Selfish Giving
JULY 21, 2010
Imagine this: you visit your local supermarket and are asked to support a local food pantry. You a buy a pinup for a buck. On your receipt is message that you can learn more about the cause you just supported by scanning this barcode with your smartphone. In your car before you leave the supermarket parking lot you run your iPhone over the barcode and a one minute video airs on a food pantry like no other.
Nonprofit Marketing Guide
JULY 9, 2010
I can’t tell you how many times in the last year I’ve heard someone explaining to a newbie how to use an RSS reader for online/social media listening, only to quickly follow it with, “But I don’t really use mine anymore, because I subscribed to too many feeds and am overwhelmed.&# Not exactly the greatest endorsement for RSS readers.
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Nonprofit Tech for Good
JULY 20, 2010
There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 in September of 2009, I had very low expectations. I wasn’t convinced at all that the world needed another blogger. But within a few months it was clear that blogging was the missing piece in my online communications strategy. 80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jum
Fundraising Coach
JULY 6, 2010
Have you ever asked someone trying to sell you a product if they use it themselves? It can be pretty illuminating. After all, if they don’t use the product, perhaps it’s not a good one for you to use either. So too with fundraising. If you’re asking for money, be sure to make your gift first. And make it in a way you’d expect others to give. If you’re asking others to consider a gift 10 times bigger than their annual fund gift (a common practice with capital campaigns), challenge yourself to do
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
JULY 15, 2010
On Tuesday Tom alerted us to Convio’s Benchmark Report on Online Fundraising for 2009. Today Blackbaud is out with another new Index – The Blackbaud Index of Online Giving. This fundraising index reports revenue trends on a monthly basis for 1,787 nonprofits representing $399 million in 12 month online revenue. The new Index is based on actual revenue stats, not just from Blackbaud customers, but other vendors as well.
Get Fully Funded
JULY 25, 2010
Let’s face it: most nonprofit newsletters are boring. They’re full of jargon and insider news that leave donors feeling less than connected. To make your donors read your newsletter from start to finish, it must include info that donors find interesting. Put yourself in your donor’s shoes: what would they care about? What would make them take time from their busy life to pay attention to what you’ve put in print?
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JULY 19, 2010
John Haydon is presenting this Wednesday’s webinar called Twitter for Nonprofits: The Truth about Tweeting for Your Cause (July 21, 2010, 12 pm ET / 9 am PT – One hour earlier than our usual time). If you aren’t sure about the best way for your nonprofit to use Twitter , this webinar will clear that up for you. I asked John to share some of his favorite Twitter tips, and he replied with 13 ways to get retweeted. 1.
Nonprofit Tech for Good
JULY 13, 2010
One in five Americans now access the Mobile Web daily. Smartphones are transforming the Internet and how individuals access the Web. This means nonprofits and their web communication strategies need to transform as well. Desktop and laptop computers have become essential tools for nonprofit communicators over the last decade, and now we are entering the era of smartphones – a tool that nonprofit communicators should definitely be writing into next year’s budget for key communications
Fundraising Coach
JULY 20, 2010
I’m a fan of Steven Covey’s The 7 Habits of Highly Effective People. One of the most powerful concepts, in a book chock full of powerful concepts, is the idea of weekly planning. Daily planning is important, but that often amounts to no more than prioritizing emergencies. If you’re like most people, you get into your office, listen to voice mail while your computer is booting up and then check your email.
Getting Attention
JULY 8, 2010
I want to welcome guest blogger Colleen Farrell. As senior director of marketing and communications at New York Cares , New York City’s largest volunteer organization, she is a master communicator re: volunteer engagement. Today, Colleen shares some social media insights for volunteer communications… I’ve been immersed in social media for several years, but like everyone else, have much to learn.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
JULY 22, 2010
Here’s a great presentation from Convio on improving the fundraising performance of your website. I like it because its recommendations are data-driven … they didn’t spring out the imagination of someone’s creative department. And I like the recommendations because they are specific and produced real results for the client who is the subject of the case study — the Anti-Defamation League (ADL).
Selfish Giving
JULY 19, 2010
Whenever I work with a business on a cause marketing program, especially point-of-sale–my bread-and-butter program–they usually ask that after helping a great cause how do they really measure what was gained from the partnership. It’s a good question, to which there is generally no clear answer, especially for a smaller businesses that can’t invest in focus groups or customer research to determine if cause marketing did what it’s suppose to do : enhance favorability
Nonprofit Marketing Guide
JULY 16, 2010
You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call building your personal brand — you can overshadow the nonprofit cause that you are representing. Finding this right personal/professional mix is challenging, especially for small nonprofits.
Nonprofit Tech for Good
JULY 7, 2010
I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc. and to keep supporters informed and engaged. Now that same concept is emerging in mobile communications.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Get Fully Funded
JULY 5, 2010
Too often, nonprofits get the gift and then move on, forgetting the most important parts of fundraising. Acknowledgement and stewardship are crucial for building relationships with donors. Acknowledgement you probably understand. It’s about thanking donors and recognizing them for their support. But what is stewardship? First, here are some definitions of a steward: ?
