Selfish Giving
JULY 30, 2009
Thanks to everyone who commented on my post Help Me Convince My Boss To Use Social Media. Not only did you offer some great support and tips, but the 24 comments I got were real evidence that social media really does work! I owe you all a Starbucks, which I’m happy to buy you when you come to visit me at my home store on 627 Tremont Street, Boston.
Nonprofit Marketing Guide
JULY 8, 2009
I’ve received several questions about the Twitter tools I use, so here are my five favorites. Yes, to use Twitter as efficiently as possible, you actually need to do more than what Twitter.com offers! 1. TweetDeck or Seesmic Desktop. These tools let you put people you follow into groups, which is essential once you start following more than a couple hundred people.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Fundraising Coach
JULY 14, 2009
If you’re going to ask people for money, you’ve got to learn to love objections. Or at least be comfortable with them! Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. It would be so clearly self-evident that people would simply fund our cause.
Care2
JULY 2, 2009
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
JULY 29, 2009
Convio is brandishing a new " fundraising calculator " that claims to compute the future value of your integrated direct mail, telemarketing and online fundraising stream. Says Jordan Viator of Convio: "The tool allows nonprofit organizations to estimate their online fundraising potential based on their actual number of donors, donations and online donor activity — giving them a realistic and personalized projection of how they can grow donations over the next three years ̷
Sea Change Strategies
JULY 6, 2009
A. Annual report with my name buried in the back. B. Leadership circle pin. C. Special stationery. D. None of the above. How are you treating your middle and high dollar donors? Yes – they haven’t made it into your major donor portfolio with the one-on-one attention and perks - yet. But getting them there depends on how you are treating them now.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JULY 8, 2009
Thursday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales. July 9, 2009. 1:00 p.m. Eastern. (10:00 a.m. Pacific). Get the details and register. Missed It? Watch the recording when you. get an All-Access Pass. Does your nonprofit need a blog? That depends on a lot on your overall communications strategy. But to help you think through this question, here are my top five reasons why a nonprofit should have a blog and my top five reasons why a nonprofit shouldn’t. 5 Reasons Why
Fundraising Coach
JULY 11, 2009
I’m thrilled with the increase in Twitter usage I’m seeing! More and more people are checking it out. Here’s a tip: feel free to reply to other people’s tweets. If people are using Twitter, they know their comments are public. If they wanted to be private, they would’ve sent a direct message or an email. Or given the person a phone call.
Care2
JULY 14, 2009
WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. If your nonprofit is not taking advantage of free tools like Add This , a widget that encourages users to share your organizations articles or webpages on the most popular social networks or branded toolbars like FreeCause , then your nonprofit is missing out on some big marketing opportunities.
Get Fully Funded
JULY 20, 2009
In the latest issue of Fundraising Success magazine, Editor Margaret Battistelli has a good column on using social media. One point particularly sticks out at me and I wanted to share it with you. She writes “The people who connect to your organization’s pages certainly don’t need to know what kind of potato chip you would be. But I’d bet they wouldn’t mind hearing from you more, rather than just from your organization.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
JULY 27, 2009
I was reading this article from Online Spin about the competition between Nielsen Online and comScore as to who has the biggest and best online panel for measuring online behavior. This is the sort of thing that market researchers can get quite passionate about. And indeed, given that marketers are spending billions on online advertising, still without knowing a whole lot about what works, the reward could be huge to the research company with the most convincing mousetrap.
Selfish Giving
JULY 21, 2009
The Tour de France , the world’s most famous bike race wraps up this weekend–sadly, without our hero Lance in yellow. It’s been a tough struggle for the Tour the past couple of years. First, it didn’t have a big name rider like Lance involved anymore. But an even bigger problem has been the drug scandals that have knocked out some of cycling’s best riders and left a blemish on the sport.
Nonprofit Marketing Guide
JULY 24, 2009
Yesterday I taught a webinar called “Content Creation Strategies for Nonprofits: Making the Most of Your Writing, Photos, and More.&# More than 650 people registered from 46 U.S. states and 22 other countries. (Pass this on to your nonprofit friends in Alaska, Delaware, Mississippi and South Dakota - we missed them!) Nonprofits are clearly very interested in how they can do a better job creating and managing content.
Fundraising Coach
JULY 28, 2009
Fundraisers are some of the best people in the world. People committed enough to a cause to ask others to invest in it. They’re good with people, great at networking with donors, and quite resourceful. Except when it comes to professional development. I’ve spoken to too many colleagues that aren’t allowed to go to professional conferences… even when they were willing to pay their own way!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Care2
JULY 29, 2009
When starting your nonprofit, advocacy group, or other civic organizations, there may not be a budget to pay for website development – or even hosting services. That was the case when we started thinking about what to do for the volunteer-run Greater Boston Young Democrats (GBYD), a regional chapter of the Young Democrats of Massachusetts, which operates a 501c4 as well as a PAC.
Get Fully Funded
JULY 19, 2009
I had an amazing conversation with a client this week. He’s the Board President of an organization that is facing many challenges. . They’ve been around for years but have relied too heavily on government grants. (Can you feel what’s coming?) Over the past few years, the state has cut their budget repeatedly, so this organization’s funding is shrinking.
