Selfish Giving
MARCH 12, 2012
Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup? And where do I get them?”. The second question always cracks me up because I envision people searching for pinups in the aisles of Target or Walmart.
Nonprofit Marketing Guide
MARCH 8, 2012
Ryan Gosling: Actor and Nonprofit Communicator? While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications? We came across the Ryan Gosling memes while updating our March edition of our free Monthly Nonprofit Writing Prompts , so we added this to our pop culture and news section of the email: Ryan Gosling is very popular in several memes right now that could be a lot of fun to customize for your org.
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Nonprofit Tech for Good
MARCH 23, 2012
Each Friday through the end of 2012 I am going to donate $10 to one of my Favorite Nonprofits in the hopes of inspiring others to donate more often. It’s true what Walt Whitman said… giving does inspire more giving. If you are a nonprofit, please help me get the word out about #FundraisingFriday to your supporters. Hopefully you’ll be able to convert a few fans, followers, and friends into donors.
Fundraising Coach
MARCH 13, 2012
Every week or so, I get a question like I did last night. It was basically, “ How do you convince your boss to let me use social media? ” So being a social media geek, I immediately posted the question on LinkedIn’s “Answers” tool. You can see the question and the answers here: [link]. Three basic approaches. The answers are boiling down to three basic categories: If they need to be convinced, they’re too stupid/old/out-of-touch, Ask for forgiveness rather tha
Speaker: Amanda Adams, Fractional CFO, CPA
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Nonprofit Marketing Blog
MARCH 22, 2012
My favorite nonprofit, A Wider Circle , set me a thank-you letter this weekend. It started with the following quote. “I truly appreciate everything you have given my family. The household items aside, it’s the hope, the faith, the trust, and the reassurance that kind, caring and loving people still do exist. I used to be the one that donated the clothes, the canned goods, and volunteered my time.
The Agitator
MARCH 20, 2012
Two announcements that go together. According to comScore , about 179 million web users watched nearly 38 billion online videos in February, a level that’s holding relatively steady. That’s an average of 21.8 hours per viewer! A medium you must master. And here’s an opportunity … YouTube has started a new feature that will allow all nonprofits to broadcast live events through their own video channels.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
MARCH 15, 2012
Marta Lindsey. You know what they say, “A picture is worth a thousand words.” A good photograph captures your audience’s attention in ways that words can’t. And using pictures you took with your cell phone can’t do as much as professional looking photos. But who can afford a professional photographer? Marta Lindsey with TransForm shares how she handled this dilemma in a two-part guest blog post.
Nonprofit Tech for Good
MARCH 19, 2012
With each passing day your supporters, donors, activists and sponsors are becoming overwhelmed by the barrage of tweets, status updates, text messages, and emails being thrown at them on a daily basis. As a result, text-based “Thank You” messages are often unread and overlooked. That said, a video can often communicate your appreciation better than the written word and the eight videos below will help inspire your nonprofit to create a “Thank You” video.
Fundraiser Ideas
MARCH 20, 2012
Sports teams often have to raise money for a variety of reasons. Perhaps they need new uniforms or new equipment. They may need to raise money for travel expenses to go to a tournament. Whatever the reason your team needs to raise money, here are 10 exciting fundraising ideas for sports teams: Fast Pitch Fundraiser – This is a great fundraiser for baseball teams.
Fundraising Coach
MARCH 5, 2012
The Nonprofit Telesummit. Tomorrow is the beginning of a free three day nonprofit training event. Happening from March 7 – 9, it’s called the Nonprofit Telesummit. Nine nonprofit and fundraising experts will be sharing sessions on things like: How to get your board members over their fear of fundraising. 4 simple things that can bring quick (and big!
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
MARCH 13, 2012
This post might separate The Agitator’s ‘communicators’ from the ‘fundraisers’! Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media. She’s more interested in ‘change’ than fundraising.
Selfish Giving
MARCH 23, 2012
[Audio clip: view full post to listen]. Nonprofit contests are a dime a dozen, it seems. But which ones are the best? In today’s episode , Megan Strand and I highlight three great contests you can join. First, Ifdy Perez , Community Manager for Razoo.com , joins us to share Twive and Receive , a nation-wide fundraising campaign that pits city against city in a one-day fundraising effort on May 24.
Nonprofit Marketing Guide
MARCH 13, 2012
Brian Honigman. Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important! In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building.
Nonprofit Tech for Good
MARCH 4, 2012
Most nonprofits have not yet upgraded to the new Facebook Timeline for Pages design, but as more and more admins begin to realize that the Timeline design and tool set is much more than just uploading a photo to the top of your page, I think we’ll see many of our favorite nonprofits take the leap and upgrade before the mandatory roll out of Facebook Timeline to all pages on March 30.
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Getting Attention
MARCH 7, 2012
Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online. Email subject lines have one main job—to get your email opened. You have two seconds to grab your reader’s attention. That’s a lot of pressure. So avoid these avoidable mistakes. Writing subject lines is mostly art, but there’s some science to it as well.
Nonprofit Marketing Blog
MARCH 1, 2012
Today my wonderful Network for Good colleague Kate Olsen guest posts. She blogs at Companies for Good , where she posts thoughtful reflections on cause marketing. When was the last time you were enchanted as a customer? As an employee? As a donor? What was it about the experience that so surprised and delighted you? According to Guy Kawasaki , former Chief Evangelist of Apple, enchanting experiences should be the norm, not the exception.