Getting Attention
JULY 14, 2010
I want to welcome guest blogger Susie Bowie. As communications manager at the Community Foundation of Sarasota , she is a passionate and talented force helping organizations in the region develop their nonprofit marketing finesse. Today, Susie heralds her call to action to us nonprofit marketers… Recently, I’ve heard a couple of remarks about nonprofits and nonprofit staff that just kill me… First a local business person shared his view that “ most of us drawn to nonprofit le
The Agitator
JULY 6, 2010
Having just watched The Netherlands eliminate Uruguay (justice being served IMHO), I moved on to reading fundraiser Mal Warwick’s latest newsletter. In particular, an article by Tom Ahern titled We don’t care what our donors think of us caught my eye. Tom talks about a recent fundraising conference where 150 attendees were asked if they conducted donor satisfaction surveys.
Selfish Giving
JULY 27, 2010
Hi. My name is Joe and I have Shiny Object Addiction. I naturally reach for the hot tool of the day. The latest devices, the iPad , the iPhone 4G. The cool services like Twitter , Foursquare and now QR codes. The techie productivity tools like Evernote and Dropbox. I do this because of peer pressure, buzz and the desire to be first. I have little regard for need or utility.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
JULY 2, 2010
I was going to wait until Tuesday to tell you about our new e-clinic for July , but what the heck. If you are at work today, you deserve a little bonus! (For those of you outside the U.S., this Sunday is Independence Day, which means most of America is slacking off today and Monday.). July 14 – July 30, I’m hosting an Online Marketing Spa for nonprofit communicators.
Nonprofit Tech for Good
JULY 2, 2010
Peak water is reached when the rate at which water demanded is higher than the rate at which the supply is replenished. By 2025, 1.8 billion people will be living in countries or regions with absolute water scarcity, and two-thirds of the world population could be under stress conditions. The nonprofits below are committed to reversing this trend through education and conservation in hopes of preventing the looming global water crisis: Twitter: Water.org.
Care2
JULY 9, 2010
Make Audio a Vital Medium for Your Non-Profit. Using audio files may be more powerful than you think. The term multimedia brings to mind flashy video presentations. However, going lo-fi with your media can actually suit your needs more directly than video, text or still photography. Jill Foster , a communications consultant in DC, recently spoke to me about the virtues of stand-alone audio.
Getting Attention
JULY 28, 2010
Your nonprofit could be a 2010 Getting Attention Nonprofit Tagline Award winner! But only if you enter your organizational, fundraising campaign, program/service and/or special event taglines by midnight tonight. And, even if you don’t win this time roun d , all entrants will be invited to join me this fall in a game-changing webinar: How to Build Leadership Support for Critical Marketing Projects.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
JULY 12, 2010
If you haven’t yet seen Convio’s benchmark report on online fundraising for 2009, founder Vinay Bhagat’s video summary should wet your appetite. Heaps of data here, based on results from some 600 Convio online fundraising clients. Some highlights: Individual giving down only 0.4% compared to 3.6% for all philanthropy; Online fundraising returns up 14% for 2009 over 2008; Even excluding Haiti fundraising, online returns through May 2010 up 20% over the same period in 2009.
Selfish Giving
JULY 5, 2010
Anyone who knows me knows how important my iPhone is to me, especially now that I have the super-fast 4G! Except for typing posts like this one, which I’m writing on my iPad , I do just about everything on my iPhone. This means I do a lot of my cause marketing business with my iPhone and the apps I download. Earlier I gave you five apps I use for cause marketing.
Nonprofit Marketing Guide
JULY 13, 2010
If your online marketing program isn’t quite what it should be, these five webinars over the next three weeks can help! July 14: Integrating Your Website, Email Newsletter, and Social Media Sites. July 20: 10 Ways to Engage Your Facebook Fans. July 21: Twitter for Nonprofits: The Truth about Tweeting for Your Cause (Featuring John Haydon ). July 28: Building Your Lists of Email Subscribers, Friends, and Followers.
Get Fully Funded
JULY 8, 2010
I interviewed Kivi Leroux Miller today about her new book “The Nonprofit Marketing Guide.&# There were several nuggets of wisdom that popped out of our conversation, and I thought I’d share them with you. Tell stories. Learn how to tell a story about a person your organization has helped. A good story has a beginning, a middle, and an end.
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Care2
JULY 26, 2010
Like crime, procrastination doesn’t pay. Literally. For many organizations nearly half of online fundraising revenue comes in during the month of December. But in actuality it takes months of preparation – building and stewarding an online community, inspiring donors, cultivating them, testing in advance of year-end and analyzing your metrics -- to really make the most of your year-end fundraising opportunities.
Getting Attention
JULY 21, 2010
Welcome to guest blogger Allison Van Diest. Allison, Senior Product Marketing Manager at Blackbaud, prides herself on being not only a marketing “artist” but a marketing “scientist” able to measure the marketing impact. She has some terrific guidance to share with you on shaping a tagline that works… What has less than 140 characters and tells the world what you’re up to?
The Agitator
JULY 8, 2010
Yesterday I reminisced about the “old days&# when a small handful of “big brand&# media delivered the news that fueled the fire in the belly of donors to many causes. Through their coverage, those same media — NY Times, PBS, CNN, NPR — also provided the credibility that helped build many of the biggest “cause&# brands. Organizations like Amnesty International, Greenpeace, the ACLU.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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