've been fantastically enthusiastic about this year's award program, and over 1,700 of you have already entered your org's tagline for award consideration. I thank you for your interest, and for spreading the word.
Nonprofit Marketing Blog
JULY 6, 2009
skepticism by cbcastor via flickr. I am asked almost weekly how to convince nonbelievers in an organization give social networking efforts a try. So I thought I’d answer that question here and as an upcoming guest post on Beth Kanter’s blog , since she’s likely given you many good ideas of how to use social media – and you’ve likely run into internal roadblocks on the road to Web 2.0. 1.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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