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“The future of nonprofit marketing is connecting with supporters where they are and when they care. QR Codes are a link to that future.” I’m really excited about my new book, QR Codes for Dummies. I’ll finish the final edits this week and the book will be out in June. To celebrate finishing the book, I’m throwing a party of sorts over at CharityHowTo.com , the #1 web site for nonprofit webinars on every topic you can think of – sponsorship, auctions, Facebook,
Ryan Gosling: Actor and Nonprofit Communicator? While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications? We came across the Ryan Gosling memes while updating our March edition of our free Monthly Nonprofit Writing Prompts , so we added this to our pop culture and news section of the email: Ryan Gosling is very popular in several memes right now that could be a lot of fun to customize for your org.
Each Friday through the end of 2012 I am going to donate $10 to one of my Favorite Nonprofits in the hopes of inspiring others to donate more often. It’s true what Walt Whitman said… giving does inspire more giving. If you are a nonprofit, please help me get the word out about #FundraisingFriday to your supporters. Hopefully you’ll be able to convert a few fans, followers, and friends into donors.
A few weeks ago I sent a version of this to my Fundraising Kick subscribers. But I’m seeing someting that will seriously impair your fundraising so I wanted to share it with you too. Fundraisers: Stop the political vitriol! If we live in a democracy, we need to be active. We need to participate in the politics of our communities and countries.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
My favorite nonprofit, A Wider Circle , set me a thank-you letter this weekend. It started with the following quote. “I truly appreciate everything you have given my family. The household items aside, it’s the hope, the faith, the trust, and the reassurance that kind, caring and loving people still do exist. I used to be the one that donated the clothes, the canned goods, and volunteered my time.
Two announcements that go together. According to comScore , about 179 million web users watched nearly 38 billion online videos in February, a level that’s holding relatively steady. That’s an average of 21.8 hours per viewer! A medium you must master. And here’s an opportunity … YouTube has started a new feature that will allow all nonprofits to broadcast live events through their own video channels.
[Audio clip: view full post to listen]. Nonprofit contests are a dime a dozen, it seems. But which ones are the best? In today’s episode , Megan Strand and I highlight three great contests you can join. First, Ifdy Perez , Community Manager for Razoo.com , joins us to share Twive and Receive , a nation-wide fundraising campaign that pits city against city in a one-day fundraising effort on May 24.
[Audio clip: view full post to listen]. Nonprofit contests are a dime a dozen, it seems. But which ones are the best? In today’s episode , Megan Strand and I highlight three great contests you can join. First, Ifdy Perez , Community Manager for Razoo.com , joins us to share Twive and Receive , a nation-wide fundraising campaign that pits city against city in a one-day fundraising effort on May 24.
Marta Lindsey. You know what they say, “A picture is worth a thousand words.” A good photograph captures your audience’s attention in ways that words can’t. And using pictures you took with your cell phone can’t do as much as professional looking photos. But who can afford a professional photographer? Marta Lindsey with TransForm shares how she handled this dilemma in a two-part guest blog post.
With each passing day your supporters, donors, activists and sponsors are becoming overwhelmed by the barrage of tweets, status updates, text messages, and emails being thrown at them on a daily basis. As a result, text-based “Thank You” messages are often unread and overlooked. That said, a video can often communicate your appreciation better than the written word and the eight videos below will help inspire your nonprofit to create a “Thank You” video.
Every week or so, I get a question like I did last night. It was basically, “ How do you convince your boss to let me use social media? ” So being a social media geek, I immediately posted the question on LinkedIn’s “Answers” tool. You can see the question and the answers here: [link]. Three basic approaches. The answers are boiling down to three basic categories: If they need to be convinced, they’re too stupid/old/out-of-touch, Ask for forgiveness rather tha
Sports teams often have to raise money for a variety of reasons. Perhaps they need new uniforms or new equipment. They may need to raise money for travel expenses to go to a tournament. Whatever the reason your team needs to raise money, here are 10 exciting fundraising ideas for sports teams: Fast Pitch Fundraiser – This is a great fundraiser for baseball teams.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
This post might separate The Agitator’s ‘communicators’ from the ‘fundraisers’! Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media. She’s more interested in ‘change’ than fundraising.
In this episode of CauseTalk Radio , Megan and I talk (online) platforms, Pinterest (again) and (motion) pictures. I’m bullish on Boston’s online content service Swoop and explain how it might be used for cause marketing. Pinterest is social media’s golden child but will legal concerns over terms of use preclude passionate pinners from sticking around?
Brian Honigman. Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important! In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building.
Most nonprofits have not yet upgraded to the new Facebook Timeline for Pages design, but as more and more admins begin to realize that the Timeline design and tool set is much more than just uploading a photo to the top of your page, I think we’ll see many of our favorite nonprofits take the leap and upgrade before the mandatory roll out of Facebook Timeline to all pages on March 30.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Nonprofit Telesummit. Tomorrow is the beginning of a free three day nonprofit training event. Happening from March 7 – 9, it’s called the Nonprofit Telesummit. Nine nonprofit and fundraising experts will be sharing sessions on things like: How to get your board members over their fear of fundraising. 4 simple things that can bring quick (and big!
Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online. Email subject lines have one main job—to get your email opened. You have two seconds to grab your reader’s attention. That’s a lot of pressure. So avoid these avoidable mistakes. Writing subject lines is mostly art, but there’s some science to it as well.
Here’s your chance to strengthen your nonprofit fundraising results with tested strategies shared by 219 of your peers around the world. Download your free copy of The Nonprofit Marketing Wisdom Guide to capitalize on their smarts, effort and experiences for your organization. Edited by our friend Nancy Schwartz at Getting Attention. These are not big essays or articles, just pithy bits of advice Nancy compiled by surveying frontline fundraising practitioners.
In this episode of CauseTalk Radio , Megan and I talk with Chris Noble , CEO of Cause Media Group , and Mark Horvarth , Founder of InvisiblePeople.TV. We discuss the uproar at this year’s SXSW over one agency’s deployment of the homeless as human wifi for the technology laden hordes that descended on Austin. Chris Noble also shares the status of other cause ventures at SXSW and whether nonprofits should book their trips now to next year’s gathering.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nancy Schwartz is celebrating a birthday today, but she’s giving out the goodies! Being a nonprofit marketer can be an overwhelming experience. Even the most seasoned of us need guidance now and then – a little inspiration to let us know we are on the right track, or a new way to look at an old problem. Nancy recently released The Nonprofit Marketing Wisdom Guide 2012 at GettingAttention.org which contains tested, proven strategies shared by nonprofit marketers, consultants and fund
On March 30 the new Facebook Timeline design will roll out to all Facebook Pages and one new function is the ability to post Milestones to your Timeline. I’ll be giving a comprehensive click-by-click tour of the new Facebook Timeline design and tool set in my upcoming webinars on Facebook and Facebook Apps for nonprofits , but a how-to get started with Facebook Milestones is posted below: 1) Select “Milestone” from your Posting Module.
Today my wonderful Network for Good colleague Kate Olsen guest posts. She blogs at Companies for Good , where she posts thoughtful reflections on cause marketing. When was the last time you were enchanted as a customer? As an employee? As a donor? What was it about the experience that so surprised and delighted you? According to Guy Kawasaki , former Chief Evangelist of Apple, enchanting experiences should be the norm, not the exception.
Welcome to our newest guest blogger, Tom Ahern. Tom is a leading expert on making donor communications more successful. He speaks internationally and has clients across North America. Before you abandon your paper annual report completely, consider this true story. It’s about having the right communications item in the right place at the right time.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Or should it be: “He had strong hands”? Here’s one for the copywriters and wordsmiths in our audience. In a NY Times article, Your Brain on Fiction , Annie Murphy Paul (author of Origins: How the Nine Months Before Birth Shape the Rest of Our Lives ) writes about neuroscience research on how word imagery affects our brains. She talks about how adjectives and metaphors stimulate areas of the brain outside the core language processing regions … making a deeper impact on th
[Audio clip: view full post to listen]. In this episode of Cause Talk Radio, Megan and I chat with John Ludlow , Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer’s dream.
Sean King. Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. Sean King, who is also participating in our Nonprofit Marketing Guide Mentoring Program , shares some takeaways from his organization’s recent video campaign.
Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. As admins, you can currently “ Preview Your Page “ to enable the new design in advance of the mandatory rollout. Many nonprofits are postponing upgrading their pages because the Default Landing Tab option is disabled in the new design, but I personally have never been much of a believer that Default Landing Tabs have resulted in high numbers of e-newsl
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
We talk to a lot of people who want to improve the way their organizations use technology, but who feel innovation is a luxury that limited staff time and budgets won’t allow. Can their nonprofits take better advantage of available technologies to improve the services they deliver and the ways in which they deliver them? Our new research shows that they can.
Directions for use: You know what I’m going to say, or a variant of it, and that’s why you’re reading this. But some fine-tuning may help you focus your marketing work. Most importantly, here’s a clear, compelling definition that you can use in your discussions (a.k.a. arguments in some cases) with your colleagues and/or leadership who just don’t see what marketing matters.
On Friday, while Tom was busily angering and agitating our readers by singling out non-generic names of subscribers, I received a note from our friends at Daryl Upsall Consulting International in Madrid alerting us to a recently published list of “The Top 100 Best NGOs ” in the world. The list, published by The Global Journal leads off with the Wikimedia Foundation in the top spot and ends with the U.K.’s FareShare at #100.
In this episode of CauseTalk Radio , Megan and I talk with Geoff Livingston , author and Vice President at Razoo.com. We discuss a new Case Foundation report on Giving Days, and the success small nonprofits in Washington D. C. have had with the program. Up to 40 U. S. cities may roll out Giving Days in 2012. We also talk about The Nature Conservancy’s partnership with the Sports Illustrated swimsuit issue that has created a firestorm of controversy – especially among staffers ̵
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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