Getting Attention
JULY 17, 2009
Exciting news! A parking lot in Newark, NJ wins the 2009 Tagline Award with it's funny, pithy tagline -- Unparalleled Parking. Just kidding, since the 2009 Nonprofit Tagline Award program is for nonprofit organizations. But I do love this tagline! It's accurate and humorous. That equals memorable! But since you work with a nonprofit organization, or grantmaker, enter your unparalleled tagline today in our award program.
The Agitator
JULY 22, 2009
Yesterday we reported the quantitative results from The Agitator’s Mid-Year Fundraising Assessment survey. Those responses indicated relative calm at this stage of the fundraising year. As Tom summarized: “Being an optimist, I would characterize the results as saying that seven-in-ten fundraisers believe their programs are holding their ground or improving.&#.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
JULY 13, 2009
The conventional wisdom these days seems to be that nonprofit organizations should not use social media for marketing, communications, promotion or anything like that. Instead, the CW goes, social media is only for listening and learning (call it market research and professional development if you actually want it to survive your work planning process).
Nonprofit Marketing Blog
JULY 8, 2009
Hat tip to Jocelyn Harmon for pointing me to this one.
Care2
JULY 19, 2009
Grassroots Enterprise recently launched “Actions&# on Facebook that allows nonprofit organizations' supporters to take action and send a letter to their members of Congress without ever leaving Facebook —and without installing an app. The Actions tab will not only match supporters to federal and state legislative officials based on their addresses but will also capture names and emails in a database.
Get Fully Funded
JULY 14, 2009
Here’s a unique grant opportunity: Made possible by the CTK Foundation Philanthropic Fund and Grammy award-winners, Los Lonely Boys, The Heart and Soul (H&S) grant is an innovative and creative way for nonprofits to apply for funding. To apply for the grant, the organization must submit a 4-8 line poem (lyrics) that represents the “heart and soul” of their mission.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Getting Attention
JULY 14, 2009
Back in February, I read about Arts in Crisis , the Kennedy Center's initiative to help arts organizations survive in this challenging climate. The program, open to non-profit performing arts organizations that apply online , provides free guidance for fundraising, planning and management. I was heartened and intrigued by the concept, but not provoked to dive in deeper until I heard Kennedy Center President Michael Kaiser interviewed yesterday about his 50-state tour to deliver guidance in pers
The Agitator
JULY 20, 2009
In this mini-debate from DMNews, three approaches to measuring loyalty are advanced: 1. Lifetime value — the person who buys (donates) the most over the longest period. 2. Share of wallet — the person who devotes the largest percentage of their spend (or donations) in your category to your product/brand (or nonprofit). 3. Referrals — the person who acts as your most enthusiastic evangelist, converting the most consumers (or donors) to your product/brand (or nonprofit).
Nonprofit Marketing Guide
JULY 16, 2009
It’s a debate that anyone using social media these days is having: How much personal information do I share when I’m using social media for work, and how much work information do my personal friends care to know? What are reasonable expectations for a nonprofit to have about what staff members will say online? Should blogging, tweeting, etc. be official or unofficial?
Nonprofit Marketing Blog
JULY 8, 2009
Capital One just launched the Connect One sweepstakes – with a grand prize of $10,000 for a worthy nonprofit like yours. You can enter here. If you share information on the Connect One sweepstakes with your friends, you increase your chances of winning. If you’re not familiar with the many things Capital One is doing for nonprofits, I’ll fill you in.
Advertisement
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Care2
JULY 20, 2009
I've found that understanding some of the mind's cognitive biases can not only help nonprofit campaigners efficiently motivate our audiences into taking action online, but also help us be more effective professionally. For example, people are more willing to take action to stop something from being taken away than if they were to receive the equivalent value (you'll do more to stop from losing a dollar than you will to get a dollar).
Get Fully Funded
JULY 12, 2009
A small nonprofit serving children recently sent out their first direct mail appeal using a rented list. Now they want to know if their results are good or not. In May, they sent out 1492 pieces. In April, they had been in the local news several times promoting Child Abuse Prevention Month. So far, they’ve received 1o gifts totalling $322 dollars.
Getting Attention
JULY 31, 2009
Your nonprofit could be a 2009 Getting Attention Nonprofit Tagline Award winner! Take 3 minutes now to enter today. More information here. You've been fantastically enthusiastic about this year's award program, and over 1,700 of you have already entered your org's tagline for award consideration. I thank you for your interest, and for spreading the word.
The Agitator
JULY 1, 2009
Alexandra Samuel, writing in Harvard Business Publishing, says Yes! In her article, Why Nonprofits Are So Good at Social Media , she notes that social media are all about relationship building and points out: "In the nonprofit sector, relationships have always been the key currency: the relationships with the members, donors and supporters that NGOs depend on for volunteer labor, financial support and advocacy muscle." Her article is sprinkled with links to what Alexandra regards as good
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Expert insights. Personalized for you.
203 
Let's personalize your content