The Agitator
MARCH 6, 2012
Here’s your chance to strengthen your nonprofit fundraising results with tested strategies shared by 219 of your peers around the world. Download your free copy of The Nonprofit Marketing Wisdom Guide to capitalize on their smarts, effort and experiences for your organization. Edited by our friend Nancy Schwartz at Getting Attention. These are not big essays or articles, just pithy bits of advice Nancy compiled by surveying frontline fundraising practitioners.
Selfish Giving
MARCH 2, 2012
In this episode of CauseTalk Radio , Megan and I talk (online) platforms, Pinterest (again) and (motion) pictures. I’m bullish on Boston’s online content service Swoop and explain how it might be used for cause marketing. Pinterest is social media’s golden child but will legal concerns over terms of use preclude passionate pinners from sticking around?
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
MARCH 29, 2012
Sean King. Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. Sean King, who is also participating in our Nonprofit Marketing Guide Mentoring Program , shares some takeaways from his organization’s recent video campaign.
Nonprofit Tech for Good
MARCH 26, 2012
On March 30 the new Facebook Timeline design will roll out to all Facebook Pages and one new function is the ability to post Milestones to your Timeline. I’ll be giving a comprehensive click-by-click tour of the new Facebook Timeline design and tool set in my upcoming webinars on Facebook and Facebook Apps for nonprofits , but a how-to get started with Facebook Milestones is posted below: 1) Select “Milestone” from your Posting Module.
Getting Attention
MARCH 15, 2012
Welcome to our newest guest blogger, Tom Ahern. Tom is a leading expert on making donor communications more successful. He speaks internationally and has clients across North America. Before you abandon your paper annual report completely, consider this true story. It’s about having the right communications item in the right place at the right time.
Nonprofit Marketing Blog
MARCH 8, 2012
Just when you thought you had Facebook figured out, it’s time for the new Facebook pages. Since surveys show 90% of nonprofits are on Facebook , this news likely affects you. So I want to point you to the best resources I’ve seen this week on how to make a successful shift to the new format on Facebook. 1. Get oriented. First off, here’s a 101 on the new pages and what yours will look like.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
The Agitator
MARCH 19, 2012
Or should it be: “He had strong hands”? Here’s one for the copywriters and wordsmiths in our audience. In a NY Times article, Your Brain on Fiction , Annie Murphy Paul (author of Origins: How the Nine Months Before Birth Shape the Rest of Our Lives ) writes about neuroscience research on how word imagery affects our brains. She talks about how adjectives and metaphors stimulate areas of the brain outside the core language processing regions … making a deeper impact on th
Selfish Giving
MARCH 15, 2012
In this episode of CauseTalk Radio , Megan and I talk with Chris Noble , CEO of Cause Media Group , and Mark Horvarth , Founder of InvisiblePeople.TV. We discuss the uproar at this year’s SXSW over one agency’s deployment of the homeless as human wifi for the technology laden hordes that descended on Austin. Chris Noble also shares the status of other cause ventures at SXSW and whether nonprofits should book their trips now to next year’s gathering.
Nonprofit Marketing Guide
MARCH 7, 2012
Image by Sean MacEntee. On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences. But you’ll probably want to supplement that with a survey of the people on your list. What questions should you ask to find out what people want to read in your newsletter or on your blog? Coming right out and asking, “What should we put in our newsletter?
Nonprofit Tech for Good
MARCH 5, 2012
Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. As admins, you can currently “ Preview Your Page “ to enable the new design in advance of the mandatory rollout. Many nonprofits are postponing upgrading their pages because the Default Landing Tab option is disabled in the new design, but I personally have never been much of a believer that Default Landing Tabs have resulted in high numbers of e-newsl
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Getting Attention
MARCH 29, 2012
Guest blogger Kim St. John-Stevenson is the communications officer at the St. Luke’s Foundation of Cleveland, and a dedicated advocate for funding nonprofit skill building in Communications. “To be or not to be, that is the question.” Most people recognize that as a classic Shakespearean quote, from Hamlet. But did you know the following quotes also come from Shakespeare’s pen?
Nonprofit Marketing Blog
MARCH 12, 2012
Hamburger bed. The title of this post is is a wonderful quote from Natalie Goldberg, from her book Writing Down the Bones: Freeing the Writer Within. What she means is, writing isn’t like ordering up fast food. It involves more time and far less control. Have you ever had the experience where you have a perfect idea of what you must say but it just doesn’t come out right when you set it down in writing?
The Agitator
MARCH 25, 2012
On Friday, while Tom was busily angering and agitating our readers by singling out non-generic names of subscribers, I received a note from our friends at Daryl Upsall Consulting International in Madrid alerting us to a recently published list of “The Top 100 Best NGOs ” in the world. The list, published by The Global Journal leads off with the Wikimedia Foundation in the top spot and ends with the U.K.’s FareShare at #100.
Selfish Giving
MARCH 30, 2012
[Audio clip: view full post to listen]. In this episode of Cause Talk Radio, Megan and I chat with John Ludlow , Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer’s dream.